>>> US Ouster partners with Seneca on lidar for autonomous wildfire-response dro

Ouster partners with Seneca on lidar for autonomous wildfire-response drones
  • Ouster partnered with Seneca to integrate Ouster's Rev8 native color lidar into Seneca's autonomous drone platform for wildfire response operations.
  • The companies said the lidar is intended to improve perception, navigation and obstacle avoidance in smoke, dust, changing terrain and other low-visibility conditions.
  • Seneca aims to use the system across cargo delivery to fire lines, terrain-following for mapping and vegetation management, and inspection of structures and utility infrastructure.
  • Ouster said its NDAA §164- and BABA-compliant digital lidar platform also supports Seneca's U.S.-designed and assembled aircraft strategy.

>>> Europe : Brokers Upgrades & Downgrades - 1st of Oct. 2026 V2(+)

>>> Up
* Asker Healthcare Raised to Hold at DNB Carnegie; PT 66.50 kronor (+)
* BP ADRs Raised to Overweight at Wells Fargo
* Close Brothers PT Raised to 590 pence at Shore Capital
* Hub Group Raised to Hold at Stifel; PT $29
* Iberdrola Raised to Buy at Goldman; PT 25 euros
* Norma Raised to Buy at MP Capital Markets; PT 24 euros (+)
* NP3 Fastigheter Raised to Buy at SEB Equities; PT 277 kronor
* Occidental Raised to Buy at Goldman; PT $69
* Prysmian Raised to Accumulate at Banca Akros (ESN); PT 138 euros (+)
* Redeia Raised to Outperform at Oddo BHF; PT 19 euros
* Sagax Raised to Buy at SEB Equities; PT 180 kronor
* Telenor Raised to Buy at Berenberg

>>> Down
* A.G. Barr Cut to Hold at Berenberg; PT 625 pence (+)
* Allegro Cut to Neutral at Citi; PT 52 zloty
* AstraZeneca Cut to Hold at Intron Health; PT 13,000 pence
* Asuntosalkku Cut to Reduce at Inderes; PT 79 euros
* Enagas Cut to Neutral at Oddo BHF; PT 17.50 euros
* Exxon Cut to Equal-Weight at Wells Fargo
* Hermes Cut to Neutral at Rothschild & Co Redburn; PT 1,410 euros
* Kaleon Cut to Hold at Equita; PT 4.40 euros (+)
* Leonardo PT Cut to 55 euros from 63 euros at Banca Akros (+)
* Merus Power Cut to Reduce at Inderes; PT 6.50 euros
* Schweiter Cut to Market Perform at ZKB (+)
* Tele2 Cut to Sell at Berenberg; PT 140 kronor
* Tourmaline Oil Cut to Sell at Goldman; PT C$49
* Trelleborg Cut to Hold at SEB Equities; PT 480 kronor

>>> Initiation
* ASML ADRs Reinstated Buy at William O'Neil (+)
* Bouygues ADRs Rated New Buy at Berenberg; PT $12.50 (+)
* Cellnex ADRs Rated New Buy at Berenberg; PT $21.60 (+)
* Digi Spain Telecom Rated New Buy at Berenberg; PT 7.60 euros
* Kura Oncology Rated New Overweight at JPMorgan; PT $30
* Semco Technologies SAS Rated New Buy at Berenberg; PT 68 euros
* Telefonica ADRs Rated New Hold at Berenberg; PT $3.63 (+)
* Telenor ADRs Rated New Buy at Berenberg; PT $16.10 (+)

>>> Call
* Citi’s Lee Says October Is a Good Time to Buy Memory Chip Stocks (+)
* JPMorgan Strategists Say Equity Positioning Is Elevated Again
* Colruyt Has a ‘Material De-Rating Looming,’ JPMorgan Says
* Continental Pre-Close Implies Strong Margin Potential, Citi Says
* Iberdrola Upgraded at Goldman on Long-Term Growth Outlook
* Meta Named a Top Pick at Deutsche Bank on Muse Potential
* Trelleborg Cut to Hold at SEB Equities After Recent Share Rally (+)

>>> What to look at today - 1st of Oct. 2026

US stock-index futures advanced and Asian technology shares gained as Micron Technology Inc.’s upbeat forecast boosted sentiment toward the sector. Treasuries held their losses, while the dollar strengthened. Contracts for the Nasdaq 100 Index climbed 0.8% and those for the S&P 500 Index rose 0.4%, steadying sentiment at the start of a new quarter after late swings on Wall Street erased gains sparked by softer-than-expected inflation data. Japan’s Nikkei index jumped 2.7% and the Kospi in South Korea rose 1.2%, led by tech shares. Micron continued to post historically high gross margins, but warned they will tighten slightly. The company’s shares edged up 0.4% in after-market trading. Alphabet Inc.’s shares rose 1.5% in extended trading after Google began rolling out the Gemini 4 Argon, its long-awaited flagship artificial intelligence model. Elsewhere, oil declined, helping a pause in the selloff in Treasuries. The benchmark 10-year Treasury yield traded around 5.28%, hovering near Wednesday’s peak and within reach of levels last seen in 2002. The yield on the 30-year steadied to 5.62%, having reached the highest since 2002 during New York trading.  Bonds across Asia Pacific followed the moves from the prior session as the yield curve steepened in Japan. While Micron’s forecast offered fresh support, Wall Street’s late swings underscored uncertainty over the outlook for equities despite easing inflation concerns and reduced expectations for another rate hike by the Federal Reserve. Attention now turns to US payrolls data due Friday, while traders start paying increased attention to the midterm elections in November to assess whether stocks can regain ground. In other corners of the market, rates on Japan’s 30-year government debt climbed five basis points to 4.20%. Debt in Australia and New Zealand slipped as well. Gold edged higher to trade around $4,170 an ounce, while silver advanced 1.2% to about $61.15 an ounce. US oil declined 1.4% to around $89.10 a barrel amid hopes a recovery in Middle East flows can be sustained. Brent crude for December delivery traded below $97 a barrel following a 1.9% advance in the prior session. The yen weakened against the dollar after minutes from the Bank of Japan’s September meeting disappointed investors looking for signs that policymakers may be preparing for another move this month. The currency fell 0.5% to around 158.10 per dollar. The greenback strengthened against all its major peers, sending the New Zealand currency to its lowest since late November. A Bloomberg gauge of the US currency’s strength edged up 0.1% after wrapping up its best month since March. Bonds remained in focus after global government debt posted its worst quarter since 2024 as oil near $100 a barrel revived concerns about persistent inflation.  Some relief came for investors after the August reading for the Federal Reserve’s preferred inflation gauge was softer than economists forecast. That prompted money markets to cut the odds of an October interest-rate hike to less than 40%. Global government bonds closed September 2.4% lower, with a Bloomberg index of the debt posting its worst quarterly loss since the three-month stretch at the end of 2024, when Donald Trump won a second term as US president and investors braced for a more expansionary fiscal policy.  US After Hours VICR +8.6%, FDS +3.3% higher on earnings; PRGS -2.2% lower on earnings.

Nikkei +3.28% Hang Seng Closed CSI Closed Kospi +1.60% Shanghai +0.31% Shenzen -0.23%

Eur$ 1.1316 CNH 6.7155 CNY 6.7064 JPY 158.32 GBP 1.3246 CHF 0.8367 RUB 83.4780 TRY 49.0370 WTI$ 89.03 -1.54% Gold 4,182 +0.60% BTC 84,191 +0.70% ETH 2,711 +1.16%

S&P +0.64% Nasdaq +1.25% EuroStoxx -0.24% FTSE -0.44% Dax -0.36% SMI -0.69%

Macro :
- Hattink’s Hedge Fund Returns Capital, Cites ‘Irrational’ Markets
- ECB’s Schnabel Says Coming Months to Clarify Rate-Hike Path
- Netanyahu: Too Early to Link FlyDubai Pilot Attacker to Iran
- France to Lay Out Budget in Latest Test of Investor Nerves
- Dealmakers Face Fresh Risks Chasing $5 Trillion-Plus M&A Record

Keep an eye on :
- ACCV US : AI Infrastructure Firm Accelevation Edges Down 0.3% Post-IPO (1)
- AIR FP : Air France, Lufthansa Submit Improved Bids for Portugal’s TAP
- AIR FP : Malaysia’s MAG to Buy Sepang Aircraft Engineering From Airbus
- ALO FP : Alstom Gets €800M South Africa Gautrain Modernization Contract
- AMZN US : Constellation Gains on 20-Year Power Purchase Deal With Amazon
- ANTIN FP : Antin Acquires HP Helicopters; No Terms
- IF IM : Banca Ifis Could Face Write-Downs After Bank of Italy Inspection
- BBVA SM : BBVA to Pay €0.37/Share Gross Cash Interim Dividend for 2026
- BMY US : Bristol Meyers’ Camzyos Gets FDA Approval for Pediatric oHCM
- BA US : Trump Praises Boeing for 737 Max Airplane Performance
- BT/A LN : Sky News: BT asked for payment waiver as TalkTalk rescue negotiations intensify
- CON GY : Continental 3Q Tires Sales Seen Slightly Below Prior Year
- CON GY : Continental Pre-Close Implies Strong Margin Potential, Citi Says
- CEG US : Constellation Gains on 20-Year Power Purchase Deal With Amazon
- LLY US : Lilly's Foundayo Meets CV Safety Bar in Type 2 Diabetes Trial
- ENI IM : Eni, Ares, EIP Complete Plenitude Stakes, Governance Overhaul
- FRE GY : Fresenius Buys Remaining 45% of mAbxience for up to €750m
- G IM : Generali OKs Alleanza Assicurazioni Merger Into Generali Italia
- GLEN LN : Glencore, Peabody and Heeney Mull Coal Deals in Venezuela
- GOOGL US : Google Introduces Gemini 4 Argon; Rollout as Soon as Possible
- HHH US : Ackman Plans to Raise Outside Capital in Push to Emulate Buffett
- Kalshi IPO : Kalshi Finalizing New Funding at $40 Billion Value Ahead of IPO
- KNEBV FH : Kone Gets Order for Burj Azizi Tower in UAE
- LI US : Li Auto Sept. Vehicle Deliveries 31,817 Units Vs. 33,951 Y/y
- LULU US : Lululemon and Chip Wilson Are Delaying Naming a New Board Member
- MU US : Micron Forecast Points to Durable AI-Related Demand: Street Wrap
- ORIOLA FH : Oriola Says ERP, WMS Program Timeline Extended to 2028
- PSKY US : Paramount Skydance, Warner Bros. See Merger Closing Oct. 6
- PGHN SW : Partners Group Said to Consider Sale of Modular Builder Parmaco
- REGN US : Sanofi, Regeneron Seal Deeper Partnership Worth Up to $8 Billion
- RIO LN : Rio’s Bell Bay Aluminium Smelter to Operate Through End of 2031
- ROP SW : Roche Phase III Evera Study Cut Breast Cancer Progression Risk
- SAN FP : Sanofi, Regeneron Seal Deeper Partnership Worth Up to $8 Billion
- SEBA SS : SEB’s Pillar 2 Requirement Cut to 2% by the FSA in Annual Review
- STRZ US : STARZ Says Verizon Fios Customers May Lose Its Channels
- SNPS US : Synopsys, OpenAI in Multi-Year Chip Design Model Framework
- TEF SM : Telefónica to Streamline Operating Model in Spain
- 700 HK : Tencent Leases 100,000 AI Chips From Oracle in 5-Year Deal: FT
- HO FP : Thales to Distribute Interim Cash Dividend of €1.05/Share
- TFIN IM : Webuild Clears Golden Power Hurdle for Trevi Tender Offer
- UBSG SW : UBS Should Quit Switzerland Over Capital Rule, Investor Says
- UTHR US : United Therapeutics Seeks Damages Over Sales of Liquidia Drug
- VWS DC : Vestas Wins Three Projects in Germany Totaling 101 MW
- VICR US : Vicor Gains After Raising 3Q Sequential Revenue Growth View (1)
- WBA US : Sycamore Said to Near Deal to Sell Boots to Canada’s Westons
- WDP BB : WDP Is Said to Award About 50% of Share Sale to 10 Investors
- W5 SS : W5 Solutions Registers SEK150 Million Shares via DNB Carnegie
- XPEV US : XPeng 3Q Vehicle Deliveries Rise 15% Q/q to 118,390 Units

>>> Europe : Brokers Upgrades & Downgrades - 1st of Oct. 2026

>>> Up
* BP ADRs Raised to Overweight at Wells Fargo
* Close Brothers PT Raised to 590 pence at Shore Capital
* Hub Group Raised to Hold at Stifel; PT $29
* Iberdrola Raised to Buy at Goldman; PT 25 euros
* NP3 Fastigheter Raised to Buy at SEB Equities; PT 277 kronor
* Occidental Raised to Buy at Goldman; PT $69
* Redeia Raised to Outperform at Oddo BHF; PT 19 euros
* Sagax Raised to Buy at SEB Equities; PT 180 kronor
* Telenor Raised to Buy at Berenberg

>>> Down
* Allegro Cut to Neutral at Citi; PT 52 zloty
* AstraZeneca Cut to Hold at Intron Health; PT 13,000 pence
* Asuntosalkku Cut to Reduce at Inderes; PT 79 euros
* Enagas Cut to Neutral at Oddo BHF; PT 17.50 euros
* Exxon Cut to Equal-Weight at Wells Fargo
* Hermes Cut to Neutral at Rothschild & Co Redburn; PT 1,410 euros
* Merus Power Cut to Reduce at Inderes; PT 6.50 euros
* Tele2 Cut to Sell at Berenberg; PT 140 kronor
* Tourmaline Oil Cut to Sell at Goldman; PT C$49
* Trelleborg Cut to Hold at SEB Equities; PT 480 kronor

>>> Initiation
* Digi Spain Telecom Rated New Buy at Berenberg; PT 7.60 euros
* Kura Oncology Rated New Overweight at JPMorgan; PT $30
* Semco Technologies SAS Rated New Buy at Berenberg; PT 68 euros

>>> Call
* JPMorgan Strategists Say Equity Positioning Is Elevated Again
* Colruyt Has a ‘Material De-Rating Looming,’ JPMorgan Says
* Continental Pre-Close Implies Strong Margin Potential, Citi Says
* Iberdrola Upgraded at Goldman on Long-Term Growth Outlook
* Meta Named a Top Pick at Deutsche Bank on Muse Potential

>>> Stoxx 600 Pre-Market Indications

  • AT&S (AUS TH) +3.2%
  • STMicro (SGM TH) +2.3%
  • BE Semiconductor (BSI TH) +2.1%
  • ASML (ASME TH) +1.8%
  • Aixtron (AIXA TH) +1.5%
  • Nokia (NOA3 TH) +1.5%
  • Infineon (IFX TH) +1.5%
  • Siemens Energy (ENR TH) +1%
  • Porsche SE (PAH3 TH) -1%
  • CTS Eventim (EVD TH) -1%
  • Novo Nordisk (NOV TH) -1.1%
  • TAG Immobilien (TEG TH) -1.1%
  • Commerzbank (CBK TH) -1.1%
  • SAP (SAP TH) -1.2%
  • Var Energi (J4V TH) -1.2%
  • RENK Group (R3NK TH) -2.4%

(ZeroHedge) "Zero Hormuz": Abu Dhabi Crown Prince Readies Tens Of Billions To Tu

"Zero Hormuz": Abu Dhabi Crown Prince Readies Tens Of Billions To Turn Fujairah Into Hormuz Bypass

On March 3, just days after the first US and Israeli strikes on Iran, when most of the market was still busy pricing the closure of the Strait of Hormuz as a temporary inconvenience, we pointed out something that seemed rather obvious (to us): the UAE's oil port of Fujairah, which sits on the Gulf of Oman and bypasses the strait completely, was far too small for its strategic importance - and that would change.
Six days later we went one step further:
Seven months later, the "major infrastructure push" has a name, a sponsor, and a checkbook. According to a new Bloomberg Big Take, Abu Dhabi Crown Prince Sheikh Khaled bin Mohamed Al Nahyan - who took the helm of the emirate's $300 billion L'imad Holding sovereign fund weeks before the war began - is now the point man for what the UAE is officially calling its "Zero Hormuz" strategy (wonder if he was reading Zero Hedge at the time). And the centerpiece of that strategy is, you guessed it, Fujairah.
Follow the money (to the Gulf of Oman)
Here are the Bloomberg report highlights:
  • L'imad has announced plans to take Abu Dhabi Ports Co. private at a valuation of nearly $9 billion, and people familiar say the fund is now likely to spend tens of billions of dollars more on new port infrastructure outside the strait.
  • The crown prince and his inner circle are expected to be "particularly focused" on expanding ports in Fujairah, which sits just outside Hormuz and opens into the Gulf of Oman.
  • In May, L'imad struck an agreement with BlackRock (via its Global Infrastructure Partners unit), Temasek and ADNOC to jointly target up to $30 billion of infrastructure investment in energy transportation, logistics and water. Abu Dhabi did not want such a large push funded solely by state money - which is a polite way of saying Larry Fink gets a toll road around Iran.
  • Sheikh Khaled also chairs the executive committee of ADNOC's board, which is building a second oil pipeline to double export capacity through Fujairah; at a May meeting he directed the company to accelerate delivery.
  • Meanwhile Dubai's DP World is separately pushing new container terminals in Fujairah - meaning that a relatively small stretch of coastline under the Al Hajar mountains is about to become some of the most crowded (and most valuable) real estate in the Gulf.
The UAE's trade minister Thani Al Zeyoudi summed up the doctrine back in June: the country wants to move to Zero Hormuz dependency regardless of whether the strait is open or not. Translation: even if Tehran signs a peace deal tomorrow, the leverage it enjoyed over Gulf exports for decades is never coming back.
Regular readers will recognize every step of this progression. On April 2 we noted that Gulf states were dusting off costly bypass pipeline plans; on May 15 we reported that ADNOC would double its crude export capacity bypassing Hormuz with the new pipeline to Fujairah, due in 2027; and on July 13 we wrote that DP World's plan for a new east coast port in Fujairah "signals the beginning of the end" of Iran's Hormuz leverage. That same day, as peace talks went nowhere, we also offered an alternative engineering solution:
Abu Dhabi, it appears, has opted for the slightly less ambitious version: pipelines plus a lot of concrete.
Goldman: 60% of Gulf exports insulated from Hormuz by 2028
So how far can this go? Goldman's commodity team (Alexandra Paulus, Yulia Grigsby, Daan Struyven and Filippo Cuscito) ran the numbers in a July note titled "Gulf Exports: Short-Term Uncertainty, Long-Term Pipeline Hedge" (available here to pro subs), and the conclusion is that while Hormuz still dictates prices in the short run, the long run looks very different. The bank estimates that enough pipeline capacity will be added in the region to insulate over 45% of pre-war Persian Gulf exports by end-2027 and more than 60% by end-2028 from any future Hormuz shock.
Some of the details:
  • Goldman measures current effective bypass capacity as the flows out of Yanbu (East-West pipeline), Fujairah (ADCOP pipeline) and Ceyhan (Kirkuk-Ceyhan). In its base case, that capacity rises by 3.8mb/d by end-2027 and 7.3mb/d cumulatively by end-2028, to over 14mb/d - versus ~23mb/d of pre-war exports from the seven Gulf producers that need pipelines to dodge Hormuz.
  • The UAE features prominently: the West-East pipeline (ADNOC's second line to Fujairah) is one of only two projects already under construction, while a Hamriyah-Fujairah pipeline sits in Goldman's "Accelerated Scenario" - which would insulate 75% of exports by end-2028 (vs. just over 45% in the "Conservative Scenario").
  • History is on the builders' side: across Goldman's sample, the median construction time for Mideast pipelines was 2.5 years, and single-country projects get built faster, especially in response to supply disruptions. Multi-country projects (looking at you, Iraq-Syria) not so much.
  • Total cost across the seven projects: roughly $30-48 billion - or, put differently, about one BlackRock/L'imad infrastructure platform.
And here is the punchline for oil bulls: Goldman raised its long-dated Brent assumption (3-year-ahead futures) by $9 to $76/bbl at the peak of the war, mostly on a higher structural security premium. But the bank warns that the eventual expansion of bypass capacity poses downside risk to that long-dated assumption. In other words, every barrel that Sheikh Khaled routes to Fujairah is a barrel of risk premium Iran can no longer charge the world.
The plumbing is already working
The "adaptation" is already visible in the export data. As we reported earlier today, Goldman estimates that Persian Gulf oil exports (including "dark exports") recovered to 23.3mb/d over the past week, in line with their 2025 average, after doubling in September. Crude accounted for nearly 90% of the recovery, reaching 19mb/d (108% of the 2025 average), while refined product exports remain stuck at about half of normal. Crucially for this story, Goldman notes that oil exports from the UAE - which shockingly exited OPEC shortly after the Iran war started - are also above their 2025 average, "with likely further upside" - while Iran shipped no crude by sea at all in September.
Drill down and Fujairah is doing a lot of the heavy lifting: Goldman's late-September breakdown puts flows via Fujairah at 3.6mb/d (crude, products and LPG combined), more than Yanbu's 2.6mb/d, and more than double the ~1.7mb/d Fujairah handled before the war.
Source: Goldman
And by country, the UAE is already running at 110% of its 2025 export average - second only to Saudi Arabia's dark-transit-fueled surge - while Iran sits at 19%.
Source: Goldman
The UAE in particular has been the most creative workaround artist of the war: as we noted in July, its crude output hit an all-time high of 4.1mb/d in June after it quit OPEC, with ADNOC selling cargoes for loading off Fujairah and Sohar, outside the strait. Back in March, we reported that Fujairah crude loadings had already hit ~1.9mb/d - about the max the existing 1.5-1.8mb/d Habshan-Fujairah line can carry. The only real constraint was pipe. Which is exactly what Abu Dhabi is now paying to fix.
Bypassing the strait is not the same as bypassing the drones
None of this makes Fujairah safe. It is roughly 80 miles from Hormuz and well within range of Iranian drones and short-range missiles - a point LSE professor Steffen Hertog makes in the Bloomberg piece. Tehran knows exactly what Fujairah represents: the port was in flames on March 14, was attacked at least seven times in the first four weeks of the war, and on March 31 Iran explicitly threatened to target the port and its pipeline "in order to close the UAE's route to bypass the Strait of Hormuz." On May 4, another Iranian strike on Fujairah's oil zone sent Brent above $114.
Saudi Arabia offers the cautionary tale. Its 7mb/d East-West pipeline to Yanbu - the region's single biggest Hormuz bypass - was shut down on September 11 after drone attacks by pro-Iran militias, before restarting on September 28. Goldman's September 14 Oil Tracker pointed out that an April strike on the same pipeline cut flows by just 0.7mb/d for four days, while the latest attack was far more severe and threatened the remaining ~2mb/d of Yanbu exports. The Saudis promptly pivoted back to shipping through... Hormuz. Meanwhile the Houthis are advancing on Bab el-Mandeb, threatening the other end of the Red Sea route.
Which brings us to Treasury Secretary Bessent, who predicted on September 1 that in two years Hormuz will be "a worthless piece of water." Qatar's energy minister promptly called that "completely wrong" - which is easy to understand when you are Qatar, have no geographic alternative route, and have watched your gas revenue drop sharply. The truth is somewhere in between: Hormuz won't be worthless, but if Goldman's math is right it will be worth a lot less to Iran - and a lot more to whoever owns the ports on the other side of the mountains.
As Chatham House's Sanam Vakil puts it, a "No Hormuz" policy is now of utmost importance for the UAE - but with Iran's proxies extending their reach, Abu Dhabi will also have to prepare for infrastructure targeting outside Hormuz too. Expect the next line item in the L'imad budget to be air defense.
For now, the bottom line is the one we flagged on day four of the war: the Gulf's most important real estate is no longer inside the strait, it's on the Gulf of Oman - and the crown prince of Abu Dhabi has just put tens of billions of dollars (and BlackRock's money) behind that view.

>>> TradeGate Pre-Market Indications

DAX:
  • Infineon (IFX TH) +1.6%
    • NOTE: Infineon Eyes Thailand as Potential Semiconductor Production Hub
  • Siemens Energy (ENR TH) +1.2%
  • Scout24 (G24 TH) +1%
  • SAP (SAP TH) -1%
  • Commerzbank (CBK TH) -1.1%
MDAX:
  • SUSS MicroTec (SMHN TH) +2.5%
  • Aixtron (AIXA TH) +2%
  • Siltronic (WAF TH) +1.2%
  • Jenoptik (JEN TH) +1.1%
SDAX:
  • PVA TePla (TPE TH) +1.8%
  • Evotec (EVT TH) +1%
  • Kontron (KTN TH) -1.6%

WSJ : How Arc’teryx Turned Climbing Gear Into a Luxury Status Symbol Watch how t

How Arc’teryx Turned Climbing Gear Into a Luxury Status Symbol
Watch how the upscale mountaineering brand grew from $500 million to $2 billion in revenue by expanding beyond climbers

A $900 Arc’teryx Alpha SV jacket has more than 150 component parts from more than 35 suppliers. The highly technical products are designed for climbers, but the rapid brand growth has also been fueled by “gorpcore,” a fashion trend where technical gear is worn as high-end streetwear.


In the video above, The Wall Street Journal got rare access inside Arc’teryx’s Canadian manufacturing facility ARC’One to learn how the company carved out a unique brand identity in an industry dominated by mainstream giants like Patagonia and The North Face.

WSJ : Tech CEOs Privately Questioned Amodei for Sounding AI Alarm Bells Nvidia’s

Tech CEOs Privately Questioned Amodei for Sounding AI Alarm Bells
Nvidia’s CEO was among the execs at White House event who called out the Anthropic leader for warning about the technology’s capabilities

WASHINGTON—After agreeing to sign a statement of principles to keep artificial-intelligence models safe Tuesday, AI chief executives surrounded President Trump outside the White House to present the image of a unified industry addressing the public’s fears.

Behind the scenes, industry leaders including Jensen Huang of Nvidia had just questioned Anthropic’s Dario Amodei about his warnings about the dangers of AI, people familiar with the matter said.

The executives asked Amodei why he was being so extreme in public about the capabilities of AI models and risks they posed following a lunch in the East Room with about two dozen CEOs. Amodei told the other executives that it is important to be honest with the public about model capabilities and not play down risks, some of the people said.

Their conversation occurred with a smaller group of executives and White House aides and advisers who were hashing out the principles in the Roosevelt Room, some of the people said.

Trump and House Speaker Mike Johnson (R., La.) got the top AI companies to agree to the principles at the lunch, but the questioning of Amodei is the latest indication of tensions under the surface between Anthropic and the rest of the industry that could hinder the sector’s plan for “self regulation” using model evaluations and internal controls.

Amodei has previously criticized the White House and competitors for playing down safety concerns and warned about AI models carrying out cyberattacks and extreme job losses driven by the technology, making him a target for criticism by many in Washington and Silicon Valley.

Jay Clayton, director of national intelligence, said in a statement that the meeting was “one of the most, if not the most, constructive and collegial industry meetings I have ever seen.”

“The focal point was, ‘What is best for the American people and globe?’ and that focal point drove agreement,” said the candidate to be Trump’s next AI “czar” coordinating policy across the administration.

On Tuesday, Amodei told reporters “we can win safely” if the industry and administration work together, and Trump praised him for being “great.” The duo dined together at the White House Sunday for their first face-to-face meeting.

Anthropic has sought to mend fences with the administration recently and is gearing up for an initial public offering it hopes will value the company at some $2 trillion. The company is still reeling from a pair of bruising battles with the administration earlier this year that included a 2 ½-week shutdown of two of its models due to security concerns and being blacklisted by the Pentagon over a dispute regarding how AI is used in the military.

Tuesday’s principles were the result of months of discussions over how to prevent AI cyberattacks following the release of Anthropic’s Mythos and similar models earlier this year. The administration is testing powerful models before they are released publicly, but recent hacks by AI models have demonstrated the need for stronger reviews when models are being trained and developed, industry executives say.

This summer, Anthropic, OpenAI and Google had coalesced around an approach being considered by the administration for a self-regulatory organization similar to the Financial Industry Regulatory Authority, which oversees brokerage firms.

Huang, Meta Platforms CEO Mark Zuckerberg and SpaceX’s Elon Musk told Trump they worried the idea would concentrate too much power in the leading AI companies, so the idea was scrapped, The Wall Street Journal previously reported.

That structure also would have involved many of the ideas included in Tuesday’s principles such as stronger internal reviews of models during development and external testing.

That highlighted the pressure facing the White House and industry due to public concerns about AI and the data centers powering it.

Zuckerberg in particular played a key role in finalizing Tuesday’s principles, frequently talking to Trump and others in the administration including Commerce Secretary Howard Lutnick, who oversees a key government AI testing unit, some of the people said. He has emerged alongside Huang to champion the White House’s light-touch approach and push back against calls from researchers at Anthropic and OpenAI to start slowing down model development if needed in coordination with the government.

The push for the dinner began when he and Johnson sat next to each other at the State Dinner with China’s Xi Jinping last week and talked about AI policy, some of the people said. Zuckerberg and Huang then tried to coordinate top CEOs while Trump and Johnson organized the lunch to build consensus, these people said. Semafor previously reported on the conversations.

When Amodei brought up his safety concerns during the lunch, Zuckerberg responded that the best way to address them was by following through on the principles as an industry, some of the people said.

Meta has aligned itself with the White House after previously facing criticism from Trump for suspending his social-media accounts following the Jan. 6, 2021, attack on the U.S. Capitol. In Trump’s second term, the company settled a lawsuit over the move, rolled back fact-checking protocols, hired Trump-friendly executives and donated to the president’s pet causes.

Zuckerberg was smiling and laughing with the president Tuesday while taking questions from the press. “We want to give the American people and our customers confidence that the technology works in the way that we intend,” he said.