U.S. Charges Facebook With Violating Fair Housing Laws
Charges from Department of Housing and Urban Development accuse social-media firm of letting advertisers discriminate by race, national origin, religion and more
WASHINGTON—The Department of Housing and Urban Development on Thursday said it was charging Facebook Inc. with violating fair housing laws by enabling real-estate companies to improperly limit who can view advertisements on its platform.
The charges under the Fair Housing Act, announced in a statement Thursday morning, accuse the social-media giant of unlawfully discriminating based on race, color, national origin, religion, and more, “by restricting who can view housing-related ads.”
“Facebook is discriminating against people based upon who they are and where they live,” HUD Secretary Ben Carson said in a statement announcing the charges of violating the Fair Housing Act. “Using a computer to limit a person’s housing choices can be just as discriminatory as slamming a door in someone’s face.”
The department said Facebook let advertisers exclude people from viewing housing and housing-related ads based on demographics including status as parents, citizenship status, interest in Hispanic culture, gender, and more categories.
The charges are civil in nature, not criminal. HUD said the charges would be heard either by a federal administrative law judge or a federal district judge. If a judge in either venue rules against Facebook, the judge can assess damages and fines, HUD said.
A spokesman for Facebook said the company was surprised by HUD’s action because the company had been working with the department to address their concerns, and said it had taken steps to prevent advertising discrimination. The spokesman said the company last year eliminated thousands of targeting options subject to misuse, among other measures.
“While we were eager to find a solution, HUD insisted on access to sensitive information—like user data—without adequate safeguards,” the spokesman said in a statement. “We’re disappointed by today’s developments, but we’ll continue working with civil rights experts on these issues.”