Apple’s Vision Pro to Become Available In U.S. Feb. 2
Apple’s AAPL 1.33%increase; green up pointing triangle new mixed-reality headset will become available in the U.S. starting Feb. 2, setting the stage for the company’s premium-priced offering to compete in a crowded market.
The tech giant’s Vision Pro headset, initially unveiled in June, will be available for pre-sale Jan. 19. It represents Apple’s first major new product in years.
The company said the Vision Pro would sell for $3,499 and would be available at all U.S. Apple Store locations and in the U.S. online Apple Store.
Apple faces rival virtual or mixed-reality offerings from Meta Platforms, TikTok owner ByteDance, Samsung Electronics and Sony. Other offerings, including Meta’s Quest, retail for less than $500.
The headset will go on sale as Apple faces a crunch on revenue. The company’s sales fell for the fourth consecutive period in its latest fiscal quarter, brought down by a decline in China amid an economic slowdown and heightened competition.
Apple is also grappling with a potential pause on sales of its smartwatches, following a ban by U.S. trade regulators due to alleged patent violations. The ban was temporarily lifted by a U.S. court last month as it considers Apple’s request for a permanent stay.
Apple said the Vision Pro will allow users to experience virtual reality with three-dimensional app interfaces. The company said Vision Pro would come with a new app store, which will feature applications with “spacial computing experiences.”
The company said apps from its other operating systems will automatically work with the new input system.