WWD : LVMH Names Anne de Vergeron Repossi CEO

LVMH Names Anne de Vergeron Repossi CEO
The LVMH executive led the group’s purchase of an initial stake in the jewelry house in 2015.

PARIS — LVMH Moët Hennessy Louis Vuitton has named Anne de Vergeron chief executive officer of Repossi, tapping a board member of the Place Vendôme jeweler with a strong background in finance to steer it into the future.

Formerly an investment banker, de Vergeron worked at UBS for 16 years before joining LVMH in business development at the group level, serving as director of the activity. She led LVMH’s acquisition of an initial, minority stake in Repossi in 2015 and has served as a board member since the transaction. The executive, who graduated from French business school ESCP, was also involved in the group’s purchase of Maison Francis Kurkdjian, and served on the board of the high-end perfurmer.

“Honestly, it’s extremely natural as a transition, if you love the products and the brands and you like storytelling, I would say it’s extremely natural,” said de Vergeron, when asked about the move from finance to a luxury group and now, taking up the reins of a high-end label herself. As a board member, the executive has gained insight into the creation side of the jewelry house, and knows the house’s creative director, Gaia Repossi, well.

“I have a great admiration and respect for Gaia’s work but also her bold vision and her eye, and we work very well together,” she said.

“I’d like to think of ourselves as the dynamic duo,” she added.

Speaking on a Zoom call, she noted the challenge of balancing her personal view on the jewelry designer’s work while also wanting the designer to fully express herself.

“It’s a lot of dialogue, I would say, a lot of influence, a lot of understanding, a lot of admiration, and sometimes you have to tell her ‘Listen, maybe you should do it another way,’” said de Vergeron, noting she has guided the designer in the codes of corporate culture.

While the process involves respecting creation, sometimes it’s about making sure that if a diamond is on a ring, that it is visible, and not hidden, she observed.

“We’re one of the very few houses with a real creative director in jewelry — she’s Gaia Repossi, she’s got her name on the front of the door,” she said, noting that Repossi is the the house’s third generation of designers.

Stressing the designer’s influence on the jewelry world, de Vergeron ticked off some examples, including suspended diamonds and wearing rings close to fingertips.

“Ear cuffs — every brand on the market is doing ear cuffs,” she said, pointing out other Place Vendôme jewelers that have done the same.

“She has been creating a lot of codes in jewelry and it’s true, lots of brands are looking at what she’s doing and try to replicate it,” added de Vergeron.

Noting Gaia Repossi’s close ties with the art world, de Vergeron said the label plans to do more artistic collaborations. The designer recently teamed with Flavin Judd of the Donald Judd Foundation for the refurbishment of the label’s historic store in Monaco. Judd outfitted the store in raw wood, using texture, colors and geometry to delineate separate spaces — an altogether different approach to modernity than the label’s futuristic Place Vendôme flagship, designed by Rem Koolhaas, with shiny, metallic surfaces.

The brand supported the current Donald Judd retrospective at the Museum of Modern Art in New York, its first major arts sponsorship.

“Artistic dialogue is the way to establish this already existing relationship that Gaia has been building with different artists. We just want to formalize something that already exists and it’s really true to the work of Gaia,” said de Vergeron, hinting at further partnerships with the art world in the near future.

Asked what she sees as the biggest challenges for the discrete, avant-garde jewelry house with nearly 65 years of history, she said they hope to strike the right balance.

“Our goal is to find the right balance by expanding the brand identity and maintaining a coherent message on who we are, what we stand for, where we come from while continuing our artistic dialogues,” she said.

“It really belongs to Place Vendôme,” added the executive, noting that high jewelry is the label’s starting point, and that every piece is hand crafted.

As for distribution, the label is launching e-commerce early next year, initially in Europe, followed by a global rollout.

The label has just released its new collection of Berbère Chromatic rings, which come in wide bands of pink gold and lacquer — in a nude pink, red and a dark navy.

FT : Private equity groups close in on AA takeover bid

Private equity groups close in on AA takeover bid
Warburg Pincus and TowerBrook offer 35p a share in non-binding proposal for debt-laden company

The AA’s board has told two private equity groups it would be willing to accept a proposed 35p-a-share offer for the heavily indebted roadside recovery group, it said in a statement on Monday.

The group is in last-ditch talks with Warburg Pincus and TowerBrook Capital Partners over the terms of a possible deal, ahead of a Tuesday deadline set by the UK’s Takeover Panel.

Under the proposed deal, which is not binding and may not result in a formal offer being made, the private equity groups would pay only slightly more than the company’s Friday closing price of 33p a share and would invest about £380m to cut the company’s debt burden by refinancing bonds that are due for repayment in 2022.

“Having considered carefully the viability of a range of alternative potential debt and equity refinancing options . . . [the AA’s board] has indicated to the consortium that it would be willing to recommend” such an offer, the AA’s statement said. “The company is engaged in advanced discussions with the consortium in relation to the possible offer.”

On Sunday evening two people close to the deal said there was no certainty it would go ahead, with one estimating a 50-50 chance of an agreement being struck by the deadline. “It could still go either way,” another person said. 

The AA has been speaking to potential bidders since the summer, as it seeks to bring in cash ahead of repayment deadlines on a large portion of its £2.6bn debt. 

An offer pitched only slightly above the AA’s 33p-a-share price stands to disappoint some AA shareholders, who have previously demanded a higher bid. 

Drew Dickson, the founder of Albert Bridge, the AA’s largest shareholder, told the Financial Times in August that an offer of £200m for the company’s equity would be a “somewhat opportunistic” move by private equity companies. An offer at the current share price would value the company’s equity only slightly higher, at £209m.

However, the bidders argue that their approach amounts to a rescue deal, a person close to the matter said on Sunday. About £913m of its debt falls due for repayment in the next two years. It made £107m in pre-tax profits in the year to January 31.

The deal would include the refinancing of £541m in bonds maturing in July 2022, and a further £372m in bonds maturing in January 2022, the AA’s statement said.

The private equity groups’ proposal would allow some AA shareholders to keep a stake in the company once it is taken private, the AA added. 

The AA, known for its yellow breakdown vans, is weighed down by debt, a legacy of previous private equity ownership. Its interest payments alone in the year to January totalled £128m, more than half of its market value.

One main sticking point in the talks has been the announcement by the UK’s Financial Conduct Authority in September of a new ban on charging existing insurance customers more than new clients for home and motor cover. That would hit the AA’s insurance business, which it operates alongside its roadside recovery operations. 

The AA’s shares were trading at 25p the day before the company announced in August that it was in talks with buyout groups.

Warburg Pincus and TowerBrook declined to comment. 

>>> Europe : Brokers Upgrades & Downgrades - 23rd of November 2020 V2(+)

>>> Up
* Bastide le Confort Raised to Buy at Oddo BHF (+)
* Credit Suisse Raised to Outperform at KBW; PT 14 Swiss francs
* Kojamo Raised to Buy at Goldman; PT 21.40 euros
* Meggitt Raised to Outperform at Bernstein; PT 479 pence
* Neles Raised to Buy at Handelsbanken; PT 13 euros
* Next Fifteen Raised to Buy at Peel Hunt; PT 590 pence
* Sparebanken Telemark Raised to Buy at Norne Securities
* SSE Raised to Outperform at RBC; PT 1,625 pence
* Swiss Re Raised to Buy at Citi
* Swiss Re Raised to Buy at Oddo BHF
* VAT Raised to Neutral at Kempen & Co; PT 180 Swiss francs

>>> Down
* Amedeo Air Four Plus Cut to Hold at Jefferies
* ASML Cut to Neutral at Kempen & Co; PT 350 euros
* BMW Cut to Equal-Weight at Morgan Stanley; PT 66 euros
* ContourGlobal Cut to Sector Perform at RBC; PT 205 pence
* EDP Renovaveis Cut to Sector Perform at RBC; PT 17.50 euros
* Fortum Cut to Reduce at AlphaValue
* HelloFresh Cut to Underweight at JPMorgan; PT 35 euros
* Maersk Drilling Cut to Sell at SEB Equities; PT 170 kroner
* Orsted AS Cut to Sector Perform at RBC; PT 1,050 kroner
* Phoenix Group Cut to Neutral at Oddo BHF (+)
* Solaria Energia Cut to Sector Perform at RBC; PT 18 euros
* UBS Cut to Market Perform at KBW (+)
* United Utilities Cut to Sector Perform at RBC; PT 950 pence

>>> Initiation
* BEWi Rated New Buy at SpareBank; PT 30 kroner
* DWF Group Rated New Hold at Liberum; PT 90 pence
* Elekta Rated New Market Perform at Bernstein; PT 120 kronor
* Gateley Rated New Buy at Liberum; PT 220 pence
* Knights Rated New Buy at Liberum; PT 485 pence
* NEL Rated New Reduce at Kepler Cheuvreux; PT 18.50 kroner (+)
* Northern Data Rated New Buy at Stifel; PT 90 euros

>>> Call
* AstraZeneca Data Poses Question Over Different Regimens: Shore (+)
* BMW Lacks Clear Path to Electrification, Morgan Stanley Says
* Lundin Mining Candelaria Labor Progress is Positive Catalyst: MS
* Sell Latour Shares as High NAV Premium Hard to Justify: DI
* SSAB’s Possible IJMuiden Deal May Test Green Goal: Handelsbanken (+)
* Swiss Re Upgraded at Citi With 2021 to Mark Earnings Inflection

WSJ : Chinese State-Owned Bank Stops Digital Bond Sale That Was Drawing Scrutiny

Chinese State-Owned Bank Stops Digital Bond Sale That Was Drawing Scrutiny
China Construction Bank pulls sale of up to $3 billion in short-term debt in an offshore financial center in Malaysia

One of China’s largest banks halted the planned debut of a digital bond on an exchange outside the country, shortly before the security was scheduled to begin trading on Nov. 13.

China Construction Bank Corp. CICHY -0.89% decided not to proceed with a sale of up to $3 billion in short-term debt in Labuan, an offshore financial center in Malaysia, after the bank’s role in the deal and the way investors could trade the securities came under scrutiny in China.

The blockchain-based bond, the first of its kind, was supposed to be listed on the Fusang Exchange, a bourse for digital securities. The exchange said earlier this month that large and small investors could buy the bond for as little as $100 by paying the exchange cash or bitcoin.

Under the earlier plan, funds raised from the bond sale, which would all be in U.S. dollars, would be deposited at the Labuan branch of China Construction Bank. Bondholders would earn annualized interest of Libor plus 50 basis points, or about 0.75%, significantly above most short-term rates on bank deposits.

The Fusang exchange said Monday that it was notified by a unit of China Construction Bank that the listing plan has been withdrawn. A branch of the Chinese state-owned bank was the lead arranger and listing sponsor of the bond, which would have been issued by a special-purpose vehicle.

The planned bond sale, which was reported earlier this month, created some controversy in China because of its association with cryptocurrencies.

Three years ago, Chinese authorities banned bitcoin exchanges in the country and fundraising via cryptocurrencies, to curb speculation in the asset class and prevent cryptocurrencies from being used for illegal activities or as a way to move money out of the country.


The price of bitcoin has soared more than 40% over the past month, and recently traded above $18,500, according to CoinDesk.

Before the digital-bond sale was suspended, a representative of China Construction Bank said the bank wasn’t dealing in bitcoin and would be receiving funds only in U.S. dollars. He didn’t respond to a request for comment on Monday.

A prospectus for the bond sale said the Covid-19 pandemic has accelerated China Construction Bank’s push into online financial services such as microlending. The bank, which has hundreds of millions of individual and business customers, also listed inclusive finance and financial technology among its strategies.

Henry Chong, Fusang’s chief executive, said that before the deal’s suspension, the exchange saw “overwhelming investor interest and demand” for the bond and had received inquiries from potential bond issuers, including other banks in the region.

“We are frankly disappointed at the outcome, but we know the model works,” Mr. Chong added. Investors who committed funds to the new digital bond will get their money back, the exchange said.

WSJ : AstraZeneca, Oxford Covid-19 Vaccine Up to 90% Effective in Late-Stage Tri

AstraZeneca, Oxford Covid-19 Vaccine Up to 90% Effective in Late-Stage Trials
Efficacy ranged from 62% to 90%, depending on dosage

LONDON—The Covid-19 vaccine being developed by the University of Oxford and AstraZeneca PLC was found to be as much as 90% effective in preventing infections without serious side effects in a large clinical trial in the U.K. and Brazil, the partners said Monday.

Efficacy ranged from 62% to 90% depending on dosage given, AstraZeneca and Oxford said.

AstraZeneca said there were no serious safety events related to the vaccine and it was “well tolerated” across different dosing regimens. Late-stage clinical trials of the vaccine are continuing in the U.S. following a pause that spanned most of September and October.

AstraZeneca said it would seek emergency-use authorization from the World Health Organization to distribute the vaccine in low-income countries and prepare regulatory submissions to authorities in countries that have early-approval programs.

Two other leading vaccines have shown to be more than 90% effective in late-stage trials: one from Pfizer Inc. and Germany’s BioNTech SE, and the other from Moderna Inc. Pfizer and BioNTech late last week said they asked for approval from the U.S. Food and Drug Administration to permit use of their vaccine.

Challenges : The truth about ... Natixis' misadventures

The truth about ... Natixis' misadventures

Cost-saving measures, new strategic plan… The market bank, a subsidiary of BPCE, is trying to limit the damage caused by its policy of “shops”.

Floor after floor, the Duo 1 and 2 towers settle into the landscape of eastern Paris. For the time being, it is difficult to know if these buildings intended for the BPCE and Natixis teams form the V of victory, or if their complicated architecture, desired by Jean Nouvel, is the symbol of the contradictions that agitate the group comprising the Banques Populaires , the Savings Banks and their market subsidiary, Natixis, the focus of attention. “Matters to be dealt with have been identified at Natixis,” recognizes Laurent Mignon, Chairman of the BPCE Management Board. Nicolas Namias, CEO of Natixis, and his teams set out to resolve them in a determined and professional manner. " Hurry up. The title has yielded 44% in one year on the stock market, 10 points more than its mutualist rival Crédit Agricole SA (Casa). And if Natixis took the lead in the third quarter, with a net profit of 39 million euros, its profits remain 91% lower than those recorded a year earlier, when Casa limits the slide to 18.5 %.

The H2O spark
Suddenly, Laurent Mignon is deploying great means to "put the bank back on a growth path". Savings measures of 350 million euros by 2024, announcement of an upcoming strategic plan in spring 2021, merger with La Banque Postale in asset management ... the announcements were accumulated on November 5, during the publication of the group's quarterly results. Above all, the market bank finally promises to break ties with H2O, an asset management boutique in which Natixis will sell its 50.01%. Because it was H2O which ignited the powders. The problem came to light in June 2019, when the clients of the London-based company suddenly withdrew some 8 billion euros out of a total of 34 billion outstanding. The reason ? Despite its fluid name, H2O was no longer able to offer its investors the promised liquidity. In August 2020, new alert. This time, it is the Autorité des marchés financiers which bangs its fist on the table and asks for the suspension of certain funds: 10 billion euros are blocked for six weeks, the time to separate the liquid products from those which will not succeed. to find a taker at reduced prices.

For Laurent Mignon, the affair is already almost a thing of the past. He says he is "confident" on the sale of the shares of H2O, which should take place before the end of the year. And he assures us that the lessons have been learned: "There are things to adjust, but we are progressing, we are learning," assures the leader. Natixis has already strengthened its way of working. »A message that he must convey within the group. Because the H2O affair has provoked a lot of grumbling within BPCE. “The networks of popular banks and savings banks are doing the job and have managed to increase their income, even in the crisis, notes a good expert of the group. Their leaders are fed up with being presented with the bills for market banking slippages. “In December 2018, the establishment had already seen its results cut by 260 million euros due to risky investments in Asian markets. “More than a financial impact, the H2O file has consequences in terms of image”, continues a group manager.

“In addition, we can see that the H2O affair has its share in the fall in the Natixis stock market price,” adds a bank employee. However, with employee shareholding which weighs 3% of the company's capital, colleagues all note that a hole is growing in their heritage. "

A "balkanized" group
Another element is fueling the debates. In the middle of August, after the publication of a loss of 57 million euros in the second quarter, Laurent Mignon dismissed without qualms François Riahi, at the head of Natixis for two years. BPCE executives explain today that this enarque, former adviser to Nicolas Sarkozy at the Elysee Palace, lacked entrepreneurship. “Riahi is only a lamp worker, annoys the group's expert on the contrary. He is not responsible for the H2O problems, which were germinating before his arrival. This decision to “resign” sends a very bad message to the teams. "

Successor of Riahi, Nicolas Na-mias, until then head of strategy and finance at Natixis,

“Demonstrates a great spirit of leadership,” points out Laurent Mignon. This enarque and ex-adviser to Jean-Marc Ayrault at Matignon has the difficult task of writing Natixis' rebound strategy which will be revealed next year. "A costume too big for him, yet considers a headhunter. It is only Laurent Mignon's transmission belt. Shortly after these changes, one of Nat's top officials

Challenges : La vérité sur… les mésaventures de Natixis

La vérité sur… les mésaventures de Natixis

Mesures d'économies, nouveau plan stratégique… La banque de marché, filiale de BPCE, tente de limiter les dégâts causés par sa politique de « boutiques ».

Etage après étage, les tours Duo 1 et 2 s'installent dans le paysage de l'Est parisien. Pour l'heure, difficile de savoir si ces bâtiments destinés aux équipes de BPCE et de Natixis forment le V de la victoire, ou si leur architecture compliquée, voulue par Jean Nouvel, est le symbole des contradictions qui agitent le groupe regroupant les Banques populaires, les Caisses d'épargne et leur filiale de marché, Natixis, objet de toutes les attentions. « Des sujets à traiter ont été identifiés chez Natixis, reconnaît Laurent Mignon, président du directoire de BPCE. Nicolas Namias, directeur général de Natixis, et ses équipes se sont attachés à les résoudre de manière déterminée et professionnelle. » Le temps presse. Le titre a cédé 44 % en un an en Bourse, soit 10 points de plus que son rival mutualiste Crédit agricole SA (Casa). Et si Natixis a sorti la tête de l'eau au troisième trimestre, avec un résultat net de 39 millions d'euros, ses bénéfices restent inférieurs de 91 % à ceux enregistrés un an plus tôt, quand Casa limite la glissade à 18,5 %.

L'étincelle H2O
Du coup, Laurent Mignon déploie les grands moyens pour « replacer la banque sur une trajectoire de croissance » . Mesures d'économies de 350 millions d'euros à horizon 2024, annonce d'un prochain plan stratégique au printemps 2021, rapprochement avec La Banque postale dans la gestion d'actifs… les annonces se sont accumulées, le 5 novembre, lors de la publication des résultats trimestriels du groupe. Surtout, la banque de marché promet enfin de rompre les amarres avec H2O, une boutique de gestion d'actifs dont Natixis va vendre ses 50,01 %. Car c'est H2O qui a mis le feu aux poudres. Le problème a éclaté au grand jour en juin 2019, lorsque les clients de cette société basée à Londres ont retiré d'un coup quelque 8 milliards d'euros sur un total de 34 milliards d'encours. La raison ? En dépit de son nom de fluide, H2O ne parvenait plus à offrir à ses investisseurs la liquidité promise. En août 2020, nouvelle alerte. Cette fois, c'est l'Autorité des marchés financiers qui tape du poing sur la table et demande la suspension de certains fonds : 10 milliards d'euros sont bloqués pendant six semaines, le temps de séparer les produits liquides de ceux qui ne parviendront à trouver preneur qu'à prix cassés.

Pour Laurent Mignon, l'affaire appartient déjà quasiment au passé. Il se dit « confiant » sur la cession des parts de H2O, qui devrait intervenir avant la fin de l'année. Et il assure que les leçons ont été tirées : « Il y a des choses à ajuster, mais on progresse, on apprend, assure le dirigeant. Natixis s'est déjà renforcé dans sa façon de travailler. » Un message qu'il doit faire passer au sein du groupe. Car l'affaire H2O a provoqué bien des grognements au sein de BPCE. « Les réseaux des Banques populaires et des Caisses d'épargne font le boulot et sont parvenus à accroître leurs revenus, même dans la crise, relève un bon connaisseur du groupe. Leurs dirigeants en ont assez de se voir présenter les factures des dérapages de la banque de marché. » En décembre 2018, l'établissement avait déjà vu ses résultats amputés de 260 millions d'euros en raison de placements hasardeux sur les marchés asiatiques. « Plus qu'un impact financier, le dossier H2O a des conséquences en termes d'image » , continue un responsable du groupe.

« En outre, on voit bien que l'affaire H2O a sa part dans la chute du cours de Bourse de Natixis, complète un employé de la banque. Or, avec l'actionnariat salarié qui pèse 3 % du capital de la société, les collègues constatent tous qu'un trou se creuse dans leur patrimoine. »

Un groupe « balkanisé »
Un autre élément alimente les débats. En plein mois d'août, après la publication d'une perte de 57 millions d'euros au deuxième trimestre, Laurent Mignon a démis sans états d'âme François Riahi, à la tête de Natixis depuis deux ans. Des dirigeants de BPCE expliquent aujourd'hui que cet énarque, ex-conseiller de Nicolas Sarkozy à l'Elysée, manquait d'esprit d'entreprise. « Riahi n'est qu'un lampiste, s'agace au contraire le connaisseur du groupe. Il n'est pas responsable des problèmes de H2O, qui existaient en germe avant son arrivée. Cette décision de le “démissionner” envoie un très mauvais message aux équipes. »

Successeur de Riahi, Nicolas Na-mias, jusqu'alors responsable de la stratégie et des finances de Natixis,

« fait preuve d'un grand esprit de leadership » , pointe Laurent Mignon. Cet énarque et ex-conseiller de Jean-Marc Ayrault à Matignon a la lourde tâche d'écrire la stratégie de rebond de Natixis qui sera révélée l'an prochain. « Un costume trop grand pour lui, estime pourtant un chasseur de têtes. Il n'est que la courroie de transmission de Laurent Mignon. » Peu de temps après ces changements, un des hauts responsables de Natixis a d'ailleurs

TechCrunch : Neatsy wants to reduce sneaker returns with 3D foot scans

Neatsy wants to reduce sneaker returns with 3D foot scans
U.S.-based startup Neatsy AI is using the iPhone’s depth-sensing FaceID selfie camera as a foot scanner to capture 3D models for predicting a comfortable sneaker fit.
Its app, currently soft launched for iOS but due to launch officially next month, asks the user a few basic questions about sneaker fit preference before walking through a set of steps to capture a 3D scan of their feet using the iPhone’s front-facing camera. The scan is used to offer personalized fit predictions for a selection of sneakers offered for sale in-app — displaying an individualized fit score (out of five) in green text next to each sneaker model.
Shopping for shoes online can lead to high return rates once buyers actually get to slip on their chosen pair, since shoe sizing isn’t standardized across different brands. That’s the problem Neatsy wants its AI to tackle by incorporating another more individual fit signal into the process.

The startup, which was founded in March 2019, has raised $400K in pre-seed funding from angel investors to get its iOS app to market. The app is currently available in the US, UK, Germany, France, Italy, Spain, Netherlands, Canada and Russia.
Neatsy analyzes app users’ foot scans using a machine learning model it’s devised to predict a comfy fit across a range of major sneaker brands — currently including Puma, Nike, Jordan Air and Adidas — based on scanning the insoles of sneakers, per CEO and founder Artem Semyanov.
He says they’re also factoring in the material shoes are made of and will be honing the algorithm on an ongoing basis based on fit feedback from users. (The startup says it’s secured a US patent for its 3D scanning tech for shoe recommendations.)
The team tested the algorithm’s efficiency via some commercial pilots this summer — and say they were able to demonstrate a 2.7x reduction in sneaker return rates based on size, and a 1.9x decrease in returns overall, for a focus group with 140 respondents.
Handling returns is clearly a major cost for online retailers — Neatsy estimates that sneaker returns specifically rack up $30BN annually for ecommerce outlets, factoring in logistics costs and other factors like damaged boxes and missing sneakers.
“All in all, shoe ecommerce returns vary among products and shops between 30% and 50%. The most common reasons for this category are fit & size mismatch,” says Semyanov, who headed up the machine learning team at Prism Labs prior to founding Neatsy.
“According to Zappos, customers who purchase its most expensive footwear ultimately return ~50% of everything they buy. 70% online shoppers make returns each year. Statista estimates return deliveries will cost businesses $550 billion by 2020,” he tells us responding to questions via email.
“A 2019 survey from UPS found that, for 73% of shoppers, the overall returns experience impacts how likely they are to purchase from a given retailer again, and 68% say the experience impacts their overall perceptions of the retailer. That’s the drama here!
“Retailers are forced to accept steep costs of returns because otherwise, customers won’t buy. Vs us who want to treat the main reasons of returns rather than treating the symptoms.”
While ecommerce giants like Amazon address this issue by focusing on logistics to reducing friction in the delivery process, speeding up deliveries and returns so customers spend less time waiting to get the right stuff, scores of startups have been trying to tackle size and fit with a variety of digital (and/or less high tech) tools over the past five+ years — from 3D body models to ‘smart’ sizing suits or even brand- and garment-specific sizing tape (Nudea‘s fit tape for bras) — though no one has managed to come up with a single solution that works for everything and everyone. And a number of these startups have deadpooled or been acquired by ecommerce platforms without a whole lot to show for it.
While Neatsy is attempting to tackle what plenty of other founders have tried to do on the fit front, it is at least targeting a specific niche (sneakers) — a relatively narrow focus that may help it hone a useful tool.
It’s also able to lean on mainstream availability of the iPhone’s sensing hardware to get a leg up. (Whereas a custom shoe design startup that’s been around for longer, Solely Original, has offered custom fit by charging a premium to send out an individual fit kit.)
But even zeroing in on sneaker comfort, Neatsy’s foot scanning process does require the user to correctly navigate quite a number of steps (see the full flow in the below video). Plus you need to have a pair of single-block colored socks handy (stripy sock lovers are in trouble). So it’s not a two second process, though the scan only has to be done once.
At the time of writing we hadn’t been able to test Neatsy’s scanning process for ourselves as it requires an iPhones with a FaceID depth-sensing camera. On this writer’s 2nd-gen iPhone SE, the app allowed me to swipe through each step of the scan instruction flow but then hung at what should have been the commencement of scanning — displaying a green outline template of a left foot against a black screen.
This is a bug the team said they’ll be fixing so the scanner gets turned off entirely for iPhone models that don’t have the necessary hardware. (Its App Store listing states its compatible with iPhone SE (2nd generation), though doesn’t specify the foot scan feature isn’t.)
While the current version of Neatsy’s app is a direct to consumer ecommerce play, targeting select sneaker models at app savvy Gen Z/Millennials, it’s clearly intended as a shopfront for retailers to check out the technology.
When as ask about this Semyanov confirms its longer term ambition is for its custom fit model to become a standard piece of the ecommerce puzzle.
“Neatsy app is our fastest way to show the world our vision of what the future online shop should be,” he tells TechCrunch. “It attracts users to shops and we get revenue share when users buy sneakers via us. The app serves as a new low-return sales channel for a retailer and as a way to see the economic effect on returns by themselves.
“Speaking long term we think that our future is B2B and all ecommerce shops would eventually have a fitting tech, we bet it will be ours. It will be the same as having a credit card payment integration in your online shop.”

>>> Stoxx 600 Pre-Market Indications

  • IAG (INR TH) +6%
    • Astra-Oxford Vaccine Prevents Average of 70% of Covid Cases (1)
  • Carnival Plc (POH1 TH) +3.9%
    • Carnival: Carnival Upsizing and Pricing of Notes
  • Siemens Gamesa (GTQ1 TH) +3.5%
  • BP (BPE5 TH) +1.8%
    • BP to Sell London Headquarters for $333 Million, Secures Two
  • Reckitt (3RB TH) +1.7%
  • Maersk (DP4B TH) +1.7%
  • Lufthansa (LHA TH) +1.5%
  • Total SE (TOTB TH) +1.5%
  • LSE (LS4C TH) +1.4%
  • Rolls-Royce (RRU TH) +1.4%
  • AstraZeneca (ZEG TH) -0.8%
    • Astra-Oxford Vaccine Prevents Average of 70% of Covid Cases
  • Signify (G14 TH) -0.9%
  • ABN AMRO (AB2 TH) -0.9%
  • Exor (EYX TH) -1.1%
    • Peugeot SA: 11/23/2020 Report of the Independent merger Appraiser on the value of the contributions to be made by PSA to FCA
  • Equinor (DNQ TH) -1.2%
    • U.K.‘s 12 Billion-Pound Green-Energy Plan Isn’t Ambitious Enough
  • ArcelorMittal (ARRD TH) -1.3%
  • CTS Eventim (EVD TH) -1.5%
  • Rational (RAA TH) -1.5%
  • Barclays (BCY TH) -2%
    • BNP, Barclays, Deutsche 4Q FICC Strength May Open a Can of Worms
  • HelloFresh (HFG TH) -4.4%
    • Hellofresh Buys Factor75 in $277m Deal