WSJ : Fifteen CEOs to Watch in 2016

Fifteen CEOs to Watch in 2016

From Brito to Whitman and VW’s Müller, these chiefs must contend with impatient investors, slumping sales, megamergers and more

CARLOS BRITO
The Brazilian-born head of the world’s largest brewer faces a host of challenges. To complete the roughly $108 billion takeover of SABMiller PLC in the second half of the year, as planned, he must secure regulatory approval in South Africa, Europe and the U.S. He also must integrate the companies and cut $1.4 billion in costs. And he must do so while navigating challenges in AB InBev’s biggest markets: Brazil, which is in recession, and the U.S., where beer-sales volumes are contracting.

MARCELO CLAURE
When Marcelo Claure took over as CEO of Sprint Corp. in 2014, the carrier had been losing customers and money for several years. Last year, Mr. Claure was able to clock a modest return to subscriber growth. But ahead of a big debt maturity in 2016, the pressure is on for Mr. Claure to cut costs while continuing to add new subscribers. If not, some analysts say Sprint could run out of money.

STEVE EASTERBROOK
In less than a year running McDonald’s Corp., Mr. Easterbrook has tried some bold moves to try to turn around the struggling burger chain. He introduced all-day breakfast, simplified the menu, and vowed to curb the use of antibiotics in chicken and switch to cage-free eggs. Initial signs are positive, but investors and customers are waiting to see what else he has in store to maintain the world’s biggest fast-food chain’s turnaround in 2016.


STEVE ELLS
After years of bemoaning the ills of fast food and creating an avid following for Chipotle Mexican Grill Inc., founder Mr. Ells is in the unusual spot of playing defense. The co-CEO of the burrito chain apologized in December for foodborne-disease outbreaks that sickened customers in several states and added to other business challenges for Chipotle. In 2016 he will have to win back consumer trust and convince people that Chipotle’s food is safe.

HUNTER HARRISON
Mr. Harrison faces his biggest challenge yet at the helm of Canadian Pacific Railway Ltd.—completing his $30 billion hostile bid for Norfolk Southern Corp. The railroad executive—as well as activist investor and CP shareholder William Ackman—are betting the deal will boost the combined companies’ profits and improve service for shippers. Norfolk Southern’s board opposes the offer as too low and argues that regulatory rejection of the tie-up is likely amid industry concerns that the deal would trigger further consolidation and reduce competition.


ANDREW LIVERIS
The chief executive of Dow Chemical Co. is on the cusp of pulling together a long-pursued combination with rival DuPont Co. The companies agreed to form an agricultural and chemical giant worth $120 billion, with Mr. Liveris as executive chairman of the board before the combined entity eventually splits into three smaller companies. Not everyone wants him to stick around. Activist shareholder Dan Loeb, who’s been sharply critical of Dow’s strategy, has called for Mr. Liveris, 61 years old, to be removed. And the combination is likely to face a detailed, lengthy review by antitrust regulators.

MARISSA MAYER
Forget turning around Yahoo Inc. Ms. Mayer likely will spend 2016 trying to keep her job and resolve the imminent crisis gripping the 20-year-old Internet company. Investor confidence in the CEO dropped in December, when she shelved a plan to spin off Yahoo’s valuable stake in Alibaba Group Holding Ltd. because of potential tax risks. With revenue declining and executives fleeing, some investors are calling for a sale of the Internet business.

SHERI MCCOY
In December, Ms. McCoy agreed to sell a stake in Avon Products Inc. to Cerberus Capital Management LP and carve out the beauty company’s money-losing North American business. The bold move is aimed at reviving Avon’s fortunes, but also puts the 57-year-old’s job at risk because the company is replacing half its board of directors. As Ms. McCoy nears her fourth anniversary as CEO, investors are becoming impatient for Avon to show sustained sales growth.

MATTHIAS MÜLLER
Mr. Müller, 62 years old, was catapulted into the driver’s seat at Volkswagen AG, Europe’s biggest car maker, in September in the wake of a damaging emissions-cheating scandal.

A company veteran, he is now steering Volkswagen’s fortunes through its worst crisis in its nearly 80-year history. Volkswagen could face billions in fines and compensation charges.

Mr. Müller’s challenge in 2016: minimize the regulatory fallout and financial outlay from the scandal, keep VW profit on track, and restore confidence in the brand.

OSCAR MUNOZ
Mr. Munoz faces a daunting comeback in 2016 when he returns to helm United Continental Holdings Inc. following an October heart attack that put him on medical leave just weeks after he became CEO. Mr. Munoz, who turns 57 on Monday and was an airline neophyte before his September appointment, is scheduled to return in the first quarter. He will have to resume his efforts to fix the deep labor and operations problems that have plagued United for years, along with rebuilding a depleted management bench.

DOUG OBERHELMAN
After becoming CEO of Caterpillar Inc. in 2010, Mr. Oberhelman raced to open plants and make acquisitions to meet demand for construction and mining equipment. Then a crash in commodity prices and an abrupt slowdown in China left Caterpillar with excess capacity. It faces a fourth consecutive year of falling sales, assuming forecasts for a dismal 2016 prove accurate, piling further pressure on the 62-year-old Mr. Oberhelman.


MICHAEL PEARSON
Mr. Pearson has taken medical leave from Valeant Pharmaceuticals International Inc., which disclosed that the 56-year-old CEO is battling severe pneumonia. The Canadian drug company has been struggling to overcome regulatory and strategic challenges. This wasn’t what Mr. Pearson had in mind when he left McKinsey Co. as a consultant in 2008, seeking to remake Valeant through acquisitions and R&D cutbacks. The company now faces probes about its drug pricing and other practices, and the length of Mr. Pearson’s absence remains an open question.

GINNI ROMETTY
After 14 straight quarters of declining revenue, International Business Machines Corp. is trying to reinvent itself for the second time in a quarter century. CEO Virginia “Ginni” Rometty has charted a course for the emerging realms of cloud computing, big data and artificial intelligence. Her challenge is to shift IBM’s business from projects tailored to large, individual customers to offerings that appeal to entire industries; for instance, services that use weather data to help retailers manage inventory. If she can’t show results in 2016, shareholders’ patience may run out.

DAVID TAYLOR
Procter & Gamble Co.’s third CEO since 2013, Mr. Taylor has been tasked with leading the maker of Pampers diapers, Pantene shampoo and Gillette razors out of a protracted sales slump. The 57-year-old P&G veteran is under pressure to show broad-based sales growth and turn around struggling brands like Olay. Mr. Taylor will have to complete an overhaul that has so far shed dozens of brands while sharing duties with his predecessor, who has stayed on as executive chairman.

MEG WHITMAN
The new year raises the curtain on Meg Whitman’s second act. In Act I, she divided in two Hewlett-Packard Co., the moribund Silicon Valley pioneer she took over in 2011. Now, as CEO of the new Hewlett Packard Enterprise Co.—the former company’s corporate-computing half—she must focus on growth. Cloud computing has brought a sea change in corporate buying habits. Look for Ms. Whitman’s HPE try to help its customers bridge the gap between their own data centers and cloud services sold by companies such as Amazon.com Inc. and Microsoft Corp.