The Information : The Musk Whisperer

The Musk Whisperer
Investor Shaun Maguire has become a crucial but controversial part of Sequoia Capital, thanks to his staunch pro-Israel stance and his relationship with one of the world’s richest people.

On Oct. 17, several executives in tech contacted Sequoia Capital managing partner Roelof Botha, all making the same simple demand: Fire Shaun Maguire.

Maguire, a 38-year-old partner at Sequoia, had spent the past 10 days posting fierce defenses of Israel on X (the social media platform he had helped steer Sequoia money into). He often wrote multiple times a day in the wake of the Oct. 7 attacks, offering his own analysis of the war’s grim events. “Just so you understand why Israelis have been so vigilant in the past…it was living with knowledge that there were barbarians at the gates,” he wrote on the day of the Hamas raids.

Then, on Oct. 17, he was among the earliest on X to cast doubt on a New York Times article about a blast at a Gaza Strip hospital. On the Times website, the piece appeared with a banner headline saying the explosion came from an Israeli strike, citing sources in the Hamas government. (The Israelis, in turn, blamed it on an accidental rocket launch from the Palestinian group Islamic Jihad.) On X, Maguire took issue with the Times for relying on Hamas sources for the headline and labeled the paper’s coverage “shameful.”

His quick dismissal of the Times and of the claim that it was an Israeli strike was the final straw for a handful of tech executives who had grown tired of his pro-Israel tweeting, which often involved defending the aggressive military strategy of the Israel Defense Forces in Gaza. When those executives urged Botha to fire Maguire, the Sequoia leader listened but didn’t take any immediate action. “Roelof has a lot of practice in dealing with contentious situations,” said a person close to the firm, who described Botha’s mindset on the blowback against Maguire as “stay calm and let the facts come out.” (Neither Botha nor Maguire agreed to be interviewed for this story.)

Firing Maguire would have been a painful decision for Botha. Maguire is both a rising star at Sequoia—particularly because he is pushing it in the burgeoning field of defense tech—and an important connection for the company to Elon Musk. He and Musk are close, and Sequoia and Musk are close, with the venture firm holding stakes in X, SpaceX and The Boring Company, Musk’s tunneling startup.

Still, Maguire’s brash persona stands in stark contrast to Sequoia’s preference for stately silence. His has become the loudest voice at the venerable firm—certainly far louder than Botha’s. “When he first joined, I fully anticipated him to just go quiet and do Sequoia things,” said Austen Allred, co-founder of BloomTech, the coding school backed by Maguire when he worked at Google Ventures. “It’s both very intentional and strategic on Shaun’s part that he feels the need to speak up about things that need to be spoken up on. He feels the need to be more transparent than Sequoia has been in the past.”
The aftermath of the explosion at Al-Ahli Arab Hospital in Gaza. (Getty Images)

So when those calls to fire Maguire came in, Botha was left to calculate the trade-offs in his mind: Maguire’s activism has placed Sequoia at the red-hot center of one of the world’s most complicated conflicts—yet Maguire has already proven himself a promising investor as well as an key link to one of the world’s richest people.

With those considerations in front of Botha, Maguire kept his job. Soon additional reports about the hospital have offered him a degree of vindication. While the exact facts around the bombing remain foggy, a Washington Post report using visual forensics yielded some evidence that supported Israel’s claim. And a subsequent Human Rights Watch investigation found that the explosion was likely from the type of rocket used by Palestinian militant groups.

In the months since, he has kept up his barrage of pro-Israel sentiment on X. It certainly earned him some powerful allies: In addition to Musk, venture capitalists Joe Lonsdale, Keith Rabois and David Ulevitch have commented in agreement with Maguire’s posts. “Shaun’s fortitude in speaking up for Israel and the West in the fight against terror, antisemitism and misinformation has been greatly appreciated and admired by many across the tech ecosystem here,” said Ariel Sterman, an Israel-based partner at Bessemer Venture Partners.

But it’s also earned Maguire the enmity of some Arabs working in tech and others who are pro-Palestinian. “Shaun Maguire’s consistent Islamophobia, his dehumanization of Palestinians, and his support for the ongoing genocide in Gaza should be deeply shameful to him, his employer, Sequoia and people publicly associated with him, like Patrick Collison, CEO of Stripe,” said Paul Biggar, co-founder of Tech for Palestine, a coalition of people in tech who support Palestinian causes. “That he is not denounced for this hate speech points to a serious problem in the tech industry. We should be advocates for humanity, not dehumanization.”

Collison, a years-long friend of Maguire, is determined to stand by him. “Shaun is going to be one of the best investors of this generation,” he said in an emailed statement. “Besides being a genius, he's a high-integrity and brave human.”

As Maguire attracts strident supporters and detractors alike, one Sequoia portfolio founder sees two possible paths ahead for him at the company—with little middle ground between them. “I think Shaun’s either going to be running the firm,” the founder said. “Or he’s going to get rejected from the system at some point.”

Maguire’s passion for technology began at age seven, when his cousin showed up to Thanksgiving dinner with a bag of scrap metal. The two spent the holiday huddled in the basement, constructing a computer from spare parts. It was the first of many makeshift computers for Maguire, who discovered he had a knack for computer science.

He grew up in Irvine, Calif., before moving to Newport Beach, Calif., when he was eight. His father was a salesman for Atari and Activision before he started a chain of gyms. Growing up in a part of the country full of millionaires and billionaires, Maguire became fascinated by how fellow Newport Beach residents like Broadcom Corp. co-founder Henry Samueli or Arnold Beckman, founder of Beckman Instruments, were able to spin scientific talent into great wealth. He saw their success as a road map.

Maguire entered high school with a passion for mathematics and little patience. After he didn’t show his work for a math test, his teacher assumed he had cheated and failed him. Maguire responded by refusing to continue going to class. (“I was 14 years old and arrogant and hadn’t yet learned empathy,” he recalled in an interview posted to Sequoia’s website in 2019.) When he got a perfect score on his math SAT, the school accused him of cheating. His teachers were baffled about how Maguire, who had poor grades, had managed it. Frustrated, he dropped out, got a GED equivalent and enrolled in community college.

Later, Maguire transferred to the University of Southern California. He went on to earn a master’s in statistics at Stanford University, followed by a doctorate from the physics department of the California Institute of Technology, where he felt at home among fellow math- and science-obsessed classmates. “I felt like Harry Potter transitioning from Muggle life to the world of wizardry,” he wrote in his 2018 thesis.

While still working on his doctorate, Maguire joined a team of Caltech scientists to found Escape Dynamics in 2010. The company was developing rocket systems powered by microwave propulsion, and through its work, Maguire briefly encountered someone who would later become a major part of his life: Musk. Maguire and the Escape Dynamics team presented their idea to Musk, at the suggestion of an investor who thought he might be a useful connection. Musk promptly called the idea “horrible,” according to someone close to the company. (Escape Dynamics shut down in 2015.)

That same year, Maguire took a fateful trip to Washington. There, according to fellow Caltech student Joseph Meyerowitz, he met the Department of Defense’s Regina Dugan, who was the director of the Defense Advanced Research Projects Agency (DARPA). Dugan pitched Maguire on a radical experiment: What if the government plucked scientific talent from the lab, including graduate students from elite universities, and sent them to Afghanistan, where they would use their expertise to help the troops?

By 2011, Maguire and Meyerowitz had left their doctorate programs and were preparing to descend into a war zone, a decision Meyerowitz attributed to a quote by Greek mathematician Archimedes: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

For the two men, “this was our one chance to stand on the lever and move the world,” Meyerowitz said.
During Maguire’s three-month stint in Afghanistan, soldiers escorted him across the country by armored vehicle and Black Hawk helicopter. He spent his time, among other things, sifting through money transfers to find terrorists and training machine-learning models. Maguire’s team would later win a Joint Meritorious Unit Award for their work.
Shaun Maguire posted this picture of himself in a Black Hawk helicopter to his X account in October with this caption: "I would die for Freedom."
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He would also wake up to war outside his bedroom. In May 2012, a group of suicide attackers infiltrated the compound where Maguire was staying. When the bombs exploded, the snapping of bones sounded like popcorn. A dazed Maguire woke up, wandered outside and wondered aloud what happened, before two soldiers ushered him into a sheltered corner.

The attack killed at least eight people and left behind a two-foot deep crater of rubble. “Everyone that I went over there with, or that was sent over there, came back differently one way or another,” said Chris White, now the managing director of Microsoft Research Special Projects, and previously the lead researcher of Maguire’s DARPA program. “The environment was very severe.”

Maguire was hooked by his cybersecurity work abroad. When he returned to California in 2012, he continued his doctorate while also co-founding Expanse, formerly Qadium, a cybersecurity startup that audited companies for any server vulnerabilities, as well as scoring government contracts. Expanse raised $136 million from investors including Founders Fund and TPG before Palo Alto Networks acquired it in 2020 for about $1 billion.

In 2015, Founders Fund invited Maguire, along with 50 other founders, to an island in British Columbia. As the founders mingled, Maguire overheard Anduril’s Palmer Luckey arguing with Stripe founder Patrick Collison about quantum computing in a “really arrogant way,” Maguire recalled later in an interview with the Caltech Heritage Project, a Caltech initiative that interviews alumni.

“I jumped in the conversation, because honestly I didn’t like the way the guy was talking to Patrick, and Patrick was right,” Maguire recalled in the interview. The exchange won him a lasting ally in Collison.

Maguire, now more deeply integrated into the venture capital world, began discussing potential opportunities at firms. He was in the running for a job at Founders Fund, but, according to a person familiar with the discussions, he had a disagreement with partner Brian Singerman during the interview process and didn’t get the job. (Founders Fund denies this.) He instead landed at Google Ventures in late 2016, after the firm promised him he could do the job part-time in order to continue his doctorate and keep working at Expanse. At Google Ventures, his Collison connection immediately paid off.

During Maguire’s first week, the partners met and listed their regrets, sharing which companies they wished the firm had invested in. Collison’s Stripe was at the top of the list.

“Shaun went, ‘Hey, by the way, I just texted Patrick Collison and they’re actually raising a round right now. We should just talk to them,’” a former Google Ventures partner recalled. “That’s a classic Shaun superpower.”

Collison gave the firm a $100 million allocation in a $150 million round later that year; Google Ventures invested $20 million, while CapitalG, Alphabet’s growth fund, put in $80 million. Maguire spent almost three years at the firm, leaning on his background in quantum information from his time at Caltech to invest in companies like IonQ, which went public in 2021, and on his experience in space tech at Escape Dynamics for investments like SpinLaunch, which is developing a centrifuge mechanism to hurl rockets into space.

Despite scoring some prominent investments for Google Ventures, Maguire didn’t spend long at the firm and departed in 2019. (He later said he chafed against Google’s diversity initiatives, and said he wasn’t able to get promoted as a white man. Google Ventures denied this, saying promotions are based on merit.) As Maguire left Google Ventures, Collison helped his friend find a new home, shooting off emails to then–Sequoia partners Mike Moritz and Michael Abramson, whose firm had backed Stripe from its inception. Collison had a straightforward message: “You guys should hire Shaun.”

Maguire has long been enamored with space technology—he named his first child Leo after “low Earth orbit”—and when he joined Sequoia, he was determined to get the firm to back Musk’s SpaceX.

Sequoia had previously backed Musk with its initial 1999 investment in PayPal, but the firm hadn’t yet invested in the hard tech ventures that followed, like Tesla. When Maguire brought up SpaceX at Sequoia, “it was unbelievably controversial,” recalled a person close to the firm: Although SpaceX had already raised billions and generated revenue from its rocket launches, Musk’s next big bet was that Starlink would be a key moneymaker for the company. At the time of Maguire’s pitch, SpaceX had just started launching Starlink satellites, and it wasn’t yet clear that Starlink would work.

While the prospect of investing in SpaceX excited some partners, others were highly skeptical. At Sequoia, every partner votes on a proposed investment from one (the lowest) to ten (the highest). Two partners gave SpaceX a two. Another partner scored it a one.

Maguire had a handful of Sequoia partners fly to Los Angeles to tour SpaceX’s factory. Any skeptics were sufficiently impressed and the firm agreed to a $20 million investment in 2019. Less than a year later, the firm led a $1.9 billion funding round for SpaceX that valued it at $46 billion. “He’s definitely butted heads on decisions with the old guard of Sequoia,” a Sequoia-backed founder said. “He’s proved himself as a result in doing so.”

The investment helped Maguire gain prominence within the firm, and Maguire became one of the partners closest to Musk. He went on to lead the firm’s 2022 investment into The Boring Company and later joined forces with Botha and Doug Leone, former managing partner of Sequoia, to back Musk’s bid to buy Twitter. Maguire is now the partner who works most closely with the social media company.

When not on Musk duty, Maguire spends most of his time on early-stage investments, like recycling sortation startup Amp Robotics, and has demonstrated a willingness to back founders considered young even by Silicon Valley standards. In 2019, he invested in Vise, a fintech started by a pair of 16-year-olds, Samir Vasavada and Runik Mehrotra. Later, he helped them steer through layoffs and allegations that the firm was misleading the public about the size of its assets under management.

“When times got tough, Shaun stood by us when others might not have,” said Vasavada. (A company spokesperson denied that the company had ever inflated its metrics and said it had always been honest with its stakeholders.)

Maguire has also backed Neros Technologies, an El Segundo, Calif.–based company developing drones for defense purposes, started by a 19-year-old Soren Monroe-Anderson. Anderson, who participated in drone-racing competitions as a high schooler, had impressed Maguire by jumping on a plane to Ukraine in 2022 to speak with Ukrainian troops directly about the technology they were using.

Another Southern California defense tech startup has caught Maguire’s attention: Mach Industries, the creation of 19-year-old Ethan Thornton. Before Mach Industries became Sequoia’s first defense tech investment, part of Thornton’s due diligence was ensuring the firm had no Chinese investors. “I obviously went and made sure all the capital was clean,” Thornton said. “It was also an interesting dynamic. Because we’re their first defense investment, they have a huge incentive to help us as much as they possibly can.”

But Israel is never far from Maguire’s mind. In November, for instance, he spent one evening convincing the Israeli government to let Elon Musk’s private jet land; Maguire had gotten to Israel about a day earlier and, from the home of a family member, managed Musk’s arrival. Maguire plans to live in Israel during June and July. In effect, he seems to be positioning himself to help fill an important role: maintaining Sequoia’s connection to Israel, long established by investments in companies like Wiz, an Israeli cybersecurity unicorn.
Elon Musk (left) with Israeli Prime Minister Benjamin Netanyahu in Israel. (Getty Images)

Perhaps unsurprisingly, controversy continues to follow Maguire. Earlier this year, students had invited him to speak at Oxford University’s Saïd Business School, named after Syrian billionaire Wafic Saïd.

But shortly before the event’s date, Maguire claimed, the school abruptly canceled his lecture. The students who invited Maguire emailed him and told him he was “being investigated” by school officials, Maguire said on X. (“Free speech is dying,” he wrote.) The Saïd Business School denied that Maguire was uninvited.

Maguire’s post on X elicited a sympathetic response from Musk—and inspired another organization in the Oxford area to offer to host Maguire’s lecture on how disinformation spreads. The event sold out.

CrunchBase : The Week’s 10 Biggest Funding Rounds: Wiz Lands A Billion

The Week’s 10 Biggest Funding Rounds: Wiz Lands A Billion

The week was slower than last as far as startups raising huge mega rounds. Then again it had to be after 13 companies raised more than $100 million last week. Nevertheless, there were still some big raises, including a $1 billion round.

1. Wiz, $1B, cybersecurity: Cloud security startup Wiz locked up the biggest cybersecurity round of the year thus far as it raised $1 billion at a $12 billion valuation. The round — announced just as the industry’s RSA Conference was getting underway in San Francisco this week — could be another sign of investors coming back to the cybersecurity space. Cyber startups are coming off their best funding quarter in three quarters, and late last month Microsoft-backed data security firm Rubrik had a successful IPO. Wiz’s latest round was co-led by Andreessen Horowitz, Lightspeed Venture Partners and Thrive Capital. Founded in 2020, Wiz says it has raised $1.9 billion so far. Originally founded in Israel, Wiz has been busy of late. Just last month it acquired New York-based cloud detection and response startup Gem Security. The company says the new cash infusion could be used for more deal-making. Also based in New York, the startup said it achieved $350 million in annual recurring revenue last year. It has talked openly about hitting $1 billion in ARR as it heads to an IPO.

2. Zenas BioPharma, $200M, biotech: Zenas BioPharma continues the trend of big biotech weeks every week. The Waltham, Massachusetts-based startup raised a $200 million Series C preferred stock round led by Delos Capital, New Enterprise Associates, Norwest Venture Partners and SR One. The biotech firm specializes in inflammation- and immunology-directed therapies and will use the fresh cash to support the ongoing lead product candidate, obexelimab. Founded in 2020, the company has raised $318 million, per Crunchbase.

3. Bluejay Therapeutics, $182M, biotech: Following up on the biotech trend, Bluejay Therapeutics locked up a $182 million Series C co-led by Frazier Life Sciences and an unnamed life science-focused institutional investment firm. The San Mateo, California-based startup will use the fresh cash to advance the development of its treatment for chronic hepatitis D and treatments for chronic hepatitis B. Founded in 2019, the company has raised $223 million, per Crunchbase.

4. Zippy Shell, $180M, logistics: Privately held moving and storage firm Zippy Shell locked up a big $180 million deal from global investment firm The Carlyle Group. The new investment also included a new debt facility led by JP Morgan Chase. Zippy provides an alternative to traditional storage and moving options by delivering containers that are dropped off at a customer’s location and then moved to a storage site or destination for unloading. The new cash will be used to refinance its existing debt and fund growth initiatives, including network and fleet expansion. Founded in 2010, the company has raised $365 million, per Crunchbase.

5. Attovia Therapeutics, $105M, biotech: Fremont, California-based Attovia Therapeutics, which is developing biotherapeutics focused on immune-mediated diseases, closed a $105 million Series B led by Goldman Sachs Alternatives. The new round comes just 11 months after the company raised a $60 million Series A. Founded in 2023, Attovia has raised $165 million, per the company.

6. Meati, $100M, alternative protein: Boulder, Colorado-based Meati, which creates cutlets and steaks from mycelium, raised $100 million in a C-1 round led by Grosvenor Food & AgTech. Founded in 2016, the company has raised nearly $375 million, per Crunchbase.

7. R3 Vascular, $87M, medical device: Mountain View, California-based R3 Vascular, a developer of medical devices for treating peripheral arterial disease, closed an $87 million Series B led by affiliates of Deerfield Management. Founded in 2019, the company has raised $105 million, per Crunchbase.

8. Aardvark Therapeutics, $85M, biotech: San Diego-based Aardvark Therapeutics, which is developing therapies for metabolic diseases, inflammation and more, closed an $85 million Series C financing led by Decheng Capital. Founded in 2017, the company has raised nearly $130 million, per Crunchbase.

9. Base Power, $68M, energy: Austin, Texas-based Base Power, a developer of battery-powered home energy services, raised $68 million from the likes of Thrive Capital and Valor Equity Partners. It is the company’s first raise, per Crunchbase.

10. Privateer, $57M, space tech: Kihei, Hawaii-based satellite-tracking software developer Privateer raised a $56.5 million round led by space-focused venture capital firm Aero X Ventures and acquired the analytics firm Orbital Insight. The round is the company’s first announced raise, per Crunchbase.

WSJ : Russia Launches Assault on New Front Against Stretched Ukrainian Forces

Russia Launches Assault on New Front Against Stretched Ukrainian Forces
Moscow’s troops attacked in Ukraine’s northeast as Kyiv waits for fresh U.S. military aid

KYIV, Ukraine—Russia launched armored attacks across the border in Ukraine’s northeast, opening a new front against Ukrainian forces already struggling to hold the line as they await U.S. aid.

The attacks will force Ukraine to make hard choices about where to deploy depleted troops and limited weaponry against mounting Russian offensives along a front line stretching hundreds of miles.

The Russian assaults with infantry and armored vehicles began early Friday in the northeastern Kharkiv Region after heavy shelling on the border and airstrikes on the city of Vovchansk, Ukrainian officials said. Ukraine’s military said the attacks were repelled and that it was sending reinforcements. Russian war correspondents said Moscow’s forces had seized a handful of villages along the border.

The new Russian offensive comes at a critical moment for Ukraine, as its battered units are desperately trying to repel an enemy with more troops and greater firepower. Kyiv’s military is struggling with the impact of months without large-volume deliveries of American arms, especially artillery shells and air-defense interceptors. The U.S. recently restarted shipments, following the passage last month of funding legislation, but significant deliveries will take time to reach Ukraine’s front-line troops.

Kyiv’s weaponry shortfall has allowed Russia to advance gradually in the east in recent weeks. Russian troops are fighting for a foothold in the eastern city of Chasiv Yar and have seized several villages to its south, threatening a key supply route.

Ukrainian front-line troops are outnumbered and say Russian forces can fire around 10 artillery shells for every one used by Ukrainian defenders. Russia has in recent weeks built up a significant force to the north of Kharkiv, Ukraine’s second-largest city, although Ukrainian officials and analysts say it is insufficient for an assault on that city.

Instead, it could be an effort to establish a buffer zone in an area where Ukraine has carried out incursions into Russian territory. The assault could also draw Ukrainian forces from other areas and weaken them elsewhere along a front stretching hundreds of miles from near the Black Sea to the country’s northern border.

“The defender needs to be strong everywhere,” said retired U.S. Army Brig. Gen. Mark Kimmitt.

Kimmitt said a challenge for Ukraine will be determining if this is a full-scale attack or a feint. Russia could draw Ukrainian forces to defend against an assault in one location and then launch a second attack elsewhere. He noted that Ukraine did this at the end of 2022, when it besieged the southern city of Kherson and then sprung an attack on the lightly defended area near the northern city of Kharkiv.

At that time, Ukrainian forces largely flushed Russian forces out of the Kharkiv region with a lightning counteroffensive. But Ukraine now finds its forces thinned by brutal battles against its more-populous neighbor and depleted military supplies.

Ukrainian officials say Russia is likely to ramp up offensives into summer with the aim of seizing most of the eastern Donetsk Region, which Russian President Vladimir Putin has claimed is part of Russia.

Russia seized the eastern city of Avdiivka in February, its first major advance for months, and in recent weeks has thrust northwest from the city, seizing several villages.

Ukrainian soldiers serving in the area said Russian forces had taken advantage of an inexperienced brigade rotating into the Ukrainian line to cut through. Russian troops are now about 6 miles from a highway that leads from Pokrovsk, a key logistics hub, to the Chasiv Yar front.

Russia is hammering Ukrainian front-line positions with massive glide bombs launched from warplanes, which Ukraine is struggling to counter with outmatched Soviet-era fighter planes and scarce air-defense systems needed to protect cities.

Russian forces are suffering heavy losses but appear undeterred, though analysts say casualties will eventually sap their strength.

Ukraine, with artillery shells in short supply, is relying on small explosive aerial drones to hit Russian infantry and vehicles seeking to advance. Drone pilots operating in the area of Russia’s recent advance near Avdiivka describe repeatedly hitting infantry as they seek to advance, leaving only a few stragglers to be picked off by Ukrainian riflemen.

But still the Russians are often able to advance. One Russian tactic has been to use what Ukraine calls “camels”—soldiers who bring forward ammunition or other supplies in ones and twos. The first ones are almost always killed, but eventually enough make it forward with sufficient supplies to establish a foothold.

“They are pressing us with their numbers,” said one pilot. He said he had killed a platoon’s worth of Russian soldiers one recent day, “and they keep coming.”

Still, Russian forces are suffering from a lack of coordination that would allow a deeper breakthrough. The pilot described a recent Russian assault using an armored vehicle carrying a powerful electronic jamming device that blocked the use of explosive drones in a dome of around 500 yards around it. For around half a day, Ukrainian drone pilots were helpless, but no Russian infantry assaulted the nearby Ukrainian trench. Eventually, the jammer was disabled by Ukrainian artillery fire.

Russia’s apparent inability to coordinate its air force and ground troops in battle may prove helpful to Ukraine, said Seth Jones, a senior vice president at the Center for Strategic and International Studies, a Washington-based think tank.

Russia’s air force has inflicted lethal damage on Ukrainian troops using bombs and missiles, but most of those strikes have been launched from well behind the front line and not been staged in coordination with ground attacks, Jones said. Modern military doctrine is built around what are known as combined-arms tactics, where air, ground, naval and other forces strike in coordination, to support and reinforce each other.

“I don’t see the Russians using an effective mix of air and ground together in joint operations,” said Jones. “It’s not close air support.”

He said that during fighting in Syria a few years ago, Russian aircraft showed more coordination supporting Syrian and Iranian-backed ground forces.

Russian aircraft have stayed away from the front because Moscow hasn’t achieved air superiority in Ukraine, he said. Without air superiority, Russian pilots and their planes or helicopters are at risk of being shot down. Ukraine over recent months has blasted many Russian aircraft from the sky.

Moscow’s aerial barrages this year have threatened to deplete Ukrainian air defenses or force Kyiv to decide between using its scarce air-defense batteries to protect cities or troops on the front. New deliveries from the U.S. and European allies may alleviate some of that pressure on Ukraine, reinforcing Russian concern about deploying aircraft too near the front.

Kyiv must now make similar choices between bad options across the battlefield.

Russia, having stretched Ukrainian forces thin along the front, can press in several places. A large offensive would require Moscow to stage troops and supplies before conducting an attack, which could be visible to Ukrainian and Western surveillance. But Russia could build resources in several places or feint in one and strike harder in another.

If Russia stages a large attack, Ukraine’s biggest challenge will be to respond quickly, with sufficient scale. To stop Russian troops from achieving a breakthrough, Ukrainian forces would probably need to halt wave upon wave of attacking armor.

And a diversion could sap Ukraine’s ability to respond, as the U.S. and allies did against Nazi troops with the D-Day invasion in 1944, noted Kimmitt. Then, Allies created a sham invasion force targeting one part of France and instead invaded another.

In the first Gulf War, too, U.S. Army General Norman Schwarzkopf staged a similar maneuver, appearing to prepare a direct, amphibious attack on Iraqi forces in Kuwait. Meanwhile, he secretly swung an entire corps across the desert to his flank, stunning Iraqi troops with what became known as his “left hook.”

Kimmitt said U.S. military strategists carefully studied Soviet World War II battlefield maneuvers and applied the concepts in both Gulf Wars—and that Moscow might employ them now.

To stem a Russian push, Kyiv will employ a range of arms. Those likely will include Western-supplied precision weaponry, deep-strike rockets to hit behind Russian lines and drones, which Ukraine is producing in growing numbers. But the most valuable weapon may be older-generation “dumb” artillery, especially antitank land mines that can be spread by artillery shells, which the U.S. developed in the 1980s, said Kimmitt.

“But you have to stockpile a significant amount,” Kimmitt said. “Can Ukraine mass enough to make a difference?” He said drones and precision weapons are likely to prove helpful but not decisive in such a battle.

The U.S. has recently sent Ukraine longer-range missiles, but won’t allow their use on Russian territory, preventing Ukraine from striking command posts and formations preparing to strike across the border from the Kharkiv region, the new front opened by Russia on Friday.

FT : How Apple’s ‘tone deaf’ iPad ad signals a turning point

How Apple’s ‘tone deaf’ iPad ad signals a turning point
Rare mis-step angers loyal customers who lament how Big Tech’s behaviour can make the companies ‘less likeable’

When Apple debuted its latest iPad advertisement at a London launch event for its new tablet computers this week, its employees cheered from the balconies of its Foster + Partners-designed offices in Battersea Power Station.

However, the minute-long spot, which showed musical instruments, cameras and artworks being crushed by a giant hydraulic press, could not have prompted a more different reaction from some of its most loyal customers. They were outraged.

To the kinds of creatives who continued to buy Mac computers even when Apple teetered on the brink of bankruptcy in the late 1990s — many of them already anxious about the impact artificial intelligence could have on their craft and careers — the ad seemed unusually tone deaf for a company feted for its marketing prowess.

Little more than 48 hours later, Apple made a rare apology and said it would pull the ad’s planned TV airtime.

But, for even its most dedicated fans, the damage seemed to run deeper than just a misjudged promo.

John Gruber, an Apple blogger and loyalist, wondered if the backlash was the “dead canary in the Apple brand coal mine”.

“Apple’s position in our culture has changed,” he said in a blog post. “They’re no longer, and never again will be, the upstart. They’re The Man now.”

Om Malik, a tech journalist turned Silicon Valley investor, said that the mis-step highlighted how Big Tech companies such as Apple were “doing things that make them less likeable by the day”.

“Apple is no longer making iconic products that are trying to find their place in our lives through clever messaging,” he wrote. “When you are as large as Apple . . . mediocrity of action creeps into every aspect of your business.”

Apple’s huge profits and dominance of the smartphone market have made it one of the world’s most valuable companies. But they have also made the $2.8tn group a target for regulators and rivals, whose claims of Apple’s arrogance and hubris will only be fuelled by this week’s outcry.

It will also amplify concerns that Apple has lost its creative soul since the death of its co-founder Steve Jobs and the departure of several of its top designers in recent years including Sir Jony Ive, at a time when iPhone sales are falling.

Rory Sutherland, vice-chair at ad agency Ogilvy Group, said Apple should have foreseen that customers might misinterpret its ad. “People do not like witnessing wanton destruction. And they especially don’t like seeing beloved analogue creative implements being trashed,” he said.

Apple now finds itself “on the opposite side of the battle lines it created with the famous ‘1984’ ad”, he added, referring to the iconic Super Bowl spot that year that positioned the revolutionary Macintosh overthrowing the oppressive IBM PC.

With Crush, Sutherland said, Apple “was seen as behaving like an all-imposing tech monolith — Big Brother — rather than being on the side of the little guy”.

Apple’s rivals and critics have seized on this opportunity to accuse the company of losing touch with its customers.

Carl Pei, founder of London-based consumer electronics start-up Nothing, said the ad showed how much Apple had changed since the early days of the iPod and iPhone.

“Apple is not creative anymore and maybe that’s just fine,” said Pei, whose smartphones and headphones compete with Apple’s. “They are . . . still innovating a lot on the technology side but perhaps they have lost their warmth and personality?”

In his apology, Tor Myhren, Apple’s vice-president of marketing communications, insisted that “creativity is in our DNA at Apple” and that it always intended to “empower” and “celebrate” its creative customers. “We missed the mark with this video, and we’re sorry,” he said.

Apple’s advertising campaigns have often been held up as the pinnacle of the industry over the past few decades.

Under co-founder Steve Jobs, Apple was lauded for campaigns such as “Think Different” in the 1990s and for the “Silhouette” iPod ads that made its white earphones a status symbol and guaranteed success for their accompanying music, such as Feist’s ‘1-2-3-4’.

However, ad executives say that there have been fewer such moments in the years since the launch of the first iPhone and iPad, with repeated iterations of these basic designs — faster, better camera or thinner — sparking less of the imagination than these earlier, revolutionary products.

These executives said the new ad hit a particularly deadening tone for those in the creative industries already facing a threat to their jobs from AI.

“In a world where the future of creativity is constantly being threatened with extinction,” said Kirsty Hathaway, executive creative director at agency JOAN London, “the metaphorical crushing of creativity and cultural achievements is a stark reminder of exactly how these people are feeling: squished, squeezed and pressurised.”

Apple has been bringing more of its advertising in-house over the past decade, although it retains Omnicom-owned TBWA Media Arts Lab — a dedicated global agency whose only client is Apple — and works with others such as Sir Martin Sorrell’s S4 Capital.

Those in the industry who have worked with Apple say they see few dips in standards at the Silicon Valley group, which swept the Cannes Lions advertising awards last year.

“They are doing more in-house but the attention to quality, design and consistency is close to obsessive,” said one executive who works with Apple.

Those close to the group give credit to Myhren, who reports directly to chief executive Tim Cook: Apple has topped Interbrand’s Best Global Brands every year since Myhren joined in 2016 and has won 105 Cannes Lions awards.

Greg Silverman, global director of brand economics at Interbrand, said this week’s uproar was unlikely to threaten Apple’s position at the top of the consultancy’s rankings. “This is probably more like stepping on a thumb tack than shooting yourself in the foot,” he said.

Ben Wood, tech analyst at CCS Insight, said that a far more “pivotal moment” for Apple was its World Wide Developer Conference next month.

“We have a world obsessed with AI at the moment and Apple has to deliver a response,” he said.  

FT : Jim Simons, founder of pioneering quant fund Renaissance Technologies, dies

Jim Simons, founder of pioneering quant fund Renaissance Technologies, dies
Mathematician and former Cold War codebreaker established one of the most successful hedge funds on Wall Street

Jim Simons, whose mathematical work led to the development of string theory and the establishment of famed quantitative fund Renaissance Technologies, has died, aged 86.

A trained mathematician, Simons worked as a Cold War codebreaker for the US National Security Agency during the mid-1960s, before shifting to Stony Brook University later in the decade where he chaired the maths department at the New York-based school.

Leaning on his mathematical expertise, Simons left academia and in 1978 founded a hedge fund. Renamed Renaissance Technologies in 1982, the company was a pioneer of quantitative trading strategies that paid off famously for its flagship Medallion Fund.

The billionaire stepped back from the day-to-day management of Renaissance in 2010. In early 2021, he stepped back from his role as co-chair of the fund and from his family’s Simons Foundation, which sponsors research in mathematics and basic sciences.

“Jim was an exceptional leader who did transformative work in mathematics and developed a world-leading investment company,” Simons Foundation president David Spergel said on Friday in announcing the investor’s death.

Simons is survived by his wife, three children, five grandchildren and a great-grandchild, according to his family foundation.

WSJ : Biden to Quadruple Tariffs on Chinese EVs

Biden to Quadruple Tariffs on Chinese EVs
Administration is preparing to announce higher levies on a range of Chinese goods next week

WASHINGTON—The Biden administration is preparing to raise tariffs on clean-energy goods from China in the coming days, with the levy on Chinese electric vehicles set to roughly quadruple, according to people familiar with the matter.

Higher tariffs, which Biden administration officials are preparing to announce on Tuesday, will also hit critical minerals, solar goods and batteries sourced from China, according to the people. The decision comes at the end of a yearslong review of tariffs imposed by former President Donald Trump on roughly $300 billion in goods from China.

Whether to adjust the Trump-era levies divided Biden economic advisers for years, with trade officials pushing for higher duties and others like Treasury Secretary Janet Yellen calling for lowering tariffs on consumer goods. But signs that China was ramping up exports of clean-energy goods prompted broad concern in Washington, where officials are trying to protect a nascent American clean-energy industry from China.

Officials are particularly focused on electric vehicles, and they are expected to raise the tariff rate to roughly 100% from 25%, according to the people. An additional 2.5% duty applies to all automobiles imported into the U.S. The existing tariff has so far effectively barred Chinese electric vehicles, often cheaper than Western-made cars, from the U.S. market. Biden administration officials, automakers and some lawmakers worried that 25% wouldn’t be enough given the scale of Chinese manufacturing.

Bloomberg earlier reported that the administration is planning to announce higher tariffs next week. Administration officials cautioned that the timing of the announcement could change. A White House spokesman declined to comment.

>>> Europe : Brokers Upgrades & Downgrades - 10th of May 2024 V2(+)

>>> Up
* 3M Co Raised to Buy at HSBC; PT $115
* AKVA Raised to Hold at Norne Securities; PT 70 kroner (+)
* Bpost Raised to Hold at Jefferies; PT 3.50 euros
* Fluidra Raised to Overweight at JPMorgan; PT 24 euros
* Hexagon Composites Raised to Buy at SpareBank; PT 31 kroner
* Legrand Raised to Buy at Citi; PT 125 euros
* Melia Hotels Raised to Buy at Intermoney Valores; PT 9 euros
* Millicom GDRs Raised to Buy at ABG; PT 300 kronor
* NYAB Oyj Raised to Accumulate at Inderes; PT 55 euro cents
* Odfjell Raised to Buy at Fearnley; PT 225 kroner
* Prysmian PT Raised to 62.50 euros from 53 euros at Citi
* Tapestry Raised to Buy at CFRA; PT $47
* Warner Bros Discovery Raised to Overweight at KeyBanc; PT $11
* Zalando Raised to Buy at Berenberg; PT 29.70 euros

>>> Down
* Axactor Cut to Hold at Arctic Securities; PT 4.50 kroner
* BFF Bank Cut to Neutral at BNPP Exane; PT 11 euros
* BFF Bank Cut to Neutral at Mediobanca SpA; PT 11.50 euros
* Castellum Cut to Underweight at Barclays; PT 110 kronor
* Corticeira Amorim Cut to Neutral at JB Capital Markets (+)
* DWS Cut to Hold at Jefferies; PT 41 euros
* Gresham House Energy Storage Fund/The Cut to Hold at Stifel (+)
* Symrise Cut to Hold at Berenberg
* Rush Factory Cut to Sell at Inderes; PT 25 euro cents

>>> Initiation
* Argeo Rated New Buy at Pareto Securities; PT 4 kroner (+)
* Brunello Cucinelli Reinstated Hold at Jefferies; PT 97 euros
* Formycon Rated New Outperform at RBC; PT 63 euros
* Getinge Cut to Hold at Nordea
* Hermes Reinstated Buy at Jefferies; PT 2,650 euros

>>> Call
* Deutsche PBB Consensus Now Captures Risks, Citi Upgrades (+)
* Fluidra Has Clearer Route Toward Recovery, JPMorgan Upgrades (+)
* JPMorgan Strategists Say US Profits Decline Ex-Magnificent Seven (+)
* Legrand Now Past the Worst, Double-Upgraded to Buy at Citi
* Melia Guidance to Prompt Upgrades, Pipeline Weaker: Jefferies
* Symrise Cut to Hold at Berenberg as Lower Pet Food Prices Weigh (+)
* Zalando Upgraded to Buy at Berenberg on Positive Execution