>>> What to look at today - 5th of October 2023

Shares rose in Asia after stocks and bonds rallied on Wall Street, bringing some relief to financial markets after a series of punishing losses. Traders’ focus now turns to Friday’s US jobs data. Equity benchmarks in Australia, Japan, Hong Kong and South Korea all advanced, adding a bullish pulse to region after a gauge of Asian equities fell into a technical correction Wednesday. Oil ticked higher, paring losses from its steepest one-day drop in a year. The dollar weakened for a second day. US equity futures held in tight ranges in Asia after the S&P 500 climbed 0.8% in New York, its biggest gain in almost three weeks, and the Nasdaq 100 advanced 1.5%, its best day since August. Mainland China markets remain shut for a week-long holiday. The easing of Treasury yields was helped by economic data that prompted traders to scale back forecasts for Federal Reserve tightening this year. US companies added the fewest number of jobs since the start of 2021 in September, according to a survey from the ADP Research Institute in collaboration with Stanford Digital Economy Lab. A separate report from the Institute for Supply Management showed the services sector pulled back modestly last month to the lowest level this year. Friday’s nonfarm payrolls figures are forecast to show hiring slowed in September. Bill Gross, co-founder and former chief investment officer of Pacific Investment Management Co., said retail investors that hold bonds in exchange-traded funds were adding to the pressure in Treasury markets over the past week.  “We are seeing a little bit of oversold market” as 10-year Treasury yields approach 5%, he said in an interview with Bloomberg Television. The dollar fell against all its Group-of-10 peers, with the yen strengthening much as 0.6%. Traders had speculated about official Japanese intervention in the market Tuesday when the currency spiked higher after touching 150 per dollar. However, early indications show that may not have been the case. Chinese property developers are also in focus as Sunac China Holdings Ltd. faces court proceedings Thursday on its multibillion-dollar offshore debt restructuring plan. In commodities, West Texas Intermediate futures were moderately higher after slumping 5.6% Wednesday to settle below $85 a barrel. The decline reflected concern over flagging demand for the commodity as higher interest rates and a strong dollar weigh on the global economy.  US After Hours BB +4.9% to separate IoT and Cybersecurity units; CLX -2.2% lower on guidance as cybersecurity attack caused wide-scale disruptions; CMBM -20.8% on lowered guidance.

Nikkei +1,59% Hang Seng +0,61% CSI Close Shanghai Close Shenzen Close

Eur$ 1,0523 CNH 7,3126 CNY 7,2980 JPY 148,45 GBP 1,2155 CHF 0,9141 RUB 100,0197 TRY 27,5697 WTI$ 84,64 Gold 1,826 BTC 27,700 ETH 1,645

S&P -0,06% Nasdaq -0,05% EuroStoxx +0,48% FTSE +0,41% Dax +0,41% SMI +0,42%

Macro :
- Oaktree Bids €1 Billion to Fund Italian Soccer League TV Channel
- Only a Stocks Crash Can Rescue the Bond Market, Barclays Says
- Japan Moves Up Tomahawk Missile Purchase Due to Security Worries
- Top City Boss Warns Pay Is Causing London to Lose War for Talent
- Milan’s Push to Lure World’s Wealthy Stokes Boom and Backlash

Keep an eye on :
- ADJ GY : Adler Group in ‘Advanced’ Talks With Potential Auditors
- AKRBP NO : Aker BP Reports Preliminary 3Q Equity Production of 449.8 Mboepd
- ALO FP : Alstom Warns on Cash Flow Due to Inventory, Delayed Orders
- AAPL US : Apple Considered Switch to Search Engine DuckDuckGo From Google
- T US : AT&T Is Exploring Options for Multibillion-Dollar DirecTV Stake
- AV/ LN : Aviva Shares Rise After Betaville ‘Uncooked Alert’ Mention
- BG AV : Bawag Group Gets ECB Approval to Buy Back EU175m Shares
- CQST SS : Castellum Sells Properties for SEK900m
- DAE SW : Datwyler: Volker Cwielong to Succeed Lambrecht as CEO in April
- DMRE GY : Apollo-Backed German Landlord Gears Up For Talks With Creditors
- DKSH SW : DKSH Converts CHF 150m Credit Line to Sustainability-Linked Loan
- EBS AV : Erste Bank Taps Luminor CEO Peter Bosek as New Chief Executive
- XOM US : Exxon Sees $2.1 Billion Earnings Lift From Oil Prices, Refining
- GLJ GY : Grenke 3Q Leasing New Business Volume EU591.1M
- FNAC FP : Fnac Darty, Ceva Logistics to Create Venture for E-Commerce
- GXI GY : Gerresheimer 3Q Adjusted Ebitda Meets Estimates
- GOOGL US : Apple Considered Switch to Search Engine DuckDuckGo From Google
- IMB LN : Imperial Brands Says Performance is in Line With Guidance
- IPH FP : Innate Pharma Says FDA Puts Lacutamab IND on Partial Hold
- KRN GY : Deutsche Boerse Says Krones to Replace SUSE in SDAX
- MTRO LN : Metro Bank Hires Morgan Stanley to Explore Capital Raise Options, Metro Bank in Talks For Up to £600m Capital Raise: FT
- MITRA BB : Mithra Says Oct. 30 Meetings Called to Consider Routine Matters
- NFLX US : Actors, Hollywood Studios Conclude Talks, Will Meet Again Friday
- NOVN SW : Novartis to Present New Pluvicto, Kisqali Data at Upcoming ESMO
- PNDORA DC : Pandora Sees Organic Growth of 7-9% CAGR From 2023-2026
- PRY IM : Prysmian Targets Adj. Ebitda of About €2 Billion in 2027
- RNO FP : Renault to Hold Ampere Capital Market Day on Nov. 15
- Renk IPO : German Gearbox Maker Renk Postpones IPO
- RIVN US : Rivian Prelim 3Q Revenue $1.29B to $1.33B, Est. $1.3B
- RIVN US : Rivian Sinks After EV Maker Plans Convertible Note Offering
- SCR FP : Scor Buys Back 9m Shares From Covea, to Sell Shares to BNP
- SAF FP : GE, Safran JV Identify 126 Jet Engines That Contain Fake Parts
- SHEL LN : Shell CEO Plans Town Hall for Staff Amid Anxiety Over Oil Shift
- S92 GY : SMA Solar Boosts FY Sales Forecast
- SMV LN : PEXA Group Proposes to Acquire Smoove for 54 Pence a Share
- SUSE GY : Deutsche Boerse Says Krones to Replace SUSE in SDAX
- TE FP : Technip Energies Gets Contracts From Galp for Portugal Refinery
- TTE FP : Suncor to Buy TotalEnergies Canadian Operations for C$1.5b
- UBI FP :
- VER AV : Ruling Against Verbund Price Hike Upheld by Higher Court: APA

>>> Europe : Brokers Upgrades & Downgrades - 5th of October 2023

>>> Up
* Abrdn plc Raised to Buy at Panmure Gordon; PT 250 pence
* Arjo Raised to Buy at ABG; PT 59 kronor
* Alstom Reiterates with Overweight, price target: €36 at JPMorgan Chase and Co
* Bachem Raised to Buy at Research Partners; PT 85 Swiss francs
* Lonza Raised to Hold at Intron Health; PT 465 Swiss francs

>>> Down
* Bakkafrost Cut to Hold at DNB Markets; PT 525 kroner
* Gresham House Cut to Hold at Panmure Gordon; PT 1,105 pence
* Marriott Vacations Cut to Hold at Jefferies; PT $112
* Verbund Cut to Hold at Erste Group; PT 79.50 euros
* WithSecure Cut to Hold at SEB Equities; PT 1.10 euros

>>> Initiation
* Elekta Reinstated Underweight at Barclays; PT 70 kronor
* Sandoz Group Rated New Overweight at Morgan Stanley
* Straumann Reinstated Overweight at Barclays; PT 153 Swiss francs
* VBG Group Rated New Buy at Nordea; PT 270 kronor
* Vodafone Resumed Neutral at Citi

>>> Call
* Lonza Loses Only Sell as Intron Sees Risks Now Better Reflected
* Only a Stocks Crash Can Rescue the Bond Market, Barclays Says

TechCrunch : Was FTX an empire ‘built on lies’ or a startup that ‘grew too quick

Was FTX an empire ‘built on lies’ or a startup that ‘grew too quickly’?
Inside opening statements at Sam Bankman-Fried’s criminal trial

The criminal trial of Sam Bankman-Fried, former cryptocurrency magnate, completed its second day on Wednesday. The prosecution and defense both gave opening statements and interviewed the first two witnesses, including a customer of FTX and Bankman-Fried’s former friend and ex-Alameda and FTX employee Adam Yedidia.

The prosecution painted Bankman-Fried as someone who knowingly committed fraud to achieve great wealth, power and influence. The defense countered that Bankman-Fried acted in good faith, never meant to commit fraud or steal, and basically got in over his head.

The prosecution: Bankman-Fried’s empire was ‘built on lies’
In his opening argument, just half past noon, prosecutor Thane Rhen began by painting a picture. “One year ago, Bankman-Fired was on top of the world.”

He arguably was.

Bankman-Fried was worth billions of dollars, living in a $35 million penthouse with friends and co-workers; he had two massive businesses, a crypto exchange, FTX and crypto hedge fund, Alameda Research (both of which have since gone bankrupt).

“He had wealth, he had power, he had influence,” Rhen said. “But all of it was built on lies.”

Rhen alleged that Bankman-Fried “took money he didn’t have” to build an empire. Rhen repeated several times, and loudly, that Bankman-Fried stole “billions of dollars” from FTX customers so he could spend the money on “lavish houses for himself, his parents, and his friends,” gain influence in Washington and meet celebrities.

FT : Shell LNG push puts clean energy strategy in spotlight

Shell LNG push puts clean energy strategy in spotlight
UK producer insists it is sticking to net zero goals even as it ramps up output in its most lucrative business

At Shell’s first capital markets day under new chief executive Wael Sawan this summer, the UK energy group drew the ire of environmentalists for its plans to hold oil output steady rather than allowing it to decline.

But the meeting also underlined the company’s greater dependence on another carbon-emitting fuel, liquefied natural gas, with executives telling investors that boosting output from LNG assets was a “top priority” and outlining plans to invest $4bn a year in LNG projects until 2025.

Gas has become Shell’s biggest money-spinner. Its integrated gas division, which is dominated by LNG activities, was the largest contributor to group profits in four of the past five years and accounted for just over half the company’s $14.7bn in earnings in the first half of 2023.

The question is whether the fuel remains the right focus for a company that Sawan insists is sticking to a strategy launched by his predecessor Ben van Beurden to achieve net zero emissions by 2050 through a ramp-up in clean energy investment.

“They are moving further and further away from me being comfortable that they have a genuinely compelling view for what this business should look like in 25 years’ time,” said one top 20 shareholder.

Increasing LNG volumes was a “pragmatic” strategy for the current environment, the shareholder said, noting that demand for natural gas in a decarbonising world was likely to outlast demand for other fossil fuels, particularly as Europe weans itself off Russian gas and Asia seeks alternatives to coal.

But in the longer term, prioritising LNG over clean energy could be a risk, the shareholder added. “We would like Shell to be doing a lot more around developing and articulating and then committing to a genuinely compelling energy transition strategy.”

Other shareholders, particularly those based in the US, are more positive about Shell’s commitment to its most lucrative business, according to Oswald Clint, an analyst at Bernstein.

“Investors can see that the demand is there, it is most likely multi-decade, and if you’re the biggest player in the market, you own the space, why not add to it,” he said.


Shell’s focus on LNG dates back to the very start of the industry. The company shipped the first ever commercial cargo of the fuel from Algeria to the UK in 1964 and later that decade was instrumental in developing the Asian LNG market as a partner in Brunei LNG.

Before then gas was largely considered an unwanted byproduct of oil production and was usually flared on site. Shell’s especially large portfolio of oil-producing assets gave it a particular “problem” of what to do with associated gas, according to one former senior executive in Shell’s gas business.

The solution was to liquefy the gas by cooling it to -162C, which shrinks it to one six-hundredth of its original volume and renders it economic to ship the fuel around the globe.

The trade has grown from 100mn tonnes per year in 2000 to almost 400mn tonnes in 2022, making the market worth $450bn.

Last year Shell moved 66mn tonnes of LNG — 16.5 per cent of the global total and second only to state-owned QatarEnergy.

“It is the only upstream business where Shell has a very clear lead over the rest of the industry,” the former senior executive said.

Its LNG sales represent about 23 per cent of cash flow from operations, according to Citibank — more than for any other western energy major. At the investor day in June, it said it would increase those volumes by 20-30 per cent by 2030.

“Fundamentally, Sawan believes that LNG produces better returns than renewables,” said one former Shell executive who worked with Sawan for more than two decades.

The new CEO, who rose to prominence at the company through his work on gas projects in Qatar, grew up “through the gas business”, the former executive added. “He is a big believer in the business and also a big believer in the trading model.”


Shell’s LNG dominance is partly a result of its $54bn acquisition in 2016 of gas specialist BG Group, a significant producer and trader of LNG that bought the fuel from a wide range of suppliers across the world for resale. In 2015, before the BG deal completed, Shell sold 44mn tonnes of the fuel.

The acquisition, following the purchase two years earlier of a smaller LNG business from Spain’s Repsol, also gave Shell the revenue stream it needed to give up parts of its oil portfolio. The divestments included its Canadian oil sands business and its exploration activities in the Arctic — both of which had attracted intense criticism from environmental campaigners.

Shortly before stepping down, Van Beurden told the Financial Times last year that the acquisitions allowed him to do the oil sands deal, which he said would otherwise have been “too good of a cash engine to give up on”.

“We could forget about betting on the Arctic because we had a whole new LNG business to work with,” he said.

Today, the UK group has stakes in LNG projects from Australia and Nigeria to Trinidad and Tobago, and also trades millions of tonnes a year from other producers. Last year it produced 30mn tonnes and traded a further 36mn tonnes from other producers.

Shell argues that LNG has a key role to play in the energy transition. When burnt, the gas produces half the carbon dioxide of coal for the same amount of energy. On the same basis, it generates 30 per cent less carbon dioxide than oil.

Still, the fuel emits carbon, meaning Shell is likely to have to soften its existing emission reduction targets to reflect the increased investment in LNG when it updates its energy transition strategy in March, the top 20 shareholder said.

“I don’t think it’s really possible for them to hit the current targets and to do all the things that they’ve said they’re going to do in terms of the way they’re going to spend their capex budget,” the shareholder said.

Asked whether Shell could keep boosting LNG volumes and still meet its net zero targets, the company said the world would need “more LNG to enable a balanced energy transition” but that work needed to be done to lower the emissions associated with the fuel, citing as an example a green, synthetic version of the gas that is under development.

“Until that happens, accurately measuring and reporting emissions across the LNG value chain and using quality carbon credits to compensate for them is an important step towards addressing emissions,” said Steve Hill, executive vice-president of Shell Energy.

Michael Coffin, a former BP geologist who is now the head of oil, gas and mining at the think-tank Carbon Tracker, believes Shell should be moving away from fossil fuels altogether.

“Global society needs to accelerate the investment in renewable power to displace coal directly, rather than developing assets that increase society’s lock-in to fossil fuels,” he said.

However, rather than abandoning LNG more companies are trying to follow Shell’s lead.

“There are people nibbling at their heels,” said Bernstein’s Clint, noting that Equinor, ExxonMobil and Chevron were signing new LNG offtake agreements with producers.

Frank Harris, head of global LNG consulting at Wood Mackenzie, stressed that the size and diversity of Shell’s portfolio meant it retained a powerful position in the market. The company is able to offer customers fuel from multiple sources — either from contracts with other producers or from its own facilities.

“For some of the buyers, whether you’re European or Asian, doing a deal with somebody like Shell is pretty appealing,” Harris said. “When it’s running a portfolio of this size, pretty much within reason it can give you what you want.”

WSJ : America’s Food Giants Confront the Ozempic Era

America’s Food Giants Confront the Ozempic Era
Nearly 7% of the population is projected to be on weight-loss drugs in 2035

You just started taking Ozempic. Will you still crave that bag of potato chips?

Big food companies and investors are watching as Ozempic and other similar weight-loss drugs flow to millions of people, upending America’s diet industry and raising new questions about how consumers will eat.

Executives at food manufacturers from Campbell Soup CPB 1.06%increase; green up pointing triangle to Conagra Brands CAG 0.00%increase; green up pointing triangle said they are fielding questions from investors about the drugs’ potential impact, as internal teams start to assess consumer behavior and brainstorm ways to respond.

The drugs, which suppress patients’ appetites, have exploded in popularity in the U.S., straining manufacturing capacity. Morgan Stanley has projected that 24 million people, or nearly 7% of the U.S. population, will be taking such medications in 2035.

Those people could cut their daily calorie consumption by as much as 30%, according to the firm, which surveyed over 300 patients. For a person on a 2,000-calorie diet, that could mean eliminating a one-ounce bag of salted potato chips, a bottle of soda and more each day.

Carolyn MacBain-Waldo said she is eating significantly less since she started taking Eli Lilly’s Mounjaro—her family orders from restaurants less often and their grocery bills have dropped by as much as 20%. The 50-year-old, who works as a senior director in retail, said the drug makes her feel full more quickly and that she is far less likely to overeat when stressed.

“I still have a fully stocked kitchen, there’s chips and pretzels in there,” MacBain-Waldo said. “I don’t find it tempting.”

Mark Clouse, chief executive of Campbell, which along with its namesake soups makes Goldfish crackers and Cape Cod potato chips, said he has been struck by the rapid rise of pharmaceutical companies behind the drugs.

“That’s a little bit of an ‘OK, wait a minute, something is going on here,’” Clouse said. Still, he said, he doesn’t buy the idea that the drugs will cut into food sales across the board.

Wall Street has been trying to project the drugs’ impact on sales for food and beverage makers, restaurants and grocery stores. Among food companies, snack and candy manufacturers such as Hershey HSY 0.88%increase; green up pointing triangle, Mondelez, Hostess TWNK 0.03%increase; green up pointing triangleand Campbell might be the most exposed, as patients cut back most on foods that are high in sugar and fat such as cookies and salty snacks, Morgan Stanley said. A Bernstein report said goods such as candy, where about one-third of sales are to people who consume the products at least once a day, could be most at risk.

Karyn Carlton, 47, who takes Mounjaro, said she doesn’t think about food all the time anymore and eats far fewer snacks.

“The other day I had a single jelly bean, which is unheard of for me,” she said, adding that she also recently ordered a kids’ meal from a fast-food restaurant and felt satiated.

The women said their doctors didn’t recommend specific diets while taking the drug.

The rise of Ozempic and other weight-loss drugs comes as sales growth is slowing for big food companies as consumers begin to balk at higher prices. Sales roared for food companies as consumers stocked pantries with major brands during the Covid-19 pandemic, and paid more for groceries when inflation took hold.

Now, concerns about companies’ growth prospects in the age of Ozempic are adding to worries over declining sales volumes, increasing pressure on food companies’ stock prices. The S&P 500 Packaged Food & Meat subindex has dropped 14% so far this year, while the S&P 500 has climbed 11%.

Nicholas Fereday, executive director of food and consumer trends for agricultural lender Rabobank, said the drugs pose a new threat to the packaged-food industry’s growth.

“If two-thirds of Americans are the target audience, it’s a huge thing,” Fereday said, referring to the portion of the U.S. population that is considered overweight.

Some Wall Street analysts and food-industry consultants said they don’t view Ozempic, made by Novo Nordisk, and other weight-loss drugs as a big risk for now. The drugs remain expensive and inaccessible to many Americans, they said, and widespread or long-term adoption isn’t guaranteed, with some people experiencing unpleasant side effects such as nausea and diarrhea. It is also still unclear which foods patients may opt to eat while taking the drugs, they said.

Many food executives said the drugs have gotten their attention, but that after navigating previous trends, from low-fat to low-carb diets, they aren’t panicking.

Conagra CEO Sean Connolly said that any significant drop in calorie consumption due to the drugs is a long way off. If they do gain traction, Connolly said, food companies could respond with new products, including smaller packaging sizes.

“Snacking tends to be one of the most profitable businesses in food,” Connolly said, and among the fastest-growing. “It’s not necessarily bad news.”

Bob Nolan, Conagra’s senior vice president of demand science, said his team began studying Ozempic and other drugs last fall. He said consumers aren’t discussing them on social media as much as other weight-loss programs such as the keto diet, though that could change once the drugs become available in pill form instead of as injections.

If patients are consuming fewer calories, Nolan said, they will turn to higher quality food, such as Conagra’s Healthy Choice and Marie Callender’s frozen meals, and Birds Eye frozen vegetables. “We have lots of products that will fit this already, but we’ll design new ones if we don’t,” he said.

Mondelez said it is expanding its “portion control” snacks, which are 200 calories or less and individually wrapped. The company also offers products such as gluten-free Oreos and Hu paleo-friendly chocolate bars for specific dietary needs. Campbell’s Clouse said it is too early to determine whether overall food consumption will decline as a result of the drugs, and that previous changes to American diets have created both challenges and opportunities.

Morgan Stanley’s survey found that patients taking weight-loss drugs ate more fruits, vegetables, poultry and fish, as well as weight-management products such as protein bars and nutritional shakes. The bank said packaged-food companies could adapt by changing their offerings.

MacBain-Waldo said she craves foods such as french fries less since starting Mounjaro, and eats more salads and protein. “I want to make sure I’m putting the right things in,” she said.

Mark Smucker, chief executive of Smucker, which recently agreed to pay $4.6 billion to acquire Twinkies maker Hostess, said the company is monitoring research on weight-loss drugs. “At this point, I still just feel very bullish that that sweet sort of instant reward that some folks are seeking is never really going to go away,” he said.

Responding to analysts’ questions in June, executives at Simply Good Foods Co., the maker of Atkins-branded food products, said the drugs are driving renewed interest in weight management and bringing consumers into pharmacies where its products are also sold. They said the company plans to market Atkins products to people who are on the drugs and are seeking more nutritious calories, as well as to patients coming off them, who are trying to keep weight off.

Geoff Tanner, who took over as Simply Good’s CEO in July, said the company had already begun work to find patients and market products directly to them.

“We think this is a wave and we’re going to catch it,” he said.

WWD : Italian Luxury Label Eleventy Opens First West Coast Store in the Heart of

Italian Luxury Label Eleventy Opens First West Coast Store in the Heart of Beverly Hills
The brand has opened a two-story store.
The soft beige walls match the subdued tones of the carpeting and furniture, creating a calm effect inside the new Eleventy boutique that recently opened in Beverly Hills, just a block away from Rodeo Drive.
The color scheme blends in well with the soft-hued Italian-made men’s jackets, blazers, lightweight sweaters, joggers, T-shirts and suede sneakers that fill the 1,800-square-foot store that spans two stories as well as pieces from the womenswear collection.
STEFANIE KEENAN

The outpost at 9546 Brighton Way is the Italian brand’s first U.S. location beyond the East Coast. For 18 months, the label, founded in 2007, tested the Southern California market with a pop-up store at the same location. Eleventy was so successful that Geoff Schneiderman, Eleventy’s chief executive officer for North America, said the company signed a 10-year lease and hired Italian architecture studio Parisotto + Formenton Architetti to renovate the interior and add more selling space. This is the same architecture studio that designed the label’s large location on Madison Avenue in New York.

“We wanted to make every single shop have the same atmosphere and DNA of our collection. It is the same color palate as our collection,” said Marco Baldassari, one of the label’s founders and creative director of Eleventy, who traveled in Milan to Beverly Hills to celebrate a very service-oriented outpost. There is a spacious fitting room on the second floor and plush, beige love seats for clients to view the collection while sipping coffee, drinks or savoring lunch.

The interior colors perfectly match the soft hues of the label’s fall collection, with many pieces hand-sewn in Italy. Beige is a predominant influence as well as a dusty gray blue and light forest green. “Our mission is for you to come in and leave the stress away,” Baldasarri explained, noting that customer service is the way brands are distinguishing themselves these days from each other.

Eleventy already has nameplates in New York City; Greenwich, Conn., and Palm Beach, Fla., but its mission is to grow its North American business beyond its wholesale partners in the U.S., which include Nordstrom and Neiman Marcus as well as Holt Renfrew and Harry Rosen in Canada. Eleventy is actively eyeing retail locations in Aspen, Colo., expected to be debut in 2025. A store in Bal Harbour, Fla., is opening in November.

The Milanese label’s recent retail expansion was helped last year by a capital infusion by VEI Capital, an investment vehicle belonging to Palladio Holding, which is a major shareholder in the corporation, and an unnamed group from the Gulf region.
Schneiderman said the goal is to grow revenues 30 percent year-over-year in the next couple of years after annual revenue reached $50 million last year, according to a company press release.

Eleventy’s exquisitely made merchandise is produced entirely in Italy with factory and textile partners providing the company with exclusive colors and fabrics that help sell the brand for less than other high-end luxury labels. For example, there are items including a reversible men’s blazer for $2,895, and a single-breasted jacket selling for $1,595. Womenswear is a newer category, which now makes up 35 percent of revenues. Childrenswear was introduced last year.

“Women have seen the men in their lives enjoying the brand for, let’s say, five or six years. And now they trust the brand,” Schneiderman said, noting that outerwear is one of the bestselling categories for women. “It is probably where you have the highest proportion of value to price.”

Some women’s pieces include a wool and cashmere turtleneck sweater for $895, a knit jacket for $1,795, and wool and cashmere blend trousers for $695. “The value proposition is really unique,” Baldasarri said. “This happens because we make a choice to invest in our product with quality.”

Eleventy has stores around the world, with global flagships in Milan, Geneva, Paris and London. Currently, the North American market accounts for 30 percent to 35 percent of revenues, but Baldassari sees that reaching 40 percent to 45 percent in the near future. “The U.S. is a strong market,” he observed. “Our style of smart luxury is exactly what people want.”