WSJ : The Next Fashion Trend: Weather Forecasting

The Next Fashion Trend: Weather Forecasting
As temperature fluctuations catch designers and retailers off-guard, a major fashion school wants students to learn more about predicting what’s ahead

At a recent class at the Fashion Institute of Technology in New York City, students were asked—and promised a Dunkin’ Donuts gift card for the right answer to—the question: When should a Los Angeles store stock swimsuits?
Sarah Corcoran, a senior, explained she would use a “maximum temperature metric” to figure out the problem. “Yes,” cheered her professor, Calvin Williamson. And she earned the gift card.
FIT, one of the largest and best-known fashion schools, with alumni including Calvin Klein, Norma Kamali and Brian Atwood, this semester launched a new, 15-week course called “Predictive Analytics for Planning and Forecasting: Case Studies with Weatherization.” The course, geared toward students interested in retail and merchandising careers, is part of a broad overhaul of FIT’s curriculum to include more topical business issues, and weather is a prime one.

Weather fluctuations have increasingly been putting fashion designers and clothing retailers on the defensive. Merchandise is often ordered months in advance based on what the weather typically is at that time of year. But when temperatures are different from what was predicted—milder-than-usual winters, cold springs or otherwise inconsistent weather—clothes that are all wrong for the climate stay on racks and get discounted, hurting sales.
Last winter was the warmest on record for the contiguous U.S., says Jake Crouch, a climate scientist at the National Oceanic and Atmospheric Administration’s National Centers for Environmental Information. The average temperature was 36.8 degrees Fahrenheit, 4.6 degrees above average, with some parts of the country even higher above average. That led to less demand for heavy winter coats.

J.C. Penney Co. Chief Executive Marvin Ellisonrecently told analysts warm weather hurt apparel sales for the quarter that ended Oct. 29. He cited the “warmest September ever on record” as a factor. Some mass retailers hire or consult climatologists to help them make such predictions.
Designer Michael Kors makes a point of including a range of fabric weights for his resort collections, instead of limiting them to the lightweight clothing and beachwear those collections have historically featured. Mr. Kors has cited the reality of unexpectedly chilly days or nights and unpredictable weather.

Some designer labels, such as Vince, are promoting seasonless clothing, or clothing that is neither too heavy or too light, with pieces that can be layered on or taken off depending on how cool or warm it gets.

“Because of the extreme weather changes, there’s no real separation between spring, fall, winter and summer,” says fashion designerJason Wu, who is best known for the 2009 and 2013 inaugural gowns he created for Michelle Obama. Mr. Wu used wool, a fabric normally associated with autumn and winter, for a number of runway looks in his latest spring collection.
“People aren’t really used to seeing wool in spring,” he says. “We wanted to highlight the idea of cool wool. Extremely light wool.” Mr. Wu partnered with the Woolmark Company, the group representing Australian wool growers that promotes the use of wool, on those looks. As an ambassador for Woolmark, he receives support from the group.

FIT’s predictive weathering class is co-taught by Prof. Williamson and Gary Wolf, an assistant professor of fashion business management in the college’s Jay and Patty Baker School of Business and Technology.
At FIT, the predictive class is advanced, with terms like “linear regression” (a statistical method that examines the relationships between a number of variables) freely tossed out. Charts, graphs, equations and formulas are scribbled on white boards as students follow the lesson and plug numbers into Excel spreadsheets. Prof. Williamson teaches the statistics portion of the course, while Prof. Wolf teaches merchandising and marketing.
In one exercise, students worked to forecast which weeks a retailer in Chicago would have to stock more fleece by incorporating weather data into their calculations.
Melissa Weilacher, a senior majoring in international fashion business management, hadn’t considered the need to learn about weather as important to her education. “The idea that business is so affected” by a few changes in temperature surprised her, she says. “It can make you one step ahead of a competitor who is just looking at what happened last winter. You can’t just rely on what happened last year because things like that don’t happen all the time.”
The school also brings in industry professionals. A guest instructor, Mohan Anand, visited from Planalytics, a Berwyn, Pa.-based firm that helps retail companies metrically assess how weather impacts their business. Mr. Anand, director of research and analytics, came with his colleague, Evan M. Gold, executive vice president of global services. Among its clients: Dunkin’ Donuts. It helps the chain determine when to promote certain menu items.

WSJ : How Much Bank Stocks Can Gain From Higher Rates

How Much Bank Stocks Can Gain From Higher Rates
The longer superlow rates persist, the worse off banks’ profits

Why have bank stocks shot up so fast in the wake of Donald Trump’s electoral victory? There are 250 billion reasons.
Over the past six or so years, superlow interest rates, combined with far more stringent regulation, have taken a heavy toll on banks. By one measure, they have potentially cost banks about $250 billion in foregone income.
So rising long-term bond yields and the prospect the era of superlow rates generally is winding down have investors salivating over a windfall. Their euphoric reaction underscores just how painful the low-rate era has been for banks, even if there is still much debate over the Federal Reserve’s extraordinarily accommodative policies.

In the earliest days of ultralow rates, banks benefited as their securities portfolios rose in value, loan defaults declined and funding costs dropped. Indeed, policy makers viewed low-rate policies as supporting banks and the broader economy.
Yet those benefits faded as loans refinanced at lower rates and one-time boosts to bond and loan portfolios ran their course. Over time, gains dissipated and lower rates remained, squeezing bank profit margins.
“I think the problem here is that the low-rates policy has been so prolonged,” saidRichard Fisher, a so-called monetary-policy hawk who as president of the Federal Reserve Bank of Dallas until last year sometimes favored a less accommodative policy.
Supporters of ultralow rates note costs to banks would be worse if, absent strong Fed action, economic growth was even more anemic than in recent years. And the big fear around superlow rates—that they would spur rampant inflation—hasn’t materialized.
Fed Chairwoman Janet Yellen defended the Fed’s policies in an August speech, saying that studies have shown that these “helped spur growth in demand for goods and services, lower the unemployment rate, and prevent inflation from falling further below our 2 percent objective.”
Even so, the longer superlow rates persist, the worse off banks’ profits. “Low rates have led to the lowest bank net interest margins in six decades and lowest revenue growth in eight decades,” said CLSA banking analyst Mike Mayo.

A bank’s net interest margin measures the difference between its interest income and interest expense expressed as a percentage of its average earning assets.
There is no exact way to know how much low rates have cost banks. For a rough idea, look at banks’ return on assets, a broad measure of profitability. Between 1996 and 2006, U.S. banks had an average return on assets of 1.23%, according to Federal Deposit Insurance Corp. data. Since 2010, the average has been just 0.94%, the data show.
If U.S. banks had earned the precrisis average return, cumulative earnings from 2010—when the Fed launched its bond-buying program—through the fourth quarter of 2015—when the Fed raised its interest-rate target for the first time since the financial crisis—would have been around $1.07 trillion. Actual earnings were around 27%, or around $250 billion, less, according to FDIC data.
Jeff Davis, managing director of Mercer Capital’s financial institutions business, said this is “not the scenario investors want, much less contemplated” from the Fed’s policies.
The impact on banks of lower-for-longer rates is especially evident in net interest income, the money generated by the difference between the interest a bank receives on its assets and pays on its liabilities. After growing at a steady clip from 1985 to 2010, net interest income at U.S. banks has stagnated—going to $432 billion at the end of 2015 from $430 billion at the start of 2010, according to FDIC data.
At the same time, total assets at banks in the U.S. rose around 22% to $15.97 trillion.
This growth of assets without growth in interest income is “particularly damning,” said Mr. Davis. “The assets require capital. Shareholders provide the capital. A lot of additional capital has been provided in which the return at the margin is minimal.”

Adding to the pressure: Regulators have required banks to hold more equity. That, combined with lower returns on assets, has led to far lower returns on equity. Between 1996 and 2006, the return on equity for U.S. banks averaged 13.65%, according to FDIC data. Since 2010, the average has been 8.40%.
The Fed’s policies have been doubly painful because near-zero rates suppress the short end of the yield curve, while its bond buying has pulled down longer rates. The yield curve depicts the difference between short-term and long-term interest rates.
“A lot of the buildup in assets post crisis has been a result of monetary policy which has injected more than $2 trillion of cash assets on bank balance sheets,” said Goldman Sachsbank analyst Richard Ramsden. “This has the effect of blowing up bank balance sheets with cash and deposits with minimal to zero net income.”
The shape of the yield curve amplifies the impact of superlow rates. Looking at data from 1995 to 2012, researchers from the Bank for International Settlements found banks lose more from very low rates and flat yield curves than they gain from rising rates and steeper curves. “This indicates that the impact of interest rates on bank profitability is particularly large when they are low,” the researchers concluded.
This is because banks use deposits with short maturities and low rates of interest to fund loans with longer maturities and higher rates of interest, said New York University Stern School of Business professor Lawrence White. “When the yield curve flattens—as it has, because interest rates generally are quite low and zero is the lower bound for deposits—bank profitability generally suffers,” he added.
That shows up in banks’ net interest margins. At the start of 2010, these averaged 3.84% for U.S. banks. By the second quarter of 2016, they had fallen to 3.08%, FDIC data show.

>>> Bozzetto attracts interest of Sanofi - report

Bozzetto attracts interest of Sanofi - report (translated)

Bozzetto, an Italian chemicals company being sold off by private equity firm Synergo, has attracted the interest of Sanofi[SAN:EN], Italian-language daily Il Sole 24 Ore reported. The report cited unspecified rumours claiming that SK Capital Partners, Koch and Mandarin are also believed to be interested.
The item said that Alantra is advising Synergo on the sale.
Management is projecting to reach 2016 revenues of EUR 120m, EBITDA of EUR 13.5m and debt in the region of EUR 16.5m, as previously reported.
According to Synergo’s website, Bozzetto has three business units: Textile Chemicals, Building Chemicals, and Performance Chemicals.

>>> E.ON appoints team to fend off hostile takeover attempts (translated)

E.ON appoints team to fend off hostile takeover attempts (translated)

German energy conglomerate E.ON [ETR:EOAN] has appointed a team consisting of banks and law firms to fend off potential hostile takeover attempts, ARD reported.
The German TV channel said that E.ON itself confirmed a report to that effect published by local magazine Der Spiegel.
Following the spin-off of Uniper, the E.ON’s power plant subsidiary, and the downward trend caused by the energy transition in Germany, the firm is valued at EUR 12bn on the stock exchange. This valuation could make E.ON attractive for hedge funds, the report noted.

>>> What to look at this Week End - 26th & 27th of November 2016

Weekly Performance
Dow +1.31% S&P +1.20% Nasdaq +1.22% Russell +2.88% Brazil +2.66% Nikkei +2.90% Hang Seng +1.70% CSI +3.04 Shanghai +2.66% EuroStoxx +0.91% FTSE +0.96% CAC +1.02% Dax +0.33% Ibex +0.60% MIB +1.53% SMI -0.29%

Macro :
- Even If OPEC Gets a Deal, It Risks Reviving Battered Oil Rivals
- Carney in Talks on ‘Brexit Buffer’ for U.K. Companies: S. Times
- Russia Says OPEC Needs Internal Consensus Before It Joins Deal
- EU Commission Accelerates Fight Against Online Tax Fraud: Welt
- Japan PM Abe's Council on Economic and Fiscal Policy approves budget guidelines, targeting spending of ¥97T for FY17/18, up form ¥96.7T in FY16/17 - Nikkei - Social security spending said to account for much of the increase, rising about ¥500B
- IMF Indecision on Bailout Criticized by Greek Economy Minister
- Spain Govt to Approve 2017 Spending Cap of About EU118b: EP

Keep an eye on :
- ALO FP : French Industry Secretary to Meet Alstom CEO on Belfort Center
- AAL LN : Anglo American Los Bronces Mine Occupied: Co. Statement
- BARC LN : Barclays to Revamp Stockbrokers, Rename as Direct Investing: FT
- BPE IM : Popolare Emilia Approves Transformation Into Joint-Stock Company
- BMPS IM : Qatar Fund Cuts Possible Paschi Investment to EU750m: Repubblica
- BMW GY : BMW Raises Venture Capital Unit to EU500m: Handelsblatt
- BARN SW : Barry Callebaut CEO Wants to Make Sustainability Norm: Blick
- DBK GY : Deutsche Bank Owes Over EU30m in Bonuses to Ex-Managers: Welt
- DPW GY : Deutsche Post CEO Sees 10% Increase in Holiday Deliveries: BamS
- DNLM LN : Dunelm Said to Be in Talks to Buy Retailer WorldStores: Sky
- EMS SW : EMS CEO May Move Activity Abroad If Corp. Tax Reform Fails: SZ
- ENGI FP : Odebrecht Sells Project in Peru to Brookfield Asset, Suez: Valor
- IFX GY : Infineon has not been approached by potential bidders from China
- LCL LN : Ladbrokes Planning Bid for Australia’s Tabcorp: Mail on Sunday
- LSE LN : CME Group Tables Bid for LSE’s Clearing Ops in France: S. Times
- LHA GY : Pilots Discussed Lufthansa Strike Extension Until Nov. 30: Bild
- MC FP : LVMH’s Biver Says 2017 Will Be Better for Watchmakers: SZ
- MC FP : LVMH Said to Be in Talks to Buy Cyclewear Company Rapha: Mail
- MAERSKB DC : Maersk, Dong Hire Advisers for Oil Unit Merger: Sunday Times
- MRK GY : Merck to Close Several Sites After Sigma-Aldrich Purchase: FAZ
- NOVN VX : Novartis Unit Sandoz Is Looking for Acquisition Target: SZ
- PLND LN : U.K.’s Poundland to Close as Many as 80 Stores: Telegraph
- RBS LN : RBS May Struggle to Sell All of Williams & Glyn: S. Telegraph
- RDSA NA : Shell Won’t Return to Alaska for Exploration, CEO Tells Dagblad
- TEF SM : Telefonica Negotiating Partial Sale of Telxius: El Economista
- VER AV : Verbund open to acquisitions in Germany

WSJ : Oil Industry Anticipates Day of Reckoning

Oil Industry Anticipates Day of Reckoning
Prospect of ‘peak demand’ prompts debate and long-term planning by global producers

This month, European oil company MOL Group delivered a stark message to investors: Demand for fuel in its key markets is bound to fall.
So-called peak oil demand is a mind-bending scenario that global producers such as Royal Dutch Shell PLC and state-owned Saudi Aramco are beginning to quietly anticipate. But MOL has a transformation plan that is among the most explicit responses to the trend, indicating how the landscape may change for big energy providers over the next decade.
The Hungarian company is rethinking its traditional focus on fuel supply and shifting investment to petrochemicals, the key ingredient of everyday plastic products and a sector where MOL believes growth will continue even when its fuel business falters.

Although there will still be customers for its fuel, the company reckons demand will soon flatten and then start falling in its Eastern European markets around 2030. “We see that as an inevitability,” MOL Chief Financial Officer Jozsef Simola said.
Big oil players such as Exxon Mobil Corp, BP PLC and Saudi Arabia—which is leading recent efforts by the Organization of the Petroleum Exporting Countries to boost oil prices—are also anticipating significant shifts in demand, though there is no consensus on the timing and their moves have been gradual. They are increasing their investment in petrochemicals, pumping more natural gas, driving down costs and even diversifying into alternative energy sources like solar power.
Last month Shell finance chief Simon Henry caused a stir when he said the company sees oil demand peaking in five to 15 years. Shell’s latest published forecasts have consumption flattening toward the end of that period.
ENLARGE

State-owned China National Petroleum Corp. quietly issued a report in the summer predicting that China’s oil consumption—a major driver of growth in recent decades—will begin to fall by 2030, if not sooner. Global demand is expected to follow suit.
The International Energy Agency, which advises industrialized countries on energy policy, says consumption will continue to rise for decades in its most likely scenario. But that picture shifts radically if governments take further action to limit global warming to less than 2 degrees Celsius with more stringent policies like carbon pricing, strict emissions limits and the removal of fossil-fuel subsidies. If that happens, oil demand could peak within the next 10 years, the IEA says.
“The question is more a question of when, rather than if,” Dominic Emery, BP’s vice president for long-term planning and policy, told the Economist Energy Summit in London this month. BP says oil demand could fall by the late 2020s if tougher emissions laws are enacted.
Others don’t see peak demand coming so quickly. Exxon expects consumption to grow through 2040, though at a decelerating pace. Likewise, OPEC sees demand continuing to grow beyond 2040, but acknowledges new technologies and efforts to curb climate change could mean consumption peaks within the next three decades.
Still, OPEC mainstay Saudi Arabia, the world’s largest exporter of oil, is pushing its state oil company to invest heavily in petrochemical plants around the world. The kingdom is trying to diversify away from oil, publicly list Aramco to raise money for other industries, and build a new base of renewable energy.

Peak demand “will be later than the common dates that are being thrown around, but if it does happen, because we’re building multiple engines for the economy and we’re planning for an economy beyond oil, we’ll be ready,” Saudi Arabia’s energy minister,Khalid al Falih, told a conference in Istanbul last month.
Timing and preparing for peak demand are critical to companies’ fortunes. Energy producers could move too fast to adapt to shifts that are still years away. Or new technologies and policies could leave them vulnerable to changes that happen sooner than expected.
“There’s risks on both sides,” said Paul McConnell, research director of global trends at Edinburgh-based consultancy Wood Mackenzie.
Shell, Exxon and others are pouring money into natural gas—a less-carbon-intensive fossil fuel they bet will benefit from efforts to curb global emissions. In China, where growing oil demand has supported global markets for years, the state-owned energy giants are aggressively embracing natural gas as a fuel for use in everything from power generation to running cars.

Several of the world’s biggest oil companies are also increasing their focus on alternative energy sources like solar and biofuels. France’s Total SA has said it wants 20% of its portfolio to consist of low-carbon businesses within the next 20 years. The company hasn’t commented on the prospect of peak demand.
Peak demand is already arriving in some regions. In Europe, for instance, the IEA sees consumption most likely falling to 10.8 million barrels a day by the end of the decade from 11.7 million barrels a day in 2015.
Those numbers are driving big changes at companies like MOL.
“To come to a point to say that, wow, maybe the future will be different and maybe we have to prepare ourselves for a different world…that was not easy for guys like myself,” said Ferenc Horvath, head of the Hungarian company’s refining and petrochemicals business.

WSJ : Germany Braces for Trump’s Trade Policies

Germany Braces for Trump’s Trade Policies
Germany’s formidable exporters assess dangers of U.S. protectionism—but also new opportunities

FRANKFURT—Donald Trump’s victory in the U.S. presidential election, after a campaign attacking free trade, has companies in Europe’s biggest exporting nation scrambling to tally up the impact.
Germany shipped $125 billion in goods to the U.S. last year, 2.5 times what it imported from the U.S., according to the U.S. Census Bureau. The U.S. is Germany’s largest trading partner, accounting for almost 10% of all German exports, according to Germany’s state statistical office.
“If Trump can enact the trade limits he has announced, the damage would be substantial,” said Clemens Fuest, president of Germany’s Ifo Institute for Economic Research. He estimates 1.5 million German jobs depend on exports to the U.S.

Germany’s economics ministry, in an internal assessment of Mr. Trump’s economic platform compiled before the election, warned he could isolate the U.S. from global economic activity, removing a massive source of demand for German exports.
The study, first reported by news weekly Der Spiegel, was confirmed by a German official, who noted that many campaign proposals may not become policy.
ENLARGE

Germany also may have some security because its companies are big players in the U.S. domestic economy. German direct investment into the U.S. totaled $47 billion in 2015, according to the U.S. Commerce Department. The 50 largest U.S. affiliates of German companies employ nearly 750,000 American workers, according to the German American Chamber of Commerce.
Aside from German icons such as BMW AG andSiemens AG, brands including DHL Express,Aldi Nord’s Trader Joe’s and TRW Automotive are German-owned, so erecting barriers on trade could be complicated.
Indeed, as the election shock fades, some German‎business leaders see an upside in potential Trump administration measures such as higher infrastructure spending and a shift in energy policy back toward fossil fuels.
“Changes in the U.S. government’s constellation open possibilities for action that haven’t existed before,” said a spokesman for Bilfinger SE, an industrial-services company based in Germany.
He cited Keystone XL, an oil-pipeline project that Mr. Trump favors, although it was vetoed by President Barack Obama.
ENLARGE

“This is a project that’s important for our customers in the oil and gas sector,” the Bilfinger spokesman said. The company, which provides industrial-maintenance, engineering and construction services, could be a candidate to build parts of this pipeline, the spokesman said.
Industrial and technology conglomerate Siemens, which posted U.S. revenue of €16.8 billion ($17.8 billion) in its fiscal year through Sept. 30, expressed confidence in the market.
“We are certain that Siemens will find many areas upon which we agree and can work productively with the new U.S. administration,” a spokesman said.
Another potential layer of insulation for many German companies is their sophisticated products, such as advanced machinery, which aren’t widely produced in the U.S.
“The U.S. is weak in traditional industries where Germany is strong,” said Marcel Fratzscher, president of DIW Berlin, an economic think tank. He predicted a shift in U.S. policy wouldn’t hurt demand for German cars, machinery or chemicals. “Without these products, the U.S. economy would have difficulty,” he said.
German companies also could benefit from policy changes, said Sebastian Dullien, a professor of international economics at HTW Berlin. If the U.S. increases spending and introduces tax cuts, that tends to usher in higher interest rates that would strengthen the dollar, an advantage for European exporters.
A stronger dollar, however, holds a danger, too, he warned.
“If the dollar appreciates and European car manufacturers gain ground in the U.S. market, Europe should be prepared to be confronted with protectionist measures—just as Japan was in the 1980s when the U.S. dollar surged,” Mr. Dullien said.
While Mr. Trump so far has focused his criticism on China and Mexico, Mr. Dullien warned that Germany’s swollen trade surplus with the U.S., long a sore point in Washington, also could become a target.
“The German finance ministry should prepare itself to draw fire,” said Mr. Dullien. Germany’s global trade surplus is now nearly 9% of gross domestic product, far larger than China’s 2.5%, he noted.
And even if Mr. Trump remains focused mainly on restricting trade with Mexico and China, German companies still could suffer. That is because many, including Adidas AGand Volkswagen AG, export to the U.S. from plants in Mexico that benefit from the North American Free Trade Agreement, which Mr. Trump has pledged to renegotiate.
“If the world’s biggest economic power is pursuing a protectionist path, then this will be felt around the globe,” said Reinhold Festge, president of Germany’s VDMA engineering federation.

Barron's : Cut the Top U.S. Corporate Tax Rate to 22%

Cut the Top U.S. Corporate Tax Rate to 22%
Cutting the corporate tax rate will boost the U.S. economy. But Trump’s 15% target is too low.

If President-elect Donald J. Trump and the new Congress are serious about firing up the U.S. economy, they will move swiftly to cut the corporate tax rate, now the highest in the world.


That one step would have far-reaching effects. It would make American businesses more competitive in the global arena. It would reduce the massive amounts of time and energy now wasted on tax-avoidance maneuvers. And it would bring home to these shores trillions of dollars of profits earned by U.S. corporations overseas and now housed in kinder tax jurisdictions.
Trump seems to appreciate all of that. On the campaign trail, he proposed slashing the rate that businesses pay on income from 35% to 15%. That might be too much—it could significantly reduce the government’s tax haul and add to the nation’s already unacceptable debt burden. Barron’s recommends a cut to 22%, which would be revenue-neutral, allowing businesses to produce just enough additional taxable income to offset the effect of the lower rate. And getting a 22% cut through Congress would be easier than 15%.
THE IDEA OF A revenue-neutral cut in the corporate income tax harks back to 1978, when economist Arthur Laffer was first cited as arguing that some tax cuts could generate enough added economic growth that the government would not lose revenue over the long term. Laffer also noted that most tax hikes generate less revenue than a conventional “static” analysis indicates, and most tax cuts lose less.
Laffer’s “dynamic” analysis covers all of the behavioral changes likely to result from a cut. To begin with, if the tax collector claims a lower share of income, there is an incentive to produce more income. Second, a lower rate means there’s less incentive to spend time and effort avoiding the tax.
That second factor—less tax avoidance—applies with special force to a rollback in the corporate income tax.

Click on chart for larger PDF version.

While granting tax breaks to big corporations goes against the grain of American populism, so should ceding the economic advantage of lower corporate rates to every other major industrialized country. And given the huge sums involved, it’s not hard to see why American companies operating abroad actively shop for low-tax jurisdictions.
Take corporate “inversions,” which many lawmakers deride as un-American. In an inversion, a U.S. multinational company is acquired by a company domiciled in a low-tax country, such as Ireland or Canada, where top rates are 12.5% and 26.7%, respectively. Profits earned in the U.S. continue to be taxed at the domestic rate, while those made elsewhere are subject to lower rates.
Democrats have cynically sought to outlaw inversions, rather than lower domestic tax rates, which would solve the problem by eliminating the reason companies seek out other residences. In effect, it’s a form of protectionism, and it doesn’t work.
Another tax-avoidance strategy is to locate subsidiaries in low-tax jurisdictions and to keep accumulated profits offshore; hence the roughly $2 trillion held abroad by U.S. corporations that are loath to repatriate this money because it would be subject to high U.S. taxes. Here again, a lower rate would bring revenue back to the U.S., rather than stranding it abroad.
Then there is the tricky business of transfer pricing. For example, a U.S. company purchases materials from a subsidiary in Ireland, where the tax on corporate income is much lower. Within limits, the price of the purchased materials will be exaggerated, thus reducing the profits of the U.S.-based company and boosting the earnings of that firm’s subsidiary in the low-tax jurisdiction.
THROUGH TRANSFER PRICING, then, prices on intra-corporate sales and purchases are set too high or too low, depending on the direction of the transaction. While Washington has tried to deal with cheating in this area—a wasteful exercise in itself, leading to costly litigation—it is obviously impossible to determine “correct” prices.
A tax reduction would reduce all of these incentives, generating more revenue for the U.S. Treasury. And by encouraging greater investment in the domestic economy, it would generate more revenue by resulting in more profit.
The Washington, D.C.–based Tax Foundation has argued that Trump’s tax-cut plan would result in a decline in government revenue because it “will encourage more investment and result in businesses deducting more capital investments, which would reduce corporate taxable income.” But over a 10-year time horizon—which the Tax Foundation itself studies—more capital investment will yield more profit and hence more taxable income.

And in the shorter run, there is the tax revenue generated by secondary effects. More revenue would come from shareholders, as they benefit from greater dividends and capital gains. And more would come from corporate employees, as they benefit from higher wages and salaries generated by higher spending on capital investment.
Over time, and taken all together, the revenue effects from a tax cut could even be positive. Meanwhile, the boost to economic activity would be palpable. Most of America’s trading partners have already discovered the dynamic supply-side effects of this tax cut.
Over the past 35 years, other countries have trimmed their top corporate rates by a far greater proportion than the U.S. Virtually every comparison between the burden of corporate taxes in the U.S., including state and local levies, and the rest of the world has shown that America’s burden is higher than most.
For example, as the chart shows, the top rate in the U.S., which combines the federal rate of 35% with four added percentage points for states and localities, comes to 39%. That’s higher than the combined rates for Germany (30.2%) and Japan (30%), and much higher than the United Kingdom’s (20%) and Denmark’s (22%).
Critics of corporate tax reductions point to the many loopholes that creative accounting already exploits. But according to one study, the effective corporate tax rate, which factors in these loopholes, still leaves the U.S. as No. 2 in the world in terms of its corporate tax burden, and noticeably higher than Canada and even “socialist” Sweden.
Harvard University economist Gregory Mankiw argues that corporations themselves are not the beneficiaries of tax cuts, contending that they are not really taxpayers, but rather tax collectors. It’s therefore an open question as to which of the corporate stakeholders is bearing the main burden of the tax. Many would say that it’s the company’s stockholders, with bondholders also contributing; others might say that the company’s customers pay up, as well.
Cato Institute senior fellows Chris Edwards and Daniel J. Mitchell take that idea a step further in their 2008 book, Global Tax Revolution, where they make the plausible argument that, in today’s world, the taxpayers are mainly the workers. “The burden of corporate taxes in the globalized economy,” they observe, “mainly falls on average workers in the form of lower wages. If U.S. and foreign semiconductor and pharmaceutical companies are not building factories in America because of higher taxes, it is American workers who lose.”
BUT IF YOU CAN RUN, you can’t hide. Companies have to pay taxes to some jurisdiction. If corporate rates across countries have been lowered over the years, then those who doubt the Laffer effect will expect that revenue from this tax has declined, especially given the tendency for companies to flee to lower-tax jurisdictions.
Barron’s tested this idea by updating a statistical run originated by Cato fellows Edwards and Mitchell. The results not only confirmed the Laffer effect but also, if anything, showed that a decline in the corporate tax rate seems to bring a rise in revenue, rather than a fall. In other words, instead of being revenue-neutral, the proposed cut might even be revenue-positive.
For 19 countries in the Organization for Economic Cooperation and Development—including the U.S., the U.K., Ireland, France, Japan, Germany, Switzerland, Denmark, Sweden, New Zealand, and Australia—Barron’s used that organization’s numbers to calculate a simple average, over time, of the top rate on corporate income, as tracked by the first line in the nearby chart.
In 1981, the earliest year for which data are available, the average top rate was 47.6%. By 2014, the most recent year for which data are available, the average had plunged to 27.4%. This decline of more than 20 percentage points came with only partial participation by the U.S., whose top rate, including state and local, fell by only 10.6 points over this period, to 39.1% in 2014 from 49.7% in 1981.
The decline in the average over each of these intervals was widespread. Fifteen out of 19 nations had lower top rates in 1995 than in 1981, and 18 of the 19 had lower top rates in 2014 than in 1995.
This collective race to the bottom conceivably could have brought a decline in revenue, but it seems to have brought just the opposite. The OECD provides figures for each country on revenue from the corporate tax, as a percentage of each country’s gross domestic product. From these figures, Barron’s calculated a simple average for the 19 countries for each snapshot year.
The figures are sensitive to the strength in the global economy; slow growth tends to lower revenue as a share of GDP, while faster growth leads to higher revenue. But the pattern is unmistakable. In 1981 and 1985, when the average tax rates were highest (47.6% and 47.8%, respectively), the tax takes as a share of GDP were at their lowest (2.1% and 2.3%). In 2000 and 2005, the tax takes were at their highest (3.5% and 3.3%, respectively), while the rates were among the lowest (35.4% and 31.1%).
Perhaps most decisively, the average tax rate in 2014 was at its lowest, at 27.4%. The tax take in 2014, at 2.7%, reflects slow growth. But in 1995, the take was also at 2.5%, even though the average tax rate was more than 10 percentage points higher, at 37.5%.
“Despite complaints that corporate tax cheating is rampant and getting worse, these trends show the reverse. Tax avoidance seems to have fallen, which is one of the beneficial effects of rate cuts that all sides of this issue can support,” says Cato’s Edwards.
WHAT SORT OF REDUCTION works best? Out of concern for rising debt and deficits, and for the need for the White House and Capitol Hill to focus on the much harder task of cutting spending, Barron’s proposes a conservative approach.
In their Sept. 29 white paper, “Scoring the Trump Economic Plan,” Trump economic advisors Peter Navarro and Wilbur Ross propose reducing the top federal rate on corporate income to 15% from 35%. However, if the tax is meant to pay for itself, that 15% target may be too low.
A 2007 study by American Enterprise Institute scholars Alex Brill and Kevin Hassett (“Revenue-Maximizing Corporate Income Taxes”) found that there is indeed a Laffer effect with respect to lowering corporate income taxes. They estimated “about 26%” as the “revenue-maximizing point,” where revenue would actually run positive.

Barron’s favors this 26% target, which translates into 22% on the federal level, factoring in the extra four percentage points for corporate income taxes levied by states and localities. In order to bring the overall corporate tax rate to 26%, then, this means lowering the top federal rate to 22% from its current 35%, assuming the extra four percentage points remain unchanged.
Advisors Navarro and Ross address another issue: They propose a one-time “amnesty rate” of 10% to induce repatriation of the $2 trillion in profits that U.S. corporations are keeping offshore.
Since these companies have already paid taxes in the host countries where the money was earned, a case can be made for a zero rate. However, given concerns about possible revenue losses over the short term from a cut in the top rate, Barron’s favors the compromise of a 10% charge.
Last week, The Wall Street Journal reported that U.K. Prime Minister Theresa May endorsed a move to lower her nation’s top corporate rate from 20% to 17% by 2020. Other countries might respond with further cuts in their rates, which could give Trump support to get to 15%. Meanwhile, we favor 22%, because it encourages companies to invest more, while not reducing tax revenue.