Pret A Manger to buy smaller rival Eat and build up vegan offering
UK sandwich-and-soup chain seeks to take advantage of growing ‘flexitarian’ eating
Pret A Manger, the UK-based food-to-go chain, has finalised a deal to acquire its smaller rival Eat and transform the outlets into “Veggie Prets” in an attempt to take advantage of the growing number of vegan and vegetarian diners.
Pret plans to buy all of Eat’s 94 premises and convert “as many of Eat’s shops as possible” into Veggie Prets, which serve exclusively vegetarian options, the group said on Wednesday.
The value of the deal was not disclosed.
Pret opened its first Veggie Pret in 2016 in central London and has since opened two more in the capital and one in Manchester.
Clive Schlee, chief executive of Pret, said that the acquisition was a chance to “to turbocharge the development of Veggie Pret and put significant resources behind it”.
The first Eat shop was founded in 1996 near Charing Cross railway station. The chain was bought in 2011 by private equity firm Horizon Capital with a plan to triple the size of the business to 300 shops.
However, Eat has struggled with the growing competition in the fast-food sector and reported a loss before tax of £17.2m in the year to end of June 2018. In February Horizon Capital announced that it had appointed advisers Spayne Lindsay to oversee a sale process.
Pret, which was bought for £1.5bn by German investment company JAB Holdings in May last year, hopes to cater to the increasing number of vegan, vegetarian and “flexitarian” diners, who aim to reduce their meat intake.
Spending on plant-based food in the UK jumped by nearly a fifth to £315.2m in the year to April, according to data from Nielsen, while overall spending on meat decreased 2 per cent to £8bn. Research undertaken by supermarket chain Waitrose last year found that 21 per cent of the UK population identify as flexitarian, with the majority in urban areas.
Eat’s shops are predominantly focused in London with a small number in other major cities including Birmingham and Manchester and one at the Gare du Nord in Paris.
Pret has more than 500 shops in nine countries.
Andrew Aylwin, chairman of EAT, said: “Pret is a fantastic brand and this transaction represents a strong strategic fit with benefits for all concerned.”