The export world champion title makes the German machine builders still no one would dispute. But the headwind is stronger. The Russian market is weakening significantly, a study shows. And in China threatens the industry more competitive.
Hamburg - At least with a number can Germany's flagship industry still really shine: As before, the position of the German machine builders as export champion is undisputed. With a global market share of 14 percent in 2012, Germany remains the leading engineering-exporting nation, followed by the USA and China.
But there are many indications that the times for Germany's mechanical engineers are rougher. Last year, Germany's machinery exports are stagnating at just under 149 billion euros. In the first months of this year, order intake was slightly below the previous year's level - and in two important markets could make it difficult for the Germans this year. This shows a study by the consulting firm AlixPartners, the manager magazin online is present.
Little edifying for Germany's mechanical engineering is the current situation in Russia. Almost five percent of German machinery exports go to the country that is the fourth largest export market for the industry.
Already in 2013 the exports went to Russia back slightly, as already cooled the Russian economy. But in the first two months of this year, the engineering exports to Russia have declined by as much as 16 percent. The political dispute between Russia and Ukraine dampens economic expectations, pushing the ruble exchange rate and sells foreign investors. If the crisis continues, my consultants AlixPartners, this would have a 'significant negative effect on the German engineering exports to Russia. "
Machinery made in China preparing for second wave of expansion
Particularly important for Germany's flagship industry, the Chinese market. The Giant Country provides single-handedly for nearly 30 percent of global demand for engineering products. Between 2003 and 2013, China's machinery imports increased by 9 percent annually.
But now, according to the study authors suggest some evidence for an end to this stable growth phase. This year, the demand for engineering products will attract moderate to 7 percent, according to the study, the authors expected in the following years with a marked reduction in economic growth of China.
German mechanical engineering companies have earned an excellent reputation in China long ago and are regarded as a technology leader. Still can not match China's machine builders with the Germans. But now they want to increase score with improvements in maintenance and service - and pushing into new markets.
Because so far, the Chinese have, especially in developing countries expandiert.Doch from 2015, the study authors expect a stronger commitment of the Chinese in developed industrial nations. In addition, the Chinese will focus more on acquisitions to gain access to know-how - and want to make up for technological residues with better service.
German engineering company can counter this, the authors mean. For one, they should put on the right technologies - such as robotics and intelligent networking of the production. On the other hand provides the average technology sector in emerging markets, the greatest growth potential. German companies can score here if they adapted to local markets that offer slightly scaled-down products.