WSJ : Huawei’s Revenue Hits Record $122 Billion in 2019 Despite U.S. Campaign

Huawei’s Revenue Hits Record $122 Billion in 2019 Despite U.S. Campaign
The pace of growth was slightly slower than expected, as the tech giant predicts more challenges in 2020

HONG KONG—Huawei Technologies Co. said its revenue rose to a record $122 billion this year, showing the Chinese tech giant’s continued rise despite the Trump administration’s campaign to curtail its global business.

The pace of growth was slightly slower than expected, said Eric Xu, Huawei’s 002502 -2.45% chairman, predicting more challenges in 2020 and saying the company doesn’t expect to be removed from a U.S. blacklist that has cut it off from certain U.S. technologies.

“We won’t grow as rapidly as we did in the first half of 2019, growth that continued throughout the year owing to sheer momentum in the market,” Mr. Xu said in a New Year’s message to employees titled “Forging Ahead to Survive and Thrive.”

“It’s going to be a difficult year for us,” Mr. Xu continued. ”We will have nothing to rely on but the hard work of our people as well as the ongoing trust and support of our customers and partners.”

Huawei has toughed out one of its trickiest years in its 32-year history. In the past year, U.S. officials handed down a pair of criminal indictments of the company, added Huawei to the Commerce Department’s trade blacklist, and placed new restrictions on its ability to sell to small American carriers. It also pressured allies to exclude Huawei from 5G network rollouts.

Huawei’s finance chief, Meng Wanzhou, remains under house arrest in Vancouver more than a year after her initial detention, as she continues to fight a U.S. extradition request on charges of evading sanctions on Iran. Ms. Meng and Huawei have denied wrongdoing.

Despite those obstacles, Mr. Xu said revenue grew roughly 18% in 2019 to more than 850 billion yuan, or about $122 billion. The unaudited figure was lower than the company initially projected for the year, he said, and was a slowdown from the 19.5% revenue jump recorded in 2018—though exceeded its 2017 growth clip.

Huawei didn’t break out its 2019 revenue by region, but in past years about half of its revenue came from China, while the rest came from Europe and other overseas markets. The U.S. accounts for a tiny share of its revenue.

Huawei shipped 240 million smartphones this year, Mr. Xu said, a 17% increase over 2018 shipments. The company is continuing to invest in other gadgets, including PCs, tablets and wearable devices, he said.

Several U.S. administrations have long suspected that Huawei’s telecom equipment could be used by Beijing to eavesdrop on communications, a charge that Huawei—the world’s largest maker of such gear—repeatedly denies. Huawei gear is effectively off-limits to major American telecom operators, though it is widely used in much of the rest of the world.

A major reason for Huawei’s growth this year has been the company’s ability to withstand being added to the Commerce Department’s “entity list” in May. The listing prevents companies from selling U.S.-sourced technology to Huawei without a license, threatening Huawei’s access to many critical chip and software suppliers.

However, the measure proved less potent than expected. Many American companies assemble chips overseas, allowing them to continue selling to Huawei. At the same time, Huawei turned to alternate sources—including its in-house chip supplier, HiSilicon—for many components. The company now is capable of building 5G equipment entirely free of any U.S. parts.

Its smartphone business continues to grow sharply in its home market of China, and the company has dozens of 5G contracts around the world. So far, Australia and New Zealand have followed the U.S. in blocking Huawei from their 5G networks. In October, German authorities signaled that they won’t exclude Huawei, while a final decision is pending in Canada and the U.K.

Huawei’s CEO and founder, Ren Zhengfei, gave a series of interviews this year boasting of the company’s ability to survive without the U.S. In an interview in November, he told The Wall Street Journal: “We can survive very well without the U.S.”

“Huawei has a fighting culture where aggressive goals are set and with the whole company committed to win,” said Handel Jones, CEO of International Business Strategies Inc., a consulting firm.

One risk to Huawei in the coming year is a slowdown in the adoption of 5G technology, Mr. Jones said. Another is whether its formidable smartphone business can continue to grow in markets outside of China.

Under the entity listing, Huawei remains cut off from selling new smartphones with Google’s suite of Android apps, including the Play app store, Google Maps and other software Western smartphone users take for granted. Mr. Jones said he expects Huawei to ship between 250 million and 260 million smartphones in 2020.

Relief could come in the form of a trade deal between the U.S. and China that makes allowances for Huawei, such as additional Commerce Department licenses. A victory for Ms. Meng in her extradition fight would be met with triumph inside the company. However, Mr. Xu, in his New Year’s note, signaled that the company is keeping expectations in check.

“Survival will be our first priority,” he said.

FT : Imbalances that triggered the last market crash are no more

Imbalances that triggered the last market crash are no more
Two sectors at the heart of the crisis — household and financial — have undergone big changes

More than a decade on from global financial crisis, the imbalances that appeared to precipitate the crash have been corrected. While debt levels have built up elsewhere since then, the situation is less worrisome now, according to the US economics team at AllianceBernstein.

The two sectors at the heart of the crisis — household and financial — have undergone big changes, the New York-based asset manager notes, with both undergoing what it calls a “secular deleveraging”.

The banks, for their part, are in better health: capital and liquidity ratios are higher, loan delinquencies are low and regulators are performing regular stress tests on the biggest and most important institutions. Households, too, have brought down their absolute levels of indebtedness, as a share of gross domestic product. 

Still, not all is rosy. The US government enthusiastically stepped in to the breach in the wake of the crisis to support demand: its much heavier debt levels now make it less able to come to the rescue next time. Parts of the corporate sector, too, are starting to groan under debt accumulated at a time of record-low borrowing costs. 

But while some corporate credit looks “bubbly”, it is not what the analysts call “systemically lethal”. In part, this is because much of that debt is not held by the banks but by fund managers less vulnerable to runs.

FT : US companies power a surge in megadeals in 2019

US companies power a surge in megadeals in 2019
American M&A rose as European and Asian transactions declined sharply

Dealmakers outside the US cast an envious eye towards their American counterparts in 2019. As cross-border mergers and acquisitions plummeted to their lowest level since 2013, US companies struck big transactions at home, accounting for 15 out of the year’s biggest 20 deals.

Nearly half of the $3.9tn in global M&A recorded this year involved US targets — a 6 per cent rise from a year ago, according to data provider Refinitiv. The boom in the US contrasted with lacklustre dealmaking in European and Asian markets, which recorded $742bn and $757bn respectively in total acquisition value, a 25 per cent decline for Europe and a 16 per cent drop for Asia.

The US activity was enough to power global M&A to its fourth-highest level on record. The deals were broad-based, spanning transformative pharmaceutical acquisitions like Bristol-Myers Squibb’s $93bn purchase of rival drugmaker Celgene and AbbVie’s buyout of Allergan for $84bn, and industrial tie-ups such as United Technologies’ $90bn deal to buy Raytheon.

Other marquee mergers agreed in 2019 included the largest oil takeover in a decade, when Occidental Petroleum clinched its $54bn purchase of rival Anadarko, and the biggest bank deal since the financial crisis, as regional banks BB&T and SunTrust agreed to combine in a $66bn deal.

By the end of the year, some of Europe’s largest companies found opportunities to muscle into the US market. France’s LVMH agreed to buy US jeweller group Tiffany & Co for nearly $17bn and Swiss drugmaker Novartis acquired the Medicines Company for $9.7bn.

Anu Aiyengar, head of M&A in North America for JPMorgan Chase, said the concentration of activity in the US highlighted the risks faced by European companies, which have not captured the benefits of M&A-driven growth and scale. “Of the top 50 companies by market capitalisation a decade ago, 16 were European. Now, only seven are. This is a stark statistic. Is Europe getting left behind in this consolidation game?”

She added: “Some European companies have the opportunity and the licence to go and do deals. Those that were able to did so from a position of strength. I feel there is impetus for European companies to do more, as we are going into a period of higher uncertainty and in those periods scale matters more.”

Europe struggles
The difficulties of dealmaking in Europe were underscored by Fiat Chrysler Automobiles, which failed to complete a June deal with its French rival Renault after interference by the French government. FCA returned months later with plans to merge with Peugeot, its other French rival.

Ireland’s Kerry Foods was also thwarted, but not by political interference. The group managed “to snatch defeat from the jaws of victory”, according to one banker, in the battle for DuPont’s nutrition and biosciences business. Instead, US group International Flavors & Fragrances grabbed the DuPont unit in a $26.2bn deal.

Deal activity in Europe remained subdued partly due to geopolitical uncertainty linked to the UK’s pending departure from the EU. The UK remained the strongest European market for deals, but activity slipped 4 per cent to $221bn. Volumes were boosted by a series of take-privates by buyout firms, as well as the London Stock Exchange Group’s $27bn deal to buy Refinitiv.

The UK election victory of Boris Johnson, the Conservative leader who has promised to “Get Brexit Done”, is expected to inject greater clarity in 2020, which could help lift overall deal activity, according to several dealmakers.

“I think the Brexit uncertainty is not completely gone, but there is less,” said Alison Harding-Jones, a vice-chairman and head of European M&A at Citigroup. “Some of that uncertainty coming into this year is less going into the next year. How long that lasts for, who knows. Is that underlying caution still there? Of course it is.”

Megadeals surge
The economic factors that have powered the multiyear run of dealmaking remained intact as cheap debt, modest economic growth and fears of disruption by tech giants led chief executives and boards to turn to asset sales and purchases.

Size and scale continued to be one of the most convenient ways for companies to retain dominance as well as keep massive tech companies such as Amazon and Google at bay.

“Scale matters as you think about the need for companies to spend on technology to transform their businesses,” said Gregg Lemkau, co-head of investment banking at Goldman Sachs. “Those [companies] with larger revenue bases have the ability to invest more in technology to grow, regardless of their underlying industry.”

Deals greater than $10bn increased 28 per cent in value compared with last year, helping to boost volumes. The spike in so-called megadeals helped make up for a significant drop in the overall number of transactions, which were down 6 per cent. Acquisitions of companies worth between $1bn and $5bn dropped 13 per cent.

Advisers added that several companies decided it was better to strike ahead of next year’s US presidential election as antitrust regulators may more closely scrutinise takeovers should a Democrat capture the White House.

“As we get into 2020 and begin considering the prospect of the US election . . . potential acquirers will recognise: the economy is pretty good, we can borrow at low rates and economic growth is moderate, so this might be the right time to get deals done, recognising that post-election the great unknown will be the regulatory environment,” said Frank Aquila, a partner at law firm Sullivan & Cromwell.

Dealmaking in the Asia-Pacific region, excluding Japan, was also down heavily, partly due to a 14 per cent drop in M&A activity involving Chinese companies. Chinese groups have been effectively banned from buying in the US as the Trump administration put up protectionist barriers.

“I think we are going to see a rise in Asian activity,” said Mr Aquila. “While we won’t see many US-China deals, we will see M&A within Asia and between Asia and other parts of the world. We will also continue to see increased Japanese outbound deals.”

Most bankers expect M&A to remain strong next year, in part due to private equity groups under pressure to put large funds to work.

“If we do have a market crack, I think the PE community will be aggressive in jumping in because they know what they want to buy and they are waiting for the right time. That time may be in 2020,” said Peter Weinberg, chief executive of Perella Weinberg Partners.

FT : End of the party: why Lebanon’s debt crisis has left it vulnerable

End of the party: why Lebanon’s debt crisis has left it vulnerable
Once known for its resilience, the country’s fragile financial system has triggered angry protests

In 2008, as mountains of bad debt collapsed and economies around the world crumbled, carefree gamblers at the central bank-owned Casino du Liban rolled dice and spun roulette wheels. Unscathed by the global financial crisis, Beirut glittered as the Middle East’s party capital and purveyor of discrete financial services.

Lebanon offered wealthy investors something they could not get elsewhere — high interest rates for low risk investments. While the rest of the world’s central banks tried to boost post-crisis recovery by holding borrowing costs at 1 per cent or less, the Banque du Liban pushed rates up so high that returns of more than 10 per cent became common for depositors. The central bank paid so much because it badly needed a constant supply of dollars to maintain a currency peg against the US dollar, pay for imports and fund the government. “Lebanon relies on remittances,” Riad Salame, central bank governor, told the FT in 2018. 

That reliance on money from overseas left the government vulnerable and sliding ever further into debt, especially as economic growth has been sluggish since the start of the Arab spring in 2011. A bungled October effort at raising funds via a tax on WhatsApp calls triggered Lebanon’s biggest protests in over a decade, adding to the political paralysis and deepening the economic crisis.

Now the debt-fuelled crash Beirut avoided in 2008 could have finally arrived. Rating agency Fitch is predicting default on $88bn of Lebanese public borrowing. The country’s apparent powers of resilience, even as it was surrounded by instability, suddenly look more like luck — and Lebanon is in its most precarious position since its civil war ended in 1990.

A harsh economic collapse at the heart of the tumultuous Middle East would hurt Lebanon’s poorest most, at a time when public opinion is already enraged by perceived corruption and cronyism. “It will be very very hard,” says Sibylle Rizk, public policy director at Kulluna Irada, a think-tank which lobbies for economic change, “and the possibility of violence and social unrest is high.”

With its nearly 7m population of Christians and Sunni and Shia Muslims, including over 1m refugees, Lebanon is surrounded by trouble — civil war has raged in next door Syria since 2011 and tensions with neighbouring Israel are continuous. Iran-backed Shia Islamist paramilitary and political party Hizbollah, seen by many Lebanese as a defender against Israel but viewed by Washington as a terrorist group, now forms an integral part of Lebanon’s government, souring relations with Gulf countries that were once Lebanon’s sponsors.

Yet even amid these tensions, Beirut’s high life, yacht-friendly marina and banking secrecy made it a playground for the Middle East’s wealthy.

The central bank borrowed from Lebanese commercial banks, who borrowed from their clients. Lenders “could generate profits at very low risk”, says Nasser Saidi, a former central bank vice-governor. “For each bank it looked like this was paradise.” The banks’ deposits with the central bank grew by over 70 per cent from 2017 to August 2019 to 229trn Lebanese lira.

For some observers, the numbers did not add up. “What could the central bank be investing in to pay those rates?” says Mr Saidi. But as banks paid out dividends to shareholders, many of whom were politicians, Lebanon’s political elites were happy to go along with it. “Everybody got greedy,” shrugs one bank board member.

Meanwhile politicians were spending the country deep into the red, buying votes by expanding public hiring and wasting cash on unsustainable solutions for Lebanon’s chronically malfunctioning electricity sector, while its trade deficit ballooned.

Lebanon’s biggest protests in a decade forced the resignation of prime minister Saad al-Hariri’s government at the end of October. Hassan Diab, a computer sciences professor, appointed prime minister designate, must now corral Lebanon’s multi-confessional political parties — shifting alliances between Christian, Sunni and Shia Muslim factions — into forming a cabinet to steer the country out of crisis.

Amid the growing warnings about a looming default, Mr Hariri had begun to beseech international allies for help and started talks with the IMF. The west has little interest in seeing this crucible of regional tensions explode. The rise of Iran-backed Hizbollah means it can no longer depends on Gulf bailouts.

But while many capitals from Paris to Tehran want influence in the strategic Mediterranean nation, no state has so far offered to foot the bill. Asked whether an aid packaged was on the table, David Schenker, the State Department’s assistant secretary of state for near eastern affairs, told the Associated Press: “Lebanon is not being saved from its financial mess.”

Lebanon’s drastic downturn came slowly then suddenly. After months of economic slowdown and a dollar liquidity squeeze, rampant wildfires erupted across the mountains in central Lebanon, unchecked in part because the state had failed to maintain expensive helicopters. Days later, in an austerity measure to curb its deepening fiscal deficit, politicians proposed taxing WhatsApp calls. Lebanon snapped.

Hundreds of thousands have demonstrated since mid-October against political corruption, bad governance, poor infrastructure, and economic unfairness. Beirut’s downtown area, where bank headquarters are concentrated, has been filled with graffiti and tear gas.

This “so called revolution” took the lenders by surprise, says Riad Obegi, chairman and general manager of Banque Bemo, a Lebanese bank. The disruption of the protests “creates lack of confidence,” he adds, which led to a rush of depositors trying to send money abroad. But banks had put half of their assets in the central bank to earn high rates, which meant that honouring the transfer requests would have gutted the country’s reserves.

In October, the country’s banks, which had managed to stay open during Lebanon’s bloody civil war, closed for two weeks. The union of banking workers said it was for safety; economists suspected they were low on dollars and trying to avert a bank run. But by closing, argues Mr Saidi, the banks themselves triggered panic, while their informal capital restrictions generated an “accusation that the big depositors were able to get out”.

When they reopened, guarded by soldiers, clerks told panicked customers they could not send money abroad, nor withdraw large sums in dollars. “We’re all in it together,” bankers told clients — but rumours swirled that the politically connected mega-rich had already got their money out, even as customers could withdraw only $200 per week in cash.

Amid fears about whether their leaders can protect their savings, many Lebanese worry that the government might choose to prioritise foreign creditors, who hold nearly $12bn worth of Lebanon’s debt.

So far the central bank has managed to cover the government’s repayments to its creditors — who are mostly domestic banks. However, multiple downgrades of Lebanon’s sovereign debt in the past few months suggest time could be running out.

Locking down Lebanon’s traditionally open economy with informal capital controls further discourages the all-important inflow of dollars. Indeed, the country had already been witnessing a net capital outflow since January 2018, according to Goldman Sachs research. And it has throttled businesses. According to Infopro Research in Beirut, 160,000 jobs have been lost since the beginning of October and one in 10 companies have closed. Hospitals are strained after losing bank overdrafts which they had used to cover money they are owed by the government.

For years, Lebanese had been assured that their banking sector was safe, and the sense of betrayal is palpable. Protesters have splattered the locked Association of Banks in blood red paint. People spend hours in banks trying to extract their own money to pay rent.

“You see people how shocked they are by the fact that they can’t access their money,” says Ms Rizk. “It’s because they have been simply deceived.”

The foundations of Lebanon’s crisis were laid three decades ago, when 15 years of fratricidal civil war finally came to an end in 1990. Before he became Lebanon’s prime minister in 1992, Rafiq al-Hariri — who was assassinated in 2005 — was a construction tycoon who controlled Lebanese lender BankMed. (Saad al-Hariri, the recently resigned premier, is his son).

To attract investment for postwar reconstruction — and having made his fortune in Saudi Arabia — the billionaire enlisted Gulf petrodollars to invest in Lebanon. And although Lebanon was variously occupied by Israel and Syria until 2005, confidence in Mr Hariri’s vision grew, and money and people returned to Lebanon during the 1990s and early 2000s. Mr Hariri started borrowing from international markets, and his successors did the same.

By 2019 the state was using almost half its revenues to service external and domestic debt — the other half largely went on public wages. Warlords-turned-politicians had bought votes by hiring public sector workers from their constituencies. Meanwhile corruption flourished, as the state ran opaque tenders for government contracts.

Despite all the money which came to Lebanon, says Ms Rizk, “we have no infrastructure, no productive sector. We have nothing. All this money was burnt on consumption . . . through imports and real estate, which is a bubble, and to defend the peg.”

Holding the currency peg had helped to stabilise the economy, but it is not known at what cost — and the potential impact of devaluation will fall most heavily on ordinary Lebanese savers who kept their money in Lebanese pounds. The IMF says the pound is around 50 per cent overvalued.

When asked this month where the exchange rate was going, Mr Salame responded: “no one knows”.

Along with politicians, Mr Salame, once Rafic al-Hariri’s personal banker, has become a figure of fury for the protesters. A banker at Merrill Lynch for two decades he returned to Beirut in 1993 to lead the Banque du Liban — and never left.

As governor, Mr Salame is credited with stabilising an erratic currency by establishing a pegged exchange rate between the US dollar and the Lebanese pound. “His whole legacy, his whole metric of success in his mind and the people’s mind, is the peg,” says Dan Azzi, a Harvard fellow and former top banker with Standard Chartered in Lebanon.

But from 2011, the dollar flow he needed to defend the pound started to ebb as neighbouring oil economies, home to the bulk of Lebanese expatriates remitting dollars back to Beirut, slowed down. War in neighbouring Syria has also increased Lebanon’s vulnerability. The government continued to rack up debt, and imports grew. Mr Salame had to come up with something drastic.

In 2016 he began a succession of unorthodox measures which he called “financial engineering”. Put simply, banks lent their customers’ dollars to the central bank at sky high interest rates in return for buying up swaths of government debt in swap operations — on terms that generated profit for Lebanese banks.

The central bank and Lebanon’s commercial banks’ balance sheets became overlapping. “We say there is one bank in Lebanon with 40 branches,” joked the bank board member. In his interview with the FT, Mr Salame said that all deposits in the central bank — including those of commercial banks — were its legal property.

But by 2016, argues former IMF official and economist Toufic Gaspard, who anticipated the crisis in a 2017 paper, the central bank “became a Ponzi scheme. It was borrowing from banks to pay them their interest.”

Mr Salame rejects this accusation. The financial engineering was to buy time, he said, for politicians to reform the bloated government and curb spending. But the stability it bought “is not a pretext not to do reforms”, he insists. He warned that Banque du Liban should not be used for politics: “The central bank is not an instrument to be used in order to force certain changes.” 

The state depends on the central bank to meet its dollar debt servicing obligations, which will cost around $4bn next year. But rating agencies say that on a net basis, the bank’s foreign currency holdings are negative. Its forex reserves will be $28bn by the end of the year, yet Fitch estimates that the central bank’s dollar liabilities to Lebanese banks stand at $67bn.

Moody’s says requests to the IMF are “credit positive”, and a new government — under Mr Diab — may start talks about a new loan programme, which could provide some much-needed financial stability. But first the fractious political factions — including Hizbollah — have to form a government.

They will also need to win back the support of a sceptical public. “The whole political system was bought with this Ponzi scheme,” says Ms Rizk.

FT : HSBC pins asset management growth on ETFs

HSBC pins asset management growth on ETFs
New investment head Nicolas Moreau attempts to revive flagging fund arm

HSBC is planning an ambitious expansion of its exchange traded fund range in 2020 in a move to revitalise its underperforming $512bn asset management business.

Nicolas Moreau, who was appointed chief executive of HSBC’s asset management division in August, has devised a series of initiatives aimed at reinvigorating growth at a time when the London-listed bank is aggressively cutting costs.

In the first half of 2020, HSBC will launch eight ETFs employing environmental, social and governance metrics to tap into rising investor demand for ESG focused strategies.

“Combining our responsible investment and ETF expertise is a natural next step for us,” said Mr Moreau.

Assets in ESG-themed ETFs more than doubled in 2019 to a record $52.4bn at the end of November, according to ETFGI, a London-based consultancy.

HSBC also plans to develop a fixed income ETF platform in 2020 and to launch a range of precious metals tracker funds later in the year.

About 15 new roles will be created in the asset management division to support these initiatives at a time when the wider group plans to axe about 10,000 jobs globally in an effort to save costs.

Three senior roles have been created to bolster the team working under Mr Moreau. Brian Heyworth moved to global head of institutional business from his role as global head of client strategy.

Christophe de Backer, a director on the boards of the asset management and private banking divisions, has been named global head of wholesale business and partnerships.

Edmund Stokes assumed the responsibility of global chief operating officer after moving from his position as global head of product.

“These newly created roles will prove invaluable in delivering our growth plans,” said Mr Moreau.

>>> Europe : Brokers Upgrades & Downgrades - 31st of December 2019

>>> Up
* Siemens Healthineers Raised to Reduce at AlphaValue
* Spar Nord Raised to Hold at SEB Equities; PT 62 kroner
* Sydbank Raised to Hold at SEB Equities; PT 133 kroner

>>> Down


>>> Initiation
* FDJ Rated New Neutral at Citi; PT 25 euros
* FDJ Rated New Neutral at Goldman; PT 25.50 euros

>>> Call
* FDJ a French ‘National Champion’ But Valuation Full, Citi Says

>>> What to look at today - 31st of December 2019

Stocks in Asia drifted in thin trading on the last day of a year that has delivered spectacular returns across asset classes. The dollar held declines against peers.
Equities in Sydney underperformed as investors took some profits after the best year for Australia’s stock benchmark since 2009. New Zealand ended down. Shares in Hong Kong fell, while they were little changed in Shanghai. U.S. futures drifted higher after the S&P 500 Index fell the most in more than three weeks amid the countdown to the New Year’s Day holiday Wednesday. It’s still headed for its best year since 2013.
The dollar fell, with the yen leading gains against the greenback. Several markets including Japan are closed for holidays, while some have shortened trading sessions.

US After Hours SDRL +14% UROV +5% SPNE +1.9%

Nikkei Closed Hang Seng -0.46% CSI +0.35% Shanghai +0.33% Shenzen +0.52%

Eur$ 1.1204 CNH 6.9705 CNY 6.9725 JPY 108.68 GBP 1.3114 CHF 0.9678 RUB 62.0105 TRY 5.9494 WTI$ 61.56 -0.20%

S&P +0.12% EuroStoxx Closed (Germany closed) FTSE -0.38%

Macro :
- China’s Economy Ends 2019 Brighter With Trade Deal in Sight (2)
- *CHINA DEC. MANUFACTURING PMI AT 50.2; EST. 50.1

Keep an eye on :
- AIR FP : BOC Aviation Agrees to Buy 18 Airbus A320NEO Family Aircraft
- ATL IM : Autostrade to Consider Cutting Tolls in Liguria: Ministry
- ATL IM : Italy’s A26 Highway Link Reopened After Incident: Autostrade
- BGO LN : Bango Says Performance is Below Market Expectation
- BPB HM : Italy Interbank Fund Set to Invest EU700M in Pop Bari: Giornale
- CEY LN : CEY LN (says renewed speculation of increased bid drove shares higher)
- EOAN GY : EON Has Several Offers for Czech Business: Rheinische
- LAT FP : Latecoere to Buy Bombardier Mexican Wiring Unit for $50m
- MCP PL : Portuguese Regulator Won’t Oppose Cofina’s Media Capital Bid
- NESN SW : Nestle Repurchases CHF20b Stock at CHF88.82 Per Share on Average
- RNO FP : Ghosn’s Legal Odyssey and What It Says About Japan: QuickTake
- RIO LN : Rio Tinto Was ‘Test Case’ for Hackers as Far Back as 2013: WSJ
- SDRL NO : *SEADRILL RISES 14% AFTER CONTRACT EXTENSION FOR AOD II/AOD III
- TEMN SW : Temenos Completes Buyback Program, Repurchases 1.89% Shares
- FP FP : French Union Plans Complete Blockade of Refineries: Franceinfo
- VWS DC : Vestas Announces Multiple Turbine Orders Before New Year’s Break
- VIB3 GY : Villeroy & Boch Supervisory Board Chairman Resigns

FT : Have we reached ‘peak influencer’?

Have we reached ‘peak influencer’?
As Facebook moves to monetise Instagram, fears are rising that influencers could lose their edge

Brendan Robinson, who first found fame as an actor in the US teen drama Pretty Little Liars, discovered several years ago that posting photos of himself on Instagram with former co-stars would prompt countless clicks and comments from nostalgic fans. 

Deciding to profit from his online popularity, the 29-year-old has since become a fully-fledged Instagram influencer, with more than 830,000 followers. Over the past 18 months, brands from insurance groups to ice cream sellers have paid him — typically several thousands of dollars per post — to promote their products. 

But despite his success, he is now deeply worried over the future viability of his chosen career. 

After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain. Brands are beginning to question the returns that influencers actually generate, especially as the get-rich-quick appeal of digital celebrity is now attracting fraudsters who pay for fake followings.

Instagram’s recent decision to test hiding “likes” — a key metric that signals popularity — caused particular concern, prompting questions from influencers over how they will demonstrate their worth to advertisers if the measure is permanently enforced.

Some argue these are normal growing pains as the market matures. But pessimists fear the era of unbridled “influencing” is drawing to an end. According to a report by InfluencerDB, engagement rates — the number of likes on posts as a percentage of the influencer’s follower count — have dipped over the past year.

“I’ve had that worry laying at night thinking ‘Oh shoot’ — is this going to go away in two years?” Mr Robinson said, adding that he was mulling making different types of content — such as podcasts or blogs — elsewhere. 

“I’m bracing myself for the influencer marketing industry to change, and maybe it’s something you can’t make a living from any more.” 

Public pushback
The rise of influencers came after the shift of younger millennial and “Generation Z” consumers away from traditional media and towards social platforms.

According to data from marketing firm Izea, the average cost of placing a sponsored post on Instagram grew from $134 in 2014 to nearly $1,650 today. For mega-celebrities with millions of followers, prices can run into the hundreds of thousands of dollars per post. 

“For the business-savvy creators, their income has increased around 200 to 225 per cent for the same deal,” said Matt Zuvella, vice-president of marketing and operations at influencer marketing agency FamePick.

But many in the industry cite “influencer fatigue” — where the marketplace has become overly saturated with vainglorious players, some of whom artificially inflate their numbers — as a worry. Meanwhile US and UK regulators are increasingly scrutinising the space, issuing guidelines urging influencers to more conspicuously disclose their relationships with brands.

“Influencers have completely eroded public trust. Consumers are so bored of seeing another product [after product],” said Amber Atherton, former reality television star on Made in Chelsea who now runs Zyper, a marketing software company that helps advertisers find fans to advocate for them. 

“Brands are completely exhausted with the greyness of this industry,” she added. 

Instagram said its decision to test hiding likes globally is designed to combat the adverse mental health effects of competitive popularity. 


While some argue that the move could encourage influencers to focus on the quality of their content and other more meaningful metrics, the change has provoked some anger.

“Likes are a way of gauging how good content is,” said Ben Phillips, a comedy influencer with a 1.8m-strong Instagram following who goes by the tagline “The God of Pranks”. “Should we take away the star rating [system] for movies at the box office now?”

Instagram v influencers
Instagram’s recent shift to facilitate more direct ecommerce on the platform is likely to provide a new source of revenue for influencers. But it may also see Instagram demand a greater share of their earnings.

“The theory is that Facebook and Instagram have caught on that [influencer] advertising on the platform has become an enormous and very lucrative industry — and they’re not getting a cut of that,” said Mr Robinson. 

One common claim is that Instagram has over time changed its algorithm to purposefully reduce the “organic reach” of users — how many people posts are shown to for free — so that brands are forced to pay for formal ad slots if they want to reach an audience at scale.

Market watchers point to Facebook proper as a cautionary tale, which changed its algorithms to limit organic reach in its news feed several years ago, casting the move as a shift to surface more “relevant” content to users from friends and family. “It’s fitting a pattern,” said Kieley Taylor, global head of social at GroupM. 


Sceptics also suggest Instagram’s likes-hiding test could be part of encouraging greater ad spend by brands, by nudging them to place ads within Instagram’s disappearing “Stories” feature, rather than in the photo feed. Others question whether Instagram might shut off access to influencers’ metrics and analytics altogether and start to charge for them.

“It is a little bit concerning if only Instagram or Facebook are the gatekeepers to that information, especially given Facebook’s history with data and privacy,” said Stefania Pomponi, founder and president of influencer marketing agency Clever. 

And there are few ways to fight back. “There’s no union for influencers,” said Sarah Peretz, a 23-year-old influencer who posts pictures of herself against vibrant, colourful backdrops. 

‘Top priorities’
Instagram told the Financial Times it had not changed its algorithm to reduce organic reach, and that there was “no truth to the theory that we are doing this [likes hiding test] to encourage ad buys”. It has also said it is exploring ways to allow professional accounts to share their engagement metrics with brands, though has not indicated if it will charge for this service or not. 

Either way, it has started to cash in directly on the relationship between influencers and advertisers — potentially cutting out middlemen such as the brisk market of influencer marketing agencies that has sprung up in recent years.

In June, it launched a new tool, “branded content ads”, which enables brands to promote influencers’ posts as an actual advert. This month, it also announced plans to launch its own platform for matching brands with influencers, starting by testing the tool with 40 US influencers.

As Instagram itself begins to encroach on the space, unnerved advisers are urging influencers to generate followings on multiple platforms in order to secure continued profits, with rapidly growing Chinese-owned TikTok typically cited as the latest craze. 

Scott Guthrie, UK-based influencer marketing consultant, says that big brands and businesses are entering the space “at speed”, but suggests Instagram may be losing some of its edge. “If you build on one platform, you’re only one change of service away from becoming irrelevant,” he said.

FT : Carlos Ghosn flees ‘rigged’ Japan justice system

Carlos Ghosn flees ‘rigged’ Japan justice system
Former Nissan-Renault chairman in Lebanon after breaching bail terms

Sayonara Habibi

Carlos Ghosn has fled what he called “injustice and political persecution” in Japan and made it to his home country of Lebanon, in an unprecedented breach of both strict bail conditions and the close surveillance of police, prosecutors and private detectives.

In a short written statement, the former Nissan-Renault boss confirmed on Tuesday that he was in Lebanon, which does not have an extradition treaty with Japan. He declared that “he will no longer be held hostage by a rigged Japanese justice system where guilt is presumed, discrimination is rampant, and basic human rights are denied”.

“I have not fled justice,” Mr Ghosn said. He added that he could “now finally communicate freely with the media, and look[s] forward to starting next week”.

People close to Mr Ghosn said that he landed at Beirut’s Rafic al-Hariri international airport late on Sunday. Local media in Lebanon reported that he arrived in a private jet.

Amid speculation that Mr Ghosn may have used a false passport or even a diplomatic passport issued by the Lebanese government, the mystery of how he fled the country deepened on Tuesday morning when state broadcaster NHK reported that a source at Japan’s immigration office said authorities had no record of Mr Ghosn leaving the country.

Prosecutors had earlier told Japanese media they were not aware of any change to his bail conditions — a set of strict controls that included the door to his apartment being under 24-hour camera surveillance and his not being able to see his Lebanese wife without special permission. Mr Ghosn paid a total of ¥1.5bn ($13.8m) in bail, which he now risks forfeiting.

Junichiro Hironaka, who heads Mr Ghosn’s legal team in Japan, told reporters on Tuesday that he was “surprised and baffled” by news of his flight to Lebanon and said he has been unable to reach his client. He said his team still holds all of Mr Ghosn’s passports, and last saw the former chairman on Christmas day. They had agreed to meet again on January 7 to discuss trial strategy.

“If this is true, we have to assume that this is a breach of bail conditions,” Mr Hironaka said. “His act is unforgivable and a betrayal of Japan’s justice system.”

The former Nissan-Renault boss, who was arrested in November 2018, spent more than 100 days in Japanese custody and has been in Tokyo ever since, awaiting a trial on charges of financial misconduct that had been expected to begin next year.

Mr Ghosn faces four charges that he falsified financial statements by understating his pay by more than $80m and misused company assets for his own gains.

He has denied all charges against him and accused senior Nissan executives, prosecutors and government officials of “plotting” his downfall over fears that he would force the Japanese carmaker into a full merger with Renault.

The 13 months since Mr Ghosn’s arrest have caused ructions within Nissan and shone an unflattering light on Japan’s justice system. Its extremely high conviction rate depends heavily on confessions by suspects during long periods in police custody.

The Tokyo District Public Prosecutors Office and the Immigration Services Agency of Japan, which are closed ahead of the New Year holiday, could not be reached for comment on Tuesday. Lebanese authorities were also not immediately available for comment.

If the former chairman does not return to Japan, it would throw the judicial process into disarray, leaving only Nissan and Greg Kelly, Mr Ghosn’s former aide who was arrested for financial misconduct charges, to face trial.

Nissan, which has also been accused of falsifying Mr Ghosn’s pay in financial statements, said it was still confirming media reports of his flight to Lebanon.

Mr Kelly, who denies he conspired with Mr Ghosn to falsify the former chairman’s pay, is complying with bail conditions and remains in Tokyo awaiting trial, according to his lawyer.

Mr Ghosn holds Lebanese, French and Brazilian citizenship and was long considered one of Lebanon’s most successful expatriate businesspeople. He is a partner in several Lebanese businesses, including a winery, and the Lebanese government advocated on his behalf after his arrest last year.

Japanese prosecutors built part of their case using evidence from a laptop obtained in Lebanon from one of Mr Ghosn’s aides, the Financial Times reported in May.