TechCrunch : Anthropic launches new iPhone app, premium plan for businesses

Anthropic launches new iPhone app, premium plan for businesses

Anthropic, one of the world’s best-funded generative AI startups with $7.6 billion in the bank, is launching a new paid plan aimed at enterprises, including those in highly regulated industries like healthcare, finance and legal, as well as a new iOS app.

Team, the enterprise plan, gives customers higher-priority access to Anthropic’s Claude 3 family of generative AI models plus additional admin and user management controls.

“Anthropic introduced the Team plan now in response to growing demand from enterprise customers who want to deploy Claude’s advanced AI capabilities across their organizations,” Scott White, product lead at Anthropic, told TechCrunch. “The Team plan is designed for businesses of all sizes and industries that want to give their employees access to Claude’s language understanding and generation capabilities in a controlled and trusted environment.”

The Team plan — which joins Anthropic’s individual premium plan, Pro — delivers “greater usage per user” compared to Pro, enabling users to “significantly increase” the number of chats that they can have with Claude. (We’ve asked Anthropic for figures.) Team customers get a 200,000-token (~150,000-word) context window as well as all the advantages of Pro, like early access to new features.

Context window, or context, refers to input data (e.g. text) that a model considers before generating output (e.g. more text). Models with small context windows tend to forget the content of even very recent conversations, while models with larger contexts avoid this pitfall — and, as an added benefit, better grasp the flow of data they take in.

Team also brings with it new toggles to control billing and user management. And in the coming weeks, it’ll gain collaboration features including citations to verify AI-generated claims (models including Anthropic’s tend to hallucinate), integrations with data repos like codebases and customer relationship management platforms (e.g. Salesforce) and — perhaps most intriguing to this writer — a canvas to work with team members on AI-generated docs and projects, Anthropic says.

In the nearer term, Team customers will be able to leverage tool use capabilities for Claude 3, which recently entered open beta. This allows users to equip Claude 3 with custom tools to perform a wider range of tasks, like getting a firm’s current stock price or the local weather report, similar to OpenAI’s GPTs.

“By enabling businesses to deeply integrate Claude into their collaborative workflows, the Team plan positions Anthropic to capture significant enterprise market share as more companies move from AI experimentation to full-scale deployment in pursuit of transformative business outcomes,” White said. “In 2023, customers rapidly experimented with AI, and now in 2024, the focus has shifted to identifying and scaling applications that deliver concrete business value.”

Anthropic talks a big game, but it still might take a substantial effort on its part to get businesses on board.

According to a recent Gartner survey, 49% of companies said that it’s difficult to estimate and demonstrate the value of AI projects, making them a tough sell internally. A separate poll from McKinsey found that 66% of executives believe that generative AI is years away from generating substantive business results.

Anthropic Team
Image Credits: Anthropic


Yet corporate spending on generative AI is forecasted to be enormous. IDC expects that it’ll reach $15.1 billion in 2027, growing nearly eightfold from its total in 2023.

That’s probably generative AI vendors, most notably OpenAI, are ramping up their enterprise-focused efforts.

OpenAI recently said that it had more than 600,000 users signed up for the enterprise tier of its generative AI platform ChatGPT, ChatGPT Enterprise. And it’s introduced a slew of tools aimed at satisfying corporate compliance and governance requirements, like a new user interface to compare model performance and quality.

Anthropic is competitively pricing its Team plan: $30 per user per month billed monthly, with a minimum of five seats. OpenAI doesn’t publish the price of ChatGPT Enterprise, but users on Reddit report being quoted anywhere from $30 per user per month for 120 users to $60 per user per month for 250 users.

“Anthropic’s Team plan is competitive and affordable considering the value it offers organizations,” White said. “The per-user model is straightforward, allowing businesses to start small and expand gradually. This structure supports Anthropic’s growth and stability while enabling enterprises to strategically leverage AI.”

It undoubtedly helps that Anthropic’s launching Team from a position of strength.

Amazon in March completed its $4 billion investment in Anthropic (following a $2 billion Google investment), and the company is reportedly on track to generate more than $850 million in annualized revenue by the end of 2024 — a 70% increase from an earlier projection. Anthropic may see Team as its logical next path to expansion. But at least right now it seems Anthropic can afford to let Team grow organically as it attempts to convince holdout businesses its generative AI is better than the rest.

An Anthropic iOS app
Anthropic’s other piece of news Wednesday is that it’s launching an iOS app. Given that the company’s conspicuously been hiring iOS engineers over the past few months, this comes as no great surprise.

The iOS app provides access to Claude 3, including free access as well as upgraded Pro and Team access. It syncs with Anthropic’s client on the web, and it taps Claude 3’s vision capabilities to offer real-time analysis for uploaded and saved images. For example, users can upload a screenshot of charts from a presentation and ask Claude to summarize them.

“By offering the same functionality as the web version, including chat history syncing and photo upload capabilities, the iOS app aims to make Claude a convenient and integrated part of users’ daily lives, both for personal and professional use,” White said. “It complements the web interface and API offerings, providing another avenue for users to engage with the AI assistant. As we continue to develop and refine our technologies, we’ll continue to explore new ways to deliver value to users across various platforms and use cases, including mobile app development and functionality.”

FT : Embraer explores options for aircraft to rival Airbus and Boeing

Embraer explores options for aircraft to rival Airbus and Boeing
Brazilian aerospace group studies plans for narrow-body passenger plane or long-range business jet

Embraer, the Brazilian aerospace and defence group, is studying options for a new passenger aircraft that could put it in direct competition with the industry’s heavyweights, Airbus and Boeing. 

The project, which is in its early stages, could either become plans for a narrow-body aircraft or a long-range business jet, people familiar with the situation confirmed. 

The business case for the initiative should be ready by the end of next year, when it will then be taken to the board of directors, these people said. The Wall Street Journal first reported that Embraer was looking at the possibility of a narrow-body aircraft. 

The world’s third-largest civil aircraft manufacturer is the leading producer of regional jets, which typically have up to 120 seats and are smaller than the narrow-body planes that Boeing and Airbus make. Its latest and largest model, the E195-E2, can carry up to 146 passengers. 

In executive jets, Embraer sells entry-level, light, midsized and super midsized aircraft. The long-range segment is dominated by Gulfstream, Bombardier and Dassault Aviation. 

Any decision to enter the single-aisle market would see Embraer compete directly with Airbus’s best-selling A320 family of jets and Boeing’s 737 Max aircraft. It would be a decision fraught with risk; launching a model costs tens of billions of dollars and success is not guaranteed. 

Embraer has in the past regularly played down any interest in entering the competitive market for single-aisle aircraft. Attention over the possibility has intensified, however, amid the turmoil at Boeing after the mid-air blowout of a section of one of its 737 Max aircraft in January. 

The US plane maker has since been forced to slow production of the Max as it focuses on improving its manufacturing and quality processes. It burnt through almost $4bn in cash in the first three months of this year and is revamping its top management. The crisis has frustrated Boeing’s airline customers, many of which have had to trim their busy summer flying schedules. 

Embraer said that while it “certainly has the capability to develop a new narrow-body aircraft”, the company has a “young and very successful portfolio of products developed in recent years, and we are really focused on selling those products”.

It added: “We don’t have any plan for a sizeable cycle of capex at this time.”

Embraer, which has previously said it was interested in partnerships to open new markets for its current products, is separately talking to several countries. It will consider local production, depending on the volumes of aircraft acquired. 

The company has emerged strongly from the Covid-19 pandemic, returning to a profit of $164mn in 2023 as it ramped up deliveries of new aircraft. Its order backlog is at the highest level in seven years, according to Citi analysts.  

Shares in the São Paulo-listed group have risen by more than half in 2024, giving Embraer a market capitalisation of $4.8bn on Wednesday. 

Taking on Boeing head-on would be a remarkable turn of events for Embraer, which is considered the crown jewel of Brazilian engineering. 

 It is waiting for a decision from an arbitration it filed at the International Chamber of Commerce after Boeing abandoned a deal to take a majority stake in its civil aerospace division in 2020. 

Industry analysts, however, believe that Embraer will be cautious about taking on the two giants of aviation. 

Bombardier, Canada’s former industrial champion, was almost bankrupted attempting to do just that with its C series, a small, single-aisle offering. Bombardier ended up partnering with Airbus on the model in 2017 before selling out to the European giant and quitting the commercial sector in 2020 to focus on private jets.

Embraer also operates a defence division that supplies military equipment, such as light attack planes and transport aircraft.

FT : Embraer explores options for aircraft to rival Airbus and Boeing

Embraer explores options for aircraft to rival Airbus and Boeing
Brazilian aerospace group studies plans for narrow-body passenger plane or long-range business jet


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Embraer, the Brazilian aerospace and defence group, is studying options for a new passenger aircraft that could put it in direct competition with the industry’s heavyweights, Airbus and Boeing. 

The project, which is in its early stages, could either become plans for a narrow-body aircraft or a long-range business jet, people familiar with the situation confirmed. 

The business case for the initiative should be ready by the end of next year, when it will then be taken to the board of directors, these people said. The Wall Street Journal first reported that Embraer was looking at the possibility of a narrow-body aircraft. 

The world’s third-largest civil aircraft manufacturer is the leading producer of regional jets, which typically have up to 120 seats and are smaller than the narrow-body planes that Boeing and Airbus make. Its latest and largest model, the E195-E2, can carry up to 146 passengers. 

In executive jets, Embraer sells entry-level, light, midsized and super midsized aircraft. The long-range segment is dominated by Gulfstream, Bombardier and Dassault Aviation. 

Any decision to enter the single-aisle market would see Embraer compete directly with Airbus’s best-selling A320 family of jets and Boeing’s 737 Max aircraft. It would be a decision fraught with risk; launching a model costs tens of billions of dollars and success is not guaranteed. 

Embraer has in the past regularly played down any interest in entering the competitive market for single-aisle aircraft. Attention over the possibility has intensified, however, amid the turmoil at Boeing after the mid-air blowout of a section of one of its 737 Max aircraft in January. 

The US plane maker has since been forced to slow production of the Max as it focuses on improving its manufacturing and quality processes. It burnt through almost $4bn in cash in the first three months of this year and is revamping its top management. The crisis has frustrated Boeing’s airline customers, many of which have had to trim their busy summer flying schedules. 

Embraer said that while it “certainly has the capability to develop a new narrow-body aircraft”, the company has a “young and very successful portfolio of products developed in recent years, and we are really focused on selling those products”.

It added: “We don’t have any plan for a sizeable cycle of capex at this time.”

Embraer, which has previously said it was interested in partnerships to open new markets for its current products, is separately talking to several countries. It will consider local production, depending on the volumes of aircraft acquired. 

The company has emerged strongly from the Covid-19 pandemic, returning to a profit of $164mn in 2023 as it ramped up deliveries of new aircraft. Its order backlog is at the highest level in seven years, according to Citi analysts.  

Shares in the São Paulo-listed group have risen by more than half in 2024, giving Embraer a market capitalisation of $4.8bn on Wednesday. 

Taking on Boeing head-on would be a remarkable turn of events for Embraer, which is considered the crown jewel of Brazilian engineering. 

 It is waiting for a decision from an arbitration it filed at the International Chamber of Commerce after Boeing abandoned a deal to take a majority stake in its civil aerospace division in 2020. 

Industry analysts, however, believe that Embraer will be cautious about taking on the two giants of aviation. 

Bombardier, Canada’s former industrial champion, was almost bankrupted attempting to do just that with its C series, a small, single-aisle offering. Bombardier ended up partnering with Airbus on the model in 2017 before selling out to the European giant and quitting the commercial sector in 2020 to focus on private jets.

Embraer also operates a defence division that supplies military equipment, such as light attack planes and transport aircraft.

>>> US Close Dow +0.23% S&P -0,34% Nasdaq -0.33% Russell +0.32%

Closing Stock Market Summary
The major indices traded in relatively narrow ranges in the early going as investors looked ahead to this afternoon's market moving events. Index-level action was mixed and the A-D line favored advancers slightly at both the NYSE and at the Nasdaq.

The stock market was little changed after the FOMC voted unanimously to leave the fed funds rate range at 5.25-5.50%, as expected, noting that there has been a lack of further progress toward reaching the inflation target in recent months.

Stocks rallied, however, as Fed Chair Powell gave his subsequent press conference where he stated that it was "unlikely that the next policy rate move will be a hike." Market rates dropped in response and the major indices all traded more than 1.0% higher.

The 2-yr note yield, which is most sensitive to changes in the fed funds rate, declined 11 basis points today to 4.94% and the 10-yr note yield fell nine basis points to 4.60%.
The rally lost momentum in front of the close, though, due to ongoing uncertainty around the Fed leaving rates higher for longer. The major indices settled near where they traded in front of the market-moving events. The Dow Jones Industrial Average (+0.2%) logged a gain while the S&P 500 (-0.3%) and Nasdaq Composite (-0.3%) closed with losses.

An earnings-related gain in shares of Amazon.com (AMZN 179.00, +4.00, +2.3%) provided a measure of support to the broader market while sharp losses in some names that reported earnings acted as limiting factors. CVS Health (CVS 56.31, -11.40, -16.8%), Starbucks (SBUX 74.44, -14.05, -15.9%), and Skyworks Solutions (SWKS 90.30, -16.29, -15.3%) were standouts in that respect.

  • S&P 500:+5.2% YTD
  • Nasdaq Composite: +4.0% YTD
  • S&P Midcap 400: +3.0% YTD
  • Dow Jones Industrial Average: +0.6% YTD
  • Russell 2000: -2.3% YTD

Reviewing today's economic data:
  • Weekly MBA Mortgage Applications Index -2.3%; Prior -2.7%
  • April ADP Employment Change 192K (consensus 175K); Prior was revised to 208K from 184K
  • April S&P Global US Manufacturing PMI - Final 50.0; Prior 51.9
  • April ISM Manufacturing Index 49.2% (consensus 50.0%); Prior 50.3%
    • The key takeaway from the report is that it painted a mixed picture the market doesn't like to see: weakening manufacturing activity and a faster increase in prices.
  • March JOLTS - Job Openings 8.488 mln; Prior was revised to 8.813 mln from 8.756 mln
  • March Construction Spending -0.2% (consensus 0.4%); Prior was revised to 0.0% from -0.3%
    • The key takeaway from the report is that residential spending was weak, perhaps reflecting the effects of higher financing costs and tighter lending standards for new construction projects.

Looking ahead, Thursday's economic data include:
  • 8:30 ET: Weekly Initial Claims (consensus 213,000; prior 207,000), Continuing Claims (prior 1.781 mln), March Trade Balance (consensus -$69.0 bln; prior -$68.9 bln), preliminary Q1 Productivity (consensus 0.8%; prior 3.2%) and Unit Labor Costs (consensus 2.5%; prior 0.4%)
  • 10:00 ET: March Factory Orders (consensus 1.6%; prior 1.4%)
  • 10:30 ET: Weekly natural gas inventories (prior +92 bcf)

>>> Notable earnings/guidance movers: CVNA +35.4%, ENVX +21.4%, VMI +10.2%, FORM

Notable earnings/guidance movers: CVNA +35.4%, ENVX +21.4%, VMI +10.2%, FORM +6.3%, UPWK +5.3%, QCOM +4.5% on upside; FSLY -27.4%, RELY -21.3%, FRSH -18.6%, DASH -14.4%, ETSY -12.9%, QRVO -10.6%, PAYC -10.5%, ZG -8.3% on downside
  • Earnings/guidance gainers: CVNA +35.4%, ENVX +21.4%, RSI +13.9%, CHRW +13.1%, HLF +10.6%, VMI +10.2%, CORT +8.9%, GRBK +6.7%, FORM +6.3%, SRPT +5.3%, UPWK +5.3%, QCOM +4.5%, SKWD +4.4%, BHE +4.3%, SFM +4.2%, CTSH +4%, CAR +3.8%, AIG +2.5%, CDE +2.5%, RDN +2.4%, TENB +2.2%, MPWR +1.9%, BZH +1.8%, MCW +1.6%, MGM +1.6%, SBOW +1.2%
  • Earnings/guidance losers: FSLY -27.4%, RELY -21.3%, FRSH -18.6%, KAR -14.8%, DASH -14.4%, ETSY -12.9%, QRVO -10.6%, PAYC -10.5%, MUSA -8.8%, ZG -8.3%, SDGR -7%, ACLS -6.6%, NTGR -6.6%, CCRN -5%, BALY -4.3%, PPC -4.2%, EBAY -4.1%, WOLF -3.9%, NVST -3.8%, KLIC -3.6%, UGI -3.5%, MYRG -3.1%, QTWO -3.1%, JAZZ -3%, PCOR -2.6%, BV -2.2%, ALB -2.1%, APA -2.1%, DGII -2.1%, ANSS -1.9%

>>> Mosaic misses by $0.01, misses on revs (29.93 -1.46)

Mosaic misses by $0.01, misses on revs (29.93 -1.46)
  • Reports Q1 (Mar) earnings of $0.65 per share, excluding non-recurring items, $0.01 worse than the FactSet Consensus of $0.66; revenues fell 25.7% year/year to $2.68 bln vs the $2.88 bln FactSet Consensus.
  • Market outlook:
    • Agricultural fundamentals remain constructive, with grains and oilseeds stock-to-use ratios expected to remain pressured for the foreseeable future. While corn and soybean fundamentals and prices have softened recently, growers around the world remain profitable. Constructive long-term agriculture fundamentals and favorable economics incentivize growers to maximize yields. In 2024, the El Nino weather pattern is expected to shift to La Nina, creating a favorable backdrop in Southeast Asia, India and Brazil. Certain parts of the world have gone through two years of under-application of fertilizers, and growers are seeking to replenish soil nutrients.
    • For fertilizer demand, as North America is transitioning out of a robust spring planting season, the rest of the world is set to pick up in the coming months. In Brazil, despite the credit and liquidity challenges in the region, low inventory and a favorable demand outlook sets the stage for peak or near peak fertilizer shipments in 2024.
    • Global potash supply constraints are likely to continue to abate this year as we see higher exports from Belarus and Russia. However, we also expect strong palm oil fundamentals to drive demand recovery in South East Asia.
    • Despite the temporary resumption of China phosphate exports, the favorable overall picture has not changed as domestic agriculture and industrial demand will continue to be prioritized over fertilizer exports in the long term.
    • These factors suggest the global potash market is balanced and the phosphate market will remain tight in 2024.
  • Expects FY24 total capex of $1.1-1.2 bln

>>> Dropbox discloses cybersecurity incident; co does "not believe it is reasona

Dropbox discloses cybersecurity incident; co does "not believe it is reasonably likely to have, a material impact on its overall business operations"
  • "On April 24, 2024, Dropbox, Inc. ("Dropbox" or "we") became aware of unauthorized access to the Dropbox Sign (formerly HelloSign) production environment. We immediately activated our cybersecurity incident response process to investigate, contain, and remediate the incident. Upon further investigation, we discovered that the threat actor had accessed data related to all users of Dropbox Sign, such as emails and usernames, in addition to general account settings. For subsets of users, the threat actor also accessed phone numbers, hashed passwords, and certain authentication information such as API keys, OAuth tokens, and multi-factor authentication. Based on what we know as of the date of this filing, there is no evidence that the threat actor accessed the contents of users' accounts, such as their agreements or templates, or their payment information. Additionally, we believe this incident was limited to Dropbox Sign infrastructure and there is no evidence that the threat actor accessed the production environments of other Dropbox products. We are continuing our investigation.
  • When we became aware of the incident, we launched an investigation with industry-leading forensic investigators to understand what happened and mitigate risks to our users. We have notified and are working with law enforcement. As appropriate, we are also notifying regulatory authorities and users with respect to unauthorized access to personal information.
  • As of the date of this filing, the incident has not had, and we do not believe it is reasonably likely to have, a material impact on our overall business operations, given our current understanding that this incident is limited to the Dropbox Sign infrastructure. We have not determined that the incident is reasonably likely to materially impact our financial condition or results of operations. We remain subject to various risks due to the incident, including potential litigation, changes in customer behavior, and additional regulatory scrutiny. Our remediation efforts are ongoing.

WWD : Madison Avenue Watch Week Returns With Breitling, Ralph Lauren, Apple and

Madison Avenue Watch Week Returns With Breitling, Ralph Lauren, Apple and Others, After Pandemic Hiatus
The five-day event features master watchmakers, workshops, the latest timepiece innovations, special viewings and receptions.

Jaeger-LeCoultre's Duometre Chronograph Moon timepiece.
COURTESY IMAGE
After a four-year hiatus, the time is right for another Madison Avenue Watch Week.

The Madison Avenue Watch Week was last held in 2019, and subsequently put on hold due to the pandemic which kept people at home and forced many businesses on Madison Avenue and across the country to close either temporarily or permanently.

But now people are back shopping stores, seeking fun, informative and different kinds of brick-and-mortar experiences, and watch aficionados are eager to learn about innovations in the sector. In addition, over the past couple of years, there’s been a spate of store, gallery and restaurant openings along Madison Avenue,
bolstering the venue’s reputation as a epicenter for luxury, inclusive of those sumptuous, technically advanced and often coveted watches.

As in the past, this year’s edition of Madison Avenue Watch Week is expected to draw hundreds of watch collectors and connoisseurs, as well as a good number of master watchmakers — some flying in from Europe — and others just eager to get out, roam the avenue and check out the newest timepieces and stores.

“There is a genuine fascination with luxury watches. People are so interested in the production process, the handiwork, the details,” said Matt Bauer, the president of the Madison Avenue Business Improvement District which organized Watch Week along with WWD. “There are people that are truly dedicated to learning every aspect about what’s new in luxury watches and how they’re made.”
A. Lange & Söhne watchmaker at work.

Madison Avenue Watch Week kicks off Tuesday with opening night receptions and runs through May 4. It’s the 10th time the annual Watch Week is being held. Discussions, workshops, demonstrations, product introductions and special viewings are all part of the program. Twelve watch stores on Madison Avenue between 57th Street and 75th Street are participating. Watch Week is part of the Madison Avenue BID’s robust schedule of events and activities through the year, among them the Gallery Walk, the Metropolitan Opera festival, and a celebration of the Chinese New Year. The Madison Avenue BID has even staged “Shop With Your Dog” days for the combined purposes of encouraging people to adopt dogs, supporting the Humane Society of New York, and like the BID events, lifting shopper traffic along the city’s toniest and most fashionable venue.

For the first time for Watch Week, the Madison Avenue BID is collaborating with the Fondation de la Haute Horlogerie to stage the event. According to its website, FHH was founded in 2005 by Audemars Piguet, Girard-Perregaux and the Richemont Group and is a not-for-profit organization that promotes “watchmaking culture, and positions the watch as an object of art and culture.”

Watch Week is also partnering with the Horological Society of New York and RedBar. The Horological Society of New York was founded in 1866 and is also a nonprofit “dedicated to advancing the art and science of horology through education.” RedBar is a watch collectors club that meets regularly in New York.

In addition, WatchBox, a setting for selling pre-owned, vintage watches, and Element iN Time, which sells new and pre-owned watches, are participating. Both are located in the Fuller Building, at 57th Street and Madison Avenue.


“With watches, it’s really a reason why you would come to a store,” said Bauer. “You need to see them in person. You want to touch them and have that visceral connection, and that’s what Madison Avenue Watch Week is all about.”

Bauer added that part of the impetus for bringing Watch Week back is because watch brands and other businesses, including designer stores, restaurants and galleries, have reinvested in Madison Avenue since the pandemic. He pointed out that in the watch category, A. Lange & Söhne opened in October 2023 at 709 Madison Avenue and Panerai opened in June 2023 at 711 Madison Avenue. In addition, IWC Schaffhausen is opening during Watch Week at 645 Madison Avenue, and Jaeger-LeCoultre, located at 701 Madison Avenue, doubled in size this month.

After seeing a surge of vacancies, many even before the pandemic, Madison Avenue has been rebounding now for about two-and-a-half years. In a January 2024 report, the BID indicated that 20 projects including designer stores, hotels and restaurants are to be completed this year and into 2025, on top of the 32 businesses that opened during the second half of 2023. The Madison Avenue BID extends from East 57th to East 86th streets along Madison Avenue and blocks just to the east and west of the avenue. In the second half of 2022, there were 29 shop openings along Madison Avenue between 57th and 86th streets.

According to Bauer, the most recent wave of openings is different. “One of the things that distinguished those that have recently opened, pardon the pun, is that they are places to spend time in. Each have spaces or lounge areas where you can really be immersed in the brand, its designs and its history.”

Bauer also believes that staging Watch Week has a halo effect up and down the avenue. “The watch collections really bring so many new clients to the avenue, and then they discover all the things that are here from the fashion collections and restaurants to the galleries and the like.”

He expects to see more women attending Watch Week, which in the past has been dominated by male participants. “We have brands that will be highlighting collections for women,” said Bauer. “There is a stronger focus on women in watches in an industry that has been male-oriented.”

In another twist this year, Davide Cenci will stage an “off the cuff” fashion show at the brand’s townhouse at 1041 Madison Avenue featuring Cenci’s tailored menswear collection paired with vintage watches curated by Element iN Time.
The Buccellati Tulle watch in white gold set with diamonds, priced $93,000.

Among other highlights of the upcoming Madison Avenue Watch Week:
  • The 1916 Company, the collectible watch and fine jewelry company formed through last year’s merger of WatchBox, Govberg, Radcliffe and Hyde Park Jewelers, will present exclusive F.P. Journe and De Bethune Watches & Wonders exhibitions as well as F.P. Journe and De Bethune education sessions with Jack Forster, George Mayer and Tim Mosso.
  • A. Lange & Söhne will provide the opportunity to learn about the history of the brand while experiencing the craftsmanship of watchmakers flown in from Glashütte, Germany, through a live demonstration on one of its in-house movements and a dialog with one of its own watchmakers. By appointment only.
  • Apple will curate Today at Apple Watch sessions. Participants can learn ways to personalize and utilize for their business. By appointment.
  • Breitling Boutique celebrates its 140th anniversary with a special vintage collection of watches that highlight the brand’s innovation through the decades.
  • Buccellati will share its extraordinary timepiece history and present a special showing in its gallery setting.
  • Element iN Time NYC will display its vast collection of vintage and modern timepieces from assorted Swiss manufacturers. By appointment.
  • Jaeger-LeCoultre offers a series of watchmaking masterclasses led by an expert watchmaker. Participants will be able to practice skills of traditional watchmaking with the opportunity to bring a timepiece to life by assembling a mechanical movement. Reservation required.
  • Montblanc celebrates the beginning of Madison Avenue Watch Week and invites watch connoisseurs to discover its curated collection of 2024 Watch Novelties. Book a private appointment with a Montblanc watch specialist.
  • Ralph Lauren will have on view a specially curated timepiece collection.
  • IWC Schaffhausen will present a panel discussion on “How a watch stays eternally relevant,” for an exploration of the IWC Portugieser, one of the brand’s oldest and best known watches, and how it has remained an icon for 85 years, as well as private, small-group product presentations of the newest timepieces just unveiled at Watches and Wonders, the trade fair that is held in Geneva.