On Dropped a New Swiss-inspired Sneaker Only Available at Revolve and Fwrd
On has dropped a new Swiss-inspired sneaker — but it can’t be found just anywhere. The new Cloudnova style, marked at a price of $150, is available exclusively at Revolve and Fwrd.
On’s Cloudnova Form 2 “Abundant Green” sneaker.
The Cloudnova Form 2 “Abundant Green” style takes design cues from Switzerland’s enduring connection to the sport of tennis. The sneaker showcases a white, green, gold and yellow colorway in reference to classic tennis courts and the refinement of Swiss watchmaking. The shoe features a mesh and rubber upper, rubber sole, perforated microfiber tongue, Zero-Gravity foam midsole and a nylon blend Speedboard.
On’s Cloudnova Form 2 “Abundant Green” sneaker.
On has made it clear that it wants to hold relevance beyond the running space.
“I think it’s important to not just be a one-trick pony,” Caspar Coppetti, On cofounder and executive co-chairman, said in a call with analysts in November. “We’re no longer just a running brand. We also have significant business, for example, in training, in tennis, and of course, on the lifestyle side.”
On’s Cloudnova Form 2 “Abundant Green” sneaker.
On’s sneakers featuring its CloudTec have proven to be quite popular lately. Specifically, On’s Cloudmonster and Cloudsurfer styles played a significant role in fourth-quarter growth, the brand’s co-chief executive officer Martin Hoffman reported during an earnings call earlier this month. He additionally said that the Cloud 6 is a release fans can look forward to.
“We’re also extremely excited to further elevate our most iconic all-day silhouette with the launch of the new Cloud 6, after a period of successfully focusing on the diversification of our product portfolio and expanding our performance running share,” Hoffmann said. “The latest iteration of this classic all-day franchise will return to being a significant contributor to growth in 2025 and beyond. While the full-scale launch will happen in a few days, demand from our partners over the past months has been amongst the highest we have seen yet.”