>>> Brokers Upgrades & Downgrades - 25/07/2014

>>> Up
*BODYCOTE RAISED TO BUY VS HOLD AT BERENBERG
*DECKERS OUTDOOR RAISED TO BUY AT JEFFERIES
*MOBISTAR RAISED TO HOLD AT JEFFERIES
*WAWEL RAISED TO HOLD VS SELL AT ING

>>> Down
*ASTARTA CUT TO SELL VS HOLD AT ING
*DASSAULT SYSTEMES CUT TO NEUTRAL FROM OUTPERFORM AT EXANE
*KERNEL CUT TO HOLD VS BUY AT ING
*KINGFISHER CUT TO NEUTRAL VS BUY AT CITI
*REXAM CUT TO HOLD AT JEFFERIES

>>> PT Change


>>> Initiation~
*INTERSERVE RATED NEW BUY AT BERENBERG, PT 750P
*LENZING AG RATED NEW SELL AT CITI, PT EU43
*MORPHOSYS RATED NEW BUY AT BOFAML, PT EU85
*RICARDO RATED NEW BUY AT BERENBERG, PT 735P
*TOPPS TILES RATED NEW BUY AT BERENBERG, PT 170P

>>> Call

(BFW) *BSKYB OFFERS 6.75 EUROS/SHARE FOR REST OF SKY DEUTSCHLAND

vs 6.66 on the close ...poor 1.35% premium

BFW 07/25 05:51 *BSKYB OFFERS 6.75 EUROS/SHARE FOR REST OF SKY DEUTSCHLAND
BN 07/25 05:50 *BSKYB OFFERS 6.75 EUROS/SHARE FOR REST OF SKY DEUTSCHLAND
BN 07/25 05:50 *KRONEN TAUSEND985 ENTERED SHR BUY PACT WITH 21ST CENTURY FOX
BFW 07/25 05:49 *KRONEN TAUSEND985 OFFERS EU6.75/SHR FOR SKY DEUTSCHLAND
BFW 07/25 05:49 *SKY BROADCASTING GROUP SUBSIDIARY BIDS FOR SKY DEUTSCHLAND
BN 07/25 05:49 *KRONEN TAUSEND985 OFFERS EU6.75/SHR FOR SKY DEUTSCHLAND
BN 07/25 05:49 *KRONEN TAUSEND985 IS UNIT OF BRITISH SKY BROADCASTING GROUP
BN 07/25 05:48 *CASH CONSIDERATION OF EU6.75 PER SKYD-SHARE
BN 07/25 05:48 *KRONEN TAUSEND985 OFFERS CASH CONSIDERATION EU6.75/SKYD-SHARE
BN 07/25 05:48 *BIDDER HAS ALSO ENTERED INTO A SHR BUY PACT W/ 21ST CENTURY FOX
BN 07/25 05:48 *KRONEN PUBLIC TAKEOVER OFFER TO HOLDERS OF SKY DEUTSCHLAND
BN 07/25 05:48 *KRONEN TAUSEND985 OFFER FOR SKY DEUTSCHLAND
BN 07/25 05:47 *SKY DEUTSCHLAND TAKEOVER OFFER
BN 07/25 05:47 * TAKEOVER OFFER; <DE000SKYD000>

DGAP-WpÜG: Takeover Offer; <DE000SKYD000>
2014-07-25 05:47:40.407 GMT


DGAP-WpÜG: Takeover Offer; <DE000SKYD000>


Target company: Sky Deutschland AG; Bidder: Kronen tausend985 GmbH

Dissemination of an announcement according to the German Securities
Acquisition and Takeover Act (WpÜG), transmitted by DGAP - a company of
EQS Group AG.
The bidder is solely responsible for the content of this announcement.

(BFW) *SKY BROADCASTING GROUP SUBSIDIARY BIDS FOR SKY DEUTSCHLAND


BN 07/25 05:50 *KRONEN TAUSEND985 ENTERED SHR BUY PACT WITH 21ST CENTURY FOX
BFW 07/25 05:49 *KRONEN TAUSEND985 OFFERS EU6.75/SHR FOR SKY DEUTSCHLAND
BFW 07/25 05:49 *SKY BROADCASTING GROUP SUBSIDIARY BIDS FOR SKY DEUTSCHLAND
BN 07/25 05:49 *KRONEN TAUSEND985 OFFERS EU6.75/SHR FOR SKY DEUTSCHLAND
BN 07/25 05:49 *KRONEN TAUSEND985 IS UNIT OF BRITISH SKY BROADCASTING GROUP
BN 07/25 05:48 *CASH CONSIDERATION OF EU6.75 PER SKYD-SHARE
BN 07/25 05:48 *KRONEN TAUSEND985 OFFERS CASH CONSIDERATION EU6.75/SKYD-SHARE
BN 07/25 05:48 *BIDDER HAS ALSO ENTERED INTO A SHR BUY PACT W/ 21ST CENTURY FOX
BN 07/25 05:48 *KRONEN PUBLIC TAKEOVER OFFER TO HOLDERS OF SKY DEUTSCHLAND
BN 07/25 05:48 *KRONEN TAUSEND985 OFFER FOR SKY DEUTSCHLAND
BN 07/25 05:47 *SKY DEUTSCHLAND TAKEOVER OFFER
BN 07/25 05:47 * TAKEOVER OFFER; <DE000SKYD000>

DGAP-WpÜG: Takeover Offer; <DE000SKYD000>
2014-07-25 05:47:40.407 GMT


DGAP-WpÜG: Takeover Offer; <DE000SKYD000>


Target company: Sky Deutschland AG; Bidder: Kronen tausend985 GmbH

Dissemination of an announcement according to the German Securities
Acquisition and Takeover Act (WpÜG), transmitted by DGAP - a company of
EQS Group AG.
The bidder is solely responsible for the content of this announcement.

(BFW) Murdoch Said Poised to Sell European Sky Stakes for $9



BN 07/24 23:42 Murdoch Said Poised to Sell European Sky Stakes for $9.3 Billion

Murdoch Said Poised to Sell European Sky Stakes for $9.3b
2014-07-24 23:48:20.578 GMT


By Tim Smith
July 25 (Bloomberg) -- To sell satellite-TV interests in
Italy, Germany, people with knowledge of the matter told
Bloomberg’s Kristen Schweizer and Anousha Sakoui, gaining funds
to raise an $80 billion takeover bid for Time Warner Inc.
* The sale to British Sky Broadcasting Plc may be announced as
soon as today, said the people, who asked not to be named
because the deal isn’t public
* With assistance from Cornelius Rahn in Berlin and Daniele
Lepido in Milan

Story Link:NSN N98PUC6KLVS6<GO>

For Related News and Information:
Murdoch Said Open to Offer More Than $75 Billion for Time Warner
NSN N8TQH76S972H <GO>
Murdoch Said to Mull Sky Proceeds to Boost Time Warner Bid
NSN N92E5R6S9732 <GO>
BSkyB in Talks to Buy Fox’s Pay-TV Units in Germany, Italy
NSN N5HAF26JTSEF <GO>
Top Stories: TOP <GO>
Top Media Stories: TOP MED <GO>
Top Technology Stories: TTOP <GO>
Top Deal Stories: DTOP <GO>

--With assistance from Cornelius Rahn in Berlin and Daniele
Lepido in Milan.

To contact the reporter on this story:
Tim Smith in Sydney at +61-2-9777-8678 or
tsmith58@bloomberg.net
To contact the editors responsible for this story:
Jan Dahinten at +65-6212-1164 or
jdahinten@bloomberg.net

>>> Asian Update

Asian Market Update: New Zealand business confidence slumps; Japan inflation slows amid softer exports and consumption

***Economic Data***
- (NZ) NEW ZEALAND JULY ANZ ACTIVITY OUTLOOK: 45.1 V 45.8 PRIOR; ANZ BUSINESS CONFIDENCE: 39.7 (14-month low; 5th consecutive decline) V 42.8 PRIOR
- (JP) JAPAN JULY TOKYO CPI Y/Y: 2.8% V 2.8%E; CPI EX FRESH FOOD Y/Y: 2.8% V 2.7%E
- (JP) JAPAN JUN NATIONAL CPI Y/Y: 3.6% V 3.5%E; CPI EX FRESH FOOD Y/Y: 3.3% (first slower CPI in 9 months) V 3.3%E
- (JP) JAPAN JUN CORPORATE SERVICE PRICE INDEX Y/Y: 3.6% (11th consecutive rise) V 3.6E
- (UK) UK JUL HOMETRACK HOUSING SURVEY M/M: 0.1% V 0.3% PRIOR; Y/Y: 5.8% V 6.0% PRIOR

***Index Snapshot (as of 02:30 GMT)***
- Nikkei225 +0.6%, S&P/ASX -0.3%, Kospi +0.2%, Shanghai Composite +0.4%, Hang Seng -0.1%, Sept S&P500 -0.1% at 1,979

***Commodities/Fixed Income/Currencies***
- Aug gold +0.1% at $1,292, Sept crude oil -0.1% at $101.98/brl, Sept Copper -0.3% at $3.25/lb
- GLD: SPDR Gold Trust ETF daily holdings fall 3.6 tonnes to 801.8 tonnes
- (JP) BOJ offers to buy ¥400B in CP and ¥3T in T-bills
- (AU) Australia MoF (AOFM) sells A$600M in 3.25% bonds due 2024; Avg yield: 3.528%; Bid-to-cover: 2.86x
- (US) Weekly Fed Balance Sheet Total Assets Week ending July 23rd: $4.41T v $4.40T prior; Reserve Bank Credit: $4.37T v $4.36T prior; M1 y/y change: 11.8% v 11.1% w/w; M2 y/y change: 6.8% v 6.6% w/w
- USD/CNY: (CN) PBoC sets yuan mid point at 6.1597 v 6.1579 prior setting (weakest setting since July 8th, 3rd consecutive weaker setting)

***Market Focal Points/Key Themes***
- Another set of disappointing numbers from Japan is further indicative of the rising possibility of Abenomics hitting the skids. Following a 2nd consecutive drop in exports overnight, the trend of steady growth in CPI also appears to be waning, adding to pressure on the BOJ to take more action to meet its targets. Analysts noted that Japanese yen has not been weak enough to spur more overseas demand, and consumption still remains hamstrung by the higher sales tax. Moreover, some of the more pessimistic watchers note that the 2nd half of the year will be just as challenging, as wage inflation has not fully discounted the rise in consumer prices.

- New Zealand remained in focus among currency traders after yesterday's crushing blow on the kiwi by RBNZ Gov Wheeler. Today's July business confidence survey from ANZ justified the caution falling to a 14-month low, as economists pointed to a big drop in commodity prices and more contained housing having limited impact on the elevated NZD. Earlier, Westpac chief economist Stephens said NZD is expected to fall over the next few weeks by a substantial amount as markets anticipate a more proactive central bank that is growing much more intollerant of high exchange rate. NZD briefly fell below $0.8560 early in the session - a 6-week low.

- Among some of the more notable Asian companies reporting quarterly earnings, BIDU was up nearly 7% in the after-market following a solid beat on the top and bottom line. Q3 sales guidance was also very impressive at $2.16-2.22B v $2.0Be, as online marketing revenue rose nearly 60%. On a conference call, Baidu CFO said the Mobile segment has now achieved 70M daily users, and cloud storage activity has risen by over 30% in just the last quarter. Korean automakers are unimpressive, with Kia posting a 32% slide in operating profit due to the recent strength in KRW. Shares were still slightly higher however, as company announced it intends to lower costs and lift its high-margin premium cars to help reduce currency exposure.

***Equities***
US markets:
- LOGM: Reports Q2 $0.29 v $0.24e, R$55.0M v $51.7Me; +12.1% afterhours
- ECHO: Reports Q2 $0.22 v $0.18e, R$305.1M v $275Me; +10.8% afterhours
- BIDU: Reports Q2 $1.63 v $1.24e, R$1.93B v $1.80Be; CEO Robin Li: Mobile Baidu now has 70M Daily Active Users (DAUs) - conf call; +6.2% afterhours
- DECK: Reports Q1 -$1.07 v -$1.31e, R$212M v $191Me; raises outlook; +5.6% afterhours
- RFMD: Reports Q1 $0.24 v $0.17e, R$316.3M v $305Me; +4.9% afterhours
- CERN: Reports Q2 $0.40 v $0.40e, R$852M v $810Me, Raises FY14 $1.64-1.67 v $1.65e; +2.9% afterhours
- UHS: Reports Q2 $1.51 v $1.25e, R$2.02B v $1.95Be; Board approves share repurchase for up to $400M (4.1% of market cap), Raises FY14 guidance by 15-16%; +2.1% afterhours

- IM: Reports Q2 $0.54 v $0.53e, R$10.9B v $10.6Be, Op Margin 0.90% v 1.10% y/y; -1.0% afterhours
- FLEX: Reports Q1 $0.25 v $0.22e, R$6.6B v $6.27Be, Guides Q2 $0.22-0.26 v $0.25e, R$6.2-6.6B v $6.52Be; -1.7% afterhours
- SBUX: Reports Q3 $0.67 v $0.66e, R$4.15B v $4.16Be; Exec: Sees long-term EPS growth of about 15-20%; -2.5% afterhours
- V: Reports Q3 $2.17 v $2.09e, R$3.16B v $3.16Be, Guides FY14 EPS +17.5-18.5%, Rev +9-10%, FX impact 2% (prior EPS mid to high teens, Rev growth up in low double digits, FX impact -2%); -3.0% afterhours
- KLAC: Reports Q4 $0.80 (adj) v $0.90e, R$734M v $749Me; Guides Q1 $0.34-0.54 v $0.90e, R$590-650M v $746Me - conf call; -4.1% afterhours
- P: Reports Q2 $0.04 v $0.03e, R$219M v $219Me; -10.5% afterhours
- AMZN: Reports Q2 -$0.27 v -$0.13e, R$19.3B v $19.3Be; CFO: Discount pricing decisions in the US is impacting Q3 guidance - conf call; -10.6% afterhours
- MXIM: Reports Q4 $0.43 v $0.46e, R$642M v $650Me; raised dividend 8%; -11.2% afterhours
- WCG: Reports Q2 -$0.07 adj v $0.88e, Rev $1.8B v $3.0Be; Cuts FY14 EPS guidance; -12.8% afterhours

Notable movers by sector:
- Consumer Discretionary: Zhejiang Kaier New Materials 300234.CN +2.9% (H1 guidance); CyberAgent 4751.JP -13.9% (9-month results)
- Financials: AIA Group 1299.HK +1.5% (H1 operating results); Bank of Ningbo 002142.CN +1.3% (shareholder raises stake)
- Materials: Itochu Corp 8001.JP +2.2% (announces share sale, repurchase)
- Industrials: Fanuc 6954.JP +4.0% (Q1 results); IHI Corp 7013.JP +1.9% (press speculation on H1 results); Kia Motors 000270.KR +1.8% (Q2 results); Hyundai Motor 005380.KR -0.4% (Q2 results)
- Technology: Luxshare Precision Industry 002475.CN +3.2% (H1 results); Obic 4684.JP +3.5% (Q1 results); LG Electronics 066570.KR +0.1% (Q2 results)
- Healthcare: Chugai Pharmaceutical 4519.JP +4.9% (H1 results)
- Utilities: China Datang Renewable Power 1798.HK -3.7% (H1 guidance); Oki Electric Industry 6703.JP +5.5% (press speculation on Q1 results)
- Telecom: ZTE Corp 000063.CN +0.9% (exec comments on H1 smartphone shipments)

>>> US After Hours

After Hours Summary: DTLK +19%, BIDU +6.1%, DECK +5.6%, CERN +2.9%, LSCC -15.6%, WCG -15.3%, P -10.5%, AMZN -10.2% following earnings/guidance

After Hours Gainers: Companies trading higher in after hours in reaction to earnings: DTLK +19%, ACTG +12.5%, ECHO +11.3%, LOGM +10.6%, AWAY +10.3%, QLIK +8.6%, TORM +8.4%, MLNX +6.3%, BIDU +6.1%, ALGN +6%, DECK +5.6%, ATRC +5.6%, MKTO +5.2%, RFMD +4.4%, PFPT +3.7%, CERN +2.9%, COLM +2.7%, CTCT +2.4%, CBI +1.8%, RVBD +1.2%, MPWR +1%, SPSC +0.9%, BLDR +0.9%, N +0.9%, VRSN +0.8%, BJRI +0.8%, BCR +0.7%, MITK +0.6%, ALTR +0.6%, MSCC +0.4%

Companies trading higher in after hours in reaction to news: MGNX +6.3% (co's Dual-Affinity Re-Targeting candidate IND for colorectal cancer, MGD007, cleared to start enrolling patients; triggers $5m milestone payment from Servier), ATLS +4.0% (declared 6.5% increased quarterly distribution of $0.49 per common unit), KERX +2.3% (co announced Zerenex (ferric citrate) long-term Phase 3 study results were published in the Journal of the American Society of Nephrology), 

After Hours Losers:

Companies trading lower in after hours in reaction to earnings: LSCC -15.6%, WCG -15.3%, BCOV -14.3%, MXIM -12%, INFA -10.6%, P -10.5%, AMZN -10.2%, FSL -4.8%, KLAC -4.8%, EPR -4.8%, MTSN -4.1%, WIRE -4.1%, CB -3.5%, V -3%, SBUX -2.9%, GIMO -2.3%, FLEX -1.7%, IM -1%, ISBC -0.8%, SWFT -0.8%, QLGC -0.5%, IG -0.4%, MTD -0.3%

Companies trading lower in after hours in reaction to news: GS -0.6% (James J. Schiro retires from the Board of Directors of Goldman Sachs to undergo treatment after a diagnosis of multiple myeloma), RAD -0.3% (Darren Karst appointed Executive Vice President and Chief Financial Officer)

>>> US Close Dow -0,02% S&P +0,05% NAsdaq -0,04%

Closing Market Summary: Stocks End Flat Despite Upbeat Earnings

The stock market maintained a narrow trading range on Thursday before ending the session essentially where it began. The S&P 500 added less than a point, while the small-cap Russell 2000 (-0.2%) underperformed.

Equity indices displayed early strength thanks in part to an overnight boost from better than expected economic data in China and Europe. Specifically, China's HSBC Manufacturing PMI surged to an 18-month high (52.0 from 50.7), while Eurozone Manufacturing PMI (51.9; expected 51.7) and Services PMI (54.4; expected 52.7) also surpassed estimates.

In addition to upbeat data from overseas, participants received a batch of better than expected earnings, but the market had a difficult time building on its early gain. The S&P 500 surrendered its opening advance during the initial minutes, but was able to follow that with a rally to a fresh record high (1991.39). The index could not hold that level into the afternoon and slipped back to its flat line by the close.

None of the sectors were able to distinguish themselves with several groups spending time atop the leaderboard. When it was all said and done, consumer staples (+0.4%), utilities (+0.4%) and consumer discretionary (+0.3%) occupied the top three spots.

The staples sector drew strength from beverage stocks with Dr Pepper Snapple (DPS 60.98, +2.54) surging 4.4% in reaction to its bottom-line beat. Peer PepsiCo (PEP 91.91, +1.09) advanced 1.2% after being upgraded to ‘Buy' from ‘Hold' at Stifel Nicolaus.

For its part, the utilities sector erased its week-to-date loss, but could only narrow its July decline to 3.4%. Despite the recent weakness, the rate-sensitive group holds a year-to-date gain of 12.5% versus a 7.6% increase for the S&P 500.

Elsewhere, the discretionary space was supported by retailers. Under Armour (UA 69.55, +8.92) spiked 14.7% to a new record high after delivering an above-consensus quarterly report, while the SPDR S&P Retail ETF (XRT 85.33, +0.55) rallied 0.7%. The strength among retailers outweighed the broad losses among homebuilders.

The industry group was pressured by a disappointing report from a major builder—DR Horton (DHI 21.94, -2.86)—and the June New Home Sales report, which fell short of expectations (406K; Briefing.com consensus 475K). The iShares Dow Jones US Home Construction ETF (ITB 23.38, -0.83) lost 3.4%.

Other high-beta groups like biotechnology and chipmakers did not fare much better. The iShares Nasdaq Biotechnology ETF (IBB 255.45, -3.89) tumbled 1.5%, while the health care sector (-0.2%) lagged throughout the session.

For its part, the PHLX Semiconductor Index lost 0.8% with Qualcomm (QCOM 76.17, -5.43) registering the largest drop. The stock fell 6.7% after its below-consensus Q4 earnings guidance overshadowed better than expected results.

Meanwhile, another tech stock—Facebook (FB 74.98, +3.69)—soared 5.2% after beating earnings and revenue expectations.

Treasuries retreated, making the bulk of their move ahead of the New York open. The 10-yr note lost 11 ticks, sending its yield higher by four basis points to 2.51%.

Participation was below average with a bit over 615 million shares changing hands at the NYSE.

Economic data was limited to initial claims and the New Home Sales report for June:
  • The initial claims level fell to 284,000 from an upwardly revised 303,000 (from 302,000), while the consensus expected an increase to 308,000 
    • The drop in claims brought the overall level to its lowest point since February 2006 and pressured the four-week moving average to its lowest level since May 2006 
    • The Department of Labor said there were no special factors associated with the report, but did note that claims tend to be volatile around this time of the year 
  • New home sales fell 8.1% in June to 406,000 from a downwardly revised 442,000 (from 504,000) in May, while the consensus expected a reading of 475,000 
    • Sales were also revised lower for April (408,000 from 425,000) and March (403,000 from 410,000) 
    • Median new home prices increased 5.3% y/y in June to $273,500 
Tomorrow, the Durable Orders report (consensus 0.3%) will be released at 8:30 ET. On the earnings front, AbbVie (ABBV 54.08, -0.40), LyondellBasell (LYB 102.42, -0.08), and American Electric Power (AEP 54.01, +0.04) will report their results ahead of the opening bell.
  • S&P 500 +7.6% YTD 
  • Nasdaq Composite +7.1% YTD 
  • Dow Jones Industrial Average +3.1% YTD 
  • Russell 2000 -0.6% YTD

(CO5) Altice Sa: Altice acquires 34.6% stake in Numericable



Altice Sa: Altice acquires 34.6% stake in Numericable from Carlyle & Cinven and applies for listing of new ordinary shares
2014-07-24 15:37:43.553 GMT

http://cws.huginonline.com/A/156399/PR/201407/1837271_5.html

PageExcerpt:
Altice acquires 34.6% stake in Numericable from Carlyle & Cinven and applies for listing of new ordinary shares,July 24, 2014: Altice S.A. (Euronext: ATC NA) announced today that its wholly-owned subsidiary, Altice France S.A. ("Altice France"), is ...

(BN) Lululemon Traders Say Namaste to Takeover Speculation: Options


Lululemon Traders Say Namaste to Takeover Speculation: Options
2014-07-24 14:28:25.729 GMT


(For an Options column news alert: SALT OMA.)

By Jacob Barach and Callie Bost
July 24 (Bloomberg) -- Speculation that Lululemon Athletica
Inc.’s founder wants to sell the yoga-gear retailer has options
traders stretching toward calls to buy the shares.
Bullish one-month wagers on Lululemon cost the most on
record relative to bearish bets, according to data compiled by
Bloomberg. Traders own about the most calls relative to puts on
the stock in six months, the data show, with one of the most-
held contracts betting on a 20 percent jump by tomorrow.
Founder Dennis “Chip” Wilson has opposed the direction of
the current board and sought to regain greater control of the
company. Traders are betting Wilson’s efforts could prove
fruitful after about $3 billion was wiped from Lululemon’s
market value this year, making it more attractive to suitors.
“At these levels the valuation is quite compelling,” Pam
Quintiliano, a New York-based retail analyst for Suntrust
Robinson Humphrey Inc., said in a phone interview July 8. “It’s
come down dramatically from where it’s been historically. There
is a frenzy with takeover rumors.”
While Wilson stepped down as non-executive chairman of the
Lululemon board in December 2013 amid public relations
controversies, his 28 percent stake remains the largest in the
company. Advisers to Wilson have screened several private-equity
firms, including Leonard Green & Partners, the Wall Street
Journal reported on July 3, citing sources familiar with the
situation.

Slowing Growth

Shares of Lululemon have dropped 36 percent this year,
heading for the worst annual performance since 2008. The
retailer’s sales growth has stalled in the last year as
increased quality checks slowed deliveries of new apparel. It’s
also been forced to win shoppers back after recalling a popular
yoga pant line because they were too sheer.
The stock declined to the lowest in three years last month
after Lululemon cut its full-year earnings and revenue
forecasts. Analysts forecast Lululemon’s earnings to decline 8
percent in its current fiscal year after growth slowed to 3
percent in the year ended in March. The company reported profit
growth of at least 46 percent in fiscal 2013 and 2012.
“Chip is still the founder and he has been very actively
involved until recently,” Quintiliano said. “Perhaps his
noise-making will be a call to action to get people moving
quicker.”

Looking Up

In recent months, analysts have cited VF Corp., the $26
billion owner of the Vans and North Face brands, as well as
Adidas AG and Nike Inc. as potential buyers for Lululemon. A
takeover could be valued at $50 a share, according to a May
estimate from Omar Saad of International Strategy & Investment
Group LLC. That would be a 33 percent premium to yesterday’s
close.
Lululemon trades at 20.2 times earnings, the lowest
valuation for the stock since 2009. The shares rose 2 percent to
$38.30 at 10:05 a.m. in New York.
Calls with an exercise price 10 percent above the stock
cost 2 points more than puts betting on a 10 percent decline,
according to one-month data compiled by Bloomberg. Bullish bets
on Lululemon cost 6.9 points more than bearish ones on July 3,
the most expensive level for calls relative to puts on record,
the data show. On July 17, three-month bullish bets cost nearly
1.1 points more than bearish ones, an all-time high.
Open interest in Lululemon options has increased 40 percent
since mid-May, with traders owning about 1.4 calls for every
put. Six of the 10 most-owned options are bullish, with $45
calls expiring this month attracting the highest ownership among
them.

‘Could Pop’

“The upside calls are pricing in the possibility of a jump
in the stock,” Chris Rich, head options strategist at
JonesTrading Institutional Services LLC in Chicago, said in an
interview July 10. “People need a lot of premium for the out-
of-the-money calls to sell them, indicating they think there are
risks that the stock could pop.”
Alecia Pulman, a spokeswoman for Lululemon who works for
Integrated Corporate Relations Inc., did not immediately respond
to requests for comment on the company’s options trading.
The Chicago Board Options Exchange Volatility Index, the
gauge of S&P 500 options prices known as the VIX, rose 4.3
percent to 12.01.

Cheaper Shares

While Lululemon’s valuation has declined, its price-sales
ratio is still the highest among specialty North American
clothing retailers with market values of at least $1 billion,
according to data compiled by Bloomberg. Lululemon’s price-
earnings ratio is 12 percent above its 17 peers, the data show.
Lululemon is too expensive to entice offers right now, Liz
Dunn, a New York-based senior consumer analyst for Macquarie
Group, said in a phone interview July 8. Increasing competition,
difficulty in expanding internationally and a minimal
advertising budget are all obstacles to Lululemon’s ability to
compete with more traditional names such as Adidas and Nike.
A yoga supporter with a history in the skate, surf and
snowboard business, Wilson founded Lululemon in 1998 as he
noticed an increase in women’s participation in athletics. He
served as CEO until December 2005. Wilson’s time with Lululemon
could end if he opts to sell his stake in the company rather
than attempt to buy it, a possible alternative reported by the
Wall Street Journal.

Sheer Pants

Wilson’s extended role in Lululemon has been marked by
controversy. In response to the recall of overly sheer pants,
Wilson said in an interview on Bloomberg Television that some
women’s bodies don’t work with Lululemon clothing.
“If somebody wants to take a risk and buy this company and
have Chip Wilson be involved, well good luck to them,” Dunn,
who rates the company as neutral, said by phone. “His history
with negative PR is certainly something a buyer would have to
consider if he would remain involved.”
In its first-quarter earnings report, Lululemon said that
fiscal 2014 is about expansion. It points to Canada, Australia,
New Zealand and the United Kingdom as its primary international
markets.
On March 18, Lululemon released its &go line. The new line
blends gym wear and street-friendly fashion for a clientele
that’s “out the door at daybreak and moving until midnight,”
according to its website. Development in men’s and girl’s
fashion is also a primary focus of this year’s expansion.
“I think that they’re still thought of as the premier
brand in the marketplace,” Quintiliano said. “They’re
considered the innovator of the athleisure lifestyle.”

For Related News and Information:
Lululemon Options Monitor: LULU US EQUITY OMON <GO>
Lululemon Volatility Graph: LULU US EQUITY GV <GO>
Peer comparison: LULU US <Equity> PPC <GO>
Options on Bloomberg First Word: NI OPTIONS BFW <GO>
Options Market Analysis: NI OMA <GO>
Options Volatility Tables: NI OIM <GO>

--With assistance from Lindsey Rupp in New York.

To contact the reporters on this story:
Jacob Barach in New York at +1-212-617-0707 or
jbarach1@bloomberg.net;
Callie Bost in New York at +1-212-617-3495 or
cbost2@bloomberg.net
To contact the editors responsible for this story:
Lynn Thomasson at +1-212-617-0506 or
lthomasson@bloomberg.net
Michael P. Regan, Jeff Sutherland