Nike CEO on Company’s Reinvention Plan
The Journal sits down with Elliott Hill to discuss his turnaround strategy
In 2024, Nike %decrease; red down pointing triangle veteran Elliott Hill became CEO as the company confronted lagging sales and a sharp drop in its stock price. One year into his tenure, Nike is showing signs of a rebound, though the turnaround isn’t complete.
The Wall Street Journal’s Inti Pacheco sat down with Hill at Nike’s Beaverton, Ore., headquarters to discuss the company’s recovery, a return to its roots and the future of the Dunk shoe.
Watch their conversation above.