Fund managers face $1m price tags for researchBanks are locked in tense negotiations over how much to charge investors under Mifid II
The world’s largest banks are asking for more than $1m for annual access to research platforms under new European rules that will force asset managers to split the cost of research and trading for the first time.
From January, rules under the sprawling Mifid II directive will require fund managers to pay investment banks and brokers directly for analyst research instead of combining the cost with trading commission.
The deadline has sparked frantic rounds of negotiations over the price of research that fund managers tend to regard as free.
“Some figures are eye-raisingly high, and others are more realistic,” says Eoin Murray, head of investment at Hermes Investment Management, the UK fund house that oversees £30bn of assets and uses 60 research providers.
“Our sense is that over the next five months, those numbers will come down. We will be quite choosy.”
The largest investment banks with top-rated analysts have initially put forward offers of about $1m or more for an annual subscription to their research platforms, according to consultants and investors involved in the negotiations.
Smaller banks in Europe, or those focused on fixed income rather than equities, are asking for less, with several investors receiving quotes of between $100,000 and $500,000.
For example, Crédit Agricole is pricing towards the lower end of the range with a two-tiered model, according to a recent pricing document shown to investors. A basic research package, which gives users access to written analyst reports, will cost €60,000 a year, while its €120,000 “premium” service will provide “direct access to analysts”.
The French bank intends to limit the premium offer to 20 clients, however, in part because its “client franchise is too large to guarantee senior analyst/strategist access to everyone”, the document said.
Other banks are also considering different models, with additional payments for more in-depth access to star analysts via meetings, phone calls or conferences as part of tiered pricing. They must also decide whether to ask for fees upfront or offer a more “pay as you go” model.
An early pricing document by Nomura in April quoted $134,000 for its “premium” fixed income research package including access to top analysts — but that has since changed, a spokesperson told the FT, who declined to comment further.
Among the biggest banks, JPMorgan is expected to offer some of the lowest prices for its written research, according to four people with knowledge of its pricing model, who wished to remain anonymous. JPMorgan declined to comment.
Barclays said that it did not have a “uniform” pricing framework. “It’s bespoke, so each client will get a different price depending on their interaction with us,” said Rupert Jones, head of European equities research.
The forthcoming changes have in turn prompted soul-searching among research providers, who have been forced to evaluate how much their market analysis is really worth. Many fund managers are dismissive of the stack of analysts notes they are sent daily.
One brokerage, which wished to remain anonymous, said it had already turned away a fund manager which was not willing to pay a reasonable price for its service. Others plan to entice clients through exclusivity, effectively auctioning off their research to the highest bidders.
But there is concern that discounting too heavily could anger regulators if extremely low prices were considered an incentive to trade.
“[We are seeing] very high prices at one end and bargain basement pricing at the other,” says Brijesh Malkan, senior consultant at BCA Research, an independent research provider, and a former Legal & General fund manager.
“There is no such thing as a free lunch in this industry. Even if it’s not an inducement to trade, you’ve got to question whether the quality of that [research] will go down.”
Banks have historically tailored their expectations of research payments, according to the size of the fund company, says Neil Scarth, a principal at Frost Consulting, a research adviser to asset managers.
While the new rules will demand greater transparency, that relationship is unlikely to change dramatically, he adds.
Fund managers too have to assess who exactly they want to buy research from under the new regime, and how much they want to spend. Many say they will slash their list of providers, and budgets are beginning to emerge.
Aberdeen Asset Management, the Scottish fund house, spends around £10m annually on research, while its smaller UK rival Jupiter spends around £5m. London-based boutique Polar Capital spends around £1.5m, according to a regulatory filing released last week.
Benjamin Quinlan, chief executive of Quinlan & Associates, the consultancy, says the mid-ranking research providers will suffer the most. “These guys will get hit very hard. It will really wallop them. There will definitely be ramifications in terms of the operating models,” he says. “Brokers will have to rationalise, specialise, or just shut down.”
Still, many fund managers are waiting for clearer price tags to emerge before they move to finalise any agreements.
“We have not seen any consistent pricing from banks, brokers and other research providers so far and as such we continue to be in discussions with them,” says a spokesperson for Schroders, the UK’s largest listed asset manager.
“Things will crystallise around November or December — when fund managers have sorted out their annual budgets,” says Terence Sinclair, the global franchise director for Citigroup’s research division, who has spoken to more than 500 institutions while negotiating the bank’s pricing structure. “As an asset manager, you want to get all your brokers in a row before you agree a price.”