Price rises to support growth as deal hopes linger; CL-Buy ORAN
Buy ratings: ORAN (on CL); ATC, NUM, ILD
We estimate declines in share prices after the deal collapse means shares
now discount less than a 10% probability of consolidation. Our valuations
reflect a 20% probability. We expect investors will look through 1Q pain
since price rises offer an inflection point into 2Q.
Field trip takeaways: Can't pronounce consolidation dead...
We met recently with senior management of Iliad, Numericable and ARCEP
and also with investors. Investor questions focused on the cause of the
collapse of the ORAN/BOUY deal and what to expect for the market in its
absence. There are two key obstacles to the deal as per statements by
Bouygues: 1) deal execution risk; risk of an operator walking away from a
deal, a particular risk to Bouygues; 2) governance concerns over Bouygues'
stake in Orange that would have come as part the payment. We believe
neither of these issues is insurmountable. We get the impression that
operators see scope for further negotiation on both points. Also, French
unions have expressed concern that the deal collapse could jeopardises jobs.
As time passes, concern is likely to increase that the regulatory jurisdiction
over any deal could move to the EU from France. We had estimated €10-
20bn of net value creation for the French market from the deal.
... while prices are rising
Following the deal’s collapse, many promotions have been removed. NUM
has raised fixed pricing 3%-10% and mobile pricing 5%-10%, to be
implemented May 1. Bouygues has raised fixed pricing 10%-15% for new
customers. Orange has stated it expects price rises, with scope to expand
its premium in fixed; we think possibly removing its €20 fibre promotion.
Iliad stated it is unlikely to raise headline pricing, but is focused on raising
ARPU through upselling €2 subs to €20. It sees this as a key driver of its
med-term profitability targets. We believe there are multiple incentives for
price rises in France, particularly given the structural challenges facing
Bouygues and as it and Iliad do not generate cash.
1Q promotions a drag on growth rates
We expect growth headwinds due to heavy promotions across the market
ahead of the potential French market consolidation. In this environment,
we expect Orange (due to its premium positioning) and Iliad (as fixed
revenue growth accelerates)to fare better than Bouygues and NUM.