Activist Starboard Value Takes Stake in Starbucks
Another activist hedge fund, Elliott Investment Management, is already agitating for changes at the coffee giant
Activist investor Starboard Value has a stake in Starbucks SBUX -0.87%decrease; red down pointing triangle and wants the coffee giant to take steps to boost its stock price, according to people familiar with the matter.
The size of the hedge fund’s stake and its exact demands couldn’t be learned.
Starboard’s arrival comes as Starbucks is in talks to strike a settlement agreement with another activist, Elliott Investment Management. The Wall Street Journal reported that Elliott had built a sizable position in the Seattle company and was quietly pushing it to make changes.
If Elliott doesn’t gain representation on Starbucks’s board, it is possible the activist will pivot to launching a proxy battle for board seats. It isn’t clear whether or not Starboard could also eye a seat in the boardroom.
The activists are piling in as Starbucks and its current management, led by Chief Executive Laxman Narasimhan, are at a critical juncture.
Sales in Starbucks’s key U.S. and China markets have slumped, prompting the chain to cut its financial guidance twice this year. The company’s stock is down around 20% so far in 2024, bringing the company’s market value to about $85 billion.
Starbucks said in an earnings call in late July that it is evaluating options for its China business.
Narasimhan said during an internal meeting following earnings that the company is looking at possible partnerships in China, according to a replay of the meeting viewed by the Journal.
Narasimhan asked investors for patience with the company’s turnaround efforts. He said initiatives to win back lapsed customers and make coffee shops more efficient are starting to bear fruit.
Another voice Starbucks will have to contend with as it fends off the activists is Howard Schultz, the three-time Starbucks CEO who remains a top shareholder in the company. Schultz officially handed the reins to Narasimhan in March of 2023 and currently holds the title of chairman emeritus. He has continued to surface publicly to criticize where he sees Starbucks as falling short.
Starboard, run by Jeff Smith, invests across sectors but is especially active in technology. The firm also recently secured board seats at Outback Steakhouse parent Bloomin’ Brands.
This isn’t the first time Starboard and Elliott have bumped into each other. Online-dating company Match Group was already facing Elliott when Starboard showed up. The two were also together in Salesforce and eBay.