FT : Saudi cash fuels record transfer window for European football

Saudi cash fuels record transfer window for European football
English Premier League pays out £2.36bn in fees this summer

An influx of cash from Saudi Arabia stoked a record-breaking summer transfer window for European football, with clubs in the English Premier League spending more than £2bn on new players for the first time.

At the close of the window on Friday night, top tier English clubs had paid out fees of £2.36bn, according to figures from consultancy Deloitte, up from the previous record of £1.92bn set last summer. The average fee paid per player by Premier League clubs rose to £24mn, up from £18.8mn last year, and £14mn in 2018.

Total fees generated from sales by Premier League clubs hit £550mn, more than double the previous record. A number of sizeable transfer deals took place between top English clubs this summer, including Chelsea’s signing of Moises Caicedo from Brighton and Arsenal’s purchase of Declan Rice from West Ham. Both midfielders moved for more than £100mn.


English clubs have long been the biggest spenders in football, largely thanks to the Premier League’s lucrative broadcast deals both at home and overseas. Many teams also have deep-pocketed owners, either from Gulf sovereign wealth, US private equity or billionaires.

But a sudden spending spree by Saudi Arabian football clubs proved to be a significant new driver of the market. In June, Riyadh handed control of four of its top domestic football clubs to the state-backed Public Investment Fund. Since then those clubs have paid out hundreds of millions of euros to lure top talent to the Saudi Pro League.

Although US-owned Chelsea FC was the biggest gross spending club in football for the second year running, Saudi team Al-Hilal came a close second and was comfortably the biggest net spender. The Riyadh-based side forked out €345mn in new players, according to Transfermarkt, including €90mn on Brazilian forward Neymar from Paris Saint-Germain and €55mn on Rúben Neves from Wolverhampton Wanderers.


According to Deloitte, Saudi Pro League clubs have spent a total of €805mn so far — the Saudi transfer window remains open for another week — making it the fourth-biggest spending league in football this summer.

Much of that money has landed in the Premier League, accounting for more than the fees received by English clubs from overseas transfers. Saudi clubs still have plenty of money to spend, with Jeddah-based Al-Ittihad reportedly offering £150mn for Liverpool’s Egyptian forward Mo Salah on transfer deadline day. The offer was rejected.

Calum Ross, assistant director at Deloitte’s sports business group, said the Saudi spending spree had ‘‘added to the mix in terms of Premier League clubs’ ability to spend’’, but that the new source of activity would make windows ‘‘increasingly competitive’’.

Total spending across Europe’s big five leagues in England, Spain, Germany, Italy and France rose to €5.7bn from €4.5bn last year, owing to big money signings such as Harry Kane’s move to Bayern Munich and Jude Bellingham’s arrival at Real Madrid. Fees for both the England internationals topped €100mn.

In France, Qatar-owned PSG were again the big spenders, topped off by a last-minute deal for French international Randal Kolo Muani from Eintracht Frankfurt for €95mn.


As spending continues to rise, football authorities are looking at ways to put a lid on costs. Uefa, European football’s governing body, introduced rules this summer that require teams participating in continental competitions to limit the cost of their playing staff to 90 per cent of revenue. That ceiling is due to drop to 70 per cent over the next two years. The Premier League is exploring a similar system.

Ross said the impact of those new rules would gradually be felt in the transfer market as clubs begin to adjust.

‘‘We’re in a bit of a transitional phase’’, he said. ‘‘I think it’s having an effect on activity, in terms of the time it’s taking to do a deal. Clubs are having to be more in top of where they are financially and where they line up against the rules.’’

Reuters : German Chancellor Scholz speaks out against new nuclear power, Deutsch

German Chancellor Scholz speaks out against new nuclear power, Deutschlandfunk reports

FRANKFURT, Sept 1 (Reuters) - German Chancellor Olaf Scholz said he is against a new nuclear power debate in the country, in an interview released late on Friday with German radio station Deutschlandfunk.

"The issue of nuclear power is a dead horse in Germany," said Scholz, leader of Germany's social democrats (SPD).

Scholz's coalition partner, the free democrats (FDP), recently demanded Germany should keep an nuclear option.

For new nuclear power plants to be built, significant time and investment would be required, Scholz said, estimating at least 15 billion euros ($16.16 billion) would have to be spent per power plant over the next 15 years.

On the widely debated topic of an industrial electricity price cap in Germany, the chancellor expressed doubt how this could be funded, naming options including taxpayer money and debt.

9to5 : SpaceX sending iPhone Emergency SOS satellites to space for Apple partner

Nearly a year has passed since Apple introduced the iPhone 14 featuring Emergency SOS via Satellite, allowing users to reach out to emergency services even in areas without cellular coverage. And Globalstar, Apple’s partner in providing satellites for this technology, could soon expand its coverage thanks to Elon Musk’s SpaceX.

Globalstar partners with SpaceX for Apple’s Emergency SOS
As reported by NOLA.com, Globalstar has signed a $64 million deal with SpaceX to send satellites into space in 2025. The news was confirmed through a filing with the Securities and Exchange Commission. These satellites will play a crucial role in expanding the emergency SOS services provided by Globalstar.

This collaboration isn’t the first between Musk’s company and Globalstar, as SpaceX previously assisted Globalstar in launching a satellite from the Kennedy Space Center in Cape Canaveral, Florida, last year.

Notably, the partnership between Globalstar and SpaceX will directly benefit Apple because the iPhone 14 (and soon the iPhone 15) uses Globalstar satellites to enable the Emergency SOS feature.

Emergency SOS via Satellite is currently available in the US, Canada, UK, France, Germany, Ireland, Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal. It works with any iPhone 14 or iPhone 14 Pro model as long as you’re in a location covered by satellite connectivity. And thanks to the new partnership, the coverage could be further expanded soon.

Apple may have more ambitious satellite plans
Last year, a new patent granted to Apple hinted at the possibility that the company’s satellite ambitions could go beyond basic text communication and emergency services.

The patent discusses the transmission of satellite communications data through transceivers and antenna radiators. This includes various types of information, including media content such as streaming videos and television data, as well as voice data like phone conversations and internet data.
Of course, the patent doesn’t necessarily mean that Apple will expand the satellite features on the iPhone, but it does suggest that the company has at least been exploring ways of doing so.

FT : Businessman Mohamed Al Fayed dies aged 94

Businessman Mohamed Al Fayed dies aged 94
Egypt-born former owner of Harrods became controversial figure in Britain

Egypt-born businessman Mohamed Al Fayed, who owned a string of prominent British companies, has died aged 94.

His death was confirmed on Friday evening in a statement from Fulham football club, of which he was owner and chair from 1997 until 2013.

Al Fayed was born in Alexandria, Egypt, in 1929. As well as owning Fulham, Al Fayed, who moved to London in the 1960s, for several decades owned Harrods department store in Knightsbridge, west London, and the Ritz hotel in Paris.

His son, Dodi, then the companion of Diana, Princess of Wales, died alongside her in a car crash in Paris on August 31 1997. Al Fayed blamed the royal family for the crash.

A series of investigations instead blamed the car’s driver.

After the deaths Harrods was stripped of the royal warrant, a sign of the British royal family’s patronage, that it had held for nearly a century. Al Fayed later sold the shop to Qatar Holding, a vehicle for the emirate’s royal family.

Shahid Khan, who bought the Fulham club from Al Fayed, said in a statement that he sent his “sincere condolence” to Al Fayed’s family and friends.

“I always enjoyed my time with Mr Al Fayed, who was wise, colourful and committed to Fulham, and I am forever grateful for his trust in me to succeed him as chairman in 2013,” Khan said.

Al Fayed was also caught up in controversies over payments he made to two Conservative members of parliament to ensure they placed parliamentary questions on his behalf.

The affair led to rule changes to outlaw such practices.

His purchase in 1985 of House of Fraser, then owner of Harrods, led to an inquiry by the then Department of Trade and Industry that branded him “unreliable, untrue and bogus”.

The investigation concluded that, during a takeover battle with the Lonrho conglomerate, Al Fayed and his brother consistently misrepresented their wealth and background.

Although he consistently sought British citizenship, he was never granted it.

FT : SoftBank-backed Arm targets $50bn-$55bn valuation range as it pitches IPO

SoftBank-backed Arm targets $50bn-$55bn valuation range as it pitches IPO
Nvidia and Apple among the companies expected to take part in chip designer’s listing

Chip designer Arm is targeting a valuation range of $50bn-$55bn in its initial public offering, below the $64bn given by its owner SoftBank in a transaction less than a month ago, according to people familiar with the plans.

Arm plans to start its IPO roadshow next week, and several of its largest customers in the technology sector have agreed to take part in the listing, including Apple, Samsung, Intel and Nvidia, according to one of the people. It has also discussed potential investments with some of its customers in the car industry, according to a second person close to the matter.

SoftBank last month agreed to pay $16bn for the 25 per cent stake in Arm that it did not directly control from the Vision Fund, an investment fund that it manages. The Japanese conglomerate has previously tried to convince investors that Arm should be valued closer to $80bn.

One person familiar with Arm’s plans stressed, however, that SoftBank was still optimistic that the final valuation would be higher than the initial range. The latest target valuation range was first reported by The Wall Street Journal.

A person involved in the deal said preliminary meetings “testing the waters” with investors had gone well, and said it was a common tactic for dealmakers on large tech listings to start roadshows with a conservative price range to help build momentum.

Nvidia declined to comment. Apple, Intel and Samsung did not immediately return a request for comment.

SoftBank is planning to sell about 10 per cent of Arm in the IPO, with the strategic investors providing a relatively small portion of the more than $5bn that will be raised.

Arm is set to be the most valuable US IPO since November 2021, when carmaker Rivian listed with an initial valuation of $70bn.

The deal is being closely watched as a test of investor appetite for large listings after one of the most severe dealmaking downturns in decades.

Barrons : Can the Stock Market’s Rally Keep Going? Strategists on What’s Ahead.

Can the Stock Market’s Rally Keep Going? Strategists on What’s Ahead.
Inflation will fall further, interest rates could slip, and the recession has been postponed. How to invest in a "moderating" market.

So far, 2023 has confounded economists, humbled forecasters, and rewarded investors. Despite a rapid rise in interest rates, the U.S. economy continues to grow. Inflation has fallen—if not quite to desired levels—and stocks have entered a bull market, with the S&P 500 gaining 17% year to date and the Nasdaq Composite up more than 30%.

Neither the economy’s resilience nor the market’s strength seemed obvious, or even likely, at the end of 2022, a year that saw the Federal Reserve raise interest rates by more than four percentage points to combat soaring inflation, and the S&P 500 fall by 19%. Yet, the skies have been mostly sunny this year over Wall Street and Main Street alike, and the forecast for fall is more of the same, although with a bit more haze.

Wall Street’s top strategists are divided on the near-term outlook for stocks, which depends in large part on the economy’s future course—and the Fed. The most bullish case for financial markets is the Goldilocks case, or “just right” conditions, including an orderly retreat in inflation and a steady economy that keeps consumers spending and enables corporate profit growth.

For the optimists, a recession this year is no longer in the cards. “Everything has been pushed out from a macroeconomic perspective,” says Anders Persson, chief investment officer of global fixed income at Nuveen. “The economy is holding up better than expected. The consumer is stronger than expected.”

If inflation continues to slow, as it did in the past year, that would mean the Federal Reserve’s job is nearly done. A likely end to rising interest rates would be good news for stocks, paving the way for this year’s narrow, tech-focused rally to broaden. It would also allow bond prices to appreciate some. (Bond prices move inversely to yields.)

“We’re going to have a pretty good economy going into next year,” says Ed Yardeni, president of Yardeni Research. “The stock market is already looking into 2024 and discounting a better year, with less hysteria over an imminent recession.”

With continued disinflation, “the Fed’s next move [for interest rates] might very well be lower,” he says.

The bearish case also rests on a good economy—too good, that is. Recent data suggest that economic growth is accelerating, which implies stickier inflation than many had hoped. As a consequence, the Fed might need to tighten monetary policy further to restore price stability, rather than loosening it next year, the pessimists say.

“My guess—and I emphasize the word ‘guess’—is that the economy will be stronger than people think,” says Richard Bernstein, CEO and chief investment officer of Richard Bernstein Advisors. “That will force the Fed to continue to raise rates.”

Another worry is that the central bank will go overboard in attempting to vanquish inflation, raising interest rates to a level that pushes the economy into a recession. In that case, bond yields would rise, profit growth would diminish, and equity valuations would fall. Excessive tightening is “our No. 1 concern right now,” Persson says.

Worse, fiscal and monetary policy both could be hampered in ways that might prolong a potential downturn. “The Fed can’t really cut rates as aggressively as it has historically, given the inflation problem,” says Mike Wilson, CIO and chief U.S. equity strategist at Morgan Stanley. “On the fiscal side, it is already unprecedented to have a federal deficit of 8% [of GDP] when the unemployment rate is at 3.5%.”

The economy and the markets also could chart a middle course as 2023 segues into ’24, wherein the economy stagnates but doesn’t crash; inflation diminishes but remains above the Fed’s 2% target; and markets trade sideways for a while, as they have done for much of the summer. This seems the most likely course to Gargi Chaudhuri, head of iShares investment strategy for the Americas at BlackRock, and she isn’t alone.

“Moderation is the key word for the fall, both for the economy and inflation,” says Chaudhuri. “There are data points that suggest the potential for extreme moves on either side—an extreme recession or a sudden jump in growth—but I expect things will simply continue to moderate.”

As has been the case for the past few years, the Fed’s actions—or lack thereof—will heavily influence investors’ behavior. Fed Chair Jerome Powell is loath to repeat the monetary-policy mistakes of the 1970s, when Fed officials gave up their inflation fight too quickly, allowing price growth to reaccelerate. That necessitated another, even more aggressive tightening cycle, which took the federal-funds rate up to 20% in 1980.

Today’s fed-funds target range of 5.25% to 5.50% is far below that historic peak. But it is far above the near-zero rates that prevailed through much of the Covid pandemic. In Wall Street parlance, rates are likely to stay “higher for longer” as the Fed maintains its vigilance.

Most of the market strategists and chief investment officers whom Barron’s canvassed don’t expect the Fed to lift rates again in the current cycle, while a few are penciling in just one more quarter-percentage-point increase by year end.

Pricing in the futures market assigns roughly 50/50 odds to another rate hike before year end, according to the CME FedWatch Tool.

That’s the “higher” part. How much “longer” the benchmark rate will remain at today’s level is an open question, as Powell strongly suggested in his Jackson Hole speech on Aug. 25.

Much will depend on the course of inflation. If price growth continues to trend lower, monetary policy will tighten without the Fed’s further intervention, as the real rate of interest—the nominal rate minus the inflation rate—will rise. Even in the absence of a recession, the central bank might choose to cut interest rates in a falling-inflation scenario to maintain its policy stance at a consistently restrictive level, as laid out by New York Fed president John Williams in recent remarks.

Bond yields could decline modestly by year end, should investors see continued progress in taming inflation—and should the Fed indicate it has finished raising rates. Persson expects the 10-year U.S. Treasury note yield to finish 2023 with a yield between 3.75% and 4.00%, down by as much as half a percentage point from recent levels.

A harder economic landing in 2024, with more rate cuts, could result in an even bigger rally in Treasury prices, although a recession would hamper stocks.

Persson notes that bond prices historically have risen during the first three months after the Fed has finished raising rates in a cycle. In the meantime, he’s more excited about the fat yields on offer these days. “The vast majority of fixed-income returns come from the income generation,” he says. “Not very much ultimately comes from capital appreciation, [which requires] timing the market.”

Less-risky securities such as U.S. Treasuries represent good value today, with attractive yields that investors can clip while the bonds mature. Persson stresses the importance of diversification across different categories of fixed income, given the uncertain rate outlook. Nuveen Strategic Income (ticker: FCBYX) holds corporate bonds, government debt, mortgage-backed securities, and more, he notes. The fund has an effective duration of 5.3 years, an average credit rating of triple-B-minus, and a yield of 5.9%.

Bernstein’s firm has a neutral-duration allocation to Treasuries, with holdings in both short- and long-term securities.

Chaudhuri prefers the belly of the Treasury yield curve, the focus of iShares 3-7 Year Treasury Bond exchange-traded fund (IEI). It has an effective duration of 4.4 years and yields 4.3%.

Ten-year Treasury inflation-protected securities, or TIPS, sport their highest payout in 15 years: a 2% real yield. TIPS will outperform nominal bonds if inflation reignites. “I like to call them Totally Irreplaceable Portfolio Solutions,” Chaudhuri says. “Owning a 2% real rate in your portfolio is an incredible opportunity for investors.”

Falling inflation might be good for bond prices and stock market multiples, but it is a potential headwind to earnings growth, Morgan Stanley’s Wilson says. It will mean less pricing power and tighter profit margins for more companies. That’s just what Wilson forecasts; he expects S&P 500 companies to earn $185 this year, well below industry analysts’ consensus estimate of $220.

Wilson recommends overweight positions in healthcare and utilities. Healthcare stocks are “quality defensives,” he says, with relatively cheap valuations. The companies have decent growth and balance sheets, and little cyclical exposure. Utilities are defensive, as well, and tend to be the last sector to stumble in a market downturn. The Health Care Select Sector SPDR ETF (XLV) and the Utilities Select Sector SPDR ETF (XLU) are investment plays on these sectors.

Wilson is bearish on pricey technology and consumer discretionary stocks, and expects the S&P 500 to decline this fall, given the stocks’ large combined weighting in the index. He has a year-end target of 3900, implying a drop of more than 10% from recent levels.

Christopher Harvey, Wells Fargo’s head of equity strategy, thinks stocks may hit a rough patch in the near term. Bond yields could rise more in the coming weeks as Fed expectations continue to shift, he says. Plus, September historically has been a seasonally weaker period for the stock market.

Later this year, however, he expects bond yields to fall again and stocks to rebound, led by the biggest companies on the market. Harvey looks for the S&P 500 to trade in a range of 4200 to 4600 for the rest of the year, and end 2023 at 4420.

Harvey expects to see growing concern about the economic outlook for 2024 as the fall progresses. That’s a negative for cyclical stocks’ earnings but could prompt the market to price in Fed cuts next year, bringing down bond yields and helping growth stocks. The result might be a buy-what-you-know rush back into the market’s biggest, most successful, and theoretically most stable companies.

“For the top 50 companies in the Russell 1000, you’re paying only a 10% premium [over the rest of the index] for better earnings, stable growth, relatively low risk, and stronger balance sheets—and with an artificial-intelligence kicker,” Harvey says. “For an extra 10%, that’s an attractive list of things to have.”

The market’s largest tech stocks have rallied this year on growing investor enthusiasm for AI technology and applications.

Yardeni has a year-end target of 4600 for the S&P 500, and likewise expects megacap stocks to lead. “It’s pretty hard to knock those stocks down,” he says. “Every time they take a dive, it turns out to be a buying opportunity. People are consistently willing to pay a high multiple for those stocks.”

Bernstein takes the opposite view, noting that stocks such as Nvidia (NVDA), Meta Platforms (META), Tesla (TSLA), and Amazon.com (AMZN) each are up at least 60% year to date. Just seven stocks have contributed about 70% of the S&P 500’s rise in 2023.

Bernstein expects investors to pare their megacap holdings and redeploy the proceeds into other corners of the market this fall. “I don’t believe that there are seven growth stories in the entire world,” he says. “That is such a bearish view of the U.S. economy [and] the global economy. It does, however, make me excited about all the other overlooked opportunities out there.”

Specifically, he has been increasing his firm’s exposure to small-cap stocks, as he expects inflation to stay above 2% on an annualized basis, providing a tailwind to earnings growth. Small-cap indexes have a greater weighting than large-cap indexes in economically cyclical companies, and cheaper valuations than large-caps, characteristics that will give them the upper hand, he says.

Harvey likes mid-cap growth stocks, which also sport relatively cheap valuations and solid growth prospects and are positioned positively from a technical perspective. The risk/reward ratio is in the group’s favor, he says, with the potential for price/earnings multiples to expand and fundamentals to improve. More merger-and-acquisition activity would also favor midsize growth stocks, he says. The Vanguard Mid-Cap Growth ETF (VOT) provides exposure to the group.

BlackRock’s Chaudhuri assesses stocks through a factor lens, stressing quality characteristics that include strong balance sheets and stable earnings growth. Quality stocks, thus defined, could win in multiple macro and market environments, if not lead the market, she says. Chaudhuri recommends the iShares MSCI USA Quality Factor ETF (QUAL), which counts Nvidia, Apple (AAPL), Visa (V), Nike (NKE), and ConocoPhillips (COP) among its top holdings. The fund has returned 22% this year.

The S&P 500 isn’t grossly overvalued today, at 19 times estimated earnings for the coming year, but nor is it pricing in an adverse economic outcome. It is expensive relative to bonds: Yields on U.S. Treasuries are above their October 2022 highs, back when the index was around 3600 points.

“Typically, this is the way it is when we’re late in the cycle,” Wilson says. “In the absence of hard evidence, people’s views are dictated by price action. The fact that [stocks have] rallied so much has emboldened the view that a soft landing is more likely.”

Recent price action suggests that stocks will preserve most of their gains for the year, although the market might not trade much higher. Next year will bring fresh challenges—it’s an election year, after all—and the bill may come due for the economy after nearly two years of rate hikes.

Stick with quality stocks and a diversified bond portfolio, and look for bargains in cheaper parts of the market. Enjoy what’s left of the sunshine, while it lasts.

Barrons : On Sneakers Are Hot, But the Stock Has Taken a Dip. Here’s Why It’s a

On Sneakers Are Hot, But the Stock Has Taken a Dip. Here’s Why It’s a Buy.

The shoes are easy to spot. Nearly all of On Holding ONON +1.39% ’s models sport perforated soles, uncluttered designs, and a stacked-letter logo that sets them apart from Nike NKE +0.98% , Adidas ADDYY –0.37% , and other sneaker maker offerings. The company’s patented CloudTec cushioning quickly attracted celebrities like Roger Federer and Gisele Bündchen. Then, On’s stock became red hot, too, jumping 70% just since the start of the year, to about 29.

Fleet-footed investors can still get in on the trend, thanks to a recent pullback in the shares (ticker: ONON). Concerns about inventories, high marketing expenses, and lackluster guidance overshadowed an earnings beat and a guidance raise. Shares fell 14% on Aug. 15.

On closer review, it’s unclear what the shares were being punished for. There was nothing particularly concerning about earnings—certainly not the inventory, which reflects its attempts to meet demand, nor marketing expenses, which should ensure that demand stays strong. In fact, this is all typical for On, which fell nearly 10% after reporting first-quarter earnings. That proved to be a buying opportunity, and this drop probably will, too.

“This is a shoe people love, and they’re willing to pay full price for it,” says Lance Cannon, analyst and portfolio manager at Hood River Capital Management, which initiated a position in the stock during the second quarter and bought more shares following August’s postearnings dip. “That was a complete misunderstanding by the market.”

On reported sales of 444.3 million Swiss francs ($507 million) during the second quarter, up 52% from the previous year and ahead of analyst expectations of $475.4 million. Profit margins expanded to 59.5% from 55.1%, helped by easing freight costs. Earnings took a rare dip, but are expected to resume growth in the quarters ahead.

“It’s hard to be disappointed with any of the second-quarter income statement numbers,” says Lamar Villere, partner and portfolio manager at Lamar Villere, which has more than 3.5% of its portfolio in On.

But investors were particularly focused on On’s inventory, which more than doubled from the same quarter in 2022, raising concerns that shoppers might be tiring of the sneakers. Thoughts of Nike (NKE), which has been marking down its shoes to work off surplus, were probably at the forefront of investors’ minds.

But On is no Nike. Inventory, which includes highly anticipated new sneakers and gear, still fell 6% quarter over quarter, while On’s direct-to-consumer business surged nearly 55% in the quarter. Even wholesale partners like Nordstrom JWN –0.92% (JWN) have noted that shoppers have been clamoring for On products. Discounts, even for previous-year models, remain slim.

“Inventory was the one thing that kept [the stock] from taking off,” says Villere. “Of course, the inventory piece would be easy to solve if they discounted heavily, but they’re not doing that. They don’t have to.”

Growth should continue—and not just because of ads featuring Federer and top-ranked tennis player Iga Swiatek. On shoes, which account for some 95% of its business, are growing in popularity with serious athletes as well as weekend warriors, along with its new apparel and accessories lines. And while North America accounts for 60% of its business, On has been expanding its presence in markets like Asia, where sales have nearly doubled.

“Encouragingly, the brand remains exceptionally strong across channels and geographies,” says Telsey Advisory Group analyst Cristina Fernández, who kept a $40 price target on the shares following the second-quarter report. “Looking further out, On has meaningful growth opportunities through further expansion into global markets.”

On’s continued growth wouldn’t be unprecedented. The enduring success of peers, from Crocs (CROX) to Deckers Outdoor ’s (DECK) Ugg brand, demonstrates that comfortable shoes are enjoying their own supercycle, which hasn’t shown any signs of slowing down even as the world re-emerges from the pandemic. There’s also ample room for On to grow its shoe portfolio, for other applications like hiking and everyday lifestyle, as well as gear and apparel.

On’s valuation—it trades at 40.8 times 12-month forward earnings— isn’t cheap. Yet the recent selloff puts it near its record-low valuation of 39.2 times, and well below the nearly 250 times it has averaged since going public in September 2021. “It’s a high-growth name with a high multiple, but it isn’t outlandish compared with something like Nike or Lululemon Athletica (LULU) when they were in their high-growth phases and really getting traction,” says Hood River’s Cannon. “I wouldn’t be overly concerned with valuation.”

The biggest concern might be the strength of the Swiss franc. Because On is based in Switzerland, sales in the U.S. and Europe translate into future francs, hurting the final numbers. That caused On to guide to second-half sales growth of 30%, but up 44% adjusted for constant currency values—a reflection of uncontrollable market fluctuations, not underlying demand.

Ultimately, it comes down to the shoes themselves and whether shoppers will continue to pay $100-plus for them. Cannon, who owns two pairs, isn’t concerned. “I was skeptical, but there’s a noticeable difference in how they feel,” he says. “And every single consumer I talked to, from avid runners to retirees, said the same thing: My foot doesn’t hurt at the end of the day...my feet are happy.”

Don’t be surprised if On serves up smiles for investors again soon, too.