Comcast to Launch Peacock, Netflix and Apple TV+ Bundle at a ‘Vastly Reduced Price’
Get ready for the next cable-like streaming bundle: Comcast later this month will launch a three-way bundle — with Peacock, Netflix and Apple TV+ — offered at a deep discount, Comcast chief Brian Roberts said.
Dubbed StreamSaver, the bundle will be available to all Comcast broadband, TV and mobile customers, Roberts said, speaking Tuesday at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York.
The three streaming services, Peacock, Netflix and Apple TV+, will “come at a vastly reduced price to anything available today,” Roberts said, although he didn’t reveal any pricing. The goal is to “add value to consumers” and “take dollars out” of other people’s streaming businesses, he added, while reinforcing Comcast’s broadband service offerings.
Comcast’s impending launch of the StreamSaver bundle come as other media companies have been assembling similar offerings.
Last week, Disney and Warner Bros. Discovery announced a three-way bundle comprising Max, Disney+ and Hulu starting this summer in the U.S. (with pricing TBA).
In addition, Disney, WBD and Fox Corp. have formed a joint venture to launch a streaming sports bundle, which is slated to debut this fall. Critics have alleged the joint venture, which some have dubbed “Spulu” (a combo of “sports” and “Hulu”), is anticompetitive and violates antitrust law.