and all that announced in Davos...Pharrell in Davos...!!!! Davos is not so Davos anymore...
Gore, Pharrell Williams Plan Biggest Music Event for Climate (1)
2015-01-21 11:35:01.237 GMT
(Updates with comment from Gore, Unilever from eighth
paragraph.)
By Stefan Nicola
(Bloomberg) -- Former U.S. Vice President Al Gore, musician
Pharrell Williams and producer Kevin Wall are putting together a
music event dubbed Live Earth -- Road to Paris to build support
for protecting the climate.
The intention is that the event on June 18 will be the
biggest ever campaign, including concerts on all seven
continents, Wall told a panel with Gore and Williams at the
World Economic Forum in Davos today.
The goal is to bring together “1 billion voices” from
around the globe demanding climate action, said Gore, who has
made the environment a personal mission since he left office in
2001. The organizers wish to boost political momentum toward a
deal on reining in greenhouse gases that the United Nations is
seeking to adopt in Paris in December.
“We literally are going to have humanity harmonize all at
once,” said Williams, whose upbeat song “Happy” became a
worldwide hit last year.
The Live Earth locations include China, Sydney, Cape Town,
Rio de Janeiro, New York City and Paris, Wall said. Gore said a
band made up of scientists will play at a research station in
Antarctica. “More than a hundred of the greatest, most famous
artists of the world will be on these big stages around the
world,” Gore said.
Following Geldof
The event is to be broadcast in more than 190 countries and
recalls the Live Aid event promoted by musician Bob Geldof in
1985 to raise money for the famine in Ethiopia.
A year earlier, Geldof had founded a charity supergroup
called Band Aid featuring artists including George Michael, Phil
Collins and David Bowie. Their song “Do They Know It’s
Christmas?” became a Number 1 hit and raised millions of
dollars for the cause. Similarly, Farm Aid concerts have been
held almost every year in the U.S. since 1985 to channel support
for farmers living in poverty.
Gore along with Paul Polman, chief executive officer of the
consumer goods maker Unilever NV are using discussions in Davos
to push for limits on fossil-fuel emissions that scientists say
are warming the planet.
Last year was the warmest on record, and temperatures are
on track to rise 3.6 degrees Celsius by the end of the century,
a course that would cause irreversible damage to the planet and
spark more floods, droughts, water shortages, extinction of
species and ocean acidification.
Business as Usual
“The cost of not acting is starting to be higher than the
cost of acting,” Polman said at a press conference with Gore.
“We need to set clear targets. We need a price on carbon.”
Lord Stern, the former U.K. Treasury adviser who authored
an influential paper setting out the costs of climate change,
said this year’s decisions on the issue starting with the UN
move on sustainability goals in September and culminating with
the talks in Paris in December will shape the next two decades.
“These are the 20 years when we have to tackle climate
change,” Stern said. “What we do in the next 20 years will be
transformational. It can be the best of centuries. Or if we
dither around for the next 20 years we can make it the worst.”
For Related News and Information:
Top Stories:TOP<GO>
To contact the reporter on this story:
Stefan Nicola in Berlin at +49-30-70010-6246 or
snicola2@bloomberg.net
To contact the editors responsible for this story:
Reed Landberg at +44-20-3525-7862 or
landberg@bloomberg.net
Randall Hackley
2015-01-21 11:35:01.237 GMT
(Updates with comment from Gore, Unilever from eighth
paragraph.)
By Stefan Nicola
(Bloomberg) -- Former U.S. Vice President Al Gore, musician
Pharrell Williams and producer Kevin Wall are putting together a
music event dubbed Live Earth -- Road to Paris to build support
for protecting the climate.
The intention is that the event on June 18 will be the
biggest ever campaign, including concerts on all seven
continents, Wall told a panel with Gore and Williams at the
World Economic Forum in Davos today.
The goal is to bring together “1 billion voices” from
around the globe demanding climate action, said Gore, who has
made the environment a personal mission since he left office in
2001. The organizers wish to boost political momentum toward a
deal on reining in greenhouse gases that the United Nations is
seeking to adopt in Paris in December.
“We literally are going to have humanity harmonize all at
once,” said Williams, whose upbeat song “Happy” became a
worldwide hit last year.
The Live Earth locations include China, Sydney, Cape Town,
Rio de Janeiro, New York City and Paris, Wall said. Gore said a
band made up of scientists will play at a research station in
Antarctica. “More than a hundred of the greatest, most famous
artists of the world will be on these big stages around the
world,” Gore said.
Following Geldof
The event is to be broadcast in more than 190 countries and
recalls the Live Aid event promoted by musician Bob Geldof in
1985 to raise money for the famine in Ethiopia.
A year earlier, Geldof had founded a charity supergroup
called Band Aid featuring artists including George Michael, Phil
Collins and David Bowie. Their song “Do They Know It’s
Christmas?” became a Number 1 hit and raised millions of
dollars for the cause. Similarly, Farm Aid concerts have been
held almost every year in the U.S. since 1985 to channel support
for farmers living in poverty.
Gore along with Paul Polman, chief executive officer of the
consumer goods maker Unilever NV are using discussions in Davos
to push for limits on fossil-fuel emissions that scientists say
are warming the planet.
Last year was the warmest on record, and temperatures are
on track to rise 3.6 degrees Celsius by the end of the century,
a course that would cause irreversible damage to the planet and
spark more floods, droughts, water shortages, extinction of
species and ocean acidification.
Business as Usual
“The cost of not acting is starting to be higher than the
cost of acting,” Polman said at a press conference with Gore.
“We need to set clear targets. We need a price on carbon.”
Lord Stern, the former U.K. Treasury adviser who authored
an influential paper setting out the costs of climate change,
said this year’s decisions on the issue starting with the UN
move on sustainability goals in September and culminating with
the talks in Paris in December will shape the next two decades.
“These are the 20 years when we have to tackle climate
change,” Stern said. “What we do in the next 20 years will be
transformational. It can be the best of centuries. Or if we
dither around for the next 20 years we can make it the worst.”
For Related News and Information:
Top Stories:TOP<GO>
To contact the reporter on this story:
Stefan Nicola in Berlin at +49-30-70010-6246 or
snicola2@bloomberg.net
To contact the editors responsible for this story:
Reed Landberg at +44-20-3525-7862 or
landberg@bloomberg.net
Randall Hackley