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Orange Not Going Down Bouygues’s Discount Path as Shares Slump 2013-11-05 16:35:02.65 GMT
By Marie Mawad and Jim Silver Nov. 5 (Bloomberg) -- Orange, whose shares slumped today after Bouygues Telecom introduced a no-frills broadband Internet and phone offer in France, says it has no plans to change its pricing structure. * “We’re maintaining our high-end strategy because we’ve seen consumers are willing to pay more for faster speeds and new services,” Delphine Ernotte, head of France for Orange, says in phone interview * NOTE: Orange shares fell as much as 5.4% today after Bouygues Telecom introduced a 15.99-euro monthly rate for stripped-down broadband and telephone service packages * Orange will continue to compete for customers who want cheaper options with its Sosh brand, Ernotte says
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--Editor: Andrea Snyder
To contact the reporter on this story: Jim Silver in New York at +1-212-617-7342 or jsilver@bloomberg.net
To contact the editor responsible for this story: Andrea Snyder at +1-202-624-1831 or asnyder5@bloomberg.net