BArrons: ECB Hopes Its Pick-Me-Up Proves Just Enough (ACA, EBS, INGA, DAI, VOW)

ECB Hopes Its Pick-Me-Up Proves Just Enough
The central bank took steps to lift prices and aid growth, but the effects may not be clear for months.

The European Central Bank last week bought itself some time with a package of measures intended to ignite inflation across the euro zone.

Whether its actions have the desired effect in boosting prices and fueling economic growth may not become evident for months, or possibly until early 2015. In some ways, the moves didn't live up to the hype surrounding one of the central bank's most closely watched meetings: Some of the monetary-policy tweaks had been anticipated and the immediate impact on markets was somewhat muted.

Some observers were disappointed. "I'll admit the ECB did far more than I expected, but the total effect is far less than the sum of the parts," says Bill Blain of Mint Partners.

Rates are now so low that further cuts would be akin to firing blanks from a gun. There was no mention by ECB President Mario Draghi of full-scale quantitative easing, the central bankers' bazooka. But without signs of stability on the inflation front–or if the purchasing managers' index points to a sustained contraction in the euro-zone economy–the ECB could be forced to roll out the big gun.

FOR NOW, POLICY MAKERS SEEM to have done just enough. They cut the main lending rate from 0.25% to a record-low 0.15%, and pushed the deposit rate from zero to minus 0.1%, effectively charging banks to park funds at the central bank. They also announced targeted longer-term refinancing operations, aimed at improving bank lending, and disclosed they would intensify preparations for outright purchases of asset-backed securities to ease liquidity.

There is no doubt that the ECB's latest initiatives are good news for European equities. The euro-zone central bank's adjustments endorse a bearish view on the euro, which is good news for companies that generate big proportions of revenue in other currencies, like the dollar.

The euro dipped following the ECB announcement, but rebounded by the end of the day, an indication that currency strategists had expected more. Late Friday, the common currency traded at $1.363, down just 0.8% since the start of 2014. A level of $1.35 seems to be a psychological barrier penetrable only with a blast of QE. If it breaches the threshold, the euro could fall to $1.32 over the next 12 months as key supports disappear and the Federal Reserve adopts a more hawkish stance.

Stock markets, firmly in positive territory this year, were buoyed. The Stoxx Europe 600 ended the week up 0.9% and the German benchmark DAX up 0.4% to 9987.1, a new record high.

Among the beneficiaries of the ECB's latest prescription are peripheral markets, which should gain from lower funding costs from the targeted longer-term refinancing operation (LTRO), a process by which the ECB provides financing to euro-zone banks. In markets such as Italy and Spain, earnings momentum is stronger than at the core, and equity valuations are more attractive.

Retail banks are also potential winners. The lower funding costs resulting from targeted LTRO should drive better margins and earnings momentum. Banks' provisions are still at crisis levels of 1.1% of loans but show signs of improvement, aided by stability in prices for real estate, a key element of collateral.

THE RETAIL BANKING SECTOR currently trades at 1.1 times tangible book value with the market overestimating the cost of equity and underestimating the potential for stronger loan growth and lower provisions, say Credit Suisse analysts who believe banks can trade at 1.3 times tangible book.

Banks for investors to consider include Credit Agricole (ticker: ACA.France), ING Groep (INGA.Netherlands), and Erste Group Bank (EBS.Austria). Credit Agricole and ING trade at less than nine times forecast 2015 earnings, particularly attractive levels. The French bank also offers a dividend yield of almost 3%.

After the ECB's previous LTROs, the automotive sector proved to be the best performer, and there's no reason to think it won't do well again this time. Car sales in Europe remain around 20-year lows, but consumer confidence is consistent with a 20% rise, substantially above the car makers' forecast of 2% to 3% growth in 2014.

Volkswagen (VOW.Germany) and Daimler (DAI.Germany) look like good values. Volkswagen trades at just under eight times forecast 2015 earnings. Its profit margin should improve through 2014, despite head winds from emerging markets. The stock can add 20% in the next 12 months, according to a consensus price target calculated by FactSet. VW shares closed Friday at €193.90 ($264.47).

Daimler is forecast to grow faster than VW due to its raft of popular models and improving demand for trucks. Based on its closing price Friday of €70.24, the stock trades at just over 10 times projected earnings for 2015. It can climb as high as €80 in the next 12 months, producing an upside of about 14%.

>>> BoJ Dep Gov Iwata: BoJ QE policies having intended effect with domestic eco


BoJ Dep Gov Iwata: BoJ QQE policies having intended effect with domestic economy moving in positive direction
- Reiterates inflation expectations are rising, labor market tightening. 
- Reiterates likely to reach 2% inflation target in period centered on FY15. 
- Reiterates will not hesitate to adjust policy if needed. 
- Expects exports to rebound as overseas economies recovery moderately.

>>> Asian Update

Asian Market Update: China's trade surplus hits a 5-year high as imports contract; Japan Q1 GDP revised up on much higher CAPEX

***Economic Data*** - (CN) CHINA MAY TRADE BALANCE: $35.9B V $23BE (5-YEAR HIGH, 3rd month of surplus) - (JP) JAPAN Q1 FINAL GDP Q/Q: 1.6% V 1.4%E; ANNUALIZED GDP: 6.7% V 5.6%E; NOMINAL GDP: 1.4% V 1.2%E - (JP) JAPAN APR BOP CURRENT ACCOUNT BALANCE: ¥187B V ¥288BE; BOP ADJUSTED CURRENT ACCOUNT: ¥131B (1st surplus in 4 months) V ¥233BE - (JP) JAPAN APR TRADE BALANCE BOP BASIS: -¥780B V -¥640BE - (JP) JAPAN MAY BANK LENDING INCL TRUSTS Y/Y: 2.3% (4-month high) V 2.1% PRIOR; BANK LENDING EX-TRUST Y/Y: 2.4% V 2.1%E

Market Snapshot (as of 03:30 GMT): - Nikkei225 +0.5%, S&P/ASX closes, Kospi -0.1%, Shanghai Composite +0.3%, Hang Seng +0.8%, Jun S&P500 flat at 1,949, Aug gold flat at $1,252, Jul crude oil +0.2% at $102.82/brl

***Highlights/Observations/Insights*** - China trade data released over the weekend painted a mixed picture despite the impressive 5-year surplus beat on the headline. Exports were particularly impressive with a 7% y/y rise - shipments to EU were up 13% and those to US up 6%. Imports component surprisingly contracted however, shrinking by 1.6% against a 6% expected rise. Iron ore, copper, and crude oil imports all fell sequentially, as ANZ analysts noted the declines were due to recent crackdown by Chinese regulators on the use of commodities as collateral to finance deals. RBS research team remarked that they do not expect May trade figures to change the policy stance significantly, noting the "import data may keep the pressure up for initiatives to support growth."

- Japan Q1 final GDP was revised higher despite expectations of lower than initially reported growth. Q/Q final GDP stood at 1.6% vs 1.5% prelim and annualized was up 6.7% v 5.9% prelim. Corporate CAPEX component revision stood out with a whopping 7.6% rise - above 4.9% prelim and 4.6% estimate - while all other components were generally in line with the initial prints. USD/JPY hit a high of 102.64 on the release before retreating to 102.50, and Nikkei225 reached a 3-month high above 15,200. Also of note out of Japan, BOJ Gov Kuroda over the weekend said that while stimulus policies have achieved the goal of boosting the real economy and ending deflation, the official 2% inflation target may take more than the initially projected 2-year timeframe to be reached sustainably.

- Ukraine President-elect Poroshenko was formally sworn in this weekend and swiftly proceeded to outline a 1-week timeframe to end all fighting in the eastern part of the country. Poroshenko also welcomed dialogue with the separatist forces but noted the govt will not negotiate with bandits. Local rebel leaders dismissed those comments as rhetoric, indicating they do not expected Ukraine military to pull out of the contested areas. - European Commission meanwhile is planning to host another round of trilateral talks between Ukraine, Russia, and EU leaders on Monday. Also of note, an FT note citing sources reported that some large Russian companies are preparing to switch settlement contracts to CNY and other Asian currencies amid concerns over western sanctions.

***Speakers/Political/In the Papers*** - (CN) Some large Russian companies said to be preparing to switch contracts to CNY and other Asian currencies - FT - (CN) China Premier Li Keqiang: China economic growth within reasonable range; China has relatively large downward pressure. - (CN) China Stats Bureau researcher Pan Jiancheng: Excessive concern over China's slowdown may pose risks - People's Daily - (CN) China should cut banks' RRR across the board and adopt expansionary monetary policy to match growth - Chinese press - (CN) As of May 31st, China iron ore port inventory at 115.9Mt (record), +2.9% m/m, +61.3% y/y - Chinese press - (JP) Japan BOJ Gov Kuroda: Stimulus launched last year achieved its goal of boosting the real economy and ending deflation; 2% inflation target may take more than 2 years to reach - financial press - (KR) South Korea Ministry of Strategy official: Govt is analyzing economic activity for H1; Considering revising its 3.7% 2014 GDP target lower due to Sewol disaster - Korean press - (EU) ECB's Coeure: ECB's latest move wanted to indicate that monetary conditions will diverge between the euro zone and US/UK for several years - French press - (UR) European Commission planning to host another round of trilateral talks between Ukraine, Russia, and EU leaders on June 9th in Brussels - financial press

***Fixed Income/Commodities/Currencies*** - (JP) BOJ offers to buy ¥1.5T in T-bills - (KR) South Korea sells KRW1.85T in 5-yr government bonds at 3.065% v 3.115% prior, bid to cover: 4.2x v 4.6x prior - OPEC expected to maintain its output ceiling at 30M bpd when it meets later this week - financial press - USD/CNY: (CN) PBoC sets yuan mid point at 6.1485 v 6.1623 prior setting (strongest Yuan setting since March 27th)

***Equities*** US markets: - FDO: Icahn discloses 9.4% stake; intends to talk to management and may seek board seats - 13D filing; Fox's Gasparino: Icahn tells us that he will push for FDO to look for merger, possibly with DG - tweet; Issues Statement Regarding Icahn Schedule 13D Filing; board open to dialogue with all shareholders - KRFT: Raise prices on its coffee brands by 10% - press - HSH: Tyson Foods nearing deal for Company; To offer more than $60/shr for Hillshire (total deal value above $7.36B) - financial press

Notable movers by sector: - Consumer Discretionary: Wuxi Little Swan 000418.CN +10.1%, Midea Group 000333.CN +0.8% (Midea offers for 20% stake in Little Swan); Skyworth Digital 751.HK -1.6% (May sales results); 361 Degrees International 1361.HK +3.4% (expects sales growth in 2014) - Financials: Haitong Securities 6837.HK +0.9% (May results); CITIC Securities 6030.HK +1.2% (May results); Evergrande Real Estate Group 3333.HK +0.6% (May sales results); Gemdale Corp 600383.CN +1.2% (May sales results) - Industrials: Great Wall Motor 2333.HK -5.5% (May production results) - Technology: MediaTek Inc 2454.TW +2.4% (May results); Sony Corp 6758.JP +1.4% (PS4 leads console sales in current FY) - Telecom: Softbank 9984.JP +0.6% (cut rates in Japan)

(RTR) Nestle wants bigger piece of high-end chocolate

Nestle wants bigger piece of high-end chocolate

ZURICH/LONDON (Reuters) - Nestle's chief executive, who oversees a sprawling empire stretching from baby food to wrinkle treatment, admits to finding one of its oldest businesses, chocolate, a source of frustration.

Nestle is one of many consumer goods companies trying to tap interest in high-end, natural, artisan, exclusive or organic goods to augment packaged food sales that have been sluggish in Europe and North America since the global recession.

Its Nespresso brand enjoys a comfortable position at the high end of the coffee market, helped by exclusive distribution, break-through technology and ads with George Clooney. But the company has not done the same in chocolate.

"Premium chocolate is my small intimate frustration," Chief Executive Paul Bulcke told investors at a conference in Boston on June 4 where he also discussed the company's shrinking appetite for underperforming brands.

His revelation prompted renewed speculation the company, known for mass-market chocolate, may seek to buy its way into a bigger role in the premium sector, particularly in the United States. A Nestle spokesman declined to comment on any plans.

"I think there will be some sort of premium chocolate initiative on a global basis for the company over coming months and quarters," said Kepler Cheuvreux analyst Jon Cox. "And to be honest, about time too."

Nestle sold about 7.5 billion Swiss francs ($8.39 billion) of chocolate in 2013, accounting for about 8 percent of group sales. Its confectionery business is No. 3 behind Mondelez International and Mars in a global market with more than $196 billion in retail sales, according to Euromonitor International.

Over the last seven years, Nestle's confectionery business has grown at an average rate of 5.7 percent, below the group average of 6.3 percent, according to Vontobel analysts.

Gourmet chocolate, often made with higher cacao content and exotic flavors such as chilli or ginger, is still a small part of the market and boasts a range of independent players such as La Maison du Chocolat and Vosges.

But multinationals are increasingly present. Mondelez owns Green & Black's, Korea's Lotte owns Belgium's Guylian, Mars owns Pure Dark and Hershey Co owns Scharffen Berger.

Nestle also sells premium brands -- Switzerland's Cailler and Italy's Baci Perugina -- but the vast majority of sales come from mainstream brands such as Kit Kat, Aero, Crunch and Butterfinger.

"We're trying to answer that. It's going to be a long-term journey but we do have the quality in chocolate, we do have the knowledge, we do have the 'metier'. We just have to do it," Bulcke said, noting that part of the problem was the company's decentralized structure.

"Super-premium luxury chocolate brands should be monolithic worldwide, like Nespresso is. That goes against the DNA of our organisation, so we're going to have to find ways to go around that," he said.

TO BUILD OR BUY

The easiest way for Nestle to move upmarket in chocolate would be an acquisition, and rumors of its interest in Switzerland's Lindt & Spruengli and Italy's Ferrero have recurred over the years.

"What's interesting about both Lindt and Ferrero is both of those companies would fit beautifully into any of the other four big players," said Andrew Cosgrove, lead analyst at EY's global consumer products practice, referring to Mondelez, Mars, Nestle and Hershey. "But neither asset looks affordable or available in the short term."

Any buyer of Lindt, the maker of Lindor and Ghirardelli chocolates, would have to offer a hefty premium to its current market value of $12.8 billion, paying for the luxury positioning that lets Lindt generate high single-digit sales growth in developed markets, where mainstream peers see flat or low single-digit increases.

In October, Italian media said Nestle had offered to buy Ferrero, the family-controlled maker of Kinder chocolate, which bankers value at more than 10 billion euros ($13.5 billion). Ferrero denied the report.

Yet Bulcke's comments this week led some analysts to believe that acquisitions may be back on the agenda.

"Management appeared to acknowledge that an acquisition may eventually be needed in order for them to achieve scale and relevance (in the U.S. confectionery market)," Jefferies wrote in a note. Nestle remains open to bolt-on acquisitions, announcing a $1.4 billion deal last month to expand in injectible wrinkle treatments.

Other targets in chocolate could possibly include Godiva, though its owner, Turkish conglomerate Yildiz Holdings, in October sold a 20 percent stake of its food business Ulker Biskuvi.

Meanwhile Russell Stover, known for its boxed chocolates, is reportedly running a takeover auction that reports say has attracted interest from suitors including Hershey, Yildiz and private equity firms.

Hershey Chief Executive John P Bilbrey recognises the growth of the premium segment but explained in a February interview that mass brands still account for 85 percent of all chocolate sold, with the remainder evenly split between "super-premium" and "mass-premium" brands, which people trade up to in good economic times and down from in tough times.

"People ask me all the time 'what are you doing in premium, what are you doing in premium?'," Bilbrey said. "And I always reorient them. I say: 'I'm growing well in the biggest part of the market'

FT : UK ‘would not be freer’ after leaving EU

UK ‘would not be freer’ after leaving EU

The tussle between David Cameron, UK prime minister, and his allies over the leadership of the European Commission has triggered new questions over Britain’s future in the EU – with President Barack Obama warning last week against a UK exit. The complex choices that would surround any divorce will be set forth this month by a commission set up by the Centre for European Reform. For British proponents of an exit from Europe, the report will make unwelcome reading. Not only does the 92-page analysis argue that EU membership has been a "boon" for the UK economy, lifting its goods trade with other members by 55 per cent, generating increased inward investment and boosting the City of London, but it finds that many of the purported benefits of leaving are "illusory". Even within the rule-bound EU, Britain has managed to preserve the second most lightly regulated product market in the developed world, as well as levels of employment protection that are only marginally more restrictive than in the US or Canada – and well below those in France or Spain. Some of the most controversial EU rules – such as the working time directive – have had only a "marginal" effect on the labour market, according to its analysis, while in other areas, notably financial regulation, Britain has voluntarily gone further than EU minimum standards. "A bonfire of European rules would not transform Britain’s economic prospects," according to the report. "The idea that the UK would be freer outside the EU is based on a series of misconceptions". The CER, a think-tank that aims to make the EU more open and effective, drew on the contributions of 22 commissioners for its report. They included Sir Nigel Wicks, chairman of the British Bankers’ Association, Lord Monks, former general secretary of the Trades Union Congress, Sir Richard Lambert, a former CBI chief and FT editor, and Lord Mandelson, the Labour peer and former EU commissioner. In Britain, although some polls have tilted in favour of continued EU membership, the eurosceptic UK Independence party nearly doubled its seats in the EU parliamentary elections. Matthew Elliott, CEO of Businesses for Britain, a lobby group seeking renegotiation of the UK’s pact with the EU, said that "unwavering deference" to the idea that Britain must stay in the union was making it harder to secure a better arrangement. "The constant assumption that Brexit would be doom and apocalypse is ignoring the opportunity that we have to negotiate a radically more competitive deal," he said. However, the CER report highlights what it calls an "invidious choice" facing the negotiators of any split with Europe. If Britain seeks to benefit from the single market from outside the EU it will have to play by many of the rules it is seeking to escape – while having less influence over them. The flipside would be freedom from those rules, with loss of access to the single market. If Britain does leave, its options would include a Swiss-style deal based on bilateral agreements with the EU; a customs union of the kind Turkey has with the EU; or, like Norway, membership of the European Economic Area. However, the UK would still have to comply with the club’s rule book without having power to influence it. And it could find itself continuing to pay into the EU budget; a Norwegian-style deal would lower net contributions by only 9 per cent, while a Swiss arrangement would cut contributions by 55 per cent. The paper concludes that the only option that would make sense would be for Britain to go for as deep a free-trade agreement as possible with the EU and sign as many bilateral trade agreements with non-EU partners as can be secured. However, an FTA would still not leave Britain with complete regulatory freedom, as the EU would make demands on labour market rules, health and safety and competition policy, as well as product standards. Including Britain’s services sector in any FTA would be difficult, given the UK’s large trade surplus in services with the rest of the EU.

>>> UBS chief China economist Wang Tao: Sees 15% chance of slowdown in China pro

UBS chief China economist Wang Tao: Sees 15% chance of slowdown in China property development activities; Would drag down GDP growth rate to around 5% if happens - Chinese press
- Does not see China to experience a housing "crash", nor other financial crisis, like other emerging economies have experienced. 
- Current risks in housing market different from previous challenges; Current risks due to excess supply, slower growth of demand, but not tight govt policy. 
- Current situation could be a "structural turning point" for China housing market.

WSJ : Draghi Sparks Utility Stocks

Draghi Sparks Utility Stocks

A guy called Mario helping the Italians isn't the most startling proposition. But this one, Mr. Draghi who runs the European Central Bank, is also helping the Spanish, though; the Germans, not so much.

This concerns utilities in particular. The ECB's monetary-easing efforts, unveiled Thursday, should ensure that euro-zone interest rates remain very low and keep the door open to further measures, including quantitative easing.

That will provide an added boost to Italian utility Enel ENEL.MI +0.80% as well as Spain's Endesa, ELE.MC +0.68% which remains listed but is 92%-owned by Enel.

The ECB's effort to anchor interest rates near zero helps these companies in two ways. First, it will keep the pressure on Mediterranean countries' bond yields, giving their debt-laden governments more breathing room and thereby keeping a lid on sovereign risk. The fairly steady fall in the Italian benchmark bond yield since the summer of 2012, to less than 3% from over 6%, has coincided with a doubling of that country's stock market. Enel's stock has more than doubled.

Second, with interest rates suppressed amid ongoing unease about Europe's economic prospects, investors like dividend yields supported by the regulated utility business model. Enel's and Endesa's stocks both yield about 3.4% based on forward dividend estimates.

The switcheroo on U.S. Treasury yields, which have surprised by falling this year rather than rising, has worked wonders for American regulated utility stocks. Having spent much of 2013 treading water as expectations of tighter U.S. monetary policy increased, the sector is up more than 9% this year, nearly double the S&P 500's performance.

The shadow over all this is the euro zone itself. Electricity consumption peaked there in 2007 and, after a recovery in 2010, fell again. Italian and Spanish power demand peaked in 2007 and 2008, respectively. Besides moribund economies, renewable energy targets in European countries encourage the development of wind and solar power, which tend to depress electricity prices.

Yet on this front, Italy and Spain may be through the worst of the upheaval. This is why the ECB's move may still offer a tailwind to their utilities, but not to Germany's. Renewable energy already accounts for 32.5% and 36% of electricity output in Italy and Spain, respectively, according to Société Générale. That is well above their targets for 2020. In contrast, renewable energy's share of German power output is only about 23%, against a 2020 target of 35%.

The upshot is that Germany's energy mix is still evolving, which will put further pressure on demand from traditional power plants and pricing there in the years ahead.

Tellingly, estimates of forward earnings per share for Enel and Endesa, after falling steadily for two years, have bottomed out and started rising again.

Meanwhile, estimates for Germany's E.ON EOAN.XE +0.59% and RWE continue to decline. Their stocks will struggle to gain much traction from the ECB's new stance, while it should spark renewed momentum for their southern rivals.

FT : SABMiller to step up craft beer production

SABMiller to step up craft beer production

SABMiller, the world’s second-largest brewer by sales, is making an “intense” effort to ramp up its share of the US premium beer market, where it has been caught on the hop by the explosion of local high-price craft beers.
Alan Clark, chief executive, said in an interview that the producer of Miller Lite, Foster’s and Peroni is aiming for a market share “well north” of 20 per cent of the value of US premium beer market, from 14 per cent currently.

“We’ve got to shift our portfolio to premium. That’s clearly a priority that the team now understand and are working on it,” he said of the “intense activity” within MillerCoors, the group’s US joint venture. He gave no timeframe for the increase.
While one-third of beer volumes sold in the US is of premium beer, that category accounted for only 8 per cent of SABMiller’s sales.
The Monday Interview
Over the past 18 months, the group, which trails larger global rival Anheuser-Busch InBev in the US market, has launched a range of new varieties and brands, including Leinenkugel’s Summer Shandy, Batch 19, Third Shift and Blue Moon seasonal beers, and acquired Crispin Cider as a super premium cider.
Brewers are facing a slow decline in mature markets, such as the US and Europe where beer sales have been losing out to soft drinks and bottled water. Critics say this is partly because the big brewers have not been creative enough, leaving local craft brewers to step into the vacuum and gulp down 12 per cent of the market.
“Let’s take the criticism, that the scale brewers have been slow to innovate and to bring exciting, fresh and new brews. That’s probably correct,” said Mr Clark. “The reality, though, is we’ve recognised that and we’re moving very quickly.”
He said the largest craft beer in the US – Blue Moon Belgian White – “is ours” and that 25 per cent of last year’s growth in the US craft industry came from SABMiller brands.
However, the Brewers Association, the Colorado-based craft brewers trade body, has criticised multinational brewers, claiming they seek “to blur the lines between their crafty, craft-like beers and true craft beers from today’s small and independent brewers”.

FT : Can the Great Recession ever be repaired?

Can the Great Recession ever be repaired?

The US employment report on Friday was notable because it showed that the number of jobs in the American economy now exceeds the high point reached in January 2008 for the first time since the Great Recession. Another important signal that the economy is returning to normal, it might be claimed.

But a period of more than six years with zero growth in jobs in the American economy is anything but normal. According to the Economic Policy Institute in Washington, the US would need to create an extra 6.9 million jobs before the labour market could really be said to be back to normal, in the sense that all those who want employment would be fully satisfied.

The same point can be made about the path for real GDP in almost every developed economy since 2007. While several economies have now returned to their previous peak levels of output, very few have approached the previous long term trendlines which had been established for decades before that. For the developed economies as a whole, output remains about 12 per cent below these trendlines.

Because this level of output has never actually been attained in the real world, there is little sense of tangible loss about this, notably in the political sphere. Nevertheless, the opportunity cost could still be enormous.

The case for believing that the trendlines can indeed be re-attained is that this has always happened after recessions in the past, at least in the US, though it has sometimes taken many years, especially in the wake of financial crashes. The optimists say that none of the growth fundamentals in the system – the state of technological knowledge, the available labour force, and the amount of fixed investment that is profitable to deploy – has been permanently destroyed by the Great Recession. Therefore, they say, it is incumbent upon policy makers to try to re-attain the trendlines, rather than simply accepting the loss. Many central bankers, especially in the US and the UK, strongly believe this.

A more pessimistic view is that the Great Recession has resulted in a permanent (or at least very long lasting) loss of economic capacity, in which case it would be inflationary to attempt to re-attain previous trendlines. On this view, the global economy has now locked on to a different path, with its effective capacity being much lower than previous trends might imply. The latest estimates of capacity published by the IMF and OECD, who should be able to do this sort of work better than most, clearly imply this (see graph above).

An interesting paper released this week by Lawrence Ball at Johns Hopkins University examines the loss of capacity on a country-by-country basis. He does this by extrapolating the IMF/OECD estimates of potential GDP made prior to the Great Recession into the 2008-15 period, and then compares these with the latest published estimates. The difference between these two paths for potential GDP provide an estimate of the lost capacity due to the Great Recession. The results are truly alarming:



As the table shows, most of the decline in output relative to trend in 2013 is attributed to a drop in potential output (7.2 per cent). The US and the core euro area countries perform relatively well in the league table, while the UK and the stressed euro area economies perform badly.

Only about 2.6 per cent of the overall output loss in 2013 is attributed to an “output gap”, or a fall in output relative to potential. This segment is the only part that can rapidly be repaired by expansionary macro-economic policy, which in the current environment means monetary policy, since fiscal policy is still being tightened in most countries. The future growth rate in potential GDP has also dropped by 0.7 per cent a year in the developed economies, so the problem will keep getting worse from now on.

On the latest IMF/OECD forecasts, the output gap will drop to only 1.5 per cent by 2015, which implies that there will be little work left for monetary policy to do by then.

Lawrence Ball’s most interesting result is that there is a very strong association between the actual loss of output since 2007, and the loss in potential output. Those countries which best avoided the recession (eg Switzerland, Germany and Australia) have had the smallest loss of potential GDP, while those which suffered the deepest recession (mainly the stressed group within the euro area) have lost the most in potential GDP.

Ball concludes that “hysteresis effects” have been at work, implying that a demand shortfall in 2008-09 has had permanent effects on potential GDP via reduced labour participation, lower capital spending and reduced innovation and economic dynamism [1].

While Ball clearly believes that the direction of causation runs from the demand side to the supply side, it has to be admitted that these results are observationally equivalent to the opposite conclusion. It is possible that those countries which suffered the largest supply shocks then experienced the largest drop in output, even though there was no prior shortfall in demand. It seems to me far more difficult to make the argument work this way round, but economists should be humble about how much they really know about the causes of recessions [2].

Can anything be now done to reverse these losses in capacity? It is becoming increasingly clear that monetary policy alone will not work. Before too long, financial market bubbles will prevent that.

Some economists believe that the repair can only be accomplished with a much more active role for fiscal policy [3]. Although it is certainly a huge stretch to believe, even in hindsight, that the herculean losses in output since 2007 could all have been prevented by expansionary fiscal policy, the right type of fiscal policy reforms (tax cuts, infrastructure spending, work incentives and capital spending inducements) could now have benefits on both the supply and demand sides.

Those in charge of fiscal and monetary policy are barely, if at all, addressing these problems in their public pronouncements. In fact, a de facto consensus appears to be developing that the losses in potential GDP should be accepted as an unfortunate fact of life. It is a recipe for too easily accepting the second best.