The car manufacturer BMW wants to hedge his return with a long-term savings program. The project, for which according to the consolidated circles the consulting firm McKinsey has been commissioned, should save several billion euros.
Hamburg - The project run by 2020 and should reduce costs EUR per year by at least three to four billion, manager magazine reports in its new issue (publication date: June 20).
BMW Show Chartplans to increase its sales by 2016 to 2.5 million cars per year. 2013, the company had sold nearly two million cars and thereby achieved a return of 9.4 percent in the automotive business.
In particular, the results of the small models 1 Series and Mini CEO Reithofer had recently, though disappointed, says the company. Thanks to the austerity program, the CEO see the achievement of the return target by 2016 under normal circumstances and secured to. After that, however, still a yawning gap of several 100 million euro.