(Challenges) Battle-SFR Bouygues-Free: Numericable still believes

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On the occasion of the presentation of its annual results, the CEO of Numericable proved pugnacious. By allying with Free, Bouygues has not won.

Leaders are Numericable sounded but not beaten.The tension is palpable during the presentation of the results of the company, on Wednesday March 12. After plummeting stock market, the share price of the cable operator reproduces colors. But when one asks CEO Eric Denoyer on plan B, nervousness escalates.

Forbidden to think about the possibility of a failure of the supply of Numericable SFR. The Supervisory Board of Vivendi decide Friday between this case and that of Bouygues Telecom's first customer ... Numericable, which provides its Bbox fiber.

A "perfect match"

Another 48 hours holding, to give and receive blows day and night to hammer outline of this dossier prepared for 18 months. With a punchline: "in every element of our project, there is a perfect complementarity between SFR and Numericable."

First on the network. "SFR has fiber highways in France, since the purchase of New and LDCom says Eric Denoyer. But these networks stop the outskirts of cities and after that there are local roads. Meanwhile, Numericable has departmental and arteries of the city. "

According to him, connecting the two networks, it remains only to fill the last three meters to the housing, and thus easily reach 12 million taken in 2017 and 15 million in 2020. A strong argument for the government to accelerate the fiber plane. Criticized for the potential of cable - a priori less efficient than fiber - CEO Numericable insists that "there is no limit to this technology," in terms of flows.

Much less duplicates with Bouygues

Synergies, Eric Denoyer wants to believe they are different than those of Bouygues Telecom SFR-nature project. "Bringing together two complementary companies would allow us to create value: the synergies of at least one billion euros per year would be positive, and not just cost savings."

It is specifically designed to impact on employment duplicates of two mobile operators: "There has 600 stores in direct competition with each four jobs on average, nearly 2,500 positions throughout France."Numericable has to date very few outlets.

Depressed, you feel a certain resentment for Bouygues Telecom , which could be its natural ally. Client for Bbox fiber, a subsidiary of giant BTP regrets Eric Denoyer, "the best 4G network" - he intends to give Free - and "an image that is not cheap" - despite the recent offer low in the fixed cost announced by Martin Bouygues . Whatever partner today Numericableurgently needs to combine with a mobile operator to develop.