Price Target raised to $800 from $750 at Morgan Stanley, reiterates Overweight rating
- on growing AWS opportunity, as firm sees AWS driving ~60% of AMZN forward profitability
- Firm sees AMZN at $800/ share even if core N.America retail margins reach only 8% (from ~5% in '15e) and if long-term International retail margins reach 2$ (from 0%)