Reimann family’s JAB agrees Panera Bread takeoverMedia-shy owner of Keurig and Krispy Kreme to spend $7.5bn on latest US deal
Germany’s billionaire Reimann family has added US bakery and sandwich chain Panera Bread to its fast-growing US food and beverages empire, after its investment company JAB Holding agreed to acquire the chain for $7.5bn.
The $315 per share all-cash deal announced on Wednesday will place Panera under the same roof as recently acquired brands Keurig Green Mountain, Peet’s Coffee and doughnut maker Krispy Kreme.
With the latest US acquisition, the Luxembourg-based conglomerate will have spent roughly $40bn on deals in the US in recent years as it seeks to challenge Nestlé, the world’s largest food company by sales, in the coffee sector.
“We strongly support Panera’s vision for the future, strategic initiatives, culture of innovation and balanced company versus franchise store mix,” said JAB chief executive Olivier Goudet.
JAB has agreed to pay a 30 per cent premium to the 30-day average stock price of Panera as of March 31, when Bloomberg News first reported that the US chain was considering a sale. The European group will also assume Panera’s $340m net debt. Panera’s shares closed at $274 on Tuesday giving it a market capitalisation of $6.2bn, but rose another 11.1 per cent in after-hours trading to $304.40.
Once the acquisition is complete, JAB will add Panera’s roughly 2,000 restaurants across the US to its already large stable of food chains and coffee houses. These include hipster coffee brands Intelligentsia and Stumptown Coffee and more mainstream chains Peet’s Coffee and Krispy Kreme. In 2015 it bought Keurig for $13.9bn, in one of its largest deals.
JAB is almost entirely owned by four of the nine adopted children of Albert Reimann, who died in 1984. He gave equal stakes in the company to his children but Wolfgang, Stefan, Renate and Matthias bought out their other siblings. According to Forbes’ billionaire list, their combined wealth is more than $16bn.
Sara Senatore, an industry analyst at Bernstein, said in a note on Tuesday that Panera was trading at a multiple of 14.8 times earnings before interest, tax, depreciation and amortisation, while rival fast casual chains were trading at an average of 12.7 times ebitda.
When JAB bought Peet’s it did so at a multiple of 21.6 times ebitda. Restaurant Brands International, which owns Burger King and Tim Hortons, agreed a deal to buy Popeye’s Louisiana Kitchen in February at a multiple of 19.6 times ebitda.
Panera has been a leading force in developing ordering and payment technology as well as delivery services amid an increasingly tough environment for eating out in the US. Its expertise in these areas could be applied across other JAB chains, analysts have said. Nearly a quarter of all Panera orders are now placed digitally.
Its technology, coupled with a menu that focuses on personalisation and healthier foods has helped it increase profit and win market share. Foot traffic to Panera increased 1 per cent in the fourth quarter of 2016 from the third quarter, behind Chick-fil-A and Starbucks.
In its most recent quarter it reported a 6.7 per cent increase in earnings per share on a 4.2 per cent rise in sales.