Recode.net : Amazon has at least 66 million Prime members but subscriber growth

Amazon has at least 66 million Prime members but subscriber growth may be slowing
Amazon didn’t reveal Prime’s growth rate for the first time since 2013.

Amazon Prime is the key to Amazon’s dominance — period. So when the company reveals any numbers about the shipping and video service, I scoop them up like my 3-year-old does brownie crumbs.

Last year, I pieced together some company announcements to report that Amazon had at least 46 million paying Prime members at the time. Most analyst estimates pegged the number higher than that, but we at least had a firm baseline.

Fast-forward to yesterday. Amazon announced in its earnings release that it added “tens of millions” of new Prime members in 2016. A spokesman confirmed to Recode that these were net additions.

That means Amazon added at least 20 million paid members last year, on top of the 46 million base from the previous year. Amazon now has at least 66 million paying Prime members.

That’s a big number. That means billions in annual revenue from the Prime fee alone, not to mention the fact that Prime members spend more than non-Prime members. Things sound great, right?

Well, while Amazon did unveil the “tens of millions” addition, it failed to announce the annual growth rate of Prime memberships for the first time since 2013. Hmmm.

In 2014, Prime membership numbers grew 53 percent, the company previously said. In 2015, growth was 51 percent. In 2016? Amazon hasn’t said.

Amazon doesn’t disclose, or withhold, any numbers by accident. There’s a reason, so I asked a spokesman for that reason. He said he’ll have to get back to me, and I’ll update this post if he does.

For now, I’ll have to take an educated guess: Prime membership growth is decelerating quicker than it did from 2014 to 2015 and Amazon doesn’t want to reveal that.

If that’s the case, it’s not necessarily doom and gloom. It’s fair to assume that Amazon is starting to rub up against saturation levels in the U.S., and Prime is still brand new in some huge international markets like India and China.

But if Amazon is worried enough about the perception to not reveal the number, it’s worth noting. Noted.

FT : Moorside nuclear plant braced for potential Toshiba pullout

Moorside nuclear plant braced for potential Toshiba pullout
Growing acceptance Cumbrian nuclear project will need new backers

Gas and coal are big winners in electricity auction
One of the new nuclear plants that Britain is relying on for energy security in coming decades has been plunged into doubt as Toshiba reviews the future of its crisis-hit nuclear power business.

The UK government is bracing for the withdrawal of Toshiba from the Moorside project in Cumbria as the Japanese conglomerate faces a multibillion-dollar writedown stemming from losses in its US nuclear division.

Toshiba said last week that it would “reconsider the future of the overseas nuclear business” and there is a growing acceptance within the UK government and nuclear industry that Moorside will need new backers if the project is to survive.

Moorside is among the most advanced of several new nuclear plants planned by the UK to replace old reactors due to be taken out of service in years ahead and dirty coal-fired power stations set to be phased out completely by 2025.

So far only one of these proposed plants — to be built by EDF of France at Hinkley Point in Somerset — has been given a formal go-ahead but Moorside, near to the existing Sellafield nuclear site, is among the next in line for construction. It would sit in the parliamentary constituency of Copeland where a by-election will be held on February 23.

Collapse of Moorside would be a blow for the area because nuclear power has been one of the biggest employers in west Cumbria since the world’s first commercial nuclear reactors were opened at Sellafield in the 1950s. Supporters of the project are looking for government assurances on the project’s future.

“It looks increasingly like bad business investments may have busted Toshiba’s role . . . at Moorside,” said Justin Bowden, national secretary of the GMB union. “The time is right for the UK government to . . . fill any funding gaps.”

The UK government has signalled its willingness to consider investing in nuclear power by entering talks with the Japanese government about financing for a different project led by Hitachi, another Japanese conglomerate, at Wylfa in Anglesey, according to people briefed on the discussions.

Direct UK government financing would represent a big shift in policy; until recently Whitehall has balked at exposing public money to the high costs and risks involved in nuclear reactor construction. However, people involved in discussions with the government say Theresa May’s administration is more open to the idea as part of its wider ambitions to rebuild the UK nuclear supply chain and maintain energy security.

It looks increasingly like bad business investments may have busted Toshiba’s role . . . at Moor
Justin Bowden, GMB national secretary
It was already known that Toshiba’s financial problems would require the recruitment of additional investors to keep Moorside on track but new reactor technology may now also be needed if the Japanese company pulls out altogether.

That could open an opportunity for Korea Electric Power Corporation (Kepco), the South Korean energy group, to offer its APR-1400 reactor as a replacement for the AP1000 model built by Toshiba’s US nuclear unit, Westinghouse.

Some people in the nuclear industry said this was the best chance of salvaging the project if Toshiba quits because South Korea was already known to be keen on entering the UK nuclear market.

Kepco has been in negotiations for months about investing in Nugen, the consortium made up of Toshiba and Engie of France which is planning to build Moorside, according to people involved in the process.

Until recently, this was seen as an opportunity for Kepco to establish a foothold in the UK before seeking openings for its own technology in subsequent projects. But Toshiba’s likely exit is rousing speculation that Kepco could take leadership at Moorside.

Government needs to create the right conditions for countries like China, Korea and Russia to come to the UK, invest and build
Tim Yeo, New Nuclear Watch Europe
The first APR-1400 reactor near Busan in South Korea became operational last year and further seven reactors are under construction in Korea and in the United Arab Emirates.

Nugen had been aiming to have its power station online by the mid 2020s but the replacement of Westinghouse technology with the APR-1400 would set construction back at least the four years it would take for the Korean reactor to gain approval from the UK nuclear regulator. For this reason, one senior figure in the nuclear industry said it was more likely a solution would be sought involving Korean investment in the existing AP1000 technology, which is close to approval by the regulator.

Toshiba declined to comment and Kepco could not immediately be reached for comment.

Tim Yeo, chairman of New Nuclear Watch Europe, a group which advocates for nuclear power, said international vendors should be invited to compete in an open tender. “Government needs to create the right conditions for countries like China, Korea and Russia to come to the UK, invest and build,” he said.

The British government last month gave the go-ahead for the Office for Nuclear Regulation, the UK regulator, to start assessing the Hualong One reactor that China General Nuclear, a Chinese government-owned company, is planning to use at a proposed plant at Bradwell, Essex. However, some people in government are cautious about the security implications of adopting Chinese nuclear technology.

>>> Leonardo-Finmeccanica talks with Airbus over sale of 25% stake in MBDA stall

Leonardo-Finmeccanica talks with Airbus over sale of 25% stake in MBDA stall

Airbus [EPA:AIR] has confirmed that talks with Italian defence group Leonardo-Finmeccanica [BIT:LDO] over the acquisition of a 25% stake held by Leonardo in missile producer MBDA have stalled, Italian language daily Il Sole 24 Ore reported. The report cited Airbus CEO Tom Enders who confirmed that talks on the matter had been put on hold.
Leonardo is looking to sell the stake because of the low investments made by the Italian military into missiles. The report noted that there have been rumours that Airbus has offered EUR 1.1bn for the stake.
Airbus already holds 37.5% of MBDA, as does BAE Systems [LON:BA], the report said.

>>> Smuggler put into receivership

Smuggler put into receivership (translated)
04 FEB 2017
Smuggler, the French high-end tailor-made men's clothes retailer, has been put into receivership by the commercial court of Limoges, news portal L'Usine Nouvelle reported. The report credited the owner Gilles Attaf as explaining that the company has grown too fast and therefore is experiencing liquidity problems.
Smuggler operates 13 shops generating sales of EUR 10m, the French-language piece said. The company is backed by PE firm M Capital Partners which invested EUR 1.5m in 2013

Barron's : Ed Yardeni Sees Upside of 10% for U.S. Stocks

Ed Yardeni Sees Upside of 10% for U.S. Stocks
The veteran market watcher thinks President Trump will deliver on market-friendly policies

Shortly after the Dow Jones Industrials broke above 20,000 two weeks ago, the market took a fright. Blame it on the turmoil of President Donald Trump’s first week or so in office, in which he signed an order to begin building a wall between the U.S. and Mexico, cleared the way for the Keystone XL pipeline, and put a temporary ban on admission to the U.S. of refugees and travelers from seven Muslim-majority countries.

Yet Trump’s plan to reduce government regulation, if implemented, could have a salutary effect on stocks, says Ed Yardeni, president and chief investment strategist of Long Island–based Yardeni Research. Yardeni expects stocks to keep rising, and thinks the market averages could add another 10% or so before a revival of “animal spirits” would provoke renewed caution.

Yardeni started his career on Wall Street in 1978 as chief economist at E.F. Hutton, and worked as an economist and investment strategist at several firms before founding Yardeni Research in 2007. In a recent interview, he shared his market views and some thoughts on current movies; readers of his daily newsletter are fond of his weekly film reviews. He also divulged that he is writing a book, Predicting the Markets: A Professional Autobiography, which he hopes to self-publish this summer.

Barron’s: Stocks have shot up since the election. Is this a blowoff, Ed?

Yardeni: It would be a mistake to bet against what President Trump might accomplish on the policy side. I’m giving him the benefit of the doubt, hoping good policies get implemented and bad ones forgotten. We could get substantial tax cuts. All his proposals don’t need to be implemented for the Trump rally to be validated. If you get $1 trillion to $2 trillion coming back from overseas because of a lower tax on repatriated corporate earnings, that would be very powerful in terms of keeping the market up.

In the nearly eight years since this bull market began in March 2009, companies have spent more than $5 trillion on stock buybacks and dividends. Having $1 trillion to $2 trillion come in over several months could lead to a 10% move to the upside, assuming there aren’t any restrictions placed on the money. A lot of companies will buy back shares; some will pay out more dividends. But what the heck: If they all put it into manufacturing plants and paid workers more, that would also be a positive.

You’ve been a busy bee, revising forecasts upward.

Nov. 8 [Election Day] was an extraordinarily important day, a major inflection point. It was a radical regime change. Suddenly I’m spending a lot more time writing about fiscal policy than monetary policy. This business is never dull. Before the election, I didn’t think it mattered to the market who won. The market would continue to move higher. To me it is all about P/E [stocks’ price/earnings ratio] times E [earnings estimate]. In August, Joe Abbott, our quantitative strategist, and I concluded the earnings recession was over. The picture had been dark because of the collapse in earnings and a plunge in oil prices. Now we’d have 8% to 9% earnings growth just because comparisons would be easy. In addition to energy, we saw strength in technology, industrials, and consumer discretionary.

When Trump won, he also had a majority in both houses of Congress. Suddenly we had to reread his economic policy proposals. We did some back-of-the-envelope calculations on reducing the corporate tax rate, recognizing it might go from an effective rate of about 27% after deductions to 15%. We concluded that earnings growth could be closer to 20% than 10%. We’re assuming the interest deduction disappears. We built in some cushion, in case we were too optimistic. But it still resulted in a huge increase in our Standard & Poor’s 500 earnings forecast, to $142 a share this year from $128. Frankly, I’m simply being conservative. A P/E of 17.6 gets us to 2500 by year end. If the market gets to 2500 sooner, I’ll reassess.

We are also betting tax cuts aren’t just for corporations but individuals. So economic growth will be more like 3% instead of the 2.5% we expected this year. As a result, we raised our outlook for the S&P 500 from 2300 to 2500.

Where could you both be wrong?

I hope Trump’s protectionism is really more about moving from free trade to fair trade and bilateral agreements, rather than shutting off trade relations. But renegotiating everything on a bilateral basis can get dicey. If Trump’s America-first approach is protectionist and triggers protectionist reactions, we’re all in trouble. Certainly we’d have to worry about a global recession. But I don’t expect him to kill off globalization. Too much money is at stake.

Could anything cause a panic in the markets?

A trade spat with China might. The Chinese would suffer a lot more. The U.S. went from an administration of—how shall I put it?—community organizers to one run by wheeler-dealers. The Trump team isn’t made up of professional politicians. But it isn’t out to destroy world trade; it is pro-growth. For example, Treasury Secretary nominee Steven Mnuchin believes sustained 3%-to-4% GDP growth is critical for the country.

The new administration is going to want to make deals. It is looking for weak points on the other side of the table and will press them. Trump changes his mind so much that it is pretty easy for him to say, “well, we got a better deal than I promised you,” and market it that way.

You said recently that the Age of the Central Banks is over. But the Fed remains important. What will it do this year?

Over the past eight years it was Ben, Ben, Ben, or Janet, Janet, Janet [former Federal Reserve Chairman Ben Bernanke, and current Chair Janet Yellen]. At least 50% of my daily briefing was some commentary about central banks. Now it’s fiscal policy. The central banks have done all they can [to spur economic growth]. For the past year, they have called for more assistance from the fiscal side. Beware of what you wish for.

What do you mean?

A few months ago key Fed officials were saying “we need fiscal policy to come in so we can normalize monetary policy.” Now they are saying they might have to raise interest rates more aggressively. They’re already starting to say we don’t need fiscal stimulus, which is ironic. The Fed could lift rates two or three times this year, by 25 basis points [a quarter of a percentage point] each. Four rate hikes are possible. Fed officials, no matter what they think of this president, must be relieved by the attention on fiscal stimulus, which gives them plenty of cover to get some room between the federal-funds rate and zero. The next time there is a recession, they will have some room to ease.

The real risk is a resumption of the “Old Normal,” wherein booms followed busts, as opposed to the New Normal since the financial crisis. The next bear market will come, as it always has, when we have the next recession. In the old-normal business cycle, we’re at full employment and don’t need more fiscal stimulus. But if there is an economic boom, there aren’t enough workers to achieve a lot of Trump’s stated goals. Workers long for the pay they got in the good old days, but many are already employed. If wages take off and are seen as price inflation, the Fed will have no choice but to tighten more aggressively. I’m back to being an old-fashioned business-cycle economist who thinks we need to watch wage pressures.

How big a risk is the strength of the dollar? After all, more euro turmoil seems inevitable with elections scheduled in France, Germany, and the Netherlands.

We’ve examined earnings for signs of the strong dollar being a drag. The profit cycle drives the business cycle. Profitable companies hire people and unprofitable ones slash payrolls and capital spending. Anecdotally, some companies say the strong dollar has an adverse impact. But it has had benefits for importers and retailers. I’m hard-pressed to say it had that much of a negative impact. Even though the dollar is up 25% since July 2014, it hasn’t hurt earnings by much.

The markets again are focused on putting a valuation on earnings. The Mexican stock market has held up remarkably well as the peso has dropped. In the U.K., despite Brexit [Britain’s vote to leave the European Union], economic indicators have been relatively strong, and there are moves for bilateral trade between the U.S. and the U.K. The European economies look like they’re improving. The weak currency is helping.

What film does this market remind you of?

Rocky, which is about a fighter who gets knocked down but never knocked out, and is still fighting in the ring.

Which sectors will win and lose?

Since 2010, we have talked about staying home instead of investing globally. This call hasn’t been brilliant all the time. I recommended jumping into Japan when the Japanese stock market had its big move in late 2013, but you also had to short the yen. On balance, “stay at home” strategy has outperformed “go global.” Now we have a president who says America first, so I’m even more comfortable staying at home. Financials had a big move but are still relatively cheap. Our contributing editor Jackie Doherty and I looked at the latest quarterly numbers and concluded the strength came from more volatility in the fixed-income markets giving banks more trading profits. The benefits in the yield curve, as [JPMorgan Chase CEO] Jamie Dimon says, are still ahead. There could be a lot more merger and acquisition activity, and initial public offerings ahead.

In a stay-at-home environment, you want small- and mid-cap companies, as opposed to large-cap. Some smaller-cap financials have had big moves, but on a relative valuation basis financials still look good. If the administration does manage to undo the Dodd-Frank financial-overhaul law from 2010, it’s consistent with my bullish stance on financials: Deregulation will lower their regulatory, compliance, and legal costs.

In technology, we like semiconductors. They have had a big move and aren’t cheap, but there is likely to be more M&A activity and earnings could continue to improve. We’re talking about major secular disruptions in autos, consumer electronics, and gaming.

We also like home builders. This isn’t a new bull market. You have to look where the value is. We have yet to see any convincing signs that millennials are coming into the market to buy homes. They have to: As they get to their 30s, they’ll get married, have kids, move to the suburbs. There is a shortage of existing homes. Look how quickly the builders catered to millennials who wanted to rent. Demand for single-family homes, attractively priced, will be there.

What is your view on health-care stocks, which had a tough two years?

Every time the president says anything about controlling drug prices, biotech suffers with the major drug companies. But the major drug companies will need to buy biotechs just to keep their pipelines full. Finally, it is really hard to like bonds here. I could see the yield on the 10-year bond getting to 3% by the end of the year. That isn’t great for utilities, telecommunication services, or consumer staples.

What movie will win the Oscar for Best Picture this year?

Probably La La Land, which is a Hollywood favorite. My personal choice is Lion.

Barron's : Oil Prices Headed Higher in 2017

Oil Prices Headed Higher in 2017
New U.S. drilling won’t be enough to offset declining production from OPEC. Price could hit $55 to $65 this year.

OPEC’s decision to dial back oil production is pushing crude prices higher and breathing new life into the U.S. oil patch.

U.S. crude ended Friday at $53.83 a barrel on the New York Mercantile Exchange, up 19% since members of the Organization of the Petroleum Exporting Countries agreed on Nov. 30 to cut their combined output by 1.2 million barrels a day to support prices, which have roughly doubled in the past year. A favorite of smaller investors, the United States Oil Fund exchange-traded fund (ticker: USO), is up more than 14% in that time.

OPEC’s move marked a new turn in the price war between the cartel and U.S. shale producers that for two years has kept global crude stockpiles brimming and prices low. U.S. shale drillers have responded to rising prices with a flurry of deal-making and drilling aimed at seizing market share as OPEC throttles back. Since OPEC announced its plan, the number of rigs drilling in the U.S. has risen 23% to 729. The rig count is up 80% since bottoming in May.

Though the stateside drilling may help keep prices from rising too fast, many forecasters expect oil prices to continue their ascent. In a recent Wall Street Journal survey of 15 investment banks, analysts boosted their price forecasts for the first time in five months, suggesting an average U.S. crude price of about $55 a barrel in 2017. Traders are betting heavily on their being right. Long positions outnumbered bearish bets last month by the widest margin in the 10 years that the Commodity Futures Trading Commission has tracked the data.

Bulls believe that rising global demand, big shortfalls in offshore production, and output reductions from OPEC and other exporters, including Russia, mean the market will soon face a shortage of supply.

“We shouldn’t be scared of the supply that is coming on. These barrels will be needed down the road to rebalance the market,” says Nick Koutsoftas, portfolio co-manager of commodities strategy for asset manager Cohen & Steers. He expects oil to reach $65 a barrel by year end.

Oil companies in the Permian Basin have been drilling most aggressively. About 40% of all rigs in the U.S. are drilling in that area of west Texas, and analysts expect the region to remain the industry’s focus, based on spending plans by producers and the fact that many companies have made expensive land purchases there that they must justify by drilling.

Another bright spot for U.S.-focused service companies is the backlog of drilled but uncompleted wells. The U.S. Energy Information Administration estimates there are more than 5,300 wells, waiting to be hydraulically fractured and brought online by companies like Halliburton (HAL) and Keane Group (FRAC), which last month listed shares. Bankers and private equity executives expect a slew of initial public offerings by oilfield-service companies looking to raise capital as they ramp up.

Though some worry about a flood of Permian oil swamping supplies, many analysts and investors note the declining production in other shale regions, such as North Dakota and south Texas.

Permian growth “won’t be enough to offset declines” elsewhere, says Adam Rozencwajg of Goehring & Rozencwajg Associates, an investment firm focused on natural resources. “There’s going to be a massive supply imbalance for 2017 and 2018, despite increased spending and increased activity.”

Barron's : ING and BBVA: European Banks With Bright Prospects

ING and BBVA: European Banks With Bright Prospects
ING and BBVA results show that Europe’s banking sector is no longer the investment minefield it was even six months ago.

The European banking sector is no longer the investment minefield it was even six months ago, but careful stock-picking remains the order of the day.

Rising bond yields and signs that Europe’s tepid economic recovery is gathering pace have revived the investment appetite for banks. In the past three months, the Stoxx Europe 600 banks index has climbed more than 20%.

Spain’s second-largest bank by market value, Banco Bilbao Vizcaya Argentaria (ticker: BBVA) and Dutch lender ING Groep (ING) are two good prospects. Both reported forecast-beating results last week that bode well for the sector’s latest earnings round. ING’s fourth-quarter net profit rose 8%, to 750 million euros ($809.40 million), more than double the consensus forecast, on rising interest income and fewer provisions against bad loans.

ING has made solid progress since the 2008 financial crisis, when it took a €10 billion bailout from the Dutch state. In return, it launched a drastic restructuring plan, disposing of almost €8 billion worth of insurance assets. It has continued to fine-tune its business to ward off pressure from the euro zone’s negative interest rates and to absorb regulatory costs. It has increased its focus on digital operations and, in October, said that it would shed another 7,000 jobs.

Tim Gregory, a fund manager with London-based Vermeer Investment Management, included ING among a handful of international banks he picked for a new fund. “We’ve followed ING for quite a long time,” he says. “What we like is that it’s being run very conservatively and generating a lot of capital.”

Some analysts were disappointed that the bank increased its annual payout by only one euro cent, to €0.66. Not Gregory. “At current prices, that equates to a yield of nearly 5%,” he says, “which is still very attractive, relative to government bond yields and the market as a whole.” He says that ING’s stock has more upside, despite rising almost 67% from the €8.30 low it plunged to after the United Kingdom’s Brexit vote last year.

S&P Global Market Intelligence Analyst Firdaus Ibrahim has ING at Buy and raised his price target to €16 from €14 following its strong earnings, giving it 16% more upside. The stock’s price/earnings ratio of about 11.5, based on expected 2017 earnings, is well below the Stoxx Europe 600’s average over 20. It closed Friday at €13.81.

BBVA’S RESULTS, in contrast, might have seemed disappointing at first glance. Net profit at the Spanish bank fell 28%, to €678 million, under pressure from €577 million set aside to reimburse mortgage interest payments to some borrowers.

Profit was also hurt by the falling Mexican peso, which is down by around 12% against the dollar since the election of Donald Trump. BBVA owns that country’s biggest bank and generated over 46% of its net profit there in 2016, excluding results from its corporate center.

Even so, Morgan Stanley analyst Alvaro Serrano has BBVA at Overweight with a €7 price target. He says that fourth-quarter net profit beat his €454 million forecast by 33%. “By region, Mexico beat on all revenue lines,” he says. “Spain and U.S. numbers were better on lower provisions, with Turkey and South America broadly in line.”

While economic factors could weigh on BBVA stock in the short term, Serrano says it still offers value, as fourth-quarter revenue gains and cost controls have laid the groundwork for resilient earnings in 2017. Its P/E is just over 12, and the stock closed at €6.18 Friday.

Barron's : Snap’s Coming IPO Looks Like One to Avoid

Snap’s Coming IPO Looks Like One to Avoid
Snapchat’s parent prepares to come public at an eye-popping valuation. The next Facebook—or Twitter?

In another, less ebullient market, a profitless Snap wouldn’t even have tried to come public. The parent of Snapchat, the popular service that allows users to share disappearing messages, photos, and videos, is nowhere near break-even. It racked up large losses in 2016 and warned in its S-1 filing on Thursday that it expects “to incur operating losses in the future and may never achieve or maintain profitability.”

The five-year-old company lost $514 million last year on revenue of $404 million, and the red ink got worse by the quarter. Snap lost $169 million in the fourth quarter on $166 million in sales. Growth in users is slowing, perhaps due to competition from Facebook (ticker: FB).

None of this probably will matter as Wall Street prepares for the hottest initial public offering from an Internet company since Twitter (TWTR) made its debut in November 2013. Investors are eager for the next exciting social-network story, and Snap, with its large, young demographic, seems to have it. But slowing growth raises questions about the ease with which it will be able to monetize this opportunity.

It is also possible that Snap’s founders and controlling shareholders, CEO Evan Spiegel and Chief Technology Officer Robert Murphy, might decide to sell the business to Facebook or Google parent Alphabet (GOOGL) down the road. (For more on Snap and other social-media stocks, see Tech Trader.)

Investors who get an allocation of shares in the $3 billion IPO—mostly institutions—are likely to score when Snap comes public, probably next month. The shares are expected to rise in secondary trading. But investors who buy shares after the IPO could pay an especially eye-popping valuation.

The risk is that the Venice, Calif.–based company turns out to be a Twitter-like disappointment, rather than a Facebook-style winner. Like Twitter, Snap is more of a niche business operating in the red pre-IPO. Twitter went public at $26 a share, popped to $44 on the first day of trading, and has sunk to $17 as sales growth slowed, big profits never materialized, and a strategic buyer didn’t step forward.

It isn’t easy to predict where Snap will be priced. A pricing range will be included in a subsequent filing closer to the IPO date. The S-1 states that Snap valued its shares at $16.33 at the end of 2016, giving the company a market value of $17 billion based on just over a billion outstanding shares. That $16.33 price undoubtedly is low relative to where the IPO will be priced.

Reports that Snap is seeking a $20 billion to $25 billion valuation would suggest an IPO price of $20 to $25. But Snap could trade up considerably from there, given likely investor enthusiasm and expectations that the company might become the next Facebook, now valued at nearly $400 billion.

Snap looks exceedingly rich based on one traditional measure: price to sales. At $25 billion, the company would be valued at 60 times trailing revenue. Facebook fetches 14 times sales and Twitter, six times. It would take enormous growth in revenue and the generation of significant profit to justify an even higher post-IPO valuation.

Given the red ink, investors will be looking for any guidance on 2017 revenue—and future profitability—during Snap’s coming roadshow. There is speculation that Snap is targeting $1 billion in sales this year and $2 billion in 2018.

Bulls say Snap is early in user monetization, having started to post meaningful revenue only last year. Fourth-quarter revenue per North American user was $2.15, versus $20 at Facebook. Most of Snap’s user base is 18 to 34—a demographic that traditional consumer-products advertisers are eager to reach. Snap says users under 25 check the app an average of 20 times a day and spend 30 minutes a day on the service.

SNAPCHAT USERS send photos and videos to friends, often decorating them with text, cartoon characters, and goofy graphics like mustaches. The images disappear on a recipient’s screen after they are viewed. Users often chronicle their lives in a separate “stories” section, with “streaks” involving daily communications between users that extend back months or even years.

Snap’s average daily active users increased by 3% sequentially in the fourth quarter of 2016, versus 7% in the third quarter and 17% in the second. The slowdown coincided with Facebook’s rollout in the third quarter of its Snapchat-like Stories service on Instagram. TechCrunch wrote last week that the growth slowdown “aligns with our report that multiple analytic providers and social-media talent managers saw a big decline in Snapchat usage after Instagram Stories came out.”

In addition to a rich price, IPO investors will have to accept nonvoting stock, perhaps the first such instance in an IPO. This will perpetuate control by Spiegel and Murphy, who each own stakes worth $1.8 billion at the pre-IPO price of $16.33.

There are other risks to Snap. Snapchat users’ network of contacts usually is smaller than their Facebook “friends” list, making the service less sticky. A younger demographic also is more fickle. It is unclear whether others will gravitate toward a service that is harder to use than Facebook. Advertising accounts for nearly all of Snap’s revenues, leaving the company vulnerable if its ads don’t resonate with users.

The higher Snap’s post-IPO stock price, the greater the risk that any misstep could clobber investors. This looks like a deal to avoid.