Carrefour and Deliveroo sign a European partnership
By Claire Bouleau on 04/06/2021 at 12:28 p.m.
4 min read
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EXCLUSIVE - Carrefour, present on Uber Eats for a year, is now signing a European alliance with Deliveroo. At the same time, the Casino group, already a partner of Deliveroo, landed on Uber Eats. No doubt, the express delivery of home shopping takes on a new dimension, to the delight of distributors and foodtechs.
It is a perfect alliance between "click" and "mortar", which comes at the right time for this third confinement. British foodtech Deliveroo and sixty-year-old retailer Carrefour have just signed a European partnership to offer their customers home delivery of a thousand everyday products, especially food. Picked up from the brand's stores, they will be delivered within 30 minutes. Already launched in Spain and Italy in the second half of 2020, this service, deployed in Belgium in March, is now launched in France, first in Paris, then very quickly in around 20 cities.
Carrefour arrives on Deliveroo, Casino on Uber Eats
It was during the first lockdown that large retailers, faced with an explosion in online orders, knocked on the doors of the food marketplaces Deliveroo and Uber Eats, historic partners of restaurant owners. Carrefour had then signed exclusively with Uber Eats, and Casino, already allied with Amazon, with Deliveroo. A year later, online sales of consumer goods have exploded by 42%, according to Fevad. And alliances are growing: as Carrefour lands on Deliveroo, Casino is teaming up with Uber Eats this week. "We will seek the customer where he is," explains Elodie Perthuisot, e-commerce, digital transformation and data director at Carrefour. "There is a lot of traffic on these platforms. Many Internet users are browsing there in search of a solution and suddenly discover that there is an offer of races. For us, it is another distribution channel, of marketing, but the service is almost identical to Carrefour express delivery: the preparation is done in our stores.These platforms go out to conquer customers, evangelize them on the existence of e-commerce services: they do marketing for us. "
The new boss of e-commerce, promoted after the departure of Amélie Oudea-Castéra for the French Tennis Federation, signed with Deliveroo knowingly, after a year of conclusive experience with Uber Eats. “We realized that this was of great interest to customers,” says Elodie Pethuisot, without revealing any figures. "They favor delivery in 30 minutes, but also Carrefour products, and obviously the price compared to a catering solution. We have instead attracted customers who were not previously delivered by Carrefour. Uber Eats has become a full-fledged e-commerce solution for Carrefour, which is long-term. "
Deliveroo flirt with traders ...
Opposite, Deliveroo, present in 60 French cities, and 300 surrounding municipalities, announced during its chaotic listing on March 31 that trade was becoming a strategic axis. “Of our 20,000 partners, 1,000 are businesses,” explains Laurent Chhuon-Nougarede, responsible for the development of this segment, launched in February 2020. “The major retail brands allow us to attract new customers. The partnership with the Groupe Casino is a success. The urban and Parisian brands Monoprix and Franprix resonate a lot with the clientele of Deliveroo. But we also want to offer more accessible brands. Carrefour brings complementarity in terms of geography and clientele. "
Laurent Chhuon-Nougarede does not intend to stop at the big names in the trade. "On Deliveroo, you will find the big restaurant brands like Burger King, or McDonald's, as well as your small neighborhood pizzeria. We want to offer the same completeness with the food trade part." The objective: to network the territory by rallying small and medium-sized traders: cheese makers, bakers and butchers. Behind, the ambition of the foodtech, which has already signed with the frozen food chain Picard, the pastry chef Yann Couvreur or even the wine merchant Le Repaire de Bacchus, is clear: "That every time the consumer wants to eat, he thinks of Deliveroo. "
... and Uber Eats signs with Sodexo
At the same time, Uber Eats is also refining its weapons. The start-up has just announced this Tuesday, April 6 the signing of a global partnership agreement with Sodexo. "Sodexo restaurant card holders will be able to easily pay for and have their meal delivered through the Uber Eats app," the statement said. The service, first launched in France, will then be extended to other European countries and Latin America. Da