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Tech Selloff Makes Yelp to OpenTable Cheaper Targets: Real M&A
2014-05-11 23:00:01.4 GMT
(For a Real M&A column news alert: SALT REALMNA <GO>.)
By Brooke Sutherland
May 12 (Bloomberg) -- For potential buyers from Google Inc.
to Facebook Inc., takeover targets just got cheaper.
The Standard & Poor’s North American Technology Internet
Index has slumped about 20 percent in two months on investor
concern that valuations for the fast-growing companies had
gotten too frothy. The slide has made frequently mentioned
takeover possibilities such as restaurant review site Yelp Inc.
and reservation booker OpenTable Inc. more affordable, said
Macquarie Group Ltd.
Google, Yahoo! Inc. or Facebook could go after Yelp to get
a slice of the $75 billion in local advertising spending that’s
moving away from traditional sources such as newspapers, B.
Riley & Co. said. EBay Inc. could be another suitor for Yelp,
according to MKM Partners LLC. Yahoo -- poised to get a more
than $10 billion windfall when Alibaba Group Holding Ltd. goes
public -- also could be interested in now-cheaper targets such
as smartphone advertiser Millennial Media Inc. and Pandora Media
Inc., said CRT Capital Group LLC.
“Some deals that were just out of reach before may now
happen,” Rob Sanderson, an analyst at Stamford, Connecticut-
based MKM, said in a phone interview. “There’s sort of a new-
guard/old-guard thing going on in the Internet sector and the
new breed of companies is growing very, very fast. The old-guard
companies, like EBay or Google or Yahoo, would like to get more
exposure to these areas.”
Representatives for Yelp, OpenTable, Pandora, Yahoo,
Facebook, Google and EBay -- all based in California -- declined
to comment, as did a representative for Baltimore-based
Millennial Media.
Buying Opportunity
Technology shares erased some gains from a rally in the
Nasdaq Composite Index that drove valuations to about double
that of the broader S&P 500 benchmark in March. The Nasdaq has
since fallen 6.6 percent from its March 5 high.
The decline has more to do with a shift in the way
investors are assessing these high-growth stocks, and less to do
with companies’ individual earnings power, Sanderson said.
“There’s always something on the margin here or there for
each of these companies, but nothing fundamental that would
change the opportunity or the outlook,” Sanderson said. This
“is an exceptional buying opportunity” for shareholders.
The same may also be true for corporate acquirers, he said.
Yelp is down 45 percent from its 52-week high of $98.04.
Last week, shares of the San Francisco-based company fell to
13.4 times its sales in the past year, the lowest multiple since
July.
‘Premium Property’
For interested buyers, which also may include Apple Inc.,
“it’s definitely easier to justify the price,” Blake Harper, a
Baltimore-based analyst at Wunderlich Securities Inc., said in a
phone interview. Yelp, which closed last week at $54.22, has a
market value of $3.9 billion.
A representative for Apple declined to comment.
Buying Yelp would help larger technology providers gain a
stronger presence in local advertising as about $75 billion in
spending that had been earmarked for traditional platforms comes
up for grabs over the next five years, said Sameet Sinha, a San
Francisco-based analyst at B. Riley.
“Local advertising is a nut that nobody has been able to
crack,” Sinha said in a phone interview. “But now I think
there’s actually an imperative to crack that nut. And Yelp is a
premium property there. It is well-known, well-regarded among
most consumers.”
Mobile Push
Yelp’s restaurant and bar reviews are increasingly accessed
through mobile devices, which may appeal to companies that are
trying to stay ahead of a consumer shift to smartphones, said
Tom White, a New York-based analyst at Macquarie. For EBay, Yelp
offers the local business relationships and mobile-user base
needed to draw more consumers to its pay-by-smartphone platform,
said Sanderson of MKM.
Yelp’s revenue multiple is still more than double the
median for U.S.-based Internet media and services companies
valued at more than $1 billion, according to data compiled by
Bloomberg. And any buyer may have to offer more than the
company’s March high, at least an 81 percent premium, to get a
deal done, said Kerry Rice of Needham & Co.
“I don’t think there’s any reason for them to have to sell
the company,” the San Francisco-based analyst said in a phone
interview. “Unless it’s a very attractive offer, I don’t think
it would be consummated.”
For buyers looking for a cheaper option, OpenTable may be
an enticing target, said White of Macquarie. With a price-sales
multiple of 7.9, San Francisco-based OpenTable trades at about a
more than 40 percent discount to Yelp, according to data
compiled by Bloomberg. The company’s market value of $1.6
billion is less than half that of Yelp.
OpenTable Appeal
OpenTable “would be a good asset for anyone trying to
build out a local or mobile ecosystem,” White said in a phone
interview. It “checks a lot of the same boxes” as Yelp.
Analysts forecast a 57 percent climb in Yelp’s revenue this
year alone and a 19 percent rise at OpenTable, compared with a
13 percent slide in sales at Google and a 4 percent decline at
Yahoo, according to estimates compiled by Bloomberg.
Other acquisition candidates may include Pandora or
Millennial Media, which have slumped 15 percent and 54 percent,
respectively, so far this year, said Neil Doshi, a San
Francisco-based analyst at CRT Capital.
Pandora is a leader in online radio and has been able to
thwart most competitive threats so far, said Doshi, who sees the
$4.6 billion company luring Google, Yahoo or Apple. Millennial
Media, which sells advertising space on mobile devices, may
appeal to Google or Yahoo as way to expand their reach in one of
the fastest growing digital marketing areas, he said.
Apple, Beats
Private companies also may become takeover targets, as the
down market makes the prospect of an initial public offering
less attractive, said Rice of Needham.
Arista Networks Inc., a provider of networking equipment
and services, and Mobile Iron Inc., a mobile-software developer,
are delaying their IPOs to wait for better market conditions,
people with direct knowledge of the matter said last week. The
decisions come after some technology company IPOs raised less
money than expected. Weibo Corp., the Chinese microblogging
service owned by Sina Corp., priced its April public offering at
the low end of its marketed range.
Apple is in talks to buy Beats Electronics LLC, the closely
held headphones maker and music streaming service co-founded by
Dr. Dre, for $3.2 billion, people with knowledge of the matter
said last week.
A deal may spur Amazon.com Inc. to acquire a rival
streaming service, with Spotify potentially as a good fit,
Jefferies Group LLC analysts led by Peter Misek wrote in a
report last week.
A representative for Spotify declined to comment.
Representatives for Seattle-based Amazon didn’t respond to a
request for comment.
“Companies that have resources take the down side in the
markets as opportunities to pick up assets on a relatively less
expensive basis,” Rice of Needham said.
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--With assistance from Anthony Palazzo in Los Angeles, Olga
Kharif in Portland and Leslie Picker in New York.
To contact the reporter on this story:
Brooke Sutherland in New York at +1-212-617-0448 or
bsutherland7@bloomberg.net
To contact the editors responsible for this story:
Beth Williams at +1-212-617-2307 or
bewilliams@bloomberg.net
Elizabeth Wollman