xAI Adds Grok Business Options as it Tries to Win Enterprise Customers
xAI has introduced two new subscription tiers of its Grok artificial intelligence chatbot aimed at business customers. The announcement is part of xAI’s effort to build an enterprise business to compete with the likes of Anthropic and OpenAI.
The new offerings include Grok for Business, which is aimed at small-to-medium-sized businesses and costs $30 per user per month, and Grok Enterprise, which does not have publicly posted pricing and is aimed at larger companies. Both versions of Grok work with tools like Google Drive and have secure logins and billing designed for companies, xAI said. The enterprise version has extra features such as additional audit and security tools.
xAI faces an uphill battle winning over enterprise customers because it doesn’t have a large sales team and has a limited record selling to companies, though it has some small deals with companies such as Morgan Stanley and Palantir, The Information has reported. Musk’s own companies have also become enterprise customers for Grok, including by adding the chatbot to Tesla vehicles and using it for Starlink customer service at SpaceX.