U.S. downturn bites: Saks delays payments to brands, questions over Neiman Marcus
The downturn in discretionary spending in North America has dented the sales of fashion and luxury brands and taken a toll on U.S. department stores. Saks Fifth Avenue is one of several multi-brand retailers that are slashing orders, closing stores and delaying cash payments to fashion and luxury brands for which they act as wholesalers. That is disrupting the whole fashion and luxury retail ecosystem, industry sources have said.
While trends are expected to improve and industry specialists predict the summer should be a low point for North American retailers, such measures are a bad omen for the industry in general. Delaying or stopping payments put huge financial pressure on small fashion, leather goods and shoe brands for which business with U.S. department stores represents a major source of income.
If orders are cut and brands not paid on time -- or not at all which can happen – they cannot in turn pay their suppliers. They even risk running out of cash themselves.
“This put the whole fashion ecosystem under huge pressure,” explained the founder of a small fashion brand that champions artisans in France. She did not wish to be identified as she had just completed a fund-raising and did not want her brand to look vulnerable. “If we do not get paid, we cannot pay our suppliers, and our suppliers cannot pay their own staff, and so on.”
She said some U.S. department stores had stopped payments or argued that delivery was not complete in order to avoid having to settle the balance. “You would think that U.S. department stores are solid and established, but in reality, they are fragile and many small brands like ours depend on them. Everyone is reducing orders due to the spectre of recession.”
Saks Fifth Avenue, the department store that is owned by the Canadian retail business group Hudson’s Bay Company (HBC), confirmed that it had delayed some payments to supplying brands. It stressed that this did not concern Saks.com, the online business which was spun off two years ago and in which HBC is a shareholder alongside private equity firm Insight Partners.
“Any payment delays are the result of HBC’s careful cash management in this difficult period,” a spokesperson for HBC told Miss Tweed in an email. “It is part of the normal course of business.” To save cash, Saks, the department store, has also delayed the payment of bonuses to staff from the spring to the autumn. It is also selling a lot of stock at a discount.
Talking about U.S. department stores, Gary Wassner, CEO of Hilldun Corporation told Miss Tweed: “We have seen some scattered slowness in payments.” Based in New York, Hilldun provides financing and back-office services to more than 400 brands including Marc Jacobs and Isabel Marant.
Some fashion brands such as the popular Coperni, which is backed by the investment company Tomorrow, try to show some understanding and flexibility with those retailers that are having cash issues. “Our approach has always been to grant our clients the same flexibility and understanding that we sometimes request from our vendors and suppliers,” said Tim Ryan, chief brand officer at Tomorrow told Miss Tweed. “It is important that everyone, from the designers to the retailers, works together to ensure future growth and success.”
When Barneys New York collapsed in 2019, many brands suffered from the business they lost with the iconic department store. Barneys went bankrupt due to skyrocketing rent and competition from e-commerce that led to lower footfall, woes that continue to affect its peers.
Saks Fifth Avenue is not the only major fashion and luxury retailer with financial difficulties. Neiman Marcus, America’s other major distributor, is also in trouble. It went bankrupt in 2020 and is now in the hands of a consortium of financial and investment companies. The American retailer owns the famous Bergdorf Goodman store on New York’s Fifth Avenue.
Industry sources say that Neiman Marcus’s new financial owners are unhappy with the company’s current management and may push for a leadership change. There is also talk that they may force Neiman Marcus to sell Bergdorf Goodman to raise cash. The department store’s building itself, however, does not belong to Neiman Marcus but to the Goodmans, the family that bought the store from the Bergdorfs in the early 20th century. “This is not going to be an easy sale if it happens,” the former CEO of a major US fashion group told Miss Tweed on condition of anonymity. “Any buyer would have to renegotiate the lease.” But maybe European, Japanese or Middle Eastern department stores in better financial shape than their U.S. rivals may be interested, industry sources said.
Farfetch, which agreed to invest $200 million in Neiman Marcus last year, is in the process of re-platforming the Bergdorf Goodman website and mobile application. As part of the deal, Neiman Marcus committed to using some of Farfetch’s technology for international services and Bergdorf Goodman and Neiman Marcus are to join the Farfetch marketplace. It’s not clear how Neiman Marcus’s troubles will affect Farfetch as the online retailer is itself struggling to boost growth and profitability in the current tough retail environment.
BARGAINING POWER
Some brands part of luxury groups such as LVMH and Kering have already imposed more stringent payment terms on U.S. department stores to avoid finding themselves suffering payment delays or non-payments, industry sources said.
Brands that are part of a group can afford to demand guaranteed payments but smaller brands without a big group do not have that bargaining power. “Retail is jungle, a fierce and brutal business,” the former head of a major U.S. department store told Miss Tweed. “Retailers always try to impose tough payment terms on small brands.” Also, much depends on the strength and momentum a brand enjoys. If a fashion label is popular and attracts traffic, it will have more bargaining power with a department store than if a brand is weak and is not much in demand.
Megabrands such as Hermès, Chanel and LVMH’s Louis Vuitton and Dior have concession deals with U.S. department stores. That means they rent space from them. They do not sell them stock on a wholesale basis. But some smaller brands sell stock to department stores wholesale and these in turn can do what they wish with it. They can sell excess clothes and accessories at major discounts which can harm their image.
The reason why there are so many discounts right now is that department stores and other multi-brand retailers did not foresee the downturn and how severe it would be. They were over-optimistic when they bought stock in 2021 and 2022, at a time when consumers were in a “revenge spending” mode after the pandemic. Last year, sales in the U.S. were booming. In 2022, as business was brisk, they continued placing big orders.
But there can be a lapse of six to 12 months between the time an order is placed with a brand and the moment the items arrive in a store and consumers buy them. For example, a department store usually receives fall products in June or July and shoppers won’t buy them until September or October. Usually, a deposit of 30 percent is paid to the brand when the order is placed and the balance is due before delivery.
The current meltdown among U.S. department stores is affecting not only brands that work with them but every major online multi-brand retailer. Farfetch, MatchesFashion and Mytheresa have publicly said that such an extended period of heavy discounts – which began in earnest in December – is making it difficult for them to remain competitive and sell items at full price.
Richemont’s Yoox-Net-A-Porter online fashion retailer reported an 8 percent drop in revenue in the three months to June 30. Farfetch, the world’s leading online fashion retailer and marketplace, reported flattish growth for the first months of the year. Mytheresa, which sells curated looks to high spenders, reported continued sales growth but lower margins as aspirational consumers chase discounts and deals on fashion and luxury goods. For Saks, gross merchandising value (the value of goods sold online) during the first quarter fell 8% compared to the same quarter last year. The GMV of Saks, the department store, fell 15 percent during the period.
LEAVING CANADA
Several major U.S. department stores have also been pulling out of Canada. In June, the U.S. department store chain Nordstrom shut down all of its 13 stores, putting more than 2,500 people out of a job. The company said it was exiting Canada because it did not see a realistic path to profitability for the business in the country. The Seattle-based retailer had six Nordstrom and seven Nordstrom Rack stores in Canada. They closed together with its online operations. The news may have stunned the world, but it is part of a general restructuring and downsizing that the North American retail landscape has been undergoing for many years now. Nordstrom, which reported a 12 percent drop in sales in the three months to April 29, did not reply to requests for comment.
Hudson Bay’s Company, which owns the department store The Bay, is going to close two stores in Canada this year and another one next year. “This is all normal course of business,” the retailer said. HBC denied reports that a major refurbishment program of La Baie department store (The Bay in French) in downtown Montreal was put on hold. It said the project remained on track and it was in discussion with potential tenants. Saks, the department store, for its part said it remained committed to its three stores in Canada, two in Toronto and one in Calgary.
ONLINE COMPETITION
Online shopping and other specialized retailers have been eating into department stores’ business model from all sides, a trend that began way before the pandemic. As people have grown used to shop online, having a large and expensive portfolio of department stores and boutiques does not make sense anymore. It’s cheaper to ship a product stored in a warehouse than to display and stock it in a store. Nordstrom, Macy’s and its sister company Bloomingdale’s are testing smaller store formats that have much smaller assortments and allow customers to collect products ordered on the Internet.
In Europe, department stores are also testing smaller formats. However, their core business is doing much better as they have benefited from a significant influx of tourists, many of them actually coming from America and from South-East Asia. Chinese tourists are not back yet, European retailers and luxury brands have said. In Paris, the Galeries Lafayette and Printemps department stores have seen their sales bounce back to levels above their pre-pandemic peak in 2019. “We have not seen a drop in spending on the part of Americans. When they travel, Americans like to indulge and spend,” Stephane Roth, Group General Manager Marketing, Communication and Architecture at Printemps, told Miss Tweed.
Along with Chinese customers, Americans are Printemps' most important customers. The Netflix film series Emily in Paris has played a role and boosted Paris’ appeal to Americans, Roth said. The department store has also benefited from partnerships with travel agencies working with North American tourists. Printemps, which opened a store in Qatar last year, is still planning to open a store in New York on Wall Street in Sept. 2024.
If the U.S. retail meltdown has not yet really affected major European department stores and multi-brand retailers, it could nevertheless trigger the much-awaited consolidation among online fashion and luxury players, industry analysts predict. There are too many online retailers chasing the same customers, they say. Some may go out of business as they run out of cash while others may become takeover targets. This topic needs to be high on luxury investors’ radar screen as it affects the industry’s entire ecosystem and the global balance of power between retailers and brands.