Salesforce Employees Worry Over Anthropic’s Invasion of Slack
The Takeaway
- Claude Tag competes with Salesforce’s own Slackbot AI product.
- Anthropic’s Claude growth has pressured traditional enterprise apps
- Salesforce plans to charge for external AI agent use with its apps.
When Anthropic on Tuesday launched a high-profile AI product for businesses that use Slack, some employees at Salesforce, which owns Slack, were confused.
In social media posts, Salesforce promoted Anthropic’s new product, Claude Tag, which works as a kind of AI teammate that lives inside group Slack chats. It sees and remembers everything that’s been discussed, flags unanswered threads, and handles coding, analytics, file search and other tasks. But Slack itself sells a similar AI product, Slackbot, which coincidentally is powered by Anthropic’s technology.
The new rival to Slackbot wasn’t the only cause for concern.
Some Salesforce staffers, consulting partners and executives at competing enterprise software firms were also shocked that Salesforce would promote an Anthropic product that could give the Claude maker information and context about how customers operate and communicate.
Anthropic did not provide a response to questions about how it might use customers’ Slack data to train or refine its AI, but Anthropic’s terms of service say it doesn’t do that with data from customers with whom it has commercial agreements.
Even so, some of these people privately likened the Claude Tag to a Trojan horse that would give Anthropic more leverage than it already has over the enterprise software industry, particularly as it forges direct relationships with business customers.
“There is risk in any relationship,” said Martin Kihn, a senior vice president of market strategy at Salesforce, in a LinkedIn post. He was responding to a question from a Salesforce business partner about whether there is a “risk that Claude Tag cannibalizes Slackbot.”
Inside Salesforce, employees were having similar conversations about the Anthropic product in their own Slack chat groups. Jaime DeLanghe, Slack’s chief product officer, told colleagues that Slackbot has access to everything a customer does in Slack, “unlike Claude Tag, which only has access to the channels you put it in.”
To some employees, the difference she described seemed minuscule.
‘Crappy Slack Bot’
Anthropic staffer Andrej Karpathy stoked Salesforce employees’ concerns by contrasting Claude Tag with existing products in the market.
“This is not a ‘feature’ like some crappy Slack bot.…” he said in a post on X after the product’s launch. “The difference will become clearer over time.” Days later, the post vanished.
While Slackbot doesn’t code, both companies have positioned their AI products as a new paradigm for how organizations interact with AI and automate all manner of work. Salesforce executives in recent months touted Slackbot as one of the keys to its AI strategy, and CEO Marc Benioff mentioned Slackbot 13 times in a February earnings conference call.
Benioff may have decided it’s better to partner with Anthropic than try to fight it off or watch it launch such a product with a Slack competitor like Microsoft Teams. The CEO said in a text that he views Claude Tag as a partner rather than a Slackbot competitor.
The move shows how Slack has evolved its approach to external AI agents since a year ago, when it moved to block other software firms’ apps from searching or storing Slack messages even if their customers permitted them to do so. Since then it has worked to enable customers to use Slack to summon external AI agents, including coding agents developed by Anthropic and OpenAI.
This week, Salesforce touted the success of Slack as an app or AI agent platform.
“Slack is the best home for all of your agents,” DeLanghe told colleagues. “We strongly believe that keeping the ecosystem open and letting customers choose the AI tools that work best for them (and put them in Slack!) is the best longterm path for success.”
Agent App Store
A Salesforce spokesperson compared Slack’s enabling of apps from other developers to Apple’s App Store. “Apple strengthened the customer experience with third-party apps, and Slack’s open ecosystem is the enterprise distribution platform for third-party AI agents,” the spokesperson said. “Why wouldn’t we want Claude Tag in there along with other agents?”
Claude Tag isn’t the only AI agent that can be summoned by workers using Slack to see and respond to teammates’ messages and take actions. Many other app developers—including Atlassian, which owns software-tracking app Jira, and Perplexity, maker of an AI search app—also offer AI agents in Slack that can connect to various business apps and perform tasks the way Claude Tag does.
But none of those other firms is as powerful and ambitious as Anthropic, and Salesforce hasn’t promoted those apps the way it has Claude Tag. The move as Anthropic has spread fear among app developers as it becomes the dominant seller of AI models to other businesses.
Salesforce and Anthropic declined to discuss the financial terms of their commercial agreements. A Salesforce spokesperson last year told The Information that companies connecting their products to Salesforce apps through its app store pay a flat fee, and some pay a commission on sales.
Still, pressure could rise on Salesforce to explain the long-term benefits of the partnership strategy and how it will avoid losing its status as the central place where customers build and run business applications.
Anthropic this year has shaken up the enterprise software market—and the share prices of Salesforce and other big names in the field—with products such as Claude Code and Cowork that aim to automate white-collar work, which Claude Tag is an extension of. While traditional enterprise software revenues continue to grow, insurgent AI firms like Anthropic and OpenAI have raised questions about whether the old guard will lose influence over enterprises and take a hit to their margins or growth.
Already, some customers that increased spending on AI from Anthropic has have recently moved to shorten their contracts with traditional enterprise app providers.
Salesforce, Microsoft and other enterprise software firms are competing with Anthropic and OpenAI in business automation tools that the AI firms’ employees believe could one day replace some traditional enterprise apps. Firms such as Microsoft and SAP have been trying to protect some of their apps from outside intrusion by AI rivals by blocking their ability to tap data from the apps.
Salesforce and its ilk are meanwhile launching their own AI tools powered by Anthropic and OpenAI technology. So far, though, tools such as Slackbot don’t appear to be helping Salesforce accelerate its overall sales.
Gaurav Kheterpal, a member of a Salesforce advisory board that gives the company feedback on its products, said he was excited yet confused by the launch of Claude Tag, which he sees as “what Slackbot was supposed to be.”
Salesforce and other owners of major enterprise apps are also planning to levy tolls on customers that want to use Anthropic and OpenAI tools—including agents like Claude Tag—to handle tasks that involve data in those traditional apps. Salesforce in particular is planning to charge customers that use external AI agents like Anthropic’s to do work involving data they store with Salesforce’s sales, marketing and other apps. That’s according to an internal company slide about the new program, Headless 360, which The Information viewed.
In the battle between Slackbot and Claude Tag, Salesforce may have a pricing advantage.
An executive of a consulting firm that resells products from both Anthropic and Salesforce to hundreds of businesses said Slackbot was more cost-effective because Slack licenses include usage, whereas Claude charges based on usage and consumes “tokens pretty quickly.”
Salesforce employees expressed excitement in internal Slack group messages about using Claude Tag but encountered error messages when they tried it. A manager said in the Slack thread that the company is working to make the product available to employees, but it “isn’t quite ready yet.”