Vivendi will change era after the sale of SFR
Once the operator SFR sold, the debt discharged and dividends, it remains to Vivendi 6 billion euros to develop the strategy that Bolloré dream: that of Messier.
Date of baptism is fixed: June 24, Vincent Bolloré, shareholder of Vivendi, and Arnaud de Puyfontaine, the new general manager of media activities will focus on a baptismal font Vivendi ... rebuild.
Because the holding , Resulting from Meccano Jean-Marie Messier corrected by Jean-René Fourtou, which must leave the chair of the Supervisory Board the same June 24, cuts a leg. SFR, Bouygues and coveted by Numericable is 46.1% of the 22.1 billion turnover of Vivendi in 2013, and 56% of 4.9 billion operating profit (EBITDA).
Spray reserves
It remains to Vivendi TV (Canal + and a part of the activity of the Brazilian GVT), music (Universal Music), a few start-up (Wengo, Digitick, Watchever) and deep pockets to pick a strategic coherence in the opinion of analysts, has failed so far. "Vivendi undergoes a small holding company discount estimated between 5 and 10% of its total value, says Philippe Leroy, head of firm expertise and independent financial advice Détroyat Associates. Market remains neutral, it is a position of wait due to the uncertainty on the use of funds from the output of SFR. "
Bolloré and Puyfontaine want to spray these reserves. In his office at the headquarters of Vivendi, avenue de Friedland Paris, Arnaud de Puyfontaine has cards. The total sale of SFR should relate to the final 17 billion euros. After payment of the debt ($ 6.9 billion) and payment of dividends unclaimed by shareholders (4 billion euros), he will have 6 billion euros to invest. "Vivendi could increase this amount by borrowing or selling its Brazilian subsidiary GVT, "said Jerome Bodin, an analyst at Natixis. What go do some shopping.
Because it is good to go on the hunt for acquisitions, to expand the activities of the new pure Vivendi media. The French and European giant to become a global leader in "content." This is the first challenge, geographic: it is necessary to plant flags on the map. Certainly, Canal + has expanded its activities in Africa, Poland and Vietnam. But it is insufficient in light of the new ambitions.
Span the Atlantic
Jérôme Bodin, the development of future group necessarily involves an acquisition in the heart of the machine world dreams in the United States. A kind of remake of adventure Universal. "Vivendi could tackle the problem size Canal +," said the analyst, who cites several targets on the market for pay television or film in the United States: AMC, Scripps Networks, A & E Television, Lions Gate, Weinstein Company, Relativity in film. What spanning Europe, where StudioCanal weighs about million of annual turnover 500, and the United States, beating heart of the world production. Vivendi could also watch targets in Africa, Germany and Brazil, the land of GVT. Musically, Universal Music can already claim the overall size, but in a much narrower than that of the image area.
The new Vivendi will bring exactly the image and music to cultivate the synergies. Because the logic of geographical coverage adds a strategic dimension to rethink the distribution of works in the Internet age. A Vivendi, is rumored keyword "multi". Suffice to say that precious "content" Vivendi should be available all the time, on all platforms (web, satellite TV connected ...).
In this dream consultant, the public will fight to subscribe to pay-TV group, it will rush Services Pay-TV subsidiary GVT to see Borgia, programs and films produced by Canal +, or listen to signed Universal Music Group music tubes. Especially, Web multiply bridges, affect the general public and will boost activity. Objective: Install Vivendi among global giants Disney, ABC, Fox and others. The dream of Messier (re) become reality.
Remarry Havas ?
Arnaud de Puyfontaine, former head of the media group Hearst U.S. Europe knows that the valuations of Internet assets may rise very high. Vivendi will thus something to offer Spotify, valued $ 4 billion, but not a giant like Netflix, valued $ 22 billion and is poised to carve cruppers to Canal + in France.
Become rich again, Vivendi may knock on the door of the English channel to pay BSkyB, the U.S. satellite TV operator EchoStar or Universal: many jewels of Vivendi Messier as Havas, sold by his successors. One of the popular scenarios bankers and analysts is precisely remarriage with Havas, including Vincent Bolloré is the reference shareholder. The history of Vivendi seems to stutter.