Starboard builds stake in Keurig Dr Pepper after unpopular Peet’s deal
Plan to acquire European coffee maker and separate coffee and soft drink operations was poorly received by the market
US activist investor Starboard Value has built a stake in Keurig Dr Pepper in the wake of its poorly received plan to acquire European coffee maker JDE Peet’s for €15.7bn, which pummeled the beverage group’s shares.
The New York-based hedge fund began building a stake following August’s deal announcement and has been holding private negotiations with KDP’s management and board in recent weeks, according to people briefed on the matter.
KDP’s shares have tumbled by 27 per cent since it unveiled an all-cash acquisition of JDE Peet’s as well as announcing a plan to separate its coffee and soft drink operations, in effect reversing the 2018 merger that created Keurig Dr Pepper. There is no avenue for Starboard to push to stop the deal as there is not a shareholder vote.
Investors had wanted KDP to carve out its coffee business to give it greater scale in the highly competitive sector, but some industry analysts highlighted how the biggest beneficiary of the deal was JAB Holdings, the investment firm that masterminded the merger that created KDP and was JDE Peet’s biggest shareholder.
Instead of opting for a cash-and-stock deal or choosing to spin out the coffee business using a tax-free spin-off, known as a reverse Morris trust, KDP used a €16bn bridge loan to finance an all-cash deal with a hefty premium, which will leave the company with a debt-to-earnings ratio of more than fivefold.
JAB, which has been selling off chunks of its consumer-focused assets as it retreats from the sector, will retain a 5 per cent stake in KDP’s coffee and beverage businesses after the break-up. It owns a 68 per cent stake in JDE Peet’s.
The exact size of Starboard’s stake in KDP and its demands of the company could not immediately be established. Starboard’s discussions with KDP had so far focused on improving execution and restoring investor confidence, rather than the threat of a public campaign, the people said.
KDP and Starboard did not immediately respond to multiple requests for comment.
Starboard, known for its hands-on approach to operational turnarounds, has a long record of targeting consumer and retail companies, including Tylenol maker Kenvue, Papa John’s Pizza and Olive Garden owner Darden Restaurants.
Starboard, which was co-founded by Jeff Smith who has served on the boards on Kenvue, Papa John’s and Yahoo, has more than $9bn of assets under management.
KDP, which has a market capitalisation of roughly $35bn, has faced slowing sales in its coffee systems division and rising competition in ready-to-drink beverages. The company owns coffee brands Green Mountain Coffee Roasters as well as soft drinks brands Dr Pepper, Canada Dry and Snapple.
After the acquisition and split, the beverages business is expected to generate more than $11bn in annual sales, while the coffee unit would contribute about $16bn a year. JDE Peet’s owns more than 50 brands, including café chain Peet’s Coffee and retail coffee brands Douwe Egberts and Kenco.