(BFW) Publicis Omnicom Wins EU Approval to Form Biggest Ad Company

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BN 01/09 14:20 Publicis Omnicom Wins EU Approval to Form Biggest Ad Company

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Publicis Omnicom Wins EU Approval to Form Biggest Ad Company 2014-01-09 14:20:53.506 GMT

By Aoife White and Heather Burke Jan. 9 (Bloomberg) -- Publicis Groupe and Omnicom won EU approval to form the world’s largest advertising co., toppling market leader WPP. * Doesn’t pose antitrust concerns because customers for marketing communication services and media-buying services can easily switch to rival agencies, the EC said in an e- mailed statement today

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--Editor: James Ludden

To contact the reporter on this story: Heather Burke in London at +44-20-7673-2044 or hburke2@bloomberg.net

To contact the editor responsible for this story: James Ludden at +44-20-7673-2645 or jludden@bloomberg.net