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What Andrea Bonomi wants to Club Med
EXCLUSIVE. The Italian businessman has unveiled its strategy for Club Med. Challenges reveals the main points. He has until June 30 to say whether it intends to launch a takeover bid.
Tension mounts at Club Med then Andrea Bonomi has until Monday, June 30, 18 am to file its proposed against-OPA. An injunction AMF it challenges in court. A maneuver, Henri Giscard d'Estaing readying weapons internally and externally. Group CEO had talks with Laurent Fabius to raise awareness on this issue comes, according to him, the French touch and influence of France. The Minister of Foreign Affairs and International Development knows the company, formerly developed by Gilbert Trigano, since his two son worked there as Gentiles Organizers (GO). HGE, as it is called internally, has also spoken with Fleur Pellerin , Secretary of State in charge of tourism, and Jean-Pierre Jouyet , secretary general of the Elysee and former head of the Caisse des Dépôts, a historical shareholder of Club Med.
The direction of Club Med, coupled with tandem Franco-Chinese Ardian-Fosun also seeking support internally. Their bid is on stand-by for a year after the use of minority who dispute the amount and fairness of the offer: she values the Club Med to € 558 million. Thursday, June 26, the FO section of the company, 47% majority, has published two tracts, one of which challenges the government and stakeholders on their takeover projects, one being described as friendly, the other hostile. It is particularly concerned "a restructuring that would have no purpose other than the pursuit of improving the profitability of shareholders, whether buyers or transferees."
Andrea Bonomi is?
Few people know precisely motivations Andrea Bonomi. This Italian businessman of 48 years was born in New York and was educated at the French Lycée in London. He became known with the takeover of Aston Martin and Ducati. Today, through its Luxembourg funds Strategic Holdings and Investindustrial this financial holds a little over 10% stake in Club Med, making it the largest shareholder.
Furthermore the amount of the tender launched by Ardian-Fosun, it also disagrees with the strategy of moving upmarket Henri Giscard d'Estaing and its small presence in Europe. First time, in January 2013, it would knock on the door to enter capital management and the board. An end of inadmissibility was opposite him.
For several weeks, Andrea Bonomi is active on all fronts. To accompany him, he took consulting services communication Stéphane Fouks, VP 's Havas , who has had to manage several sensitive issues at the national level as the acquisition of Alstom by General Electric or Swiss conversion Lafarge after his marriage with Holcim. The investor, surrounded by a battalion of lawyers and bankers, flipping through the figures of the data room made available by the Board of Directors of Club Med. To supplement this information, he would have sent incognito his younger brother, Carlo Umberto, make a trip to Club Med Kamarina in Sicily, one of the largest villages in the group.
His strategic vision differs from that established by Henri Giscard d'Estaing for a decade. In particular because it does not allow the Club Med generate returns able to finance its development. To give some leeway to the company, Andrea Bonomi reportedly plans to open eight villages in the next two years. But at the same time it would reduce overheads in France 50%, which concerned 650 employees at headquarters. Finally, the businessman would put an end to the "all inclusive", the all-inclusive, which is part of the DNA of Club Med . Payment for consumption being more profitable. On Monday, he will lay his cards.