WWD : Unilever, Geno Aim to Develop Biotech Solutions That Lather, Lift Dirt

Unilever, Geno Aim to Develop Biotech Solutions That Lather, Lift Dirt
Unilever is making its largest biotechnology investment to date, teaming with the California-based Genomatica on greener alternatives to palm oil and fossil-fuel-derived ingredients.

LONDON — Unilever is making its largest investment in biotechnology to date, teaming with the California-based company Genomatica on developing alternatives to palm oil for beauty and cleaning products.

Unilever and Genomatica, known as Geno, will on Thursday reveal the creation of a $120 million venture to commercialize and scale alternatives to palm oil and fossil fuel-derived ingredients for use in everyday cleaning and personal care products.

The aim of the venture is to offer plant-based, sustainable and “highly effective alternatives” to the home and personal care markets, which have a combined value of $625 billion.

Unilever, parent of around 400 brands including Dove, Domestos, Love Beauty & Planet, and The Vegetarian Butcher, is the first corporate backer of the venture, with other strategic investors expected to join.