Apple Sends Invites for Sept. 12 Event, Where New iPhones Are Expected
The tech company is expected to unveil the iPhone 15 with a new USB-C charging port
Apple AAPL 2.18%increase; green up pointing triangle on Tuesday sent out invitations for its Sept. 12 event, where the technology company is expected to unveil the latest iteration of the iPhone.
The in-person event will be held at the Steve Jobs Theater at the company’s headquarters in Cupertino, Calif., at 10 a.m. local time, according to the company’s invitation. The invite featured the word “Wonderlust,” but provided few other details.
The company typically unveils new iPhones and other devices each fall. Last year, Apple debuted its iPhone 14 lineup, as well as new software and updated Apple Watches. The in-person event in 2022 followed two years of virtual fall launch events due to the Covid-19 pandemic.
The new phones are expected to have a new charging port—a USB-C connector—as well as an enhanced zoom lens and other updates. Greg Joswiak, Apple’s senior vice president of worldwide marketing, said at The Wall Street Journal’s Tech Live conference last fall that the company would have to comply with European Union legislation requiring a common charging standard in mobile phones.
Mobile phones and other electronic devices sold in the EU will be required to have USB-C ports by the end of 2024, according to the legislation.
An Apple representative didn’t immediately respond to a request for comment Tuesday.
Apple said earlier this month that its revenue declined for the third consecutive quarter. It is the company’s longest sales slump since 2016, when sales fell 7.7% annually, largely due to declining iPhone sales. At the time, iPhone sales made up nearly two-thirds of the company’s revenue. Now, they make up about 50%.
Apple posted sales of $81.8 billion for the most recent quarter ending in July, down 1.4% from the previous year. iPhone sales fell 2.4% to $39.7 billion for the quarter, missing analysts’ expectations of $40.2 billion. Apple Chief Executive Tim Cook highlighted strong iPhone sales in emerging markets, including India. Cook also pointed to 7.9% revenue growth in China, where, he said, consumers are switching to the iPhone from a rival smartphone.