Hershey Plans to Spend $1.2 Billion in Deals for Pretzel Producers
Following up on purchases of SkinnyPop and Pirate’s Booty, the company seeks to expand in snack products and manufacturing facilities
Candy maker Hershey Co. HSY 0.82% wants to be a pretzel powerhouse.
Hershey struck deals to buy Dot’s Homestyle Pretzels and Pretzels Inc., which handles some manufacturing for Dot’s, in two acquisitions totaling $1.2 billion, Hershey said.
The pretzel acquisitions, expected to be announced Wednesday, aim to expand Hershey’s growing lineup of salty snacks, which includes SkinnyPop popcorn and Pirate’s Booty cheese puffs. The deals will provide Hershey seven plants for baking or seasoning the products, the company said.
Companies across the U.S. economy are working to exert greater control over their operations as the Covid-19 pandemic and other disruptions snarl supply chains. Food companies have said challenges involving labor, ingredients and transportation are limiting their abilities to meet consumer demand for such products as kids’ meals.
“Working in the global supply chain right now is incredibly difficult,” said Hershey Chief Executive Michele Buck. “The ability to have a facility in house just reduces one level of that complexity.”
North Dakota-based Dot’s Pretzels, which is privately owned, is the fastest-growing U.S. pretzel brand among brands with more than $10 million in annual U.S. retail sales, according to Hershey. The company said Dot’s represented 55% of growth in the pretzel category over the past year.
Acquiring Pretzels Inc., which is owned by an affiliate of the private-investment firm Peak Rock Capital, will give Hershey pretzel expertise and manufacturing operations to support growth in the $2 billion category, Hershey said. The facilities could also help Hershey expand production of some of its existing pretzel-related products, such as chocolate-covered pretzels, the company said.
Ms. Buck said the pretzel deals are the next step in Hershey’s vision to become a snacking behemoth. The Hershey, Pa.-based company has been working in recent years to diversify its business beyond candy and chocolate as consumers lean toward healthier snacks. Ms. Buck said consumers view pretzels as a “highly permissible” snack like popcorn, one that they feel better about eating.
The maker of Hershey’s Kisses and Reese’s Peanut Butter Cups bought the SkinnyPop popcorn owner, Amplify Snack Brands Inc., in 2018 in a $1.6 billion deal. Hershey also acquired Pirate’s Booty cheese puffs that year.
Previously Hershey bought Krave jerky and expanded its reach in the snack aisle with new products such as Reese’s pretzel-nut-and-chocolate snack mixes.
Through the pretzel deals, Hershey plans to acquire Pretzels Inc.’s three manufacturing locations in Indiana and Kansas as well as four pretzel-seasoning facilities from Dot’s. Pretzels Inc. is a co-manufacturer for Dot’s and other customers, Hershey said.
The deals will be financed with cash on hand and short-term borrowings, Hershey said. They are subject to regulatory approval and are expected to close by the end of this year.
Growth in Hershey’s snacks business helped boost Hershey’s sales in the latest quarter, though capacity constraints and supply-chain disruptions reduced inventory levels for grocers and distributors, the company said.
Even as the pandemic wanes, Ms. Buck said demand for Hershey’s products remains elevated as consumers hold on to at-home eating traditions such as cookouts or movies.
In the U.S., however, capacity constraints, labor shortages and supply-chain disruptions hampered Hershey’s ability to step up production in response to increasing demand for its products, Hershey said in October.
In response, the company said it has accelerated hiring and increased its workforce, in addition to cutting back on marketing spending to reduce pressure on constrained brands. Hershey said it is also boosting production capacity, particularly for Reese’s.