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WSJ : Mark Zuckerberg Showcases Muse AI Agent Fused With Smartglasses Meta’s CEO

Mark Zuckerberg Showcases Muse AI Agent Fused With Smartglasses
Meta’s CEO announces a new hand-held AI device and tech products he said take consumers closer to ‘personal superintelligence’

  • Meta CEO Mark Zuckerberg announced new hardware and features at the company’s annual developer conference to integrate its Muse AI agent.
  • Zuckerberg introduced a hand-held device called Muse Charm and plans to incorporate the AI agent into smartglasses for hands-free use.
  • Meta also announced a new pair of virtual-reality glasses priced at $1,299, which are scheduled to go on sale in spring 2027.


Meta META 1.02%increase; up pointing triangle Chief Executive Mark Zuckerberg took the stage Wednesday at the company’s annual developer conference surfing a wave of hype for Muse, its new AI agent, and hoping to keep the momentum rolling by showcasing how its new technology merges with its existing suite of products.

The conference, where Meta releases and lets developers test out its latest hardware, made clear how the company sees its once disparate bets finally coming together. Zuckerberg has said consumers deserve “personal superintelligence” and Muse is the linchpin in that vision.

“Sometimes whole years are hard,” he said during the conference keynote. “But we build because this is who we are, and the centerpiece of what we’re building is Muse.”

Onstage, Zuckerberg announced several new pairs of glasses and features, including plans to incorporate the agent into the glasses in the coming months. The feature on the glasses would allow someone wearing them to activate the agent via a “wake word” and access it completely hands-free.

He also showed off a new hand-held device that fits on a keychain called “Muse Charm” that he said users would be able to use to talk to their Muse agent. The company is planning to have the device ready to ship in time for the holidays, he said.

Wearing a shirt that said “BUILDING IS MY LOVE LANGUAGE,” Zuckerberg did a live demonstration of the new Muse feature on the glasses, asking his agent via his glasses to book some time on his calendar for an upcoming meeting with technology chief Andrew Bosworth. The demonstration appeared to work.

The integration of Muse on Meta’s smartglasses could help drive further adoption of the AI agent, which is already off to a strong start. The goal, Meta said, is to be able to have people use their Muse agent without having to touch the app, which is currently No. 1 in Apple’s App Store, at all.

The fusing of the company’s AI software and smartglasses bets paints a picture of what Meta envisions the future will look like and also gives investors more details on how Meta plans to monetize its massive AI spending this year.

Thanks in part to a run-up in the share price earlier this week, Meta’s stock is up 30% so far this month, putting it on pace for its best monthly performance since July 2013.

This year’s conference is a far cry from its focus just a few years ago, when Zuckerberg declared the metaverse was the future and renamed his company accordingly.

At the annual conference called Meta Connect this year, there was virtually no talk of the former focus of the company. “We made the decision to focus a little bit less on the metaverse for now,” Zuckerberg said, with the exception of what he called a recent breakthrough.

He announced that Meta had built a new pair of virtual-reality glasses. The glasses go on sale in spring 2027 for $1,299.

Here’s what else Meta announced:

  • Audio-only smartglasses: Amid pushback and controversy over its video-recording glasses, Meta has opted to roll out a pair without cameras. The company said audio has been the most popular feature since day one.
  • A new generation of its popular Ray-Ban Meta smartglasses: The company also introduced other new frames, including a collaboration with Blackpink singer Lisa.
  • Hologram video-calling on Meta Ray-Ban Display glasses: Meta is rolling out the new feature that allows users to create a photorealistic digital version of their face that can pop up on calls in their augmented-reality glasses.
  • Live chatting and real-time conversations with Muse: Meta’s AI agent is currently only accessible via messaging in its app. Soon, Meta said, users will be able to use a voice mode to talk to it directly and ask the agent to take care of tasks for them.
  • New Muse partnerships: Walmart, Sephora, Best Buy and Gap, among others. Over the weekend, Amazon blocked Muse from completing purchases on its site, saying it wasn’t authorized to do so.

WSJ : The AI Build-Out Is Becoming the Biggest Economic Bet in U.S. History Data

The AI Build-Out Is Becoming the Biggest Economic Bet in U.S. History
Data-center spending is greater than that for the canals, railroads and grid combined—creating jobs and wealth but also boosting inflation

  • Total investment in U.S. data centers and AI infrastructure is projected to reach $10.3 trillion from 2025 to 2032.
  • The massive spending is straining labor and electricity availability, driving up land costs, and crowding out other industries like manufacturing.
  • A growing share of capital spending by major tech hyperscalers is financed by debt, raising risks for the financial sector if the boom busts


The AI build-out is on track to become the biggest economic bet in U.S. history, dwarfing the investments made to fund other huge U.S. infrastructure projects such as the railroads, the highway system and the plumbing for the internet.

Total investment in data centers and related artificial-intelligence infrastructure is projected to total $10.3 trillion from 2025 to 2032, according to new estimates by economist Stijn van Nieuwerburgh published by the Brookings Institution. That is a staggering 3.6% of gross domestic product a year, on average. Never before has the U.S. economy been so dependent on the build-out of a single industry.

The investment is transforming every corner of the economy, creating hundreds of thousands of jobs and minting new billionaires.

It is also creating significant risk, as much of it is built on debt. An abrupt slowdown could ignite shock waves throughout the U.S. economy.

Projecting investment is tricky, and total spending might well end up substantially lower. Still, the money poured into data centers this year already represents an investment unprecedented in recent history. AI investment in the U.S. is projected to hit 1.9% of GDP in 2026, according to new estimates from Goldman Sachs. The railroad boom of the late 19th century marked the last time the build-out of one new industry accounted for a larger share of the economy.

Here are some important impacts all that money is having on the economy:

The flood of money spent on the build-out of data centers has represented a bright spot in an otherwise dark time for the construction industry.

Through July of this year, a seasonally adjusted $37 billion has been spent on private data-center construction—about $9 billion more than in the first seven months of last year, according to the Commerce Department.

Private construction spending on everything else—houses, apartment buildings, shopping centers and so on—was about $46 billion below year-earlier levels in the first seven months of this year.

Hyperscalers are tying up scarce workers and electricity, raising costs for other businesses. The Federal Reserve Bank of Richmond recently reported that data-center construction is straining labor availability in its area.

Last year, Mississippi was in the running to land an aluminum smelter, along with an estimated 1,000 permanent jobs. But a data center was announced near one of the proposed sites, near Vicksburg, tying up electricity needed for the smelter, according to a person familiar with the operator’s decision-making. So, the smelter chose Oklahoma instead.

It isn’t just electricity: In many places, data centers are pushing up land costs. “It’s crowding out manufacturing,” said Didi Caldwell, a site-selection consultant who works with heavy industry.

Financing and risk

Analysts estimate that capital spending at five of the so-called hyperscalers—Alphabet, Amazon.com, Meta Platforms, Microsoft and Oracle—will be $4.2 trillion in the four years ending in 2029, according to FactSet. A growing share of that spending is financed by debt.

That level of spending raises risks for the financial sector if the boom goes bust. Van Nieuwerburgh said often tech companies use off-balance-sheet entities to borrow from banks and private-credit firms, and those deals usually come with little public reporting. The practice makes it hard to figure out how great the financial risks are, he added. If AI doesn’t generate enough revenue to service the debt raised to build data centers, the fallout could ripple through the financial system.


Economists are divided over whether AI is now meaningfully hurting employment among white-collar workers. What is clear, however, is that the build-out is putting some workers in very high demand. AI was behind more than 750,000 new jobs in the U.S. from 2023 through 2026 to-date, according to LinkedIn estimates. And those jobs pay well: The median salary for AI-related job listings on LinkedIn is around $180,000, compared with $80,000 for all jobs. “It’s one of the robust areas of a very slow labor market,” said Kory Kantenga, LinkedIn’s head of economics for the Americas.

White-collar jobs such as data annotator and AI engineer account for most of the new positions, but employers have also added 117,000 jobs at data centers since the start of 2024. That doesn’t count construction jobs, many of which aren’t permanent.

In the Washington, D.C., area, the number of unionized electricians has risen from 9,000 to 17,500 in recent years, according to Don Slaiman, political coordinator of the trade union IBEW Local 26. “A lot of folks come here to pay off their college debt,” he said. Kwaku Afriyie, 23 years old, has a college degree in cybersecurity and was working in an entry-level IT role when he started worrying about AI taking away his job. Last year he switched careers and became an electrician. Now he assembles components for data centers, making around $30 an hour as an apprentice.

More seasoned workers earn twice that rate. Tyler Beam, 28, has spent most of the past two years building data centers and working for a company that sends prefabricated parts to Amazon data-center construction sites across the country. Most recently, the electrician made $62 an hour, plus overtime. Beam often worked 58 hours a week, sometimes earning double pay. “They want to put them up as fast as possible,” he said. The earnings have boosted his spending: Beam recently bought a GMC Yukon and is house-hunting.

The wealth effect


The AI-powered rally has led to huge gains in stock-market wealth. As of the second quarter, U.S. stock and mutual fund holdings came to $63 trillion, according to the Federal Reserve—nearly double the amount at the end of 2022. The trend has buoyed consumer spending even as inflation-adjusted wage growth has faltered. The gains have been particularly pronounced for the well-off, who tend to have more of their net worth tied up in stocks than the middle class do.

Nationwide, home sales have been mired in a four-year slump. But in Silicon Valley, AI money is fueling a surge in luxury-home sales. “This is the best it’s been since 2000,” said Ken DeLeon, a real-estate agent. DeLeon recently listed a five-bedroom home for $9.9 million. He got seven offers, and within two weeks it was in contract for more than $13 million. The winning bidder: an AI entrepreneur.

Inflation
Demand for equipment that goes into data centers—notably, memory chips—is leading to shortages and driving up costs for tech products. The prices importers paid for computers, peripherals (such as hard drives) and semiconductors were 20% higher in August than a year earlier. Those high import prices are in turn putting upward pressure on the costs of some consumer goods, such as iPhones and gaming consoles, and contributing to inflation.

Chicago Fed President Austan Goolsbee recently warned that data-center investment is pushing up wages in related fields. And Fed chairman Kevin Warsh named borrowing by hyperscalers as one reason why long-term interest rates are up, which in turn has made homeownership less affordable for millions of Americans. Electricity bills have surged in some areas with lots of data centers.

WSJ : Three New Nip-Tucks Promising Shorter Downtimes Lunch-hour nose jobs and l

Three New Nip-Tucks Promising Shorter Downtimes
Lunch-hour nose jobs and low-intervention brow and arm lifts trade dramatic results for minimal anesthesia and quicker recoveries. Here’s what to know.

Shari Schmeltzer was ready to change her face. “Raising my brow would open my eyes, and once I saw that, I could never look at myself in the same way,” said Schmeltzer, a 55-year-old personal shopper at Bergdorf Goodman in New York.

But she wasn’t ready to undergo a coronal brow lift, an invasive procedure that involves making a sizable incision along the scalp and lifting all the skin on the forehead.

During a consultation with the New York plastic surgeon Dr. David Rosenberg, he suggested an alternative that involves smaller incisions and inserting a tiny camera into the body to identify precise areas to lift.

The treatment, an endoscopic brow lift, has become a more common nip-tuck among people seeking less-invasive versions of procedures enhancing areas like the forehead, nose and arms. Some are being sought in response to physical changes resulting from GLP-1-induced weight loss.


These lower-intervention alternatives all avoid general anesthesia. They promise to trade dramatic results for quicker, less painful recoveries. But each has drawbacks. Here’s a rundown.

The Endoscopic Brow Lift
Prepare to spend: $20,000–$40,000

Immediate recovery time: 10 days

The fine print: Can cause short-term itching in the scalp. Twice-a-year Botox injections may be required to maintain results.

Lifts—procedures designed to tighten and contour areas of the body—have ballooned in popularity in recent years, according to the American Society of Plastic Surgeons, which reported a 29% increase in brow lifts in 2025 compared with 2024.

Rosenberg has also witnessed the rise. “I have seen a 100% uptick in this procedure over the last three years,” he said of the endoscopic brow lift.

While the surgery has been around since the 1990s, advancements have made it newly popular. For one, “the number of incisions used has been reduced since it was introduced,” said Dr. Babak Azizzadeh, a facial plastic surgeon in Beverly Hills, Calif. At his practice, patients’ interest in endoscopic brow lifts has started to surpass the interest in eye lifts, procedures once mostly performed in middle age but now increasingly sought by younger people.

“All we talked about in 2025 was blepharoplasties,” Dr. Azizzadeh said, using the medical term for eye lifts. “But in 2026, patients started asking for the brow lift instead.”

The immediate recovery time for an endoscopic brow lift is about half that required for a coronal procedure. Schmeltzer was out and about within a week of hers and back at work within two weeks, she said. “People keep telling me I look like I did 10 years ago,” she added.

The Three-Step Arm Lift
Prepare to spend: $5,000–$10,0000

Immediate recovery time: 2 days

The fine print: Side effects can include some asymmetry of the arms.

Patients who lost weight on GLP-1s have recently come to Dr. Darren Smith, a plastic surgeon in New York, seeking to get rid of loose underarm skin.

For many people, the solution has been brachioplasty, the surgical procedure that cuts away excess flesh and tapers upper limbs. The number of procedures in 2025 increased by 21% year-over-year, according to the American Society of Plastic Surgeons.

But brachioplasty leaves a long, unsightly scar. To patients whose underarms are mildly or moderately sagging, Smith has been suggesting a minimally invasive, three-step alternative—one he does not recommend to those with significantly loose skin.

First, Smith melts fat and tightens deeper tissue using Vaser, an ultrasonic wand inserted into the arm via a small incision. Then he extracts fat cells using liposuction. The last step is contracting skin and stimulating collagen with BodyTite, a radio-frequency treatment in which a tiny probe is inserted into the arm. Recovery is typically a fraction of the time required for brachioplasty.

Karen Piazza, a 45-year old teacher in Brooklyn, paid $8,100 for the procedure, which left her with a small scar under each armpit. “There is a big change,” she said. “Now I will wear things that are sleeveless.”


The Liquid Nose Job
Prepare to spend: $1,000–$,2500

Immediate recovery time: On the spot

The fine print: Vision loss and skin necrosis are rare risks. Follow-up treatments may be necessary.

For decades, doctors have been surgically lifting the skin and often breaking nasal bones in order to create more symmetrical noses. Now, hyaluronic-acid filler is being injected as a nonsurgical alternative. The injections can be done during your lunch hour, while recovering from a conventional rhinoplasty can take weeks.

Using filler comes with risks that are rare but severe, said Dr. Deepak Dugar, a plastic surgeon in Beverly Hills. In .35% of patients, the injections can cause skin necrosis, the death of cells and body tissues, symptoms of which include pain, discoloration and loss of sensitivity. An even smaller percentage can experience vision loss as a result of nasal filler, Dugar added.

So far this year, Dugar has received about 40% more requests for liquid rhinoplasty compared with last year, he said. His patient Sheena Rao, a 44-year-old celebrity booker, paid $1,000 for injections to fill in a divot in the bridge of her nose and to give its tip a more upturned appearance.

“I’m Indian and wanted to keep my ethnic authenticity, and to avoid looking like I had a nose job,” she said. “The results were completely beyond what I thought could be done with injections.”

Dr. Benjamin Paul, a facial plastic surgeon in New York, had another word of caution about those considering a filler nose job. “Liquid adds, it doesn’t subtract, and every girl I’ve ever met wanted a smaller nose.”

>>> US After Hours Summary: P +8.4% higher on earnings; SFIX -17.7%, TRU -1.9% l

After Hours Summary: P +8.4% higher on earnings; SFIX -17.7%, TRU -1.9% lower on earnings

After Hours Gainers:

Companies trading higher in after hours in reaction to earnings/guidance:P +8.4%

Companies trading higher in after hours in reaction to news:MDXG +2.7% (Wins court ruling vacating FDA determinations that AXIOFILL should be regulated as a biological product rather than a medical device.), CTKB +2.3% (Launched a cloud-based flow cytometry analysis tool and premium subscription tier in the U.S.), MRP +1.7% (Declared a quarterly dividend of $0.79 per share, payable October 15.), MLYS +1.5% (Lorundrostat’s long-term efficacy and safety data were selected for a late-breaking presentation at a major scientific meeting.)

After Hours Losers:

Companies trading lower in after hours in reaction to earnings/guidance:SFIX -17.7%, TRU -1.9%

Companies trading lower in after hours in reaction to news:VKTX -8.4% (Proposes separate $200 million common stock and $200 million convertible senior notes offerings.), HVII -2.0% (Closed its business combination with ONE Nuclear Energy, renaming the combined company ONE Nuclear Energy Inc.), TMS -2.0% (Closed a $225 million Series A preferred equity investment carrying a 16% cash dividend, primarily funding acquisitions.)

FT : Rosneft billions fed Kremlin-backed money laundering network FT investigati

Rosneft billions fed Kremlin-backed money laundering network
FT investigation shows the state oil group’s hard currency was at heart of Russia’s efforts to circumvent sanctions

Billions of dollars of Rosneft’s foreign earnings were funnelled through a Kremlin-backed money-laundering network, putting the state oil group at the heart of Russia’s efforts to circumvent sanctions and supply its war in Ukraine.

A vast leak from inside A7, a Moscow-backed fintech company, shows that Rosneft-connected traders supplied more than $2bn in vital hard currency to the group, which has paid for battlefield supplies and other imports to Russia.

The documents expose the inner workings of the A7 payment network, which was founded by fugitive Moldovan oligarch Ilan Shor with extensive Russian state backing. They also explain how Moscow is able to access the currencies needed to participate in the world economy.

A7 aims to enable clients in Russia to make international payments despite being shut out of the Swift system. The company serves small and medium-sized enterprises, as well as vast conglomerates owned by close associates of President Vladimir Putin.

Rosneft, which was only placed under full US sanctions in October 2025, plays a key role in this process by providing the hard currencies that can be spent by A7 outside the country. 

The energy group, Russia’s largest oil producer and exporter, is controlled by the state and led by Igor Sechin, one of the country’s most powerful people and a confidant of Putin.

Using forged documents, A7 set up front companies in the names of seemingly unconnected people in other jurisdictions. It then used these entities to make international payments within Swift on behalf of Russian buyers.

The FT has previously identified about 200 such front companies in the document leak, which principally covers a period from late 2024 to August 2025.

A7 filled the bank accounts of these entities by hoovering up export earnings denominated in United Arab Emirates dirhams from 16 Rosneft-linked companies.

This so-called “Coral network” is named after Coral Energy, a now-sanctioned company that trades under the name 2Rivers. Coral Energy was led by Etibar Eyyub and Tahir Garayev, two sanctioned Azerbaijani businessmen.

One A7 staff member referred to Coral as “a Rosneft trader from whom we source renminbi”.

The scale of the Coral companies’ activity as oil traders for Rosneft has previously been exposed by the FT, which identified that entities shipping Russian oil were secretly all sharing a single corporate email server.

Obtaining hard currency for international purchases is a major problem for A7, which tasks dozens of staff with hunting for Russian companies willing to sell their export earnings.

The Coral companies and the other exporters help solve this by depositing their foreign-currency earnings into the bank accounts of the front entities. In return, they are paid inside Russia, mostly via Promsvyazbank, for the currency with roubles.

Each of the 138 dirham transfers from Rosneft-linked oil traders to A7 companies in Dubai was matched by a rouble payment to bank accounts held by Hurus Trade, one of the Coral entities.

These foreign currency payments into the front companies’ bank accounts could then be used by A7 to settle bills on behalf of its customers inside Russia.


A7 took a creative approach to the documentation supporting the transfers, falsifying paperwork to avoid suspicion. The work, which made up a significant part of A7’s daily operations, was known internally as “legend creation”.

In invoices for Hurus, an Algerian port was listed as the “delivery point”, while “fuel oil/mazut” or “grain” were cited as the goods for which the company was allegedly being paid.

While most of the payments were listed as coming from the front entities, there was a transfer of more than 39.9mn dirhams ($10.8mn) described in A7’s ledgers as coming from Coral in August 2025 — a transaction matched by an equivalent transfer in roubles to Hurus.

By that time, both the UK and the EU had sanctioned Coral, which “enables shipments and export of Russian oil, notably from Rosneft”, according to the EU regulation.

Coral’s role in the oil system was known to ordinary A7 staff. In a message exchange, one employee described it as making “30 payments of $20mn-$50mn a day” and planning “to trade $20mn in crypto a day”.

A top A7 manager, Stanislav Lazarev, passed on to colleagues in an internal chat that Rosneft itself was also going to release “$12bn in renminbi” from its own deposits.

In summer 2025, A7 prepared a framework document for a cross-border payments infrastructure plan, which it described as the group’s main product.

The target daily capacity for payments out of Russia was $500mn, with the bulk held in Chinese renminbi. The rest would be in US dollars, euros and dirhams.

According to the document, A7 aimed to maintain a liquidity buffer of at least 20 per cent more foreign currency than it needed, meaning it would not have to race to meet payments.

A7 was heavily reliant on Rosneft’s hard currency. When writing about their operations for June 2025, one A7 manager noted: “Almost the entire volume was and is from Coral (they have several legal entities).”

Two-thirds of the foreign exchange reserves sourced that month came from the Coral companies, according to the leaked files.

While the Rosneft traders were among A7’s largest suppliers of hard currency, they were not the only ones. Several grain traders supplied foreign exchange to A7.

Managers at A7 also repeatedly mention a Dubai-registered company that they call “a trader for Sibur”, Russia’s biggest petrochemicals group. Overall, A7 received at least $22mn in dirhams from this source.

Another source was Evraz, one of Russia’s leading steel and mining groups. Following Russia’s full-scale invasion of Ukraine in 2022, Evraz’s Russian business was separated from its UK parent, in which Russian oligarch Roman Abramovich held the majority stake.

“Sasha [an A7 manager] is suggesting that I take $7mn of Evraz’s earnings to Dubai . . . you’re OK with it?” one of the managers asked Shor, the A7 founder, in a private message. 

Conversations between A7 managers also show that they were preparing for a meeting with representatives of Gazprom, the Russian oil and gas group, and discussing the terms of buying export earnings from it.

Such arrangements, while essential to A7, have also benefited the exporters. Rosneft, for instance, has struggled to repatriate its foreign-currency earnings after western sanctions severely restricted most Russian banks’ access to the dollar- and euro-based financial system.

Sanctions directly imposed on the Russian oil company by the US Treasury in October 2025 added another hurdle.

In a sign of the challenges facing Russian exporters in foreign exchange, the documents show that Shor personally met “Coral’s representatives”, whom he said had been “settling transactions in USDT” — a dollar-pegged crypto stablecoin.

Russian authorities have repeatedly cited cross-border payments as one of the key risks facing the economy, which has been strained and isolated by the country’s more than four-year full-scale war with Ukraine.

While A7 and smaller similar platforms have helped keep payments flowing, the elaborate infrastructure required — involving hundreds of employees and companies around the world — has come at a huge cost to businesses.

Explaining Rosneft’s weaker financial performance in 2025, Sechin blamed the lack of a sanctions-resistant system for cross-border payments, saying the situation had led to a “manyfold increase in total payment and conversion costs” compared with before the war.

Coral Energy, now 2Rivers, said it “ceased all trading and commercial activity following the imposition of UK sanctions in December 2024”.

The company denied any relationship with the entities known collectively as the Coral network. It told the FT: “We have no involvement in and no knowledge of the transactions, entities, or conduct you describe.”

“We did not deposit or receive hard currency, roubles, or any other funds through the arrangements you describe,” it said, adding that it had not met or corresponded with Shor, nor settled transactions in crypto.

Evraz Russia declined to comment. The UK-incorporated Evraz said it has been “unable to carry out any operational activity since 2022” due to sanctions.

Rosneft, Sibur and Gazprom did not immediately respond to requests for comment.

FT : Zuckerberg to unveil new AI products as Meta’s Muse app tops charts Social

Zuckerberg to unveil new AI products as Meta’s Muse app tops charts
Social media group’s personal AI ‘agent’ that can shop and schedule has become most downloaded app in US

Mark Zuckerberg is poised to unveil Meta’s latest AI devices on Wednesday, as the social media group rides high on the early success of its new personal AI agent app Muse.

Meta is holding its annual Connect event at its Silicon Valley headquarters this week. The event has become Zuckerberg’s main venue for launching its latest hardware, from virtual reality headsets to smart glasses.

The Meta chief has doubled down on his bet that smart glasses and other portable devices will become one of the main ways consumers interact with AI, despite critics dubbing its camera-toting Ray-Bans “pervert glasses” after intrusive videos hit Instagram and TikTok.

Zuckerberg has come under increasing pressure from Wall Street as he pours billions of dollars into AI infrastructure and talent, with Meta’s share price falling by more than a quarter between last September and the beginning of August.

But Meta’s stock has bounced back over the past month, including adding more than $300bn in market value since the launch of its new AI assistant app Muse two weeks ago. The easy-to-use app offers consumers a team of autonomous bots to carry out everyday tasks, such as ordering groceries, booking travel and organising finances.

Muse has quickly become the most downloaded app on both the Apple and Android app stores in the US. Meta’s share price has jumped 21 per cent since the September 8 launch, taking the company to a $1.9tn market capitalisation.

The release of a breakout product to Meta’s 3bn users caps a turbulent two years in which Zuckerberg has repeatedly struggled to compete with OpenAI and Anthropic in developing frontier AI models and features.

Whether Zuckerberg will emerge vindicated in his AI strategy — for both his Muse assistant and AI wearables — will depend on whether the new features can withstand potential privacy and security issues as its user base grows.

Over recent months, a backlash against widespread misuse of Silicon Valley giant’s Meta Ray-Bans smart glasses has gained momentum.

Sold in partnership with eyewear group EssilorLuxottica, the glasses have inbuilt speakers, microphones and cameras that can be used to take photos, listen to music and chat with Meta’s AI.

Critics claim they are being used to record others without their knowledge. Currently the Meta glasses have an LED in the corner of the frame that lights up to signal to others when a wearer is taking photographs or filming.

Meta dominates the smart glasses market, which remains nascent, but rival devices from Google, Samsung and Apple are on their way. Counterpoint Research estimates AI glasses unit shipments grew by 263 per cent in the first half of the year.

Meta hopes the Muse assistant, development of which was first revealed by the FT in May, will be able to become highly personalised for users if it is able to access data from activity on its social platforms.

The company will have to convince consumers to connect personal data such as their email inbox, financial services apps or calendar with the bots, which run on the social media group’s Muse family of models, at a time when AI agent technology can still make errors or potentially go rogue.

Meta has already had to issue a fix for a vulnerability that could allow a hacker to take control of another person’s Muse agent. Amazon, meanwhile, has blocked Meta’s agents from accessing its shopping platform as part of efforts to prevent third-party bots from using its systems.

Meta is so far the only large AI lab to have rolled out a consumer-friendly agentic assistant, though others may soon follow. Before the Muse launch, a small invite-only personal AI assistant from start-up Instinct started to go viral. Other rivals, such as OpenClaw and SpaceX’s Grok Bot, are pitched at more technically adept developers or corporate users.

Muse, which is initially being launched to adults in the US for free, with paid tiers for higher usage priced at $20 and $100 a month, will not share data with Meta’s advertising systems, the company has said.