Miss Tweed : Pietro Beccari to become Louis Vuitton CEO, Delphine Arnault Dior C

Pietro Beccari to become Louis Vuitton CEO, Delphine Arnault Dior CEO

Luxury goods group LVMH is expected to announce on Wednesday Jan. 11 its most important management reshuffle in five years, according to a statement of which Miss Tweed got a copy before it was due to be published.

Pietro Beccari, who was CEO of Christian Dior Couture since 2018, has been named Chairman and CEO of Louis Vuitton. The veteran luxury manager will succeed Michael Burke, who will take up new duties working directly with LVMH CEO Bernard Arnault, LVMH will say on Wednesday.

Delphine Arnault, deputy CEO of Louis Vuitton and in charge overseeing all product activities since 2013, has been appointed President and CEO of Christian Dior Couture. Charles Delapalme, International Director of Christian Dior Couture since 2018, is appointed Deputy CEO of Christian Dior Couture.

Stéphane Bianchi, President of the Watches & Jewelry Division, will also oversee the Tiffany & Co and Repossi Houses, which are joining the Watches & Jewelry Division of the LVMH Group.

All the changes are scheduled to come into effect February 1st LVMH will say.

Bernard Arnault, Chairman and CEO of LVMH, congratulated Beccari, pointing to his exceptional work over the past five year. Arnault said there was “no doubt” he would lead Louis Vuitton “to even greater desirability and success.”

LVMH declined to comment. The reshuffle means that LVMH is pressing ahead with a generational changing of the guard and putting younger managers in charge of the group’s most strategic brands. Beccari has led Dior’s spectacular growth in the past five years and has never made a secret of his ambition to become CEO of Louis Vuitton. Meanwhile, Delphine Arnault has earned credit for her strong product skills at Louis Vuitton. Dior will be her first challenge as CEO. Previously, she worked as deputy CEO of Dior with Sidney Toledano. The appointment also makes her the first female boss of the storied French brand. Her father would not have given her this job if he did not think she was cut out for it, industry sources have said.