Under Armour Restarts in Adidas Home German Market: Handelsblatt
2014-10-08 06:25:36.896 GMT
By Sheenagh Matthews
Oct. 8 (Bloomberg) -- Sport-clothing retailer Under Armour
aims to become one of the top 3 in Germany within 3 yrs, Alex
Blank, head of the U.S. company’s operations in Germany, said in
an interview in Handelsblatt.
* Under Armour is setting up a head-office in Munich and has
already hired a dozen employees with more to come
* Advertising campaign scheduled to start in February
* Own stores in Berlin or Munich to open in 2016
* NOTE: Adidas’s Hainer Strives for U.S. Fix Amid Share Slump:
Retail
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To contact the reporter on this story:
Sheenagh Matthews in Frankfurt at +49-69-92041-217 or
smatthews6@bloomberg.net
To contact the editor responsible for this story:
Simon Thiel at +44-20-7673-2814 or
sthiel1@bloomberg.net
2014-10-08 06:25:36.896 GMT
By Sheenagh Matthews
Oct. 8 (Bloomberg) -- Sport-clothing retailer Under Armour
aims to become one of the top 3 in Germany within 3 yrs, Alex
Blank, head of the U.S. company’s operations in Germany, said in
an interview in Handelsblatt.
* Under Armour is setting up a head-office in Munich and has
already hired a dozen employees with more to come
* Advertising campaign scheduled to start in February
* Own stores in Berlin or Munich to open in 2016
* NOTE: Adidas’s Hainer Strives for U.S. Fix Amid Share Slump:
Retail
For Related News and Information:
First Word scrolling panel: FIRST<GO>
First Word newswire: NH BFW<GO>
To contact the reporter on this story:
Sheenagh Matthews in Frankfurt at +49-69-92041-217 or
smatthews6@bloomberg.net
To contact the editor responsible for this story:
Simon Thiel at +44-20-7673-2814 or
sthiel1@bloomberg.net