Launch of a rating agency for businesses "Luxury"
{http://bit.ly/1c44yvG}
Luxury companies will have their "Moody's" and will be assessed by a new rating agency, DE Luxe Rating.
A global rating agency dedicated to luxury companies, luxury Rating, was born Monday, November 25 with the aim to measure for the first time as extra-financial financial criteria such as creativity, know-how and image of luxury brands. Billed as a global first, the agency established jointly by the consulting firm Centre luxury and creative and advertising agency Grey Paris (from Grey Worldwide network, owned by the giant WPP communication) must be completely independently. "Until now, there was no tool to assess and enhance the luxury companies based on all the relevant criteria for this sector," he told AFP Jacques Carles, President Centre of luxury and creativity. "The luxury industry is indeed well known and has no global visibility" and only financial analysts estimate so far of luxury companies, "focusing especially those traded" Has he added.
But beyond heavyweights such as Louis Vuitton (LVMH), Gucci, Prada, Cartier ... the sector is composed of a multitude of small structures. And "the need for visibility and evaluation is not just about the financial health of companies," notes Jacques Carles. The agency DE Luxe Rating measure five areas: creativity (originality, innovation ...), know-how (rarity, specificity, manufacturing processes ...), financial performance (profitability, lending, policy investment ...), governance (decision-making chain, work organization, management outsourcing, communication strategy ...) and image (reputation, brand value, customer attachment .. .) Companies wishing to be recorded obtain an overall score, as "AAA", "AA", "A", "BBB" ... a scoring system based on that of the major credit rating agencies. It is unclear whether the sausage luxury "AAAAA" can be assessed by the scoring system. The rating agency Rating DE Luxe is launched at the 12th Summit of Luxury, organized in Paris on Monday.