WSJ : Adidas to Sign Up to 500 Athletes for Endorsements

Adidas to Sign Up to 500 Athletes for Endorsements
Sports-Clothes Maker Trying to Regain Market Share Lost to Under Armour, Nike

Adidas AG plans to sharply ramp up endorsement deals with U.S. pro football and baseball players in the next few years, as the German sportswear maker tries to gain traction in the American market.

The company’s U.S. arm has the go-ahead to sign as many as 250 National Football League players and 250 Major League Baseball players over the next three years, up from a total of fewer than 40 now, Adidas North American President Mark King said in an interview Tuesday.

Adidas said it also recently inked deals with both the NFL and MLB that will allow the players it endorses to sport the company’s three-stripe logos on the equipment they wear on the field.

Adidas has fallen into third place in the U.S. sportswear market behind Under Armour Inc. and has dropped even farther behind market leader Nike Inc.

In the 11 months ended Jan. 3 Adidas held a 4.6% share of the U.S. market in retail apparel and 7.1% in footwear, the latter including Reebok, which has its own sponsorships, according to data from Sterne Agee and SportScanInfo. The company posted declines in both categories from a year earlier period. Nike and Under Armour, which together control roughly 46% of the apparel and 62% of the U.S. retail footwear markets, each posted gains over the same period.

Adidas is a leader in soccer but hasn’t done a good job of associating itself with traditional American sports like football, basketball and baseball. The company’s executives have been slow to deviate from that soccer-first strategy until just recently.

“We can’t use the global strategy,” said Mr. King, who took the helm as the company’s North America president in June after running its TaylorMade golf division. “I know we’re a soccer brand globally, but in the U.S. we have to be about U.S. sport. We can still be No. 1 in soccer, but that can’t be what drives our business.”

Sports endorsements are a costly but arguably necessary step to cementing brands in the minds of American shoppers, and it’s an area where Adidas has lagged behind rivals. The market is hotly competitive. Under Armour recently scooped up British tennis champion Andy Murray , who previously wore Adidas as part of the Baltimore-based company’s push to gain influence abroad. Last summer, Nike won a tough bidding war with Under Armour over NBA MVP Kevin Durant.

It still isn’t clear how or when these endorsements directly translate into retail sales. “It’s not a visceral kind of thing where you run an ad and you get a response, it’s a long-term brand building idea. But in terms of impact, I think it’s meaningful,” said Matt Powell, a sports industry analyst for NPD Group.

Current Adidas-sponsored football players include Washington Redskins quarterback Robert Griffin III and Dallas Cowboys running back DeMarco Murray. Its present MLB baseball roster includes Philadelphia Phillies second baseman Chase Utley and brothers B.J. and Justin Upton, who play for the Atlanta Braves and San Diego Padres, respectively.

Der Standard - "Not even allow deflation" Ewald Nowotny (google translation)

"Not even allow deflation" Ewald Nowotny / Link {http://bit.ly/1wUKYts}

The fears of deflation are not exaggerated, says OeNB boss Ewald Nowotny. The ECB must act now

Default: If the current price drop already a reason for the European Central Bank (ECB) to take action?

Ewald Nowotny: No. Monetary policy actions should be based on medium-term prospects. Monthly results are not decisive. But the latest figures were a further indication that inflation perspective is significantly lower in the euro area is currently under the objectives of the ECB. And that's a problem.

Default: Why?

Nowotny: We were the ECB's primary objective of maintaining price stability. Achieved is by our definition with an inflation rate of not more than, but almost two percent. Too low inflation is the danger of slipping into deflation. The two-percent mark is to ensure that we have the buffer. The problem for a central bank is always that inflation can fight much easier than deflation. At extremely rising prices have to put up interest rates. Although this leads to a recession, but inflation can fight each other. Deflation must be countered with lower interest rates. But a central bank can total lending rate at which banks can take their loans, do not make negative. The scope of the central bank is here so much more limited. That is why it is so important not only allow deflation.

Standard: What makes a deflation so dangerous?

Nowotny: A decrease of unit prices may be positive. A drop in price across the whole economy is problematic as it may lead to so that the sales are decreasing in an economy. Declining sales affect investment behavior and press the income development. In addition, deflation specifically means that the real burden of debt and the real interest rate increase, which in turn suppresses the growth.

Standard: Your Exkollege, the German economist Juergen Stark, is of the opinion in Europe deflation paranoia will stoked. Japan it was in the past 15 years not fared badly, despite a mild deflation.

Nowotny: I do not believe that such a development as in Japan, so a long-term stagnation, a useful perspective for Europe would be. In Japan, the low growth has not been reflected in massively higher unemployment. Because in Japan falls by the demographic development, labor supply, and the country has a closed labor market . In Europe, this is completely different: Here, a stage of a long stagnation to a massive increase in unemployment would lead to what we see now, unfortunately. With all the massive social and political effects.

Standard: Can the ECB do something about the threat of deflation?

Nowotny: monetary policy alone is a weak lever, but a necessary, though not sufficient, condition for economic recovery. What that means is I think it's a good idea to make something of monetary policy. In contrast to the other major central banks to the ECB balance sheet shrinks currently, because banks pay back their loans to us tend to. If the central bank thus does nothing, this would amount to a de facto monetary tightening same. We should at least achieve neutral effects.

Standard: Discussed is currently the purchase of government bonds by the European Central Bank. This is intended long-term interest rates down and lending in Europe are encouraged. Would such an action in your opinion useful?

Nowotny: In order to make monetary policy more neutral as mentioned, there are several possibilities. One is new lending programs for banks. Such a program we launched in the autumn of 2014 it was recorded but comparatively weak. Another possibility is that the ECB buys active market securities. For some programs have also been started. The third step would be to expanding this program to purchase other assets, so for example on corporate bonds and government bonds. This moves the current debate in the ECB.

Standard: A critique of the plan is that if the ECB buys Greek and Italian government bonds, it operates States financing. So she takes the pressure for reform of the crisis countries.

Nowotny: The purchase of government bonds is a traditional instrument of central bank policy. To avoid the dangers of direct government financing, the purchase of the corresponding secondary markets would take place, we would not directly purchase from the States. It is controversial to what extent the ECB shall make such purchases and who bears the risk. This can be a shared risk with the ECB. But this can also be a risk borne by the individual banks themselves. But this discussion is still ongoing.

Default: If the ECB says she wants to ensure that inflation in the euro area as a whole is increasing, not everyone will benefit. In Austria inflation is at 1.7 percent. For Austria it's absurd to be active.

Nowotny: We are in Austria safely in a slightly different location. The inflation rate is higher, unemployment is lower than the average of the euro area. The monetary policy must clearly apply to the entire euro area. But there is a strong interdependence between all Member States. It is also for Austria that exports to countries who are stuck in stagnation, are declining.

Standard: Is there not a risk that inflation climbs in Austria by possible ECB intervention via the two-percent mark?

Nowotny: The development in Austria is caused by special effects. Partly due to fee increases, partially offset by a stronger inflation in services. I do not think we have long to expect a higher rate of inflation. On the contrary, the forecasts assume that the inflation rate back in 2015.

Standard: Where exactly is the point in trying to push lending rates even more? In Austria, companies already record-low interest rates on loans. In Spain and Italy the conditions are per se not so bad. Many economists say the real problem is the lack of demand for credit.

Nowotny: Of course, the really important point is the demand side. Where there are different aspects of it. Large companies have currently probably no problems with financing. It is different from most small- and medium range. The ECB measures must also be seen in nexus with the plan of EU Commission President Jean-Claude Juncker to stimulate investment. (The Juncker Plan builds on this by initiating public spending, private investment. If we are to succeed, interested entrepreneurs have come to cheap loans, note.)

Standard: Germany rejects the government bond purchases. How great is the danger of division in the ECB?

Nowotny: Everyone has an interest that a common procedure possible results of the ECB. This applies to both ECB President Mario Draghi and for President Jens Weidmann of the German Bundesbank. That's why the talks are still.

Standard: Convert already next week with a decision.

Nowotny. I personally believe that it would be useful to come sooner rather than later to a decision. There are all sorts of speculation in the markets, and I believe that a central bank should as soon as possible to give clarity on their strategy. (Szi, THE STANDARD, 01/14/2014)

Ewald Nowotny Governor of the Austrian National Bank and a member of the Governing Council of the ECB interest rate policy committee.

Fwd:>>> Mota- Engil - +10% on Santander initiation - €2.62 target €4.60 +77%

find attached the Credit Suisse Report on Mota from the 9th of Dec & from Nov 2014 on spin off of African unit of MOT ENGIL Africa (MEAFR NA) 
EGL PL
MEAFR NA


From: LAURENT CHEKROUN (MAKOR SECURITIES LLP) At: Jan 13 2015 12:10:36
To: LAURENT CHEKROUN (MAKOR SECURITIES LLP)
Subject: Fwd:>>> Mota- Engil - +10% on Santander initiation - €2.62 target €4.60 +77%
--> Interesting Report, I stronlgly Believe this stock is a strong Buy, have a look to this report attached. Big exposure to the Africa...Infrastructure...
the stock is not very well covered with only Credit Suisse Covering, i will send you the report in the new few minutes.
have a look
Laurent


Mota Engil - Ready for the new Emerging Markets

* We reinitiate coverage of Mota-Engil with a Buy rating.
Mota is among the few Engineering and Construction (E&C) players with a deep know-how and successful track record in the next emerging market: Sub-Saharan Africa (67% of 2013 EBITDA). This should translate into several growth opportunities given the region’s infrastructure deficit: construction spending is expected to post a 9% 2008-20E CAGR and Mota should grow by a 7.5% 2013-18E CAGR. Mota holds a 80% stake in its listed African subsidiary –Mota-Engil Africa (MEAFR).

* But Mota is not only Africa, it is also LatAm (9% of EBITDA) and Europe (mainly Portugal and Poland). 
With recent awards LatAm (mostly Mexico) has gained significant weight in the backlog (46% of the total). Mota’s backlog reached an historical peak in 9M14 of €4.4bn and the company repeated a maximum orderbook measured in months (22). Mota’s backlog increased by 19% YoY in 9M14, indicating solid growth for 2015E.

* Despite backlog growth, we expect 2015E to be a tough year:+6% and +1% sales and EBITDA growth respectively. Our
cautious stance is based on a deceleration in MEAFR due to weaker activity in Angola. Angola is MEAFR’s main sales contributor (c16% of the backlog) and should face a sharp slowdown as the fall in crude oil prices reduces infrastructure investment (oil rents account for 41%-43% of GDP).

* Mota’s share price has collapsed (-60%) since it reached its 5-year peak of €6.0/sh in July 2014. This performance was mostly explained by: (1) the cancellation of the MEAFR IPO (it is now listed but with only a 6% free-float) due to the bankruptcy of BES, leading to foreign investors fleeing from Portuguese stocks; (2) poor cash-flow generation in 9M14 due to strong investment in Working Capital; and (3) the recent plunge in oil prices.

* We believe that the current share price already partly discounts a recession in Angola and see the stock as deeply
undervalued when considering our YE15 TP of €4.60/sh and the implicit reference price for Mota, ie, €3.58/sh, when using the MEAFR’s current stock price.