>>> Europe : Brokers Upgrades & Downgrades - 21st of November 2023

>>> Up
* Administer Raised to Buy at Inderes; PT 3.50 euros
* Admiral Raised to Buy at Citi; PT 2,941 pence
* Intermediate Capital Raised to Overweight at JPMorgan
* Vale ADRs Raised to Buy at Goldman; PT $19.50

>>> Down
* AAK Cut to Underperform at BNPP Exane; PT 195 kronor
* Banco BPM Cut to Hold at Deutsche Bank; PT 6.10 euros
* DSM-Firmenich Cut to Neutral at BNPP Exane; PT 106 euros
* Julius Baer Cut to Hold at SocGen; PT 56 Swiss francs
* Julius Baer Cut to Neutral at Mediobanca SpA; PT 54 Swiss francs
* Softcat Cut to Underweight at JPMorgan; PT 1,150 pence

>>> Initiation
* Adidas Rated New Buy at William O'Neil
* Asos Rated New Buy at Deutsche Bank; PT 500 pence
* Auto Trader Re-Initiated Hold at Berenberg; PT 715 pence
* B&M European Rated New Buy at Deutsche Bank; PT 660 pence
* BE Semiconductor Rated New Hold at Stifel; PT 110 euros
* Dunelm Rated New Hold at Deutsche Bank
* Kingfisher Rated New Hold at Deutsche Bank
* Marks & Spencer Rated New Buy at Deutsche Bank; PT 310 pence
* Moneysupermarket Re-Initiated Hold at Berenberg; PT 290 pence
* Next Rated New Hold at Deutsche Bank

>>> Call
* Admiral Double-Upgraded at Citi, Set for Much Better Year Ahead
* Bayer Cut to Hold at Jefferies on Rising Financial Liabilities

The Information : OpenAI’s Board Approached Anthropic About Merger

OpenAI’s Board Approached Anthropic About Merger

OpenAI’s board of directors approached Dario Amodei, the co-founder and CEO of rival large-language model developer Anthropic, about a potential merger of the two companies, said a person with direct knowledge. The approach came after OpenAI’s board had fired CEO Sam Altman on Friday and was part of an effort by OpenAI to persuade Amodei to replace Altman as CEO, the person said.

It’s not clear whether the merger proposal led to any serious discussion. Amodei quickly turned down the CEO offer due to his position at Anthropic. The 2-year-old startup, which sells Claude, a chatbot that competes with OpenAI’s ChatGPT, is in fierce competition with OpenAI to recruit researchers and win customers.

THE TAKEAWAY
OpenAI’s board approached Anthropic’s CEO Dario Amodei about a potential merger of the company, as it tried to persuade Amodei to replace Sam Altman as CEO.

The proposal for a merger is a major turnabout for OpenAI, which until Friday had been the clear leader in a race to develop generative AI products. Amodei is also a former employee of OpenAI who with a group of others left in late 2020 to launch Anthropic over concerns the company was moving too quickly to commercialize its technology.

Amodei has been an outspoken advocate of the need for caution in AI development. At a conference in September, Amodei stressed the need for increased regulation to make sure AI systems can’t be used for nefarious purposes like developing biological weapons. Anthropic has a large team of staff focused on ensuring “alignment,” or making sure the AI reflects human values.

The board’s decision to approach Amodei for the CEO job stands out in light of OpenAI employee disagreements that preceded Altman’s ouster around whether the company was developing its AI safely enough. OpenAI co-founder and board member Ilya Sutskever, who fired Altman after the board voted to remove him, had been co-leading a research team working on technical solutions to prevent its AI systems from running rogue.

In addition to Amodei, the board approached other executives to be interim CEO after firing Altman, including GitHub CEO Nat Friedman and Scale AI CEO Alex Wang, The Information earlier reported. Ultimately, on Sunday the board named Emmett Shear, co-founder of streaming site Twitch, as interim CEO.

A merger between OpenAI and Anthropic would be a messy situation for Microsoft, Amazon and Google, who have all used their cloud computing businesses to get closer to one of other of the companies. Microsoft is an investor in OpenAI, as well as its exclusive cloud provider. Anthropic signed multi-billion dollar cloud computing deals with Amazon and Google, which both invested in the AI startup.

Anthropic has told some investors it has been generating revenue at a $100 million annualized rate, The Information has previously reported, implying it has generated more than $8 million in revenue per month. Those numbers are expected to grow significantly in the coming months, due to a recent deal with Amazon Web Services, in which AWS will sell Anthropic’s AI software to cloud customers.

By the end of this year, Anthropic projected it would generate revenue at a $200 million annualized pace, implying nearly $17 million in monthly revenue. And by the end of 2024, Anthropic hopes to generate more than $40 million in monthly revenue, a $500 million annualized rate.

>>> US After Hours

After Hours Summary: SYM +20.5%, A +5.4%, ZM +1.1% making nice moves following earnings; RCEL -11.5% sinking on guidance

After Hours Gainers:

Companies trading higher in after hours in reaction to earnings/guidance: SYM +20.5%, A +5.4%, KEYS +2.4%, TCOM +1.7%, ZM +1.1%, BRBR +0.2%

Companies trading higher in after hours in reaction to news: CNTB +9.9% (to announce data from trial of Rademikibart), AMRK +1.9% (increases repurchase program), RSKD +1.8% (approved for $75 mln repurchase program), DRS +0.2% (completes sea trials of first Ulsan-Class Future Frigate), LU +0.2% (changing ADS ratio)

After Hours Losers:

Companies trading lower in after hours in reaction to earnings/guidance: RCEL -11.5% (guidance)

Companies trading lower in after hours in reaction to news: MOR -23.2% (Phase 3 study of pelabresib announcement), FTI -2% (to sell Measurement Solutions business for $205 mln), STN -2% (files $250 mln stock offering), UAL -0.3% (files mixed shelf), RIVN -0.1% (CEO assuming responsibility for all product functions), APD -0.1% (files mixed shelf)

>>> US Close Dow +0,58% S&P +0,74% Nasdaq +1,13% Russell +0,52%

Closing Stock Market Summary
Today's advance left the major indices near session highs at the closing bell with gains ranging from 0.5% to 1.1%. Today's action was spearheaded by the mega cap stocks, a dose of AI enthusiasm, a positive response to the $16 billion 20-yr bond auction, and ongoing buying activity in a seasonally strong period for the market.

Microsoft (MSFT 377.44, +7.59, +2.1%), which benefitted from the news that it hired OpenAI's ex-CEO Sam Altman to lead its AI team, and AI chip leader NVIDIA (NVDA 504.19, +11.21, +2.3%), which reports earnings after Tuesday's close, were standout leaders today. Other semiconductor stocks came along for the ride and composed a valuable leadership group today as well. The Vanguard Mega Cap Growth ETF (MGK) rose 1.2% and the PHLX Semiconductor Index jumped 1.5%.

The Invesco S&P 500 Equal Weight ETF (RSP) logged a modest 0.4% gain while the market-cap weighted S&P 500 rose 0.7%.

Volume was a bit lighter than average at the start of this holiday week, which will see the stock market closed on Thursday for Thanksgiving and close early at 1:00 p.m. ET on Friday.

Two of the S&P 500 sectors closed with modest declines while nine sectors finished higher. The information technology (+1.5%) and communication services (+1.1%) sectors led the pack thanks to strength in their respective mega cap constituents. The utilities sector (-0.3%) saw the "biggest" decline.

The energy sector was a relative underperformer, gaining 0.1% today, despite continued rebound action in WTI crude oil futures ($77.84/bbl, +1.84, +2.4%).

Treasuries mostly settled with gains following today's $16 billion 20-yr bond auction, which was met with solid demand. The 2-yr yield settled unchanged at 4.90% and the 10-yr note yield fell two basis points to 4.42% after sitting at 4.47% just ahead of the auction results.

Separately, Dick's Sporting Goods (DKS 24.86, -0.70, -2.7%) and Best Buy (BBY 68.11, -0.11, -0.2%) trailed today's action in front of their quarterly results before Tuesday's open.

  • Nasdaq Composite: +36.5% YTD
  • S&P 500: +18.4% YTD
  • Dow Jones Industrial Average: +6.1% YTD
  • S&P Midcap 400: +4.8% YTD
  • Russell 2000: +2.6% YTD

Reviewing today's economic data:
  • October Leading Indicators -0.8% (consensus -0.7%); Prior -0.7%

Tuesday's economic calendar features:
  • 10:00 ET: October Existing Home Sales ( consensus 3.90 mln; prior 3.96 mln)
  • 14:00 ET: November FOMC Minutes

FT : The Fed’s balance sheet isn’t so boring after all

The Fed’s balance sheet isn’t so boring after all
Like “watching paint dry”, but if the paint was the US banking system

All the will-they-or-won’t-they chatter about December rate hikes has taken the spotlight another important Federal Reserve policy tool: Balance sheet run-off.

This process is meant to be like “watching paint dry” etc — at least compared to the Bank of England’s misadventures with gilt sales. And it is understandable that short-term rates above 5 per cent (!!) are front of mind for investors. But aggressive shrinkage in the Fed’s balance sheet did create the conditions for the mess that hit repo markets four years ago.

For now, at least, Goldman Sachs analysts don’t think there’s much to worry about. They predict the Fed will stop shrinking its balance sheet before bank reserves become scarce enough to cause a market mess. From a Sunday note that was just made public:

The FOMC will likely aim to stop balance sheet normalization when bank reserves go from “abundant” to “ample”—that is, when changes in the supply of reserves have a real but modest effect on short-term rates.

We expect the FOMC to begin considering changes to the speed of run-off around 2024Q3, to slow the pace in 2024Q4, and to finish run-off in 2025Q1.

The determining factor for the Fed’s timeline will probably be the amount of reserves available to banks. To oversimplify a bit, when the Fed buys bonds it creates reserves at US banks, and bank reserves shrink when the Fed’s balance sheet does.

But GS points out that most of the bank-reserve shrinkage happened last year. This year, more of that has drained from balances at the Fed’s reverse repo facility:

GS explains, with our emphasis:

. . . reserve balances have been relatively flat in 2023, and the Fed’s liabilities declined largely because of lower RRP use. RRP balances declined by over $1.5tn to $936bn this year, as increased Treasury bill issuance and higher demand for funding by banks pushed money market funds away from the facility. Looking ahead, we expect RRP balances to continue declining and reach near-zero levels in 2024 as these dynamics continue. Lower RRP balances account for the bulk of the decline in the Fed’s liabilities that we expect over the next year

In other words, bank liquidity is OK on aggregate, at least.

There are plenty of caveats to this. Reserves are still more concentrated at certain banks (we would guess the big ones) than they were before the Covid-19 pandemic, and bank borrowing from Federal Home Loan Banks has picked up a bit recently after a spike during the regional-bank crisis earlier this year:


And borrowing from the Fed’s BTFP facility has remained robust, even though banks haven’t done much discount-window borrowing. (If we remember correctly, the “other credit extensions” category is related to wrapping up banks that failed or were acquired earlier this year):

Banks haven’t had to access the standing repo facility though, which is probably a good thing.

Anyway, GS echoes some Fed economists and academics to estimate that the US central bank will stop balance-sheet roll-off when reserves make up 12 to 13 per cent of bank assets. They give their full projected timeline below:

Our model suggests that short-term rates will start becoming more sensitive to changes in reserves around 2024Q3, and we expect the FOMC to begin considering changes to the speed of run-off at that point and then to slow the pace of balance sheet reduction in 2024Q4 by cutting the monthly run-off caps in half from $60bn to $30bn for Treasury securities and $35bn to $17.5bn for MBS securities.

We expect run-off to finish in 2025Q1, when bank reserves are 12-13% of bank assets (vs. 14% currently), or roughly $2.9tn (vs. $3.3tn currently), and the Fed’s balance sheet is around 22% of GDP (vs. around 30% currently and 18% in 2019). As run-off progresses, we expect the spread of the fed funds rate to the IORB rate to rise by 5-10bp over the next year, from -7bp currently.

There are risks, of course. There’s the uneven distribution of reserves highlighted above, which means smaller and midsized banks could start feeling strain and pushing up repo rates before their larger peers. Banks have more options for funding than other market participants (the standing repo facility, the discount window, the BTFP, etc). But that doesn’t necessarily mean the banks will use them even when needed (see SVB and the discount window).

And of course, there’s always the issue of good old supply and demand:

The key risk to our forecast is that the increased supply of debt that we expect in 2024 causes intermediation bottlenecks in the Treasury market that lead the Fed to stop run-off earlier.

FT : Can China spend its way out of economic crisis?

Can China spend its way out of economic crisis?
Falling tax revenue and high local debt cast doubt on how much budgetary firepower Beijing really has

This month, China’s new finance minister Lan Fo’an told markets what they had been waiting to hear — Beijing would boost budget spending to support a delicate post-pandemic recovery in the world’s second-largest economy.

China is to deploy an arsenal of local and central government bonds, including a new Rmb1tn treasury facility — which will push Beijing’s budget deficit up to a two-decade high of 3.8 per cent this year, Lan said, to “maintain fiscal spending intensity at an appropriate level”.

But while the message was welcomed by investors, many analysts question just how much budgetary firepower Beijing really has to boost flagging confidence in the economy and drive stronger momentum for growth.

With economic growth slowing and Beijing’s former investment-led development model losing steam, tax revenue is under pressure, analysts say. Beijing is reluctant to borrow more, given that it has huge pools of bad debt to resolve at the local government level.

“This is the longer-running story — that fiscal policy has been constrained for the last three to four years,” said Logan Wright, director of China markets research at Rhodium Group. “[And] it’s becoming more and more constrained in terms of what it can actually do.”

This year, as the economy struggled to rebound from a downturn wrought by zero-Covid controls in 2022 and a property slowdown, the government responded with incremental easing measures. 

Beijing is reluctant to ramp up leverage as it did after the financial crisis in 2008, when it unleashed a Rmb4tn stimulus then worth 13 per cent of gross domestic product. 


This time around, the central government has not leveraged what, on the face of it, is a relatively clean balance sheet, analysts say. Compared with local governments, which have debt worth about 76 per cent of GDP, the central government had only about 21.3 per cent last year, according to Wright.

“We would argue Beijing has considerable fiscal resources at its disposal,” said Fred Neumann, chief Asia economist at HSBC. He said Beijing had room to add more debt worth about 20-30 percentage points of GDP, which would go a long way to solving local government debt problems. 

IMF analysts also said in a paper released in August that China’s net financial position, taking into account its assets such as equity holdings, was among the top 15 in the world, at 7.25 per cent of GDP, though this has been steadily declining and the valuation of the assets were subject to uncertainty because of factors including liquidity.

Most analysts believe, however, that the central government’s real debt obligations are much bigger than the numbers suggest. Beijing acts as the ultimate backstop for the country’s total government debt, estimated by Rhodium’s Wright at 142 per cent of GDP last year, including that held by the central government, policy banks, local governments and local government financing vehicles (LGFV) — off balance sheet entities that raise their own funds.

“In China, the boundaries are a bit blurred,” said Hui Shan, economist at Goldman Sachs, on how to calculate the government’s total debt liabilities. “At what point does an LGFV’s obligations end before they become the responsibility of the local government — it’s hard to draw that line.” 


Resolving local government debt problems has become one of the most urgent issues for Beijing. Upgrading China’s economic growth forecast for this year to 5.4 per cent from 5 per cent, the IMF said that Beijing still needed to “implement co-ordinated fiscal framework reforms”.

Since September, Beijing has been asking state banks to lower interest charges and extend the tenure of local government loans, Gavekal Dragonomics wrote. Beijing has also been allowing provincial governments to issue bonds to repay LGFV debts.

By early November, at least 27 provinces and one municipality had issued Rmb1.2tn of the bonds, which use quotas for local government bond sales that were allocated in previous years but not fully utilised.

By bailing out local governments with another round of bond swaps — the last one was in 2015-18 — the central government was prioritising “preventing risk”, Gavekal said. That meant stopping damaging defaults in the bond market that could have a huge ripple effect. 

This comes at the expense of promoting a sense of moral hazard among local government borrowers. But there are signs Beijing is becoming less demanding on local governments over growth targets, which should lessen the need to overborrow in the future. 

“The message goes out to local government officials that ‘we’re not putting quite as much pressure on you as in the past to achieve exceptionally high rates of growth, so you don’t need the LGFVs as much as in the past’,” said Chris Beddor, deputy director of China research at Gavekal. 


But the central problem of inadequate government revenue generation will still remain, analysts say. Under reforms in 1994, the central government controls tax revenue while local governments are responsible for more services. Short of cash to meet all their obligations, many local governments have typically overborrowed. 

“The fiscal structure is really why we got into this mess. So there needs to be ultimately a change in political incentives, maybe a change in the fiscal structure in order to get us out of it,” said Beddor.

But the other critical problem was that as China’s old debt-fuelled investment model switched towards a more consumption-based one, revenues from land sales and value-added taxes had fallen, particularly as the property market had imploded in recent years.

Aggregate tax collection to GDP is down from 18.5 per cent in 2014 to 13.8 per cent last year, Rhodium’s Wright said.

The Chinese Communist party could increasingly face stark choices about how to balance social and development needs with some of President Xi Jinping’s strategic objectives, such as developing high-tech industries or overseas infrastructure projects.

“There’s a bigger problem of how do you maintain fiscal resources in the system,” Wright said. “And the point is, China faces very meaningful trade-offs between all of these adjustments.”  

China could increase its fiscal deficit further but this was already high at an aggregate 7 per cent of GDP, Wright said. “Yes, you can ramp that up to 8-9 per cent, but then there’s almost nowhere to go,” he said. “It’s really hard to continue to expand.”

FT : Mars joins push into premium with Hotel Chocolat deal

Mars joins push into premium with Hotel Chocolat deal
Changing consumer tastes and government pressure have led the confectionery sector to mix up its offering

Hotel Chocolat’s acquisition last week by Mars handed a sweet payout of £280mn to the UK boutique chain’s founders. It also filled a hole in the family-owned US confectionery giant’s brand mix.

Big chocolate companies have been shaking up their portfolios as consumer demand grows for healthier and more sustainably sourced options and governments crack down on unhealthy foods.

While some have developed lower-sugar versions of popular treats, they have not proved a hit with chocolate lovers, prompting snack makers including Mars, Hershey and Nestlé to focus on buying up higher-quality or healthier brands. 

Andrew Clarke, global president of Mars’s snacking division, said Hotel Chocolat “fills a gap in our portfolio”, adding that the group had already pursued a premiumisation strategy with its petcare business and its “better for you” line-up of healthier snacks. 

Mark Lynch, partner at corporate finance boutique Oghma Partners, believes confectioners have little choice but to move up the value chain to higher-end products.

As healthier snacks take market share, he said, companies heavily weighted towards sugary treats would “have to sell more at a higher price — go more premium . . . You can’t stand still in any of these markets, you have to develop more growth engines.”

Mars Snacking is dominated by mass-market brands such as M&Ms, Snickers, Twix and Maltesers, and until this week’s deal it had no position in the premium category occupied by the likes of Lindt and Godiva. That is in contrast with rivals such as Nestlé, which this year bought Brazilian premium chocolate maker Grupo CRM, and Mondelez, which in 2021 acquired vegan and Paleo chocolate brand Hu.

Procuring cocoa has long been a murky business. More than 70 per cent of the world’s crop is grown in Ivory Coast and Ghana by farmers who receive as little as 5 per cent of a chocolate bar’s retail price. Entrenched poverty means child labour and deforestation are rife. Since 2000, cocoa production has driven 37 per cent of Ivory Coast’s forest loss in protected areas, and 13 per cent of Ghana’s, according to recent analysis.

The EU is trying to tackle this with new legislation. In January a landmark regulation designed to force companies to report on environmental and human rights abuses in their supply chains comes into force. It is coupled with new rules banning products linked to deforestation.

Companies that focus their marketing around sustainable sourcing have grown rapidly. Tony’s Chocolonely, whose distinctive brightly packaged bars have become a fixture in stores across the UK, US and Germany, reported a 21 per cent jump in sales to $142mn in its most recent financial year.

Clarke said Mars saw “a lot of opportunity in the sustainable space”, and that Hotel Chocolat’s sustainability credentials were part of what made the acquisition so attractive. Hotel Chocolat says it invests 10 per cent of its profits into its sustainable farming initiatives and paid farmers a premium of $250 per metric tonne above the market rate for cacao beans in 2022.

Jack Steijn, founder of Equipoise, a Netherlands-based cacao consultancy focused on improving sustainability, said premium producers tended to be more sustainable than mass-market brands whose supply chains were largely driven by price.

“There is more margin for sustainability costs,” he said, adding that “many of those chocolate makers will have the sustainability story in the wrapping of the bar” for their more ethically minded consumers to read as they snack.

He added that the fact cocoa for premium chocolate is often sourced from a single origin made it easier for high-end producers to ensure sustainability in their supply chains.

While the cost of living crisis has led consumers to trade down to cheaper products across the food and drink sector, people have been buying as much chocolate as before despite record price rises. Confectionery and fizzy drinks sales have been strong, thanks to their position as affordable luxuries. 

However, soaring cocoa prices could hit demand if chocolate makers raise prices much further. The commodity’s price reached a 12-year high this year as disease and drought resulting from the El Niño weather pattern hit cacao crops in Ghana and Ivory Coast. 

“We’re at record highs at the moment on the London contract and New York prices are equally as crazy,” said Paul Joules, cocoa analyst at Rabobank. Cocoa futures traded in London were at $4,069 a tonne on Friday, up about 70 per cent from a year ago. 

While high cocoa prices had not yet translated into consumer price rises in Europe, said Joules, they had in North America where contracts between producers and retailers were easier to adjust. Cocoa grindings — a proxy for demand — were down 18 per cent year on year in the region in the third quarter.

Joules expects big European chocolate companies to see a fall in sales in their first and second-quarter results next year, which could lead to cocoa prices slightly easing, according to Rabobank’s predictions. 

“We may be in for a recessionary period, consumers are tightening their belts,” said Lynch. “But the longer-term trend for premiumisation will bounce back.”

Alongside its move into high-end chocolate, Mars has invested in the healthier end of the snack market.

Clarke said Kind, the high-protein, gluten-free snack brand the group acquired in 2020 for $5bn, was now being sold in 30 different countries and bringing in annual sales of more than $1bn.

Other chocolate giants have also started selling granola bars. Ferrero bought Eat Natural in 2020, while Mondelez bought Clif bar last year. Meanwhile, Hershey’s efforts in mergers and acquisitions have eschewed sweets altogether, aiming instead for salty snacks such as Dot’s Pretzels and Pirate’s Booty, which makes healthier savoury snacks for children. 

Mars sees huge potential in what it calls “permissible” snacking and has set a target for 30 per cent of its snacking portfolio to be made up of healthy products by 2030, according to Clarke.

“The big picture here is snacking is a very attractive category for us to be in and the growth rate has changed a bit during Covid, but accelerated nicely,” said Clarke.

WWD : Watches of Switzerland Redefines Luxury

Watches of Switzerland Redefines Luxury
Fashion, travel, food, music and culture merge in Watches of Switzerland’s campaign, in celebration of global culture.

In Watches of Switzerland’s latest campaign “Anytime. Anywhere.,” the renowned U.S. retailer has created a tale of the cosmopolitan intersection of culture.

The campaign takes cues from the vivid lives and adventures of its clients to help them “embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life.”

The immersive journey of the campaign is designed to transcend time itself, spanning the globe and tapping into how clients utilize timepieces as an essential part of their lives. Among the featured characters are musician Moodyman, Beyoncé dancer Ai Shimatsu, pickleball champion Dominique Schaefer, fashion designer Davide Baroncini, chef and hotelier Rōze Traore and photographer/explorer Joel Hyppöenen.

This campaign beautifully encapsulates the diverse facets of the Watches of Switzerland collector community. It delves into travel, cuisine, fashion and music, meticulously aligning individual preferences and styles with the ideal timepiece. It’s not just about watches; it’s about curating an experience that resonates with each collector’s unique lifestyle.

Here, Watches of Switzerland discusses its latest campaign, how the retailer sets itself apart in the watch and jewelry space and more.

Fairchild Studio: Tell us about the latest collection. What are some of its differentiating features?

Watches of Switzerland: Watches of Switzerland, the premier multibrand watch retailer, has partnered with some of the world’s most iconic timepiece brands, including Chopard, Grand Seiko, Longines, Omega, Tag Heuer and Ulysse Nardin featuring characters that meld the worlds of horology, travel, cuisine, fashion and music. The timepieces featured in the campaign are the latest introductions from our partners, bringing consumers the most dynamic of the watch world.

This daring initiative takes you on an immersive journey into the lives of vibrant collectors, where time gets expressed in personal and inspiring ways. The campaign’s central theme, “Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life,” captures the essence of this extraordinary project.

Fairchild Studio: How would you describe the brand’s primary consumer?

W.S.: Watches of Switzerland clients are drawn to our locations to view an ever-evolving collection of models from the world’s best timepiece and jewelry manufacturers. Our teams represent an educated authority in the industry and provide elevated hospitality and authentic connections with our valued collectors.

Fairchild Studio: What differentiates your design process from contemporaries in the watch and jewelry space?

W.S.: Watches of Switzerland partners closely with our timepiece and jewelry brands to create exclusive pieces tailored towards our audience. We recently launched the Mayors Bespoke jewelry program in partnership with Benjamin Javaheri for the Watches of Switzerland Group, celebrating individuality and artistic expression through custom diamond jewelry. Proudly crafted in the heart of Los Angeles, this bespoke service sets new standards with its generational traditions of hand craftsmanship, ensuring unparalleled quality and ethical sourcing for discerning collectors.

Fairchild Studio: How does this collection modernize the brand’s evolving aesthetic?

W.S.: The selection of timepieces for the “Anytime. Anywhere.” campaign is a curated “best of the best” from our valued brand partners. We have collaborated in selecting some of the most iconic and recognizable models, from the Omega Speedmaster to the Tag Heuer Carrera.

Fairchild Studio: How is the brand uniquely communicating with consumers ahead of the 2023 holiday season?

W.S.: We are expanding our marketing channels for client communication, including TikTok and Spotify.

Fairchild Studio: What’s next for the brand?

W.S.: Watches of Switzerland continues expanding its U.S. footprint through brick-and-mortar doors nationwide and digital platform growth via e-commerce.