Apple Car Plans: Daimler CEO Zetsche has respect but no fear
Daimler CEO Dieter Zetsche wants Apple "good luck" with his iCar, but remains calm: "We have a lot of experience in the automotive industry," Apple "has not". Perhaps the Daimler CEO makes the bill without Magna.
Stuttgart / Berlin - speculation about an introduction of the computer giant Apple Show chartcan cold Daimler CEO Dieter Zetsche into the automobile business. "We have long experience in the automotive industry, we invented the car. And experience is in such a complex business like the automotive industry with critical. Those who now start there, has not," Zetsche said the "Welt am Sonntag".
"When we announced tomorrow that Daimler builds future smartphones, Apple would not worry or thrown off course. And the same goes for us. " If Apple enter into business with cars , Zetsche would therefore wish "good luck and new competitors welcome ".
Apple developed according to media reports, an electric car. For iPhone Group, this would be a radical advance in a completely different industry - but Apple wants this may be due to the auto supplier Magna International Show chartset.
"We have respect for any serious competitor," Zetsche said. "And if this is a company that has a strong economic background, which is undoubtedly a potential strength of a competitor."
However, the Daimler CEO made it clear that there is more than one hundred car brands in the world. "Some are in direct competition with us, others less so. Whether it is because a more or less, is irrelevant. We go our way."
Nevertheless, the Daimler CEO sees a growing area coverage between auto and IT industry, enables new potential. Problems but it could be data protection - such as the autonomous driving. "We need to look very closely, when data are generated for what purpose," Zetsche warned loudly "Handelsblatt". "The trust placed by a customer on us when it comes to security is particularly true for the security of its data."