WWD : Year in Review: Big Was Beautiful in Luxury Goods

Year in Review: Big Was Beautiful in Luxury Goods
Luxury analysts say consumers worldwide gravitated to the "must-have" megabrands.
One billion euros used to be enough for bragging rights in the fashion business. Now some of Europe’s most vibrant luxury players are flirting with 10 billion euros, and a few with 15 billion euros or even 20 billion euros.
This year proved that there’s no size limit for power brands as the likes of Louis Vuitton, Chanel, Gucci, Dior, Cartier and Hermès continued to grow at a brisk clip, leading to a bifurcation in the market that shows no sign of letting up.
“Polarization indeed should continue as existing consumers may want to ‘buy less but buy better,'” and new consumers will keep being drawn by the leaders who are dominating the airwaves,” said Erwan Rambourg, managing director and global co-head of consumer and retail at HSBC in New York.

Oliver Chen, managing director and senior equity research analyst at Cowen & Co., noted that the biggest brands are able to unfurl “advertising and promotional budgets with scale, yielding results.”

This financial might allows them to dominate the social media discussion and also to win the real estate battle within shopping malls and high streets.
Consider Tiffany & Co., which took over all the screens in New York’s Times Square and elsewhere to showcase a multipronged campaign starring one of the world’s most famous and powerful couples — Beyoncé and Jay-Z — along with one of the world’s most mythic gemstones, the 128.54-carat Tiffany Diamond, unearthed in South Africa in 1877. Fendi followed suit last month, taking over all the screens in Times Square to celebrate the brand’s heritage and the successful year it had under artistic directors Kim Jones, Silvia Venturini Fendi and Delfina Delettrez.
Most of the brands mentioned above already generate more than 5 billion euros in revenues annually, with Chanel and Vuitton having already crossed the 10 billion-euro threshold and Vuitton estimated to reach 17.5 billion euros for the full year 2021, according to RBC estimates.
Vuitton, which is celebrating the 200th anniversary of the birth of its founder this year, is now five times the size it was in 2004, according to market sources.
The Louis Vuitton men’s store in Miami.
LEXIE MORELAND FOR WWD
Analysts believe privately held Rolex has already joined the 5 billion euro club, and that Tiffany is among brands within striking distance.
In November, Prada Group’s chief executive officer Patrizio Bertelli said the company is aiming to reach revenues of around 4.5 billion euros in the medium term, which implies almost doubling 2020 figures, as last year the company posted revenues totaling 2.42 billion euros.
Gucci sales dipped to 7.44 billion euros in 2020 due to pandemic disruptions, but the brand could break the 10 billion euros barrier in 2021 as most brands were trending well about 2019 levels, when Gucci recorded 9.63 billion in revenues. The Italian brand reported revenues of 6.66 billion euros in the first nine months of the year.
The brand’s 100th-anniversary festivities and the feature film “House of Gucci” by director Ridley Scott are seen having a strong halo effect on the brand as it closes out the year.
In recent years luxury brands have widened their offerings of casualwear and streetwear, small leather goods, color cosmetics and footwear, allowing them to appeal to a broader swath of consumers. Many have also ramped up collaborations with relevant artists and designers to further fuel their notoriety.


Supreme’s collaboration with Tiffany was unexpected.
COURTESY OF SUPREME
The biggest players were in pole position to capitalize on the so-called revenge buying as the worst of the coronavirus pandemic eased, and to seize on the rise in global wealth and the massive shift to online buying.
This meant faster sales and earnings growth and share-price performance for luxury’s most powerful conglomerates.
LVMH Louis Vuitton Moët Hennessy achieved its highest market capitalization in 2021, surpassing 400 billion euros at one point and luxury chieftain Bernard Arnault at times becoming the world’s wealthiest man.
“The biggest brands in the industry tend to be the most profitable ones,” allowing them to invest in further supporting the brand, product innovation, retail network and the overall customer experience, Thomas Chauvet, managing director and head of luxury goods equity research at Citi in London, told WWD earlier this year. “You have the ability to keep competition at a distance.”
What’s more, “when you have the control over distribution, control over prices, you can do a lot of things that help the brand resonate with new consumers,” he added.
That doesn’t mean smaller brands are completely shut out.
“There’s lots of innovation, because barriers to entry are lower,” said Chen at Cowen. “Brands that really tap into diversity and inclusion, like Telfar and others, will have a special place and opportunity. Also, the digital and social media and TikTok really can create overnight sensations.”
Rambourg noted that within luxury conglomerates, some second-tier brands can thrive if they have a “very edgy positioning.”
“It is clearly the case for Balenciaga, which has balanced launching couture while at the same time being all in on the metaverse opportunities,” he said. “Within Kering, Saint Laurent is doing very well, but I wouldn’t call it a second-tier brand, I think it’s well under way to making it to the big league.”
According to Luca Solca, senior research analyst for luxury goods at Bernstein, both mega brands and niche players have a raison d’être.
“Yet leading brands expanded their lead during the pandemic, because Chinese consumers had to face a de facto steep price increase as they had to buy in the mainland where prices are still higher than in Europe,” he explained “This would be conducive to consumers cutting their shopping lists and concentrating their dollars on the ‘must-have’ brands. Hence megabrands have thrived, some of them excessively so.”


“Similarly, the pandemic has brought to luxury a lot of consumers from the middle class in Europe and in America,” he continued. “These consumers are prudent and relatively conservative, favoring again the megabrands. Given the size and spending power of megabrands, smaller brands will have more and more difficulties to tackle them, unless the big guys make mistakes

WWD : Maje Names Charlotte Tasset Ferrec CEO

Maje Names Charlotte Tasset Ferrec CEO

PARIS ⁠— French contemporary label Maje has appointed Charlotte Tasset Ferrec as its new chief executive officer, effective Jan. 4, 2022.

Tasset Ferrec will succeed Isabelle Guichot after four years in the role. Guichot was appointed CEO of SMCP, the parent company of Sandro, Maje, Claudie Pierlot and De Fursac, in August 2021, and has continued running Maje since then, as well.

After joining SMCP, Tasset Ferrec will sit on the group’s executive committee. From May 2018 to September 2021, she served as CEO of Nina Ricci’s fashion and fragrance business at Puig.

Tasset Ferrec was instrumental in repositioning Nina Ricci. A few short months after her hire, she helped sign on buzzy young Dutch design duo Rushemy Botter and Lisi Herrebrugh as the new artistic directors of fashion at the brand. This April, Nina Ricci said it was closing its historic flagship boutique, located at 39 Avenue Montaigne in Paris, as it pivoted to a digital-first strategy, in line with the collection becoming more accessible.

Prior to serving as Nina Ricci’s general manager, Tasset Ferrec was chief merchandising officer of women’s wear, lingerie, beauty and children’s wear at the French department store chain Printemps, starting in 2009. In that role, she accompanied the retailer’s renovations and helped to reposition the beauty and women’s fashion divisions in the luxury sphere.

Tasset Ferrec had also been a consultant at Arthur Andersen and Capgemini Consulting, before joining Gap France as commercial director and later Sephora as chief merchandising officer. She is a graduate of EDHEC Business School.

“During her extensive career in fashion, Charlotte has acquired an in-depth knowledge of retail, a strategic vision and a leadership, which are major assets to pursue the growth and expansion of Maje as a key global player in the affordable luxury market,” said Guichot, who remains SCMP’s CEO, in a statement.

Maje made news recently, in October, when it revealed the brand was co-creating an ’80s-inspired activewear capsule with Varley.

That same month, SMCP said it was confident in the company’s ability to reach 1 billion euros in revenues.

Group revenues rose 8.4 percent year-over-year on an organic basis to 271.7 million euros in the third quarter ended Sept. 30. Compared with the same period in 2019, sales were down 3.2 percent at constant exchange rates, versus a decline of 14 percent in the second quarter.

WWD : Fendi Unveils Restoration of Rome’s Temple of Venus and Rome

Fendi Unveils Restoration of Rome’s Temple of Venus and Rome
The Italian company donated 2.5 million euros to restore the site and marked the completion of the works with a dedicated tome to be released next month.

The brand and the Parco Archeologico del Colosseo, the institution ensuring the protection and valorization of the city’s central archaeological area, announced the completion of the restoration work of the Temple of Venus and Rome, one of the most iconic monuments of the Roman Empire.

The revamp was possible thanks to the donation of 2.5 million euros by the fashion house, which first pledged to sponsor the works in 2019, when it also held its couture show at the site to further mark its commitment.

The largest building of ancient Rome, the site stands out for its architectural design, which combined Hellenistic proportions with Roman construction techniques, creating an innovative configuration. The name nods to the two opposed worship cells defining the site: the cell facing the Colosseum was dedicated to Venus Felix, goddess and mother of Aeneas, progenitor of Augustus and therefore of the imperial family; the other facing the Capitol was dedicated to goddess Roma Aeterna, sacred personification of the city and its domain over the territories of the Empire.

The fashion house’s director of accessories and men’s wear Silvia Venturini Fendi underscored that the site “holds special memories for me and for so many others around the world.”
“The Palatine Hill and its surroundings lie at the very heart of our Roman mythology — it is the spiritual birthplace of our city and a site of great historical significance. You can feel it in the air, and as the sun goes down on the Temple of Venus and Rome on the edge of the Velia Hill in the evening, there’s a moment where time stops and the buzz of modern life fades into the background,” she said.
Rome’s Temple of Venus and Rome was restored thanks to the support of Fendi.
STEFANO CASTELLANI/COURTESY OF FENDI
Taking 15 months and the effort of more than 60 professionals, the restoration works involved both the architectural and the decorative complex of the two cells, from the roofing to the surfaces, up to the floors. A lighting intervention has also been carried out to complete the revamp and enhance the image of the monument thanks to light beams outlining the ancient walls and highlighting the volumes of the cells, the design of the floors and the ceiling coffers, among others.
To mark the completion of the project, the special tome “Il Tempio di Venere e Roma,” published by Electa, will be released next month. Featuring a raw canvas cover with bronze laminated graphics intended to recall the colors of the monument, the volume will include a rich photographic reportage combining archival imagery with photos taken during the restoration process, as well as shots of the Fendi Couture fashion show held in the cell of Venus in July 2019. The book will retail for 50 euros.
”Thanks to Fendi, the largest known temple of ancient Rome, dedicated to Rome Aeterna and Venus Felix, is returned to its former glory and the volume we are publishing also valorizes its universal significance from a scientific point of view,” said Alfonsina Russo, director of the Parco Archeologico del Colosseo institution.
“Through this collaboration we reach a very high moment of synthesis of Italian identity focused on the charm and beauty of places and monuments that dialogue harmoniously with contemporary creativity, of which Fendi represents one of the main excellences,” Russo added.


Rome’s Temple of Venus and Rome was restored thanks to the support of Fendi.
COURTESY OF HISTORIC ARCHIVAL PARCO ARCHEOLOGICO COLOSSEO
The fashion house is not new to patronage initiatives. The company has previously shown its love for Rome through the restoration of the Trevi Fountain, which began in 2013 and was completed in 2015 — followed by a couture show held at the location in 2016.
The brand has been additionally investing in the Fendi for Fountains project, which includes the restoration of the complex of the “Four Fountains” and the preservation of the fountains del Gianicolo, del Mosè, del Ninfeo del Pincio and del Peschiera.
In 2015, Fendi gave back to the city the Palazzo della Civiltà Italiana in the EUR district, which it chose as its new headquarter. Here, the company hosted in 2017 an exhibition of contemporary art for the first time, a solo show by Italian artist Giuseppe Penone titled “Matrice” and curated by Massimiliano Gioni.
The collaboration with Penone continued a few months later with the installation of a great sculpture the brand commissioned and installed in Rome’s Largo Goldoni, in front of Fendi’s flagship. Intended as a gift to the city, this donation marked the first time a significant contemporary artwork was installed permanently in the public spaces of the Italian capital.
In 2017, Fendi also inked a three-year partnership with Rome’s Galleria Borghese, supporting the exhibitions showcased at the venue, while the following year the tie with the world of art was cemented through the support to the artwork and performance “Revenge” by artist Nico Vascellari, realized at the city’s MAXXI museum.

>>> Stoxx 600 Pre-Market Indications

  • Direct Line (D1LN TH) +2%
  • ASML (ASME TH) +1.4%
  • Siemens Gamesa (GTQ1 TH) +1%
  • HelloFresh (HFG TH) +0.9%
  • LVMH (MOH TH) +0.9%
  • Adyen (1N8 TH) +0.9%
  • Zalando (ZAL TH) +0.8%
  • HeidelbergCement (HEI TH) +0.8%
  • Thyssenkrupp (TKA TH) +0.8%
  • Rio Tinto (RIO1 TH) +0.8%
  • Equinor (DNQ TH) -0.6%
  • Eni (ENI TH) -0.6%
  • Tomra (TMR TH) -0.7%
  • BP (BPE5 TH) -0.8%
  • Delivery Hero (DHER TH) -0.8%
    • Delivery Hero Exits German Delivery Business After Seven Months
  • CD Projekt (7CD TH) -0.8%
  • Kesko (KEK TH) -1.1%
  • Lufthansa (LHA TH) -1.5%
  • TUI (TUI1 TH) -2%
  • CaixaBank (48CA TH) -2%

FT : China developers hit by record downgrades after Evergrande crisis

China developers hit by record downgrades after Evergrande crisis
Ratings moves come as turmoil in property sector threatens economic growth

Chinese property developers have been hit by record numbers of downgrades from international credit rating agencies this year, as Evergrande’s collapse fuels concerns over the health of China’s economy.

The downgrades come after Beijing introduced measures last year to cool an overheating property market and a liquidity crisis that is threatening to spread to more trusted borrowers.

Moody’s, Fitch and S&P downgraded Chinese developers’ ratings 43, 54 and 30 times, respectively, in 2021, compared to 6, 12 and 11 in 2020, adding further pressure on their ability to refinance offshore debt during a housing slowdown.

A Financial Times data analysis of the biggest borrowers shows that while riskier developers were subjected to significant downgrades in the past year, the ratings of investment grade companies were largely unchanged. Credit ratings of BBB- and higher are investment grade, while those below are high yield.


Buoyed by China’s rapid urbanisation, the country’s real estate developers are large borrowers domestically and overseas, and in Asia they make up a big portion of the region’s $400bn corporate high-yield bond market. They came under stress after Chinese president Xi Jinping’s government moved to constrain their leverage over fears of asset bubbles in the property sector.

Evergrande, the worlds most indebted developer with more than $300bn in liabilities, started unravelling this summer as it struggled to generate enough cash to service its debts and keep its vast empire of real estate projects running. It missed multiple international bond payments from late September and was finally declared to have defaulted by Fitch this month.

The liquidity issues at Evergrande, which is in restructuring talks, spread rapidly to other developers. Kaisa, another large borrower on international markets, failed to repay a $400m bond this month. Other developers Fantasia and China Modern Land have also defaulted in recent months.

Kaisa this week said it was in talks with bondholders on a restructuring plan and that it had hired as an adviser investment bank Houlihan Lokey, which is also acting for Evergrande.

S&P downgraded its ratings on Evergrande’s bonds from B+ in January to CC by September, before they were removed at the request of the company last week.

In early December, Fitch downgraded Evergrande to “restricted default” after there was no sign of payments on bond coupons it owed to investors following the end of a 30-day grace period. Fitch noted that “the company did not respond to our request for confirmation on the coupon payments”. Evergrande has yet to make any official disclosure on the payments.

Weakness across the developer sector has put the spotlight on China’s economy, which has struggled to maintain momentum this year following a rapid rebound from the start of the pandemic in early 2020. Land purchases have slumped and new home prices have fallen month-on-month for the past three months.

Concerns over the sector have also roiled high-yield bond markets in Asia. Effective yields on Chinese high-yield borrowers leapt in November to almost 30 per cent, their highest level since the global financial crisis. They are currently trading at 22 per cent, according to an ICE index, in a sign that panic across the market has receded.

However the crisis still has the potential to ripple over to more trusted borrowers. Shimao, a developer that had not been downgraded, was placed this week by S&P on a lower rating of B+ for “weakening funding access”. The company’s bond maturing next year collapsed to 59 cents on the dollar in December and is currently trading about 65 cents.

Analysts at Citi noted last week that the company was “trying to bolster confidence by slowing land bank acquisitions, reinforcing cash collections, disposing of non-core assets and raising capital through new share placements”.

But they added that as developers have “turned from a growth model to survival mode, declines look unavoidable for Shimao’s contracted sales and earnings”.

>>> TradeGate Pre-Market Indications

DAX:
  • HeidelbergCement (HEI TH) +1%
  • Delivery Hero (DHER TH) -0.4%
    • Delivery Hero Exits German Delivery Business After Seven Months
  • Bayer (BAYN TH) -0.5%
    • Bayer’s Xarelto Had Major Side Effects in Older Group: Reuters
MDAX:
  • Thyssenkrupp (TKA TH) +1%
  • Lufthansa (LHA TH) -1.6%
SDAX:
  • LPKF (LPK TH) +2%
  • VERBIO Vereinigte (VBK TH) -0.7%
  • ADVA Optical (ADV TH) -0.9%

>>> What to look at today - 22nd of December 2021

A global rebound in stocks moderated in Asia on Wednesday amid uncertainty over the omicron virus strain’s economic impact and a foggy outlook for U.S. fiscal stimulus.
A rally in technology shares bolstered Hong Kong, while markets in China and Japan were steady. U.S. futures turned lower after the S&P 500 snapped three days of declines and the tech-heavy Nasdaq 100 climbed more than 2%. European contracts made modest gains.
Risk appetite revived on Tuesday, stoking a jump in commodities and eroding demand for havens. Crude oil and Treasury yields remained higher, while a dollar gauge was little changed.
Thinner trading volumes heading into the Christmas holidays could exacerbate market swings, leaving strategists reluctant to read much into day-to-day gyrations during the period. Markets continue to be shadowed by escalating mobility curbs to fight omicron and a diminishing stimulus tailwind.
Sentiment got a boost after President Joe Biden said he still has a chance to strike a deal with Senator Joe Manchin to get his roughly $2 trillion economic plan, Build Back Better, through Congress.
US After Hours  BB +1.5% modestly higher on earnings; VOYA jumps +8.3% on being added to S&P MidCap 400; CAMP -13.5%, RKLY -7.4%, AIR -6% lower on earnings/guidance

Nikkei +0.16% Hang Seng +0.22% CSI +0.08% Shanghai -0.01% Shenzen +0.64%

Eur$ 1.1268 CNH 6.3796 CNY 6.3728 JPY 114.09 GBP 1.3255 CHF 0.9241 RUB 74.0880 TRY 12.3446 WTI$ 71.27 +3.88% Gold 1,789.31 -0.09% BTC 49,330 +0.45% ETH 4,050 +0.59%

S&P -0.09% Nasdaq -0.14% EuroStoxx +0.45% FTSE +0.28% Dax +0.38% SMI +0.49%

Macro :
- $50 Trillion Question Is What If Yields Spike Higher: Macro View
- England Cuts Self-Isolation Time as Worker Shortages Increase
- The Only Way Is Up for Worst-Performing Major Commodity of 2021

Keep an eye on :
- ABIO FP : Albioma in Exclusive Talks on Turkey Geothermal Power Plant
- ALV GY : Allianz to Invest 220b Yen in Japan Rental Properties: Nikkei
- AZN LN : Oxford Uni., Astra Start Work on Omicron-Targeted Vaccine: FT
- BAR BB : Barco Lowers Earnings Forecast, Cites Supply Chain Disruptions
- BAYN GY : Bayer’s Xarelto Had Major Side Effects in Older Group: Reuters
- BEI GY : Beiersdorf Beiersdorf to Buy Chantecaille Skin Care Business
- ACA FP : Credit Agricole Invests EU100M in Car Distributor Cosmobilis
- EDF FP : Abu Dhabi’s Adnoc Starts $3.6 Billion Project to Cut Emissions
- EDP FP : EDP Says Construction of Sines Hydrogen Project to Start in 2023
- ENEL IM : Enel Renews Partnership With Cinven in Ufinet Latam
- FORTUM FH : PGE Still Interested in Fortum’s Polish Assets After PGNiG Quit
- HBH GY : Hornbach Holding Maintains FY Adjusted Ebit EU330M to EU380M
- BAER SW : Julius Baer Names Evie Kostakis New Chief Financial Officer
- TKWY NA : Just Eat Expands U.K. Grocery Delivery With One Stop Partnership
- TKWYY NA : Cat Rock Confirms Raising Stake in Just Eat Takeaway.com
- MAERSKB DC : Maersk Buys Asian Warehouse Giant LF in $3.6 Billion Takeover
- NWG LN : NatWest Pleads Guilty to Manipulating Treasury Markets, DJ Says
- RBI AV : Raiffeisen and OTP Lead Balkan M&A Push as Prospects Brighten
- RIO LN : Rio Tinto Buys $825 Million Lithium Project in Battery Push (1)
- SGO FP : Saint-Gobain in Pact With Alghanim Group to Buy Rockwool India
- SKAB SS : Skanska to Build Facility in Woburn, U.S. for SEK1.1b
- TESB BB : Tessenderlo Unit Plans to Build Liquid Fertilizer Plant in Ohio
- VLA FP : Valneva Chikungunya Vaccine Meets Endpoint in Lot-to-Lot Trial
- YIT FH : YIT in Talks to Withdraw From Trigoni Project, Writes Down EU15m

>>> Europe : Brokers Upgrades & Downgrades - 22nd of December 2021

>>> Up
* Apple PT Raised to $200 from $170 at Citi
* Brenntag Raised to Add at Baader Helvea; PT 85 euros
* Caterpillar Raised to Outperform at Bernstein; PT $240
* Electrolux Professional Raised to Buy at Carnegie; PT 71 kronor
* Paccar Raised to Outperform at Bernstein; PT $98

>>> Down
* Cineworld Cut to Hold at Jefferies; PT 35 pence
* EVN Cut to Reduce at AlphaValue/Baader
* Zur Rose Cut to Add at Baader Helvea; PT 300 Swiss francs

>>> Initiation
* Endur ASA Rated New Buy at SpareBank; PT 0.90 kroner

>>> Call
* Brenntag a Potential ‘Safe Haven,’ Upgraded to Add at Baader
* Cineworld Cut at Jefferies on Cineplex Judgment Uncertainty
* Zur Rose Cut at Baader on German E-Prescriptions Uncertainty

Defenseone : US Army Creates Single Vaccine Against All COVID & SARS Variants, R

US Army Creates Single Vaccine Against All COVID & SARS Variants, Researchers Say
Within weeks, Walter Reed researchers expect to announce that human trials show success against Omicron—and even future strains.


Within weeks, scientists at the Walter Reed Army Institute of Research expect to announce that they have developed a vaccine that is effective against COVID-19 and all its variants, even Omicron, as well as from previous SARS-origin viruses that have killed millions of people worldwide.

The achievement is the result of almost two years of work on the virus. The Army lab received its first DNA sequencing of the COVID-19 virus in early 2020. Very early on, Walter Reed’s infectious diseases branch decided to focus on making a vaccine that would work against not just the existing strain but all of its potential variants as well.

Walter Reed’s Spike Ferritin Nanoparticle COVID-19 vaccine, or SpFN, completed animal trials earlier this year with positive results. Phase 1 of human trials, which tested the vaccine against Omicron and the other variants, wrapped up this month, again with positive results that are undergoing final review, Dr. Kayvon Modjarrad, director of Walter Reed’s infectious diseases branch, said in an exclusive interview with Defense One.

Unlike existing vaccines, Walter Reed’s SpFN uses a soccer ball-shaped protein with 24 faces for its vaccine, which allows scientists to attach the spikes of multiple coronavirus strains on different faces of the protein.

“It's very exciting to get to this point for our entire team and I think for the entire Army as well,” Modjarrad said.

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‘This May Not Be The Big One’: Army Scientists Warn of Deadlier Pandemics to Come

The vaccine’s human trials took longer than expected, he said, because the lab needed to test the vaccine on subjects who had neither been vaccinated nor previously infected with COVID.

Increasing vaccination rates and the rapid spread of the Delta and Omicron variants made that difficult.

“With Omicron, there's no way really to escape this virus. You're not going to be able to avoid it. So I think pretty soon either the whole world will be vaccinated or have been infected,” Modjarrad said.

The next step is seeing how the new pan-coronavirus vaccine interacts with people who were previously vaccinated or previously sick. Walter Reed is working with a yet-to-be-named industry partner for that wider rollout.

“We need to evaluate it in the real-world setting and try to understand how does the vaccine perform in much larger numbers of individuals who have already been vaccinated with something else initially…or already been sick,” Modjarrad said, adding that the new vaccine will still need to undergo phase 2 and phase 3 trials.

He said nearly all of Walter Reed’s 2,500 staff have had some role in the vaccine’s nearly-two-year development.

“We decided to take a look at the long game rather than just only focusing on the original emergence of SARS, and instead understand that viruses mutate, there will be variants that emerge, future viruses that may emerge in terms of new species. Our platform and approach will equip people to be prepared for that.”

FT : Commerzbank says state support boosted restructuring efforts

Commerzbank says state support boosted restructuring efforts
Chief Manfred Knof says government should sell its stake only ‘over the medium term’

Commerzbank’s chief executive has agreed that state support for the lender should eventually end but added it was an important boost to progress on a restructuring that will cut staff in Germany by a third.

Manfred Knof, who joined Commerzbank at the start of the year from Deutsche Bank, is aiming to cut one in three jobs at the bank in Germany by 2024 and to close almost half its branches.

Berlin bailed out Commerzbank in 2009 and remains its single largest shareholder with a 15.6 per cent stake. Knof was parachuted in after a boardroom battle that led to the resignation of both the chief executive and the chair in the summer of 2020.

Knof told the Financial Times that the government’s support for the restructuring had been “very helpful” for securing employee support.

Commerzbank has had high costs and weak revenue growth for years and has been hit hard by low interest rates. It is one of the most important lenders to Germany’s small and medium-sized companies, and finances one-third of the country’s exports.

New finance minister Christian Lindner, the leader of the pro-market Free Democrats, in the past has called for the full privatisation of the bank. He also campaigned on the wider promise of reducing the government’s influence in business and dialling down state ownership of private sector companies.

“Over the medium term, I support and approve the view that a private-sector bank like Commerzbank should not have the government as a shareholder,” Knof told the Financial Times. He added that he was focused on the “here and now” and praised workers’ representatives for their constructive approach to the restructuring.

In November, Commerzbank said it would make a small profit this year, despite more than €1bn in restructuring costs and a €200m hit from a botched IT project that was stopped by Knof.

The finance ministry declined to comment on the future of the government’s shareholding. “The handling of the government’s stake [in Commerzbank] is decided by the interministerial steering committee,” it said in a statement.

Knof told the FT that the restructuring was well on track. Some 5,200 employees have already signed voluntary redundancy agreements to leave the bank over the coming three years, from a target of cutting 10,000 jobs. By November, the bank had also ironed out the final details of a €1.9bn severance plan with unions.

“Many sceptics said that it would be impossible to strike a deal within just one year,” he said, adding that this pessimism was proved wrong thanks to the “massive commitment and discipline” from unions.

Knof said that the swift agreement was an “important message to the capital market and our stakeholder: the social partnership [between employers and employees] in Germany is working”. 

Germany’s new chancellor Olaf Scholz, a Social Democrat, in February backed Commerzbank’s turnround plan. “Everyone knows that something draconian needs to be done,” he said when he was finance minister.

At the moment, a sale of the government’s stake would leave taxpayers with heavy losses: it is currently worth just €1.3bn, some 75 per cent less than what the government paid for it more than a decade ago.