Bill Ackman Makes a Big Bet on Meta
Pershing Square disclosed a roughly $2 billion position in Facebook’s parent
- Pershing Square, led by Bill Ackman, revealed a new stake in Meta Platforms, amounting to 10% of its capital at the end of 2025.
- Pershing Square attributes Meta’s 13% share decline over six months to investor concerns about AI spending.
- The firm initiated its Meta bet in November at $625 per share, believing Meta’s business model benefits from AI integration
Hedge-fund manager Bill Ackman likes Mark Zuckerberg’s chances in the artificial-intelligence race.
Ackman’s Pershing Square revealed a new stake in Meta Platforms META -0.11%decrease; red down pointing triangle at the annual meeting of one of its funds on Wednesday. The position amounted to 10% of the firm’s capital at the end of 2025, or roughly $2 billion based on past disclosures.
Meta shares are down about 13% over the past six months, a decline that Pershing Square attributes to investor concerns about the sums the company is spending on AI initiatives. Pershing Square’s thesis revolves in part around AI boosting Meta’s content recommendations and personalized ads and potentially unlocking new opportunities in wearables or AI digital assistants for businesses.
“Meta’s business model is one of the clearest beneficiaries of AI integration,” Pershing Square said in its presentation.
Ackman tends to concentrate his stock portfolio in a small number of high-conviction bets. Pershing Square held only 13 different positions at the end of 2025, including other big tech companies Alphabet and Amazon.
The firm initiated its bet on Meta in November at an average cost of $625 per share, according to an investor presentation. Meta’s stock gained 11% from that date through the end of 2025 and another 3% in early 2026.