888 to meet Bwin this week in attempt to secure eleventh-hour deal
888 Holdings is to try and persuade rival London-listed gaming group Bwin.Party Digital Entertainment of the benefits of a merger this week, trumping competitor GVC, The Sunday Times reported.
According to City sources cited in the report, Gibraltar-based Bwin has already chosen GVC as its preferred bidder but 888 is to meet Bwin in the next few days in an attempt to seal a deal.
The next week will be crucial in the bid battle, according to bankers cited in the piece. Sources said they expect announcements on the matter within the next few days, the item reported.
AIM-listed GVC last week announced a GBP 1.10-per-share cash-and-stock bid for Bwin, the report noted. The City sources said 888, whose proposal was worth slightly less, will have to stress the merits of its offer’s share component.
According to inside sources, 888 is unlikely to submit a revised cash offer and is likely instead to concentrate on the synergies which might be exploited from a tie-up, focusing particularly on the overlap which the two companies have in regulated gaming markets.
Kenny Alexander, chief executive of GVC, which is backed by Canada-based Amaya, last week announced that he expected the terms of a deal for Bwin to be tied up within days, the report noted. It quoted an unidentified banker who said, however, that 888 still has a chance and the two prospective buyers currently have equal prospects.
GVC has an approximately GBP 276m (USD 428m) market cap and would conduct a reverse takeover of Bwin, which is worth GBP 836m. The report noted that 888 has a GBP 559m market capitalisation and could itself become a target for predators if its approach for Bwin is rejected in favour of GVC.
The original article appeared in print: Business section, page 3
Sunday Times